Mexico Coffee Market Overview and Growth Forecast 2025-2033

The Mexico Coffee Market is anticipated to grow at a CAGR of 4.08% from 2025 to 2033 to reach US$ 3.38 billion by 2033 from US$ 2.36 billion in 2024. The market is bolstered by growing domestic consumption, demand for specialty and organic coffee, and growth of coffee culture through cafes and retail stores in urban and semi-urban areas of Mexico.

Mexico Coffee Market Outlook

Coffee is a hot drink obtained from roasted coffee beans, which are the seeds of Coffea berries. It is characterized by its strong smell and stimulating properties as a result of caffeine. Coffee is one of the leading beverages globally. It is available in numerous forms such as espresso, cappuccino, latte, and cold brew, and is served hot or cold. Aside from its caffeine content, coffee is also employed in culinary, baking, and as a flavoring ingredient in desserts and drinks.

In Mexico, coffee has cultural as well as economic significance. The nation is among the top coffee producers globally, with excellent Arabica beans from states such as Chiapas, Veracruz, and Oaxaca. Coffee cultivation is an important source of livelihood for thousands of small farmers. Domestically, coffee consumption has been gradually increasing as a component of expanding café culture, particularly among younger people and city residents. Specialty coffee outlets, gourmet roasters, and foreign chains have thrived in urban centers such as Mexico City, Monterrey, and Guadalajara, fueling demand for gourmet and gourmet coffee products. Moreover, Mexican consumers are increasingly fascinated by organic and sustainably produced coffee, mirroring world trends.

Coffee popularity in Mexico transcends everyday consumption to social and cultural habits. It's a household item, an office staple, and a party favorite. As both a historic drink and a contemporary lifestyle commodity, coffee is deeply integrated into the fabric of Mexican society, and its market remains on an increasing expansion path.

Growth Drivers in the Mexico Coffee Market

Increasing Specialty & Organic Coffee Demand

Mexican consumers have been putting more of an emphasis on specialty and organic coffee, following global trends in health and sustainability. Millennials and Gen Z, in urban centers like Mexico City and Guadalajara, are specifically drawn to single-origin coffee and specialty roasters. Brands that emphasize sustainable farming processes, fair sourcing, and direct trade are finding strong appeal among these consumers. This increasing demand is driving premiumization, with premium offerings such as ground coffee, whole beans, and capsules on the rise. There is also a strong demand for a wide range of flavor profiles, with Chiapas Turquesa and Veracruz blends leading to increased spending by consumers in the coffee sector. Feb 2023, Specialty coffee is gaining market share in Mexico. At Cofincaf, a coffee company from Chiapas with 2 Rainforest Alliance-certified farms and direct relations with producers, its wares are increasingly popular in the mass market. Cofincaf's specialty roasted coffee brand is now available in some of Mexico's major supermarket chains.

Growing Café Culture & Coffee Chains

The coffee culture in Mexico is growing rapidly, backed by domestic chains such as Caffenio and Cielito Querido as well as international chains such as Starbucks. Large players like Alsea are pumping sizeable amounts of money into the industry, with a focus on opening new outlets, renovating store formats, and introducing digitalized loyalty schemes. The growth caters effectively to office workers, students, and social consumers in urban areas. As a result, growing coffee shop density is driving per-capita coffee consumption upward and is making specialty espresso-based drinks mainstream among the general population. March 2025, The Danish coffee chain is planning to open 100 stores in the next 10 years in collaboration with Mexican licensee Grupo Allux-Dinar

Convenient Formats and New Product Launches

Mexican coffee is moving towards convenience as new, innovative products that are meant to be consumed quickly and easily find their way to the market. Some of the most popular ones are instant iced coffee, single-serve capsules, ready-to-drink cold brew cans, and coffee pods. Companies like Nescafé Ice Roast and Dolce Gusto Frappé are rushing in to capitalize on the increasing demand for indulgent, on-the-go beverages. These convenient formats are growing their footprint in supermarkets and convenience stores, thereby gaining the attention of consumers in search of instant coffee solutions in the midst of busy lifestyles. July 2024, Starbucks, which is operated in Mexico by licensed business partner Alsea, announced a new bright packaging design for its medium roasted Single-Origin Starbucks® México Chiapas whole bean coffee, offering flavors of chocolate almond and candied orange. The new pack features a picture of a jaguar flanked by dense jungle foliage against the background of a sweeping waterfall in Chiapas's Sierra Madre, where a legacy of coffee production across generations is rich.

Challenges in the Mexico Coffee Market

Climate Risks & Production Vulnerability

Mexican coffee yields are vulnerable to climate change and plant diseases such as rust and berry borer. Unstable weather patterns - drought, heat stress, or heavy rainfall - yields jeopardize quality and quantity in major production centers, such as Oaxaca and Chiapas. Events such as the rust outbreak of 2012 led to high economic and supply impacts. This exposure can lower production, drive up prices, and constrain specialty coffee offerings.

Smallholder Farmer Challenges & Market Access

Mexico's coffee industry depends significantly on small-scale farmers that suffer with access to finance, uneven government support, and exploitation by intermediaries. It is reported that some large companies buy the beans at rates that only just cover the costs of production, leading to increased rural poverty. Such circumstances limit reinvestment in quality-oriented or sustainability practices. The resultant economic and moral instability can undermine export capacity and reduce specialty market growth.

Mexico Instant Coffee Market

Instant coffee is the most widely used in Mexican homes, accounting for nearly 60% of Mexican coffee consumption. This is because it is cheap, easy to use, and has a long shelf life. New innovations, for instance, iced instant coffee varieties such as Nescafé Ice Roast and top-notch soluble blends, have fueled the instant coffee market. These innovations have especially found acceptance with customers residing in rural areas and those who want to get value for money.

Mexico Ground Coffee Market

Ground coffee has been gaining popularity among aficionados and households alike for its convenience without the loss of flavor. The category includes traditional medium-roast blends to a growing number of specialty ground selections. Its universal availability in supermarkets and café settings has made ground coffee a ubiquitous household item in Mexico.

Mexico Coffee Convenience Store Market

Mexican convenience stores offer a range of single-serve coffee products in the form of cups, bottles, and capsules, targeted at consumers with mobile lifestyles. Mexican convenience stores are important in enticing busy consumers with impulse buying offers. One good case of effective brand extension in the market is Caffenio's placement in OXXO outlets, which is evidence of the successful placement of coffee products in convenience retailing.

Mexico Coffee Online Platform Market

Online platforms in Mexico are increasing access to specialty coffee brands, single-origin beans, and subscription programs. This online channel enables small roasters to reach customers throughout the country, giving customers the ability to discover artisanal and responsibly sourced coffee products.

Northern Mexico Coffee Market

North states like Sonora, for instance, have seen the increase in drive-through coffee chains like Caffenio increase coffee consumption. The proximity of the region to U.S. coffee trends has contributed to the demand for espresso-based beverages and specialty coffee products. The change has significantly increased sales in the urban and peri-urban markets, an indication of shifting consumer demand for high-quality coffee experiences.

Central Mexico Coffee Market

The national coffee market is led by Central Mexico, or Mexico City. This market has a rich coffee culture with many cafés, specialty roasters, and retail channels that expose a great variety of consumers to their preferred coffee products. Demand for both mainstream and premium coffee products is high here, targeting the educated and wealthy consumer segments. Ground coffee, capsule, and café-style packaging formats are particularly popular in this market.

Southern Mexico Coffee Market

Southern Mexico, and the regions of Chiapas, Veracruz, and Oaxaca more specifically, is an important coffee-producing area. Both local demand and export requirements inform the domestic market. There has been increased demand, over the last few years, for specialty single-origin coffee from local cooperatives, which emphasizes this region's distinct characteristics of bean. But farmers of coffee are facing a number of challenges, such as economic stress and climate change effects, that influence both the amount produced as well as the quality of their coffee.

Market Segmentation

Product Type

• Instant Coffee
• Ground Coffee
• Whole Grain
• Others

Distribution Channel

• Supermarket/Hypermarket
• Convenience Store
• Online Platform
• Others

Region

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

Key Players Analysis (Overviews, Key Persons, Recent Developments, SWOT Analysis, Revenue Analysis)

• Starbucks
• Nescafe
• The Kraft Heinz Company
• Lunchin Coffee
• J M Smucker
• Coca cola
• Dutch Bros
• Keurig Dr Pepper
• JDE PEET'S N.V.