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Brand Licensing Market - Global Forecast 2025-2030

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    Report

  • 194 Pages
  • August 2025
  • Region: Global
  • 360iResearch™
  • ID: 6119397
UP TO OFF until Jan 01st 2026
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Brand licensing is now a central business strategy, transforming how intellectual property owners and licensees collaborate to address dynamic consumer demand and changing market forces. This report provides actionable insights for senior decision-makers seeking to navigate evolving regulatory, technology, and commercial landscapes in global brand licensing.

Market Snapshot: Brand Licensing Landscape and Strategic Growth Drivers

The brand licensing market has shifted from a specialist function to a transformative growth driver. With expanding relevance across product categories, leading brands are utilizing licensing to unlock new revenue streams, foster customer loyalty, and form resilient partnerships. Contemporary strategies are shaped by rapid digital innovation, complex supply chains, and mounting emphasis on sustainable, ethical practices.

Scope & Segmentation of the Brand Licensing Market

  • Product Category Specializations: Apparel and Accessories, including eyewear, footwear, handbags, luggage, and sportswear; Consumer Electronics partnerships with integrated technology and design; Food and Beverage licensing anchored in endorsement-driven collaborations; Publication and Media covering books, digital media, magazines, and newspapers; Toys & Games, ranging from board games and puzzles to dolls, figures, electronic and plush toys.
  • License Models: Exclusive arrangements, including field of use and sole licenses; Non-exclusive licenses for broader, multi-channel distribution.
  • Royalty Structures: Fixed fee agreements (per unit or per use), minimum guarantees (annual and lump sum), and revenue share models (flat or tiered rates).
  • Regional Markets: Americas (with coverage for the United States, Canada, Mexico, Brazil, Argentina), Europe, Middle East & Africa (including the UK, Germany, France, and others), and Asia-Pacific (with China, India, Japan, Australia, among others).
  • Key Technologies and Trends: Digital platforms, artificial intelligence, and blockchain for asset tracking and royalty management; sustainability and ethical sourcing initiatives integrated in modern agreements.

Key Takeaways for Senior Decision-Makers

  • Brand licensing leverages intellectual property and trusted reputations to extend product reach, diversify portfolios, and build consumer loyalty through tailored category focus.
  • Technological advancements, particularly AI and blockchain, are increasing transparency, efficiency, and visibility in royalty management and compliance control.
  • There is a growing imperative for license agreements to address sustainability, circular economy considerations, and alignment with partners who share social responsibility values.
  • Exclusive versus non-exclusive arrangements must be matched to business objectives, as field-specific licenses provide control, while non-exclusive deals drive distribution scale.
  • Royalty structures are evolving, and dynamic models facilitate collaborative growth by aligning incentives between licensors and licensees.
  • Regional disparities require adaptable frameworks and localized strategies to manage regulatory complexity, supply chain shifts, and consumer trends in markets from North America to Asia-Pacific.

Tariff Impact: Strategic Adjustments in Licensing Operations

Tariff changes, specifically United States tariff adjustments in 2025, have prompted global brand licensors and licensees to reevaluate production and supply chain stewardship. Contract negotiations increasingly incorporate escalator clauses and cost-sharing mechanisms to shield profitability. Migration toward tariff-exempt or domestic facilities is driving new regional alliances, but also presents fresh challenges in quality assurance and logistics oversight. These shifts in regulatory environments require continual contract redesign and risk assessment for sustained competitiveness.

Methodology & Data Sources

The research uses a rigorous process combining secondary analysis of industry literature, regulatory documents, and company publications, with primary inputs from executive interviews and targeted surveys. Data triangulation and expert panel reviews inform all insights and recommendations, ensuring findings are grounded and actionable.

Why This Report Matters for Licensing Strategies

  • Delivers actionable guidance to develop licensing programs that respond to regulatory, technological, and commercial shifts.
  • Uncovers critical revenue opportunities and competitive challenges facing portfolio managers, legal teams, and brand strategists.
  • Enables C-suite and senior leaders to align negotiation tactics, royalty structures, and strategic segmentation with dynamic global market demands.

Conclusion

Brand licensing strategy requires agile responses to innovation, regulatory changes, and regional complexities. This report equips decision-makers with a holistic understanding to optimize negotiations and partnerships. Deploy these insights to strengthen market positioning and drive collaborative value.

Market Segmentation & Coverage

  • Apparel And Accessories: Eyewear, Footwear, Handbags And Luggage, Sportswear
  • Consumer Electronics
  • Food And Beverage
  • Publication And Media: Books, Digital Media, Magazines, Newspapers
  • Toys & Games: Board Games And Puzzles, Dolls And Figures, Electronic Toys, Plush Toys
  • Exclusive License Model: Field Of Use, Sole
  • Non-Exclusive License Model
  • Royalty Structures: Fixed Fee (Per Unit, Per Use), Minimum Guarantee (Annual Guarantee, Lump Sum), Revenue Share (Flat Rate, Tiered Rate)
  • Key Regions: Americas (United States: California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio; Canada; Mexico; Brazil; Argentina), Europe, Middle East & Africa (United Kingdom, Germany, France, Russia, Italy, Spain, United Arab Emirates, Saudi Arabia, South Africa, Denmark, Netherlands, Qatar, Finland, Sweden, Nigeria, Egypt, Turkey, Israel, Norway, Poland, Switzerland), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Philippines, Malaysia, Singapore, Vietnam, Taiwan)
  • The Walt Disney Company
  • Warner Bros. Discovery, Inc.
  • Comcast Corporation
  • Paramount Global
  • Sony Group Corporation
  • Mattel, Inc.
  • Hasbro, Inc.
  • Sanrio Company, Ltd.
  • Nintendo Co., Ltd.
  • Bandai Namco Holdings Inc.

This product will be delivered within 1-3 business days.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. Expansion of brand licensing into virtual reality experiences and digital product integration
5.2. Growth of sustainability-focused licensing deals emphasizing eco-friendly materials and practices
5.3. Rise of blockchain-based licensing contracts ensuring transparent royalty distribution and tracking
5.4. Adoption of influencer-driven brand licensing collaborations targeting niche social media communities
5.5. Development of AI-powered licensing analytics platforms for predictive IP value assessment and optimization
6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025
8. Brand Licensing Market, by Product Category
8.1. Introduction
8.2. Apparel And Accessories
8.2.1. Eyewear
8.2.2. Footwear
8.2.3. Handbags And Luggage
8.2.4. Sportswear
8.3. Consumer Electronics
8.4. Food And Beverage
8.5. Publication And Media
8.5.1. Books
8.5.2. Digital Media
8.5.3. Magazines
8.5.4. Newspapers
8.6. Toys & Games
8.6.1. Board Games And Puzzles
8.6.2. Dolls And Figures
8.6.3. Electronic Toys
8.6.4. Plush Toys
9. Brand Licensing Market, by License Model
9.1. Introduction
9.2. Exclusive
9.2.1. Field Of Use
9.2.2. Sole
9.3. Non-Exclusive
10. Brand Licensing Market, by Royalty Structure
10.1. Introduction
10.2. Fixed Fee
10.2.1. Per Unit
10.2.2. Per Use
10.3. Minimum Guarantee
10.3.1. Annual Guarantee
10.3.2. Lump Sum
10.4. Revenue Share
10.4.1. Flat Rate
10.4.2. Tiered Rate
11. Americas Brand Licensing Market
11.1. Introduction
11.2. United States
11.3. Canada
11.4. Mexico
11.5. Brazil
11.6. Argentina
12. Europe, Middle East & Africa Brand Licensing Market
12.1. Introduction
12.2. United Kingdom
12.3. Germany
12.4. France
12.5. Russia
12.6. Italy
12.7. Spain
12.8. United Arab Emirates
12.9. Saudi Arabia
12.10. South Africa
12.11. Denmark
12.12. Netherlands
12.13. Qatar
12.14. Finland
12.15. Sweden
12.16. Nigeria
12.17. Egypt
12.18. Turkey
12.19. Israel
12.20. Norway
12.21. Poland
12.22. Switzerland
13. Asia-Pacific Brand Licensing Market
13.1. Introduction
13.2. China
13.3. India
13.4. Japan
13.5. Australia
13.6. South Korea
13.7. Indonesia
13.8. Thailand
13.9. Philippines
13.10. Malaysia
13.11. Singapore
13.12. Vietnam
13.13. Taiwan
14. Competitive Landscape
14.1. Market Share Analysis, 2024
14.2. FPNV Positioning Matrix, 2024
14.3. Competitive Analysis
14.3.1. The Walt Disney Company
14.3.2. Warner Bros. Discovery, Inc.
14.3.3. Comcast Corporation
14.3.4. Paramount Global
14.3.5. Sony Group Corporation
14.3.6. Mattel, Inc.
14.3.7. Hasbro, Inc.
14.3.8. Sanrio Company, Ltd.
14.3.9. Nintendo Co., Ltd.
14.3.10. Bandai Namco Holdings Inc.
15. ResearchAI
16. ResearchStatistics
17. ResearchContacts
18. ResearchArticles
19. Appendix
List of Figures
FIGURE 1. BRAND LICENSING MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL BRAND LICENSING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL BRAND LICENSING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2024 VS 2030 (%)
FIGURE 6. GLOBAL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2024 VS 2030 (%)
FIGURE 8. GLOBAL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2024 VS 2030 (%)
FIGURE 10. GLOBAL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. AMERICAS BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 12. AMERICAS BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. UNITED STATES BRAND LICENSING MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 14. UNITED STATES BRAND LICENSING MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 16. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC BRAND LICENSING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. BRAND LICENSING MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 20. BRAND LICENSING MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 21. BRAND LICENSING MARKET: RESEARCHAI
FIGURE 22. BRAND LICENSING MARKET: RESEARCHSTATISTICS
FIGURE 23. BRAND LICENSING MARKET: RESEARCHCONTACTS
FIGURE 24. BRAND LICENSING MARKET: RESEARCHARTICLES
List of Tables
TABLE 1. BRAND LICENSING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL BRAND LICENSING MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL BRAND LICENSING MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL BRAND LICENSING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL BRAND LICENSING MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL BRAND LICENSING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL BRAND LICENSING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL BRAND LICENSING MARKET SIZE, BY EYEWEAR, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL BRAND LICENSING MARKET SIZE, BY EYEWEAR, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL BRAND LICENSING MARKET SIZE, BY FOOTWEAR, BY REGION, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL BRAND LICENSING MARKET SIZE, BY FOOTWEAR, BY REGION, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL BRAND LICENSING MARKET SIZE, BY HANDBAGS AND LUGGAGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL BRAND LICENSING MARKET SIZE, BY HANDBAGS AND LUGGAGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL BRAND LICENSING MARKET SIZE, BY SPORTSWEAR, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL BRAND LICENSING MARKET SIZE, BY SPORTSWEAR, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL BRAND LICENSING MARKET SIZE, BY CONSUMER ELECTRONICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL BRAND LICENSING MARKET SIZE, BY CONSUMER ELECTRONICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL BRAND LICENSING MARKET SIZE, BY FOOD AND BEVERAGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL BRAND LICENSING MARKET SIZE, BY FOOD AND BEVERAGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, BY REGION, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, BY REGION, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL BRAND LICENSING MARKET SIZE, BY BOOKS, BY REGION, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL BRAND LICENSING MARKET SIZE, BY BOOKS, BY REGION, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL BRAND LICENSING MARKET SIZE, BY DIGITAL MEDIA, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL BRAND LICENSING MARKET SIZE, BY DIGITAL MEDIA, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL BRAND LICENSING MARKET SIZE, BY MAGAZINES, BY REGION, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL BRAND LICENSING MARKET SIZE, BY MAGAZINES, BY REGION, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL BRAND LICENSING MARKET SIZE, BY NEWSPAPERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL BRAND LICENSING MARKET SIZE, BY NEWSPAPERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, BY REGION, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, BY REGION, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL BRAND LICENSING MARKET SIZE, BY BOARD GAMES AND PUZZLES, BY REGION, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL BRAND LICENSING MARKET SIZE, BY BOARD GAMES AND PUZZLES, BY REGION, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL BRAND LICENSING MARKET SIZE, BY DOLLS AND FIGURES, BY REGION, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL BRAND LICENSING MARKET SIZE, BY DOLLS AND FIGURES, BY REGION, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL BRAND LICENSING MARKET SIZE, BY ELECTRONIC TOYS, BY REGION, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL BRAND LICENSING MARKET SIZE, BY ELECTRONIC TOYS, BY REGION, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL BRAND LICENSING MARKET SIZE, BY PLUSH TOYS, BY REGION, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL BRAND LICENSING MARKET SIZE, BY PLUSH TOYS, BY REGION, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, BY REGION, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, BY REGION, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL BRAND LICENSING MARKET SIZE, BY FIELD OF USE, BY REGION, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL BRAND LICENSING MARKET SIZE, BY FIELD OF USE, BY REGION, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL BRAND LICENSING MARKET SIZE, BY SOLE, BY REGION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL BRAND LICENSING MARKET SIZE, BY SOLE, BY REGION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL BRAND LICENSING MARKET SIZE, BY NON-EXCLUSIVE, BY REGION, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL BRAND LICENSING MARKET SIZE, BY NON-EXCLUSIVE, BY REGION, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL BRAND LICENSING MARKET SIZE, BY FIXED FEE, BY REGION, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL BRAND LICENSING MARKET SIZE, BY FIXED FEE, BY REGION, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL BRAND LICENSING MARKET SIZE, BY PER UNIT, BY REGION, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL BRAND LICENSING MARKET SIZE, BY PER UNIT, BY REGION, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL BRAND LICENSING MARKET SIZE, BY PER USE, BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL BRAND LICENSING MARKET SIZE, BY PER USE, BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, BY REGION, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, BY REGION, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL BRAND LICENSING MARKET SIZE, BY ANNUAL GUARANTEE, BY REGION, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL BRAND LICENSING MARKET SIZE, BY ANNUAL GUARANTEE, BY REGION, 2025-2030 (USD MILLION)
TABLE 77. GLOBAL BRAND LICENSING MARKET SIZE, BY LUMP SUM, BY REGION, 2018-2024 (USD MILLION)
TABLE 78. GLOBAL BRAND LICENSING MARKET SIZE, BY LUMP SUM, BY REGION, 2025-2030 (USD MILLION)
TABLE 79. GLOBAL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 80. GLOBAL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 81. GLOBAL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 82. GLOBAL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 83. GLOBAL BRAND LICENSING MARKET SIZE, BY FLAT RATE, BY REGION, 2018-2024 (USD MILLION)
TABLE 84. GLOBAL BRAND LICENSING MARKET SIZE, BY FLAT RATE, BY REGION, 2025-2030 (USD MILLION)
TABLE 85. GLOBAL BRAND LICENSING MARKET SIZE, BY TIERED RATE, BY REGION, 2018-2024 (USD MILLION)
TABLE 86. GLOBAL BRAND LICENSING MARKET SIZE, BY TIERED RATE, BY REGION, 2025-2030 (USD MILLION)
TABLE 87. GLOBAL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 88. GLOBAL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 89. AMERICAS BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 90. AMERICAS BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 91. AMERICAS BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 92. AMERICAS BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 93. AMERICAS BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 94. AMERICAS BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 95. AMERICAS BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 96. AMERICAS BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 97. AMERICAS BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 98. AMERICAS BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 99. AMERICAS BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 100. AMERICAS BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 101. AMERICAS BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 102. AMERICAS BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 103. AMERICAS BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 104. AMERICAS BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 105. AMERICAS BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 106. AMERICAS BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 107. AMERICAS BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 108. AMERICAS BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 109. AMERICAS BRAND LICENSING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 110. AMERICAS BRAND LICENSING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 111. UNITED STATES BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 112. UNITED STATES BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 113. UNITED STATES BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 114. UNITED STATES BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 115. UNITED STATES BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 116. UNITED STATES BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 117. UNITED STATES BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 118. UNITED STATES BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 119. UNITED STATES BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 120. UNITED STATES BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 121. UNITED STATES BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 122. UNITED STATES BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 123. UNITED STATES BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 124. UNITED STATES BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 125. UNITED STATES BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 126. UNITED STATES BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 127. UNITED STATES BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 128. UNITED STATES BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 129. UNITED STATES BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 130. UNITED STATES BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 131. UNITED STATES BRAND LICENSING MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 132. UNITED STATES BRAND LICENSING MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 133. CANADA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 134. CANADA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 135. CANADA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 136. CANADA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 137. CANADA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 138. CANADA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 139. CANADA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 140. CANADA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 141. CANADA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 142. CANADA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 143. CANADA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 144. CANADA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 145. CANADA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 146. CANADA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 147. CANADA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 148. CANADA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 149. CANADA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 150. CANADA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 151. CANADA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 152. CANADA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 153. MEXICO BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 154. MEXICO BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 155. MEXICO BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 156. MEXICO BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 157. MEXICO BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 158. MEXICO BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 159. MEXICO BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 160. MEXICO BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 161. MEXICO BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 162. MEXICO BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 163. MEXICO BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 164. MEXICO BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 165. MEXICO BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 166. MEXICO BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 167. MEXICO BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 168. MEXICO BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 169. MEXICO BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 170. MEXICO BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 171. MEXICO BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 172. MEXICO BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 173. BRAZIL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 174. BRAZIL BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 175. BRAZIL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 176. BRAZIL BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 177. BRAZIL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 178. BRAZIL BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 179. BRAZIL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 180. BRAZIL BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 181. BRAZIL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 182. BRAZIL BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 183. BRAZIL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 184. BRAZIL BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 185. BRAZIL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 186. BRAZIL BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 187. BRAZIL BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 188. BRAZIL BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 189. BRAZIL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 190. BRAZIL BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 191. BRAZIL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 192. BRAZIL BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 193. ARGENTINA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 194. ARGENTINA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 195. ARGENTINA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 196. ARGENTINA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 197. ARGENTINA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 198. ARGENTINA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 199. ARGENTINA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 200. ARGENTINA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 201. ARGENTINA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 202. ARGENTINA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 203. ARGENTINA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 204. ARGENTINA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 205. ARGENTINA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 206. ARGENTINA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 207. ARGENTINA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 208. ARGENTINA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 209. ARGENTINA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 210. ARGENTINA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 211. ARGENTINA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 212. ARGENTINA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 213. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 214. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 215. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 216. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 217. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 218. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 219. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 220. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 221. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 222. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 223. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 224. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 225. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 226. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 227. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 228. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 229. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 230. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 231. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 232. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 233. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 234. EUROPE, MIDDLE EAST & AFRICA BRAND LICENSING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 235. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 236. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 237. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 238. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 239. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 240. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 241. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 242. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 243. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 244. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 245. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 246. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 247. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 248. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 249. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 250. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 251. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 252. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 253. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 254. UNITED KINGDOM BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 255. GERMANY BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 256. GERMANY BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 257. GERMANY BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 258. GERMANY BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 259. GERMANY BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 260. GERMANY BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 261. GERMANY BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 262. GERMANY BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 263. GERMANY BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 264. GERMANY BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 265. GERMANY BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 266. GERMANY BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 267. GERMANY BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 268. GERMANY BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 269. GERMANY BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 270. GERMANY BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 271. GERMANY BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 272. GERMANY BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 273. GERMANY BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 274. GERMANY BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 275. FRANCE BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 276. FRANCE BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 277. FRANCE BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 278. FRANCE BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 279. FRANCE BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 280. FRANCE BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 281. FRANCE BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 282. FRANCE BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 283. FRANCE BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 284. FRANCE BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 285. FRANCE BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 286. FRANCE BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 287. FRANCE BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 288. FRANCE BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 289. FRANCE BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 290. FRANCE BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 291. FRANCE BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 292. FRANCE BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 293. FRANCE BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 294. FRANCE BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 295. RUSSIA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 296. RUSSIA BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 297. RUSSIA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 298. RUSSIA BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 299. RUSSIA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 300. RUSSIA BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 301. RUSSIA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 302. RUSSIA BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 303. RUSSIA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 304. RUSSIA BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 305. RUSSIA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 306. RUSSIA BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 307. RUSSIA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 308. RUSSIA BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 309. RUSSIA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 310. RUSSIA BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 311. RUSSIA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 312. RUSSIA BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 313. RUSSIA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 314. RUSSIA BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 315. ITALY BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 316. ITALY BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 317. ITALY BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 318. ITALY BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 319. ITALY BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 320. ITALY BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 321. ITALY BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 322. ITALY BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 323. ITALY BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 324. ITALY BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 325. ITALY BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 326. ITALY BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 327. ITALY BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 328. ITALY BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030 (USD MILLION)
TABLE 329. ITALY BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2018-2024 (USD MILLION)
TABLE 330. ITALY BRAND LICENSING MARKET SIZE, BY FIXED FEE, 2025-2030 (USD MILLION)
TABLE 331. ITALY BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2018-2024 (USD MILLION)
TABLE 332. ITALY BRAND LICENSING MARKET SIZE, BY MINIMUM GUARANTEE, 2025-2030 (USD MILLION)
TABLE 333. ITALY BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2018-2024 (USD MILLION)
TABLE 334. ITALY BRAND LICENSING MARKET SIZE, BY REVENUE SHARE, 2025-2030 (USD MILLION)
TABLE 335. SPAIN BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2018-2024 (USD MILLION)
TABLE 336. SPAIN BRAND LICENSING MARKET SIZE, BY PRODUCT CATEGORY, 2025-2030 (USD MILLION)
TABLE 337. SPAIN BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2018-2024 (USD MILLION)
TABLE 338. SPAIN BRAND LICENSING MARKET SIZE, BY APPAREL AND ACCESSORIES, 2025-2030 (USD MILLION)
TABLE 339. SPAIN BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2018-2024 (USD MILLION)
TABLE 340. SPAIN BRAND LICENSING MARKET SIZE, BY PUBLICATION AND MEDIA, 2025-2030 (USD MILLION)
TABLE 341. SPAIN BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2018-2024 (USD MILLION)
TABLE 342. SPAIN BRAND LICENSING MARKET SIZE, BY TOYS & GAMES, 2025-2030 (USD MILLION)
TABLE 343. SPAIN BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2018-2024 (USD MILLION)
TABLE 344. SPAIN BRAND LICENSING MARKET SIZE, BY LICENSE MODEL, 2025-2030 (USD MILLION)
TABLE 345. SPAIN BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2018-2024 (USD MILLION)
TABLE 346. SPAIN BRAND LICENSING MARKET SIZE, BY EXCLUSIVE, 2025-2030 (USD MILLION)
TABLE 347. SPAIN BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2018-2024 (USD MILLION)
TABLE 348. SPAIN BRAND LICENSING MARKET SIZE, BY ROYALTY STRUCTURE, 2025-2030

Samples

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Companies Mentioned

The companies profiled in this Brand Licensing market report include:
  • The Walt Disney Company
  • Warner Bros. Discovery, Inc.
  • Comcast Corporation
  • Paramount Global
  • Sony Group Corporation
  • Mattel, Inc.
  • Hasbro, Inc.
  • Sanrio Company, Ltd.
  • Nintendo Co., Ltd.
  • Bandai Namco Holdings Inc.