Middle East and Africa Wheat Bran Offal Market Report by Scope, Segmentation, Dynamics, and Competitive Analysis

The Middle East and Africa Wheat Bran Offal Market size is expected to reach US$ 1.75 billion by 2031 from US$ 1.23 billion in 2023. The market is estimated to record a CAGR of 4.4% from 2023 to 2031.

Executive Summary and Middle East and Africa Wheat Bran Offal Market Analysis:

The growing popularity and consumption of bread in the Middle East and Africa boosts the demand for wheat bran. Bread is a staple in Saudi Arabia, Algeria, Morocco, South Africa, and Egypt. It is often consumed daily in the form of pita bread, naan, lavash, and tortilla. Baking bread using traditional ovens such as wood-fired ovens and clay tandoor is a popular practice in the Middle East and Africa.

The strong presence of the retail sector and inclination toward online shopping are boosting the demand for baked goods in the Middle East and Africa. These platforms provide different types of options for bakery products. Retailers offer various breads, cookies, and muffins from multiple brands and implement promotional strategies to boost sales. The growing bakery industry in the Middle East and Africa drives the demand for wheat bran.

In addition, the demand for wheat bran from the region's animal feed industry is increasing owing to the fiber and protein-rich content of wheat bran. This factor also boosts market growth in the Middle East and Africa.

Middle East and Africa Wheat Bran Offal Market Segmentation Analysis:

Key segments that contributed to the derivation of the wheat bran offal market analysis are form, category, and application.

By form, the wheat bran offal market is segmented into flour or meal, flakes, and pellets. The flour or meal held the largest share of the market in 2023.

In terms of category, the wheat bran offal market is bifurcated into organic and conventional. The conventional segment held a larger share of the market in 2023.

Based on application, the wheat bran offal market is categorized into animal feed, breakfast cereals, nutritional bars, beverages, baked goods, and others. The animal feed segment held the largest share of the market in 2023.

Middle East and Africa Wheat Bran Offal Market Outlook

Wheat bran is recognized as a rich source of prebiotic dietary fiber. Prebiotics are essential for promoting gut health by stimulating the growth of beneficial gut bacteria, which play a critical role in digestion, immunity, and overall well-being. Wheat bran contains arabinoxylans, a type of dietary fiber that acts as a potent prebiotic, fostering a healthy gut microbiome. With increasing consumer awareness about the link between gut health and overall health, there is a growing demand for functional food products that offer prebiotic benefits, positioning wheat bran as an ideal ingredient in cereals, snacks, and supplement formulations to support digestive health.

The rising popularity of clean-label, plant-based, and naturally derived ingredients in functional foods has surged the demand for wheat bran. As wheat bran aligns with these preferences, its incorporation into prebiotic-rich products is gaining traction among health-conscious consumers. In addition, the global focus on the prevention of healthcare and managing chronic conditions such as obesity, diabetes, and heart disease has amplified interest in fiber-rich, gut-friendly food. As food manufacturers innovate with new functional products to meet the demand for prebiotic solutions, the demand for wheat bran is propelling. Thus, the rising popularity of prebiotic functional food is expected to bring new trends to the wheat bran/offal market in the coming years.

Middle East and Africa Wheat Bran Offal Market Country Insights

Based on country, the Middle East and Africa wheat bran offal market comprises Saudi Arabia, the UAE, South Africa, and the Rest of Middle East and Africa. The Rest of Middle East and Africa held the largest share in 2023.

Iran, Egypt, Bahrain, Qatar, Turkey, Israel, and Zambia are among the major countries in the wheat bran market in the Rest of the Middle East and Africa. The growing production and global trade of bakery and confectionery products and the rich heritage of bread consumption of these countries are expected to boost the demand for wheat bran in the Middle East and Africa. Additionally, the growing livestock industry in these countries contributes to the market growth in the region.

Middle East and Africa Wheat Bran Offal Market Company Profiles

Some of the key players operating in the market include Grain Millers, Inc.; Ardent Mills; Bunge Global SA; American International Foods Inc; Limagrain Ingredients SAS; Siemer Milling Company; King Milling Company; Sunimpex; Nisshin Seifun Group Inc; Florist; Wings Impex; Sudzucker AG; STAR OF THE WEST; Hindustan Animal Feeds; and Wilmar International Ltd, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

Middle East and Africa Wheat Bran Offal Market Research Methodology:

The following methodology has been followed for the collection and analysis of data presented in this report.

Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

Company websites, annual reports, financial statements, broker analyses, and investor presentations. Industry trade journals and other relevant publications. Government documents, statistical databases, and market reports. News articles, press releases, and webcasts specific to companies operating in the market. Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

Primary Research

The publisher conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:

Validate and refine findings from secondary research. Enhance the expertise and market understanding of the analysis team. Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects. Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

Reasons to Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East and Africa wheat bran offal market.
• Highlights key business priorities to assist companies to realign their business strategies.
• The key findings and recommendations highlight crucial progressive industry trends in the Middle East and Africa wheat bran offal market, thereby allowing players across the value chain to develop effective long-term strategies.
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
• Scrutinize in-depth Middle East and Africa market trends and outlook coupled with the factors driving the Middle East and Africa wheat bran offal market, as well as those hindering it.
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.