Brand Licensing Market - Global Forecast 2026-2032

The brand licensing market is evolving rapidly, presenting executive leaders with both challenges and opportunities. As digital channels, regulatory expectations, and global supply dynamics intensify, licensing has become a critical lever for growth and brand differentiation within today’s competitive environment.

Market Snapshot: Brand Licensing Market Size and Growth

The Brand Licensing Market grew from USD 37.73 billion in 2025 to USD 40.15 billion in 2026. It is expected to continue growing at a CAGR of 6.84%, reaching USD 59.95 billion by 2032.

Scope & Segmentation of the Brand Licensing Market

Product Categories: Includes Apparel & Accessories, Consumer Electronics, Food & Beverage, Publication & Media, and Toys & Games. Apparel is further segmented into Eyewear, Footwear, Handbags & Luggage, and Sportswear, each shaping distinct merchandising and distribution priorities.
License Models: Explores Exclusive, Non-Exclusive, Field Of Use, and Sole licenses, assessing the balance between market reach and brand protection strategies.
Royalty Structures: Analyzes Fixed Fee, Per Unit, Minimum Guarantee, Lump Sum, Revenue Share, Flat Rate, and Tiered Rate models, focusing on compliance and transparency needs.
Regional Coverage: Investigates market dynamics in the Americas, Europe, Middle East & Africa, and Asia-Pacific, examining local consumer behaviors, regulatory compliance, and manufacturing footprints.
Technology & Channel Integration: Evaluates the rise of digital native channels, direct-to-consumer platforms, advanced manufacturing techniques, and the impact of digital assets such as virtual goods and metaverse rights.

Key Takeaways for Strategic Decision-Making

Licensing has shifted from simple transactions to ecosystem-building, with licensors shaping brand experiences and licensees delivering tangible product innovation.
Executive focus is required on balancing exclusivity and scalability, designing modular contracts, and embedding performance-driven royalty mechanisms that can adapt to changing market realities.
Operational resilience depends on cross-functional integration between marketing, legal, product, and logistics teams to ensure end-to-end value creation and risk mitigation.
Sustainability and compliance are becoming central to deal architecture, requiring embedded contractual commitments and active tracking through supply chains.
Technological innovation, including direct access to consumer data and dynamic product testing, is raising the bar for how brands engage and monetize IP across emerging and established channels.
Scenario planning and iterative design in contracts enable executive teams to steer licensing programs through regulatory, tariff, and consumer preference shifts.

Tariff Impact on Licensing Economics and Operations

The introduction of tariffs by a leading trading economy in 2025 prompted industry-wide shifts. Tariff increases intensified cost pressures, especially in categories like toys, apparel, and consumer electronics. In response, many organizations reevaluated production locations, accelerated regional sourcing, and renegotiated contract terms. Legal teams prioritized force majeure, tariff pass-through, and indexed royalty clauses, while commercial leaders introduced differentiated royalty models and minimum guarantee structures that reflect evolving cost dynamics. Exclusive and non-exclusive licensing models are now assessed in the context of supply chain adaptations and localized production feasibility. Overall, collaboration between rights holders and partners—around terms, supply strategies, and risk-sharing mechanisms—has come to the forefront.

Methodology & Data Sources

This report draws on structured interviews with licensing executives, contract counsel, manufacturing partners, and retail managers. Supplementary documentary review included regulatory filings, IP enforcement case studies, and published industry disclosures. Findings were triangulated to validate patterns in deal design and operational responses.

Why This Report Matters: Actionable Value for Senior Leaders

Delivers practical, outcome-focused insights for optimizing licensing strategy in response to shifting technology, supply, and regulatory conditions.
Equips executives with granular benchmarks for deal structuring, royalty engineering, and operational risk management—enabling informed, immediate action.
Supports long-term growth by linking licensing tactics with region-specific consumer and channel behaviors, while safeguarding IP and operational resilience.

Conclusion

Brand licensing is now a strategic growth discipline requiring integrated planning, flexible contract models, and data-driven oversight. By applying insights from this report, leaders can unlock scalable value while mitigating evolving risks in a complex global market.

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Market Sizing & Forecasting

5. Market Dynamics

5.1. Expansion of brand licensing into virtual reality experiences and digital product integration
5.2. Growth of sustainability-focused licensing deals emphasizing eco-friendly materials and practices
5.3. Rise of blockchain-based licensing contracts ensuring transparent royalty distribution and tracking
5.4. Adoption of influencer-driven brand licensing collaborations targeting niche social media communities
5.5. Development of AI-powered licensing analytics platforms for predictive IP value assessment and optimization

6. Market Insights

6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis

7. Cumulative Impact of United States Tariffs 2025

8. Brand Licensing Market, by Product Category

8.1. Introduction
8.2. Apparel And Accessories
8.2.1. Eyewear
8.2.2. Footwear
8.2.3. Handbags And Luggage
8.2.4. Sportswear
8.3. Consumer Electronics
8.4. Food And Beverage
8.5. Publication And Media
8.5.1. Books
8.5.2. Digital Media
8.5.3. Magazines
8.5.4. Newspapers
8.6. Toys & Games
8.6.1. Board Games And Puzzles
8.6.2. Dolls And Figures
8.6.3. Electronic Toys
8.6.4. Plush Toys

9. Brand Licensing Market, by License Model

9.1. Introduction
9.2. Exclusive
9.2.1. Field Of Use
9.2.2. Sole
9.3. Non-Exclusive

10. Brand Licensing Market, by Royalty Structure

10.1. Introduction
10.2. Fixed Fee
10.2.1. Per Unit
10.2.2. Per Use
10.3. Minimum Guarantee
10.3.1. Annual Guarantee
10.3.2. Lump Sum
10.4. Revenue Share
10.4.1. Flat Rate
10.4.2. Tiered Rate

11. Americas Brand Licensing Market

11.1. Introduction
11.2. United States
11.3. Canada
11.4. Mexico
11.5. Brazil
11.6. Argentina

12. Europe, Middle East & Africa Brand Licensing Market

12.1. Introduction
12.2. United Kingdom
12.3. Germany
12.4. France
12.5. Russia
12.6. Italy
12.7. Spain
12.8. United Arab Emirates
12.9. Saudi Arabia
12.10. South Africa
12.11. Denmark
12.12. Netherlands
12.13. Qatar
12.14. Finland
12.15. Sweden
12.16. Nigeria
12.17. Egypt
12.18. Turkey
12.19. Israel
12.20. Norway
12.21. Poland
12.22. Switzerland

13. Asia-Pacific Brand Licensing Market

13.1. Introduction
13.2. China
13.3. India
13.4. Japan
13.5. Australia
13.6. South Korea
13.7. Indonesia
13.8. Thailand
13.9. Philippines
13.10. Malaysia
13.11. Singapore
13.12. Vietnam
13.13. Taiwan

14. Competitive Landscape

14.1. Market Share Analysis, 2024
14.2. FPNV Positioning Matrix, 2024
14.3. Competitive Analysis
14.3.1. The Walt Disney Company
14.3.2. Warner Bros. Discovery, Inc.
14.3.3. Comcast Corporation
14.3.4. Paramount Global
14.3.5. Sony Group Corporation
14.3.6. Mattel, Inc.
14.3.7. Hasbro, Inc.
14.3.8. Sanrio Company, Ltd.
14.3.9. Nintendo Co., Ltd.
14.3.10. Bandai Namco Holdings Inc.

15. ResearchAI
16. ResearchStatistics
17. ResearchContacts
18. ResearchArticles
19. Appendix

List of Figures

FIGURE 1. BRAND LICENSING MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL BRAND LICENSING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL BRAND LICENSING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2024 VS 2030 (%)
FIGURE 6. GLOBAL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2024 VS 2030 (%)
FIGURE 8. GLOBAL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2024 VS 2030 (%)
FIGURE 10. GLOBAL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 12. AMERICAS BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES BRAND LICENSING MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 14. UNITED STATES BRAND LICENSING MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 16. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. BRAND LICENSING MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 20. BRAND LICENSING MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 21. BRAND LICENSING MARKET: RESEARCHAI
FIGURE 22. BRAND LICENSING MARKET: RESEARCHSTATISTICS
FIGURE 23. BRAND LICENSING MARKET: RESEARCHCONTACTS
FIGURE 24. BRAND LICENSING MARKET: RESEARCHARTICLES

List of Tables

TABLE 1. BRAND LICENSING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL BRAND LICENSING MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL BRAND LICENSING MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL BRAND LICENSING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL BRAND LICENSING MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL BRAND LICENSING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL BRAND LICENSING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL BRAND LICENSING MARKET SIZE, BY EYEWEAR, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL BRAND LICENSING MARKET SIZE, BY EYEWEAR, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL BRAND LICENSING MARKET SIZE, BY FOOTWEAR, BY REGION, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL BRAND LICENSING MARKET SIZE, BY FOOTWEAR, BY REGION, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL BRAND LICENSING MARKET SIZE, BY HANDBAGS AND LUGGAGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL BRAND LICENSING MARKET SIZE, BY HANDBAGS AND LUGGAGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL BRAND LICENSING MARKET SIZE, BY SPORTSWEAR, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL BRAND LICENSING MARKET SIZE, BY SPORTSWEAR, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL BRAND LICENSING MARKET SIZE, BY CONSUMER ELECTRONICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL BRAND LICENSING MARKET SIZE, BY CONSUMER ELECTRONICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL BRAND LICENSING MARKET SIZE, BY FOOD AND BEVERAGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL BRAND LICENSING MARKET SIZE, BY FOOD AND BEVERAGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, BY REGION, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, BY REGION, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL BRAND LICENSING MARKET SIZE, BY BOOKS, BY REGION, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL BRAND LICENSING MARKET SIZE, BY BOOKS, BY REGION, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL BRAND LICENSING MARKET SIZE, BY DIGITAL MEDIA, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL BRAND LICENSING MARKET SIZE, BY DIGITAL MEDIA, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL BRAND LICENSING MARKET SIZE, BY MAGAZINES, BY REGION, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL BRAND LICENSING MARKET SIZE, BY MAGAZINES, BY REGION, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL BRAND LICENSING MARKET SIZE, BY NEWSPAPERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL BRAND LICENSING MARKET SIZE, BY NEWSPAPERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, BY REGION, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, BY REGION, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL BRAND LICENSING MARKET SIZE, BY BOARD GAMES AND PUZZLES, BY REGION, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL BRAND LICENSING MARKET SIZE, BY BOARD GAMES AND PUZZLES, BY REGION, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL BRAND LICENSING MARKET SIZE, BY DOLLS AND FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL BRAND LICENSING MARKET SIZE, BY DOLLS AND FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL BRAND LICENSING MARKET SIZE, BY ELECTRONIC TOYS, BY REGION, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL BRAND LICENSING MARKET SIZE, BY ELECTRONIC TOYS, BY REGION, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL BRAND LICENSING MARKET SIZE, BY PLUSH TOYS, BY REGION, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL BRAND LICENSING MARKET SIZE, BY PLUSH TOYS, BY REGION, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, BY REGION, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, BY REGION, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL BRAND LICENSING MARKET SIZE, BY FIELD OF USE, BY REGION, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL BRAND LICENSING MARKET SIZE, BY FIELD OF USE, BY REGION, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL BRAND LICENSING MARKET SIZE, BY SOLE, BY REGION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL BRAND LICENSING MARKET SIZE, BY SOLE, BY REGION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL BRAND LICENSING MARKET SIZE, BY NON-EXCLUSIVE, BY REGION, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL BRAND LICENSING MARKET SIZE, BY NON-EXCLUSIVE, BY REGION, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL BRAND LICENSING MARKET SIZE, BY FIXED FEE, BY REGION, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL BRAND LICENSING MARKET SIZE, BY FIXED FEE, BY REGION, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL BRAND LICENSING MARKET SIZE, BY PER UNIT, BY REGION, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL BRAND LICENSING MARKET SIZE, BY PER UNIT, BY REGION, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL BRAND LICENSING MARKET SIZE, BY PER USE, BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL BRAND LICENSING MARKET SIZE, BY PER USE, BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, BY REGION, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, BY REGION, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL BRAND LICENSING MARKET SIZE, BY ANNUAL GUARANTEE, BY REGION, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL BRAND LICENSING MARKET SIZE, BY ANNUAL GUARANTEE, BY REGION, 2025-2030 (USD MILLION)
TABLE 77. GLOBAL BRAND LICENSING MARKET SIZE, BY LUMP SUM, BY REGION, 2018-2024 (USD MILLION)
TABLE 78. GLOBAL BRAND LICENSING MARKET SIZE, BY LUMP SUM, BY REGION, 2025-2030 (USD MILLION)
TABLE 79. GLOBAL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 80. GLOBAL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 81. GLOBAL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 82. GLOBAL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 83. GLOBAL BRAND LICENSING MARKET SIZE, BY FLAT RATE, BY REGION, 2018-2024 (USD MILLION)
TABLE 84. GLOBAL BRAND LICENSING MARKET SIZE, BY FLAT RATE, BY REGION, 2025-2030 (USD MILLION)
TABLE 85. GLOBAL BRAND LICENSING MARKET SIZE, BY TIERED RATE, BY REGION, 2018-2024 (USD MILLION)
TABLE 86. GLOBAL BRAND LICENSING MARKET SIZE, BY TIERED RATE, BY REGION, 2025-2030 (USD MILLION)
TABLE 87. GLOBAL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 88. GLOBAL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 89. AMERICAS BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 90. AMERICAS BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 91. AMERICAS BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 92. AMERICAS BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 93. AMERICAS BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 94. AMERICAS BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 95. AMERICAS BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 96. AMERICAS BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 97. AMERICAS BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 98. AMERICAS BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 99. AMERICAS BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 100. AMERICAS BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 101. AMERICAS BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 102. AMERICAS BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 103. AMERICAS BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 104. AMERICAS BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 105. AMERICAS BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 106. AMERICAS BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 107. AMERICAS BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 108. AMERICAS BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 109. AMERICAS BRAND LICENSING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 110. AMERICAS BRAND LICENSING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 111. UNITED STATES BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 112. UNITED STATES BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 113. UNITED STATES BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 114. UNITED STATES BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 115. UNITED STATES BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 116. UNITED STATES BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 117. UNITED STATES BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 118. UNITED STATES BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 119. UNITED STATES BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 120. UNITED STATES BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 121. UNITED STATES BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 122. UNITED STATES BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 123. UNITED STATES BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 124. UNITED STATES BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 125. UNITED STATES BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 126. UNITED STATES BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 127. UNITED STATES BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 128. UNITED STATES BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 129. UNITED STATES BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 130. UNITED STATES BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 131. UNITED STATES BRAND LICENSING MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 132. UNITED STATES BRAND LICENSING MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 133. CANADA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 134. CANADA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 135. CANADA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 136. CANADA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 137. CANADA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 138. CANADA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 139. CANADA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 140. CANADA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 141. CANADA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 142. CANADA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 143. CANADA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 144. CANADA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 145. CANADA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 146. CANADA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 147. CANADA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 148. CANADA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 149. CANADA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 150. CANADA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 151. CANADA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 152. CANADA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 153. MEXICO BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 154. MEXICO BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 155. MEXICO BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 156. MEXICO BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 157. MEXICO BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 158. MEXICO BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 159. MEXICO BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 160. MEXICO BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 161. MEXICO BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 162. MEXICO BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 163. MEXICO BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 164. MEXICO BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 165. MEXICO BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 166. MEXICO BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 167. MEXICO BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 168. MEXICO BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 169. MEXICO BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 170. MEXICO BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 171. MEXICO BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 172. MEXICO BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 173. BRAZIL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 174. BRAZIL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 175. BRAZIL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 176. BRAZIL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 177. BRAZIL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 178. BRAZIL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 179. BRAZIL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 180. BRAZIL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 181. BRAZIL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 182. BRAZIL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 183. BRAZIL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 184. BRAZIL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 185. BRAZIL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 186. BRAZIL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 187. BRAZIL BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 188. BRAZIL BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 189. BRAZIL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 190. BRAZIL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 191. BRAZIL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 192. BRAZIL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 193. ARGENTINA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 194. ARGENTINA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 195. ARGENTINA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 196. ARGENTINA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 197. ARGENTINA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 198. ARGENTINA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 199. ARGENTINA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 200. ARGENTINA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 201. ARGENTINA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 202. ARGENTINA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 203. ARGENTINA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 204. ARGENTINA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 205. ARGENTINA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 206. ARGENTINA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 207. ARGENTINA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 208. ARGENTINA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 209. ARGENTINA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 210. ARGENTINA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 211. ARGENTINA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 212. ARGENTINA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 213. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 214. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 215. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 216. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 217. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 218. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 219. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 220. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 221. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 222. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 223. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 224. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 225. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 226. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 227. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 228. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 229. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 230. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 231. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 232. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 233. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 234. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 235. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 236. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 237. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 238. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 239. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 240. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 241. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 242. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 243. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 244. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 245. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 246. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 247. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 248. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 249. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 250. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 251. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 252. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 253. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 254. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 255. GERMANY BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 256. GERMANY BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 257. GERMANY BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 258. GERMANY BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 259. GERMANY BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 260. GERMANY BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 261. GERMANY BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 262. GERMANY BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 263. GERMANY BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 264. GERMANY BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 265. GERMANY BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 266. GERMANY BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 267. GERMANY BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 268. GERMANY BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 269. GERMANY BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 270. GERMANY BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 271. GERMANY BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 272. GERMANY BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 273. GERMANY BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 274. GERMANY BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 275. FRANCE BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 276. FRANCE BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 277. FRANCE BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 278. FRANCE BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 279. FRANCE BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 280. FRANCE BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 281. FRANCE BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 282. FRANCE BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 283. FRANCE BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 284. FRANCE BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 285. FRANCE BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 286. FRANCE BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 287. FRANCE BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 288. FRANCE BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 289. FRANCE BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 290. FRANCE BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 291. FRANCE BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 292. FRANCE BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 293. FRANCE BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 294. FRANCE BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 295. RUSSIA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 296. RUSSIA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 297. RUSSIA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 298. RUSSIA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 299. RUSSIA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 300. RUSSIA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 301. RUSSIA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 302. RUSSIA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 303. RUSSIA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 304. RUSSIA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 305. RUSSIA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 306. RUSSIA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 307. RUSSIA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 308. RUSSIA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 309. RUSSIA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 310. RUSSIA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 311. RUSSIA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 312. RUSSIA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 313. RUSSIA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 314. RUSSIA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 315. ITALY BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 316. ITALY BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 317. ITALY BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 318. ITALY BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 319. ITALY BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 320. ITALY BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 321. ITALY BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 322. ITALY BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 323. ITALY BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 324. ITALY BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 325. ITALY BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 326. ITALY BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 327. ITALY BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 328. ITALY BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 329. ITALY BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 330. ITALY BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 331. ITALY BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 332. ITALY BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 333. ITALY BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 334. ITALY BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 335. SPAIN BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 336. SPAIN BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 337. SPAIN BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 338. SPAIN BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 339. SPAIN BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 340. SPAIN BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 341. SPAIN BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 342. SPAIN BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 343. SPAIN BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 344. SPAIN BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 345. SPAIN BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 346. SPAIN BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 347. SPAIN BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 348. SPAIN BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030

Companies Mentioned

Authentic Brands Group
Beanstalk
Bluestar Alliance
Brand Central LLC
Brandgenuity
CAA-GBG
CLC
Ford Motor Company
Global Icons
Hasbro
IMG
LMCA
Mattel
MGM
NBCUniversal
Paramount Global
People Inc.
Sanrio
The Joester Loria Group
The Pokémon Company International
The Walt Disney Company
USPA Global Licensing Inc
Warner Bros. Discovery
WHP Global
WildBrain CPLG

Table Information

Report Attribute	Details
No. of Pages	185
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 40.15 Billion
Forecasted Market Value ( USD ) by 2032	$ 59.95 Billion
Compound Annual Growth Rate	6.8%
Regions Covered	Global
No. of Companies Mentioned	25

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3504EUR$3,939USD£3,037GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3779EUR$4,249USD£3,276GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5123EUR$5,759USD£4,440GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6199EUR$6,969USD£5,372GBP

Market Snapshot: Brand Licensing Market Size and Growth

Scope & Segmentation of the Brand Licensing Market

Key Takeaways for Strategic Decision-Making

Tariff Impact on Licensing Economics and Operations

Methodology & Data Sources

Why This Report Matters: Actionable Value for Senior Leaders

Conclusion

Table of Contents

Companies Mentioned

Table Information

Related Topics

Related Reports

Brand Licensing Market Report 2025

Drafting International Intellectual Property Agreements Training Course (May 12, 2026)

IP Licensing Building Blocks Toys Market - Global Forecast 2025-2030

Licensing Services Market - Global Forecast 2026-2032

2025 Chemical Licensing Market Outlook Report: Industry Size, Market Shares Data, Insights, Growth Trends, Opportunities, Competition 2024 to 2032