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Australia Urea Market Analysis 2025

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    Report

  • 200 Pages
  • July 2025
  • Region: Australia
  • Renub Research
  • ID: 6116466
The Australian Urea Market is anticipated to reach US$ 1.81 billion in 2033 from US$ 1.19 billion in 2024 with a CAGR of 4.78% during the period 2025-2033. This is because of growing demand from the agricultural sector for fertilizers with high nitrogen content, rising grain and crop cultivation, and increasing government incentives for sustainable agriculture. Import substitution policies and likely local production opportunities are also influencing market trends.

Australia Urea Market Overview

Urea is a nitrogen-heavy chemical compound (CO(NH₂)₂) that is used extensively as an agricultural fertilizer. Urea has about 46% nitrogen content, which makes it one of the most potent and concentrated forms of nitrogen available for plant development.

Urea is an important component in helping the agricultural industry in Australia, especially with grain, pasture, and horticultural crops. Its popularity is due to its cost efficiency, ease of use, and capacity to increase crop yields exponentially. Urea also finds use in industrial processes, e.g., production of resins, plastics, and diesel exhaust fluid (AdBlue), which reduces vehicle emissions. With growing food production demand and environmental conservation in farming, urea is still a key input for Australian farmers. The nation sources the majority of its urea from imports and therefore is vulnerable to global supply chains and market prices. Nevertheless, continuing debate about increasing local manufacturing capacity and enhancing storage facilities is anticipated to aid in its ongoing utilization and availability throughout Australia's farming regions.

Growth Drivers in the Australia Urea Market

Increasing Demand from the Agricultural Sector

The Australian urea market is largely fueled by Australia's heavy reliance on agriculture, including grain production, livestock grazing, and horticulture. Urea is the most used nitrogen fertilizer in Australian agriculture because of its high nitrogen value, affordability, and simple application. The requirement to increase crop yields and fertility of the land has rendered urea essential to small-scale farmers and large-scale farmers alike. As international food demand rises and environmentally friendly farming grows in importance, Australian agriculture is expanding output, thus driving urea use throughout the nation's primary agricultural regions.

Government Support for Fertilizer Security and Sustainability

To minimize urea import dependency and enhance national fertilizer security, the Australian government has launched policies and funding programs promoting domestic manufacturing, enhanced logistics, and environmentally friendly usage methods. Other agri-innovation initiatives as well as the National Soil Strategy are working towards ensuring improved nutrient management and enhancing productivity. Such activities facilitate effective use of fertilizers, such as urea, while reducing their impact on the environment. With increasing anxiety regarding supply chain halt and the affordability of fertilizer, such support facilitates both production and use in an efficient manner, thereby driving the overall urea market in Australia's rural and regional economies. August 2024, The Australian Farm Institute (AFI) was awarded a $638,000 grant to enable international cooperation on sustainable agriculture. This money will help in the creation of trade standards and guidelines that suit the Australian environment and the climate change and sustainable production pledge of the government.

Growth and Development of Livestock and Feed Industries

Australia's expanding livestock industry is fueling growing application of urea in animal feed products. Urea is an intraperitoneal source of non-protein nitrogen in ruminant diets, particularly for cattle in dry areas where there is poor-quality pasture. With increasing domestic and export demand for meat and dairy products, so does the necessity for efficient feed supplements. In addition, its use in enhancing pasture regrowth and improving quality of forage indirectly enhances animal performance. This multi-purpose demand - both as a feed additive and fertilizer of feed crops - is a critical driver of growth in Australia's interconnected agricultural systems. August 9, 2024, Australian firm Food Recycle raised USD 3 Million to take its technology that converts commercial food waste into animal feed forward to curb landfill waste and greenhouse gas emissions. After successful tests on several species, the company aims to commercialize and replicate this technology throughout Australia and New Zealand. The money will be used for engineering and design works on the first commercial-scale facility under Food Recycle's patented technology agreement.

Issues in the Australia Urea Market

Heavy Reliance on Imports and International Price

Fluctuations Australia depends heavily on overseas urea imports, notably from the Middle East and Southeast Asia, exposing the market to global price movements, regional conflicts, and shipping delays. The absence of big-scale domestic urea manufacturing raises supply risks and restricts price containment, particularly during global supply constraints.

Price spikes can render fertilizer unaffordable for farmers, directly affecting profitability in crops. The requirement for diversified sources of supply and investment in local production is still a vital challenge to guaranteeing regular availability and affordability in the Australian urea market.

Environmental and Regulatory Restraints

Excess or incorrect use of urea can result in environmental issues such as nitrogen runoff, greenhouse gas emissions, and soil degradation. As a result, regulatory oversight of fertilizer application is on the rise. Agriculturalists are being encouraged to go in for precision farming methods and follow strict regulations under environmental protection legislation. Though these restrictions are essential for sustainable farming, they could raise the cost of doing business and entail training or technology acquisition. Equilibrating productivity and environmental concerns is a continued challenge for the widespread application of urea in Australia.

Australia Fertilizer Grade Urea Market

Fertilizer grade urea accounts for the largest proportion of Australia's urea market, spurred by extensive application in agriculture crop cultivation and pasture maintenance. The grade is favored as a result of having a high nitrogen concentration and compatibility with other nutrients. Fertilizer-grade urea is used by farmers in both solid and liquid states, commonly mixed with other inputs to ensure efficient nutrient application. Its use supports high-yielding crops such as wheat, canola, and barley. Government subsidies for precision agriculture and soil health enhancement encourage usage further. With more attention being paid to food security, the fertilizer-grade urea market is set to grow steadily over the next decade.

Australia Agriculture Urea Market

The agricultural industry is the primary consumer of urea in Australia, with demand focused on enhancing soil fertility, increasing crop yields, and enhancing pasture regrowth. Widely used across broadacre agriculture, particularly in wheatbelt areas, urea is a key nutrient for nitrogen-deficient soils. It is also crucial in rotational cropping systems and conservation agriculture. Seasonal farm cycles and rainfall distributions directly affect the rate of urea application. The long-term emphasis across the industry on sustainable intensification and productivity has delivered stable demand, making agriculture the foundation of Australia's urea demand.

Australia Animal Feed Urea Market

Urea is very common in animal feed, specifically in ruminants such as cattle and sheep, as a non-protein source of nitrogen. It stimulates microbial protein production in the rumen, which enhances low-quality forage and crop residue digestion. This is particularly beneficial during drought or in dry areas where pasture quality is poor. Urea used as feed-grade is strictly controlled for use and dosing purposes and is finding increasing use in association with Australia's expanding beef and dairy sectors. With increasing feedlot operations and meat export demand, the use of urea in animal nutrition is gaining focus.

New South Wales Urea Market

New South Wales (NSW) is a large agricultural state and a major urea consumer for cropping and grazing applications. The region's large-scale wheat and barley production, coupled with extensive sheep and cattle farming, lead to year-round consumption of urea. NSW's fertilizer usage is influenced by unpredictable rainfall patterns, compelling effective management of nitrogen. The state also promotes sustainable agriculture schemes that urge the best fertilizer application. With a diversified agricultural sector and sound logistics networks, NSW continues to be an important market for urea importers and distributors.

Victoria Urea Market

Victoria's urea market is underpinned by a very high emphasis on dairy production, horticulture, and high-value crops such as vegetables and fruits. The temperate climate and good soils in the state enable intensive agriculture, hence urea as a productivity input is a must. Victorian producers also apply urea to pasture renewal and making silage to supply livestock throughout the year. With top priorities going to sustainability and nutrient efficiency, precision agriculture and fertigation technologies are increasingly popular in the region. The market is further assisted by a highly developed agricultural services industry, which leads to reliable and knowledgeable fertilizer application.

South Australia Urea Market

South Australia boasts a substantial dryland agriculture industry, where urea finds major application for promoting cereal crops like wheat, oats, and barley. Low rainfall and poor soils in the region necessitate the use of nitrogen fertilizers such as urea for soil fertility. South Australian farmers frequently use pre-seeding or top-dressing to provide immediate nitrogen supply. Water and climate uncertainty are forcing more strategic fertilizer applications, aided by research centers and government extension programs. The region remains a consistent market for fertilizer-grade urea.

Queensland Urea Market

Queensland's mixed agricultural profile - sugarcane, cotton, grains, and livestock - makes it one of Australia's largest urea markets. Sugarcane production in specific requires high nitrogen application, and urea is important to optimize yields. The tropical and subtropical climate of the state presents more than one cropping season, and thus frequent fertilizer application. Pasture development to prepare for cattle grazing and use in feedlots as an additive in feed also utilize urea. Government-supported nutrient management initiatives and extension services promote the use of fertilizers responsibly, facilitating the growth of the market while reducing environmental issues.

Market Segmentation

Type

  • Technical Grade
  • Fertilizer Grade
  • Feed Grade Urea

Application

  • Agriculture
  • Chemical Synthesis
  • Animal Feed
  • Others

Top States

  • New South Wales
  • Victoria
  • Queensland
  • Western Australia
  • South Australia
  • Australian Capital Territory
  • Tasmania
  • Northern Territory

Key Players Analysis (Overviews, Key Persons, Recent Developments, SWOT Analysis, Revenue Analysis)

  • BASF SE
  • Petrobras
  • SABIC
  • Bunge Limited
  • Nutrien Ltd.
  • Sasol
  • CF Industries Holdings Inc

Table of Contents

1. Introduction
2. Research & Methodology
2.1 Data Source
2.1.1 Primary Sources
2.1.2 Secondary Sources
2.2 Research Approach
2.2.1 Top-Down Approach
2.2.2 Bottom-Up Approach
2.3 Forecast Projection Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Australia Urea Market
5.1 Historical Market Trends
5.2 Market Forecast
6. Market Share Analysis
6.1 Type
6.2 Application
6.3 States
7. Type
7.1 Technical Grade
7.1.1 Market Analysis
7.1.2 Market Size & Forecast
7.2 Fertilizer Grade
7.2.1 Market Analysis
7.2.2 Market Size & Forecast
7.3 Feed Grade Urea
7.3.1 Market Analysis
7.3.2 Market Size & Forecast
8. Application
8.1 Agriculture
8.1.1 Market Analysis
8.1.2 Market Size & Forecast
8.2 Chemical Synthesis
8.2.1 Market Analysis
8.2.2 Market Size & Forecast
8.3 Animal Feed
8.3.1 Market Analysis
8.3.2 Market Size & Forecast
8.4 Others
8.4.1 Market Analysis
8.4.2 Market Size & Forecast
9. Top States
9.1 New South Wales
9.1.1 Market Analysis
9.1.2 Market Size & Forecast
9.2 Victoria
9.2.1 Market Analysis
9.2.2 Market Size & Forecast
9.3 Queensland
9.3.1 Market Analysis
9.3.2 Market Size & Forecast
9.4 Western Australia
9.4.1 Market Analysis
9.4.2 Market Size & Forecast
9.5 South Australia
9.5.1 Market Analysis
9.5.2 Market Size & Forecast
9.6 Australian Capital Territory
9.6.1 Market Analysis
9.6.2 Market Size & Forecast
9.7 Tasmania
9.7.1 Market Analysis
9.7.2 Market Size & Forecast
9.8 Northern Territory
9.8.1 Market Analysis
9.8.2 Market Size & Forecast
10. Value Chain Analysis
11. Porter's Five Forces Analysis
11.1 Bargaining Power of Buyers
11.2 Bargaining Power of Suppliers
11.3 Degree of Competition
11.4 Threat of New Entrants
11.5 Threat of Substitutes
12. SWOT Analysis
12.1 Strength
12.2 Weakness
12.3 Opportunity
12.4 Threats
13. Pricing Benchmark Analysis
13.1 BASF SE
13.2 Petrobras
13.3 SABIC
13.4 Bunge Limited
13.5 Nutrien Ltd.
13.6 Sasol
13.7 CF Industries Holdings, Inc.
14. Key Players Analysis
14.1 BASF SE
14.1.1 Overviews
14.1.2 Key Person
14.1.3 Recent Developments
14.1.4 SWOT Analysis
14.1.5 Revenue Analysis
14.2 Petrobras
14.2.1 Overviews
14.2.2 Key Person
14.2.3 Recent Developments
14.2.4 SWOT Analysis
14.2.5 Revenue Analysis
14.3 SABIC
14.3.1 Overviews
14.3.2 Key Person
14.3.3 Recent Developments
14.3.4 SWOT Analysis
14.3.5 Revenue Analysis
14.4 Bunge Limited
14.4.1 Overviews
14.4.2 Key Person
14.4.3 Recent Developments
14.4.4 SWOT Analysis
14.4.5 Revenue Analysis
14.5 Nutrien Ltd.
14.5.1 Overviews
14.5.2 Key Person
14.5.3 Recent Developments
14.5.4 SWOT Analysis
14.5.5 Revenue Analysis
14.6 Sasol
14.6.1 Overviews
14.6.2 Key Person
14.6.3 Recent Developments
14.6.4 SWOT Analysis
14.6.5 Revenue Analysis
14.7 CF Industries Holdings, Inc.
14.7.1 Overviews
14.7.2 Key Person
14.7.3 Recent Developments
14.7.4 SWOT Analysis
14.7.5 Revenue Analysis

Companies Mentioned

The major companies profiled in this Australia Urea market report include:
  • BASF SE
  • Petrobras
  • SABIC
  • Bunge Limited
  • Nutrien Ltd.
  • Sasol
  • CF Industries Holdings Inc

Methodology

In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
 

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