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Pilates & Yoga Studios Market: Global Opportunity Analysis and Industry Forecast, 2025-2035

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  • 250 Pages
  • April 2025
  • Region: Global
  • Allied Market Research
  • ID: 6119940
Description Jump to:
The global Pilates & yoga studios market was valued at $120.88 billion in 2024, and is projected to reach $520.61 billion by 2035, registering a CAGR of 14.3% from 2025 to 2035.

Specialized workout spaces emphasizing strength, flexibility, and awareness are available at Pilates and yoga studios. From novices to seasoned practitioners, these studios provide expert-led lessons for all skill levels. Pilates, which frequently makes use of apparatus like reformers, has an emphasis on posture, core strength, and controlled movements. Yoga combines physical posture, meditation, and breathwork to improve general well-being. Numerous studios provide a variety of class types, such as barre-infused Pilates, hot yoga, and aerial yoga. These studios attract people looking for stress alleviation, better mobility, and overall fitness as health consciousness rises. They are accessible and flexible enough to accommodate various lives thanks to virtual classes, group sessions, and personalized training.

The Pilates & yoga studios market is analyzed on the basis of activity type and region. On the basis of activity, it is categorized into yoga classes, Pilates classes, Pilates & yoga accreditation training, and merchandise sales. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, and rest of LAMEA).

The market for yoga and Pilates studios has grown significantly in recent years due to growing awareness of mental and physical health. Boutique studios have proliferated all over the world as a result of the growing demand for individualized exercise experiences and the acceptance of holistic well-being. This sector is expanding because consumers are choosing mind-body, low-impact exercises over high-intensity workouts.

Rising disposable income, an increase in corporate wellness initiatives, and a greater focus on stress management are the main factors propelling the market. A significant part has also been played by digital transformation; several studios now offer hybrid models that blend virtual and in-person sessions. The market landscape is also changing as a result of the incorporation of innovative fitness-tracking technologies, personalized training methods, and AI-driven coaching.

North America leads the industry, but Asia-Pacific is expanding rapidly as a result of urbanization and growing health consciousness because of its robust exercise culture. Club Pilates, CorePower Yoga, and YogaWorks are important companies in the sector that concentrate on growing their studios and providing digital services. The market is extremely competitive due to the ongoing growth driven by strategic alliances and franchise models.

The key players operating in the Pilates & yoga studios market have adopted product launches, business expansion, and merger & acquisition as key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the global Pilates & yoga studios market are Fitness Firm Yoga and Pilates Studio LLC, Alona Pilates, Body and Soul Yoga Club, Core Pilates, Core Studio Pilates & Yoga LLC, M PilatesYoga, Authentic Pilates Ltd., Pilates Plus, Flex Studio, and Fitness Unlimited.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the pilates & yoga studios market analysis from 2024 to 2035 to identify the prevailing pilates & yoga studios market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the pilates & yoga studios market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global pilates & yoga studios market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Additional company profiles with specific to client's interest
  • Additional country or region analysis- market size and forecast

Key Market Segments

By Activity Types

  • Yoga Classes
  • Pilates Classes
  • Pilates and Yoga Accreditation Training
  • Merchandise Sales

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • Saudi Arabia
  • South Africa
  • Rest of LAMEA

Key Market Players

  • Fitness Firm Yoga and Pilates Studio, LLC
  • Alona Pilates
  • Body and Soul Yoga Club
  • Core Pilates
  • Core Studio Pilates & Yoga, LLC
  • M PilatesYoga
  • Authentic Pilates Ltd.
  • Pilates Plus
  • Flex Studio
  • Fitness Unlimited

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. Moderate intensity of rivalry
3.3.5. High bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rising Adoption of Boutique Fitness Studios
3.4.1.2. Celebrity Endorsements & Social Media Influence
3.4.1.3. Government Initiatives & Health Programs
3.4.2. Restraints
3.4.2.1. High Membership Costs
3.4.2.2. Competition from Alternative Fitness Regimens
3.4.3. Opportunities
3.4.3.1. Integration of AI & Wearable Tech
3.4.3.2. Expansion into Corporate Wellness Programs
CHAPTER 4: PILATES & YOGA STUDIOS MARKET, BY ACTIVITY TYPES
4.1. Overview
4.1.1. Market size and forecast
4.2. Yoga Classes
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Pilates Classes
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Pilates and Yoga Accreditation Training
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
4.5. Merchandise Sales
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market share analysis by country
CHAPTER 5: PILATES & YOGA STUDIOS MARKET, BY REGION
5.1. Overview
5.1.1. Market size and forecast By Region
5.2. North America
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by Activity Types
5.2.3. Market size and forecast, by country
5.2.3.1. U.S.
5.2.3.1.1. Market size and forecast, by Activity Types
5.2.3.2. Canada
5.2.3.2.1. Market size and forecast, by Activity Types
5.2.3.3. Mexico
5.2.3.3.1. Market size and forecast, by Activity Types
5.3. Europe
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by Activity Types
5.3.3. Market size and forecast, by country
5.3.3.1. Germany
5.3.3.1.1. Market size and forecast, by Activity Types
5.3.3.2. France
5.3.3.2.1. Market size and forecast, by Activity Types
5.3.3.3. UK
5.3.3.3.1. Market size and forecast, by Activity Types
5.3.3.4. Italy
5.3.3.4.1. Market size and forecast, by Activity Types
5.3.3.5. Spain
5.3.3.5.1. Market size and forecast, by Activity Types
5.3.3.6. Rest of Europe
5.3.3.6.1. Market size and forecast, by Activity Types
5.4. Asia-Pacific
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by Activity Types
5.4.3. Market size and forecast, by country
5.4.3.1. China
5.4.3.1.1. Market size and forecast, by Activity Types
5.4.3.2. Japan
5.4.3.2.1. Market size and forecast, by Activity Types
5.4.3.3. India
5.4.3.3.1. Market size and forecast, by Activity Types
5.4.3.4. South Korea
5.4.3.4.1. Market size and forecast, by Activity Types
5.4.3.5. Australia
5.4.3.5.1. Market size and forecast, by Activity Types
5.4.3.6. Rest of Asia-Pacific
5.4.3.6.1. Market size and forecast, by Activity Types
5.5. LAMEA
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by Activity Types
5.5.3. Market size and forecast, by country
5.5.3.1. Brazil
5.5.3.1.1. Market size and forecast, by Activity Types
5.5.3.2. Saudi Arabia
5.5.3.2.1. Market size and forecast, by Activity Types
5.5.3.3. South Africa
5.5.3.3.1. Market size and forecast, by Activity Types
5.5.3.4. Rest of LAMEA
5.5.3.4.1. Market size and forecast, by Activity Types
CHAPTER 6: COMPETITIVE LANDSCAPE
6.1. Introduction
6.2. Top winning strategies
6.3. Product mapping of top 10 player
6.4. Competitive dashboard
6.5. Competitive heatmap
6.6. Top player positioning, 2024
CHAPTER 7: COMPANY PROFILES
7.1. Alona Pilates
7.1.1. Company overview
7.1.2. Key executives
7.1.3. Company snapshot
7.1.4. Operating business segments
7.1.5. Product portfolio
7.2. Authentic Pilates Ltd.
7.2.1. Company overview
7.2.2. Key executives
7.2.3. Company snapshot
7.2.4. Operating business segments
7.2.5. Product portfolio
7.3. Body and Soul Yoga Club
7.3.1. Company overview
7.3.2. Key executives
7.3.3. Company snapshot
7.3.4. Operating business segments
7.3.5. Product portfolio
7.4. Core Pilates
7.4.1. Company overview
7.4.2. Key executives
7.4.3. Company snapshot
7.4.4. Operating business segments
7.4.5. Product portfolio
7.5. Fitness Firm Yoga and Pilates Studio, LLC
7.5.1. Company overview
7.5.2. Key executives
7.5.3. Company snapshot
7.5.4. Operating business segments
7.5.5. Product portfolio
7.6. Fitness Unlimited
7.6.1. Company overview
7.6.2. Key executives
7.6.3. Company snapshot
7.6.4. Operating business segments
7.6.5. Product portfolio
7.7. Flex Studio
7.7.1. Company overview
7.7.2. Key executives
7.7.3. Company snapshot
7.7.4. Operating business segments
7.7.5. Product portfolio
7.8. M PilatesYoga
7.8.1. Company overview
7.8.2. Key executives
7.8.3. Company snapshot
7.8.4. Operating business segments
7.8.5. Product portfolio
7.9. Pilates Plus
7.9.1. Company overview
7.9.2. Key executives
7.9.3. Company snapshot
7.9.4. Operating business segments
7.9.5. Product portfolio
7.10. Core Studio Pilates & Yoga, LLC
7.10.1. Company overview
7.10.2. Key executives
7.10.3. Company snapshot
7.10.4. Operating business segments
7.10.5. Product portfolio
LIST OF TABLES
Table 01. Global Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 02. Pilates & Yoga Studios Market for Yoga Classes, by Region, 2024-2035 ($Million)
Table 03. Pilates & Yoga Studios Market for Pilates Classes, by Region, 2024-2035 ($Million)
Table 04. Pilates & Yoga Studios Market for Pilates and Yoga Accreditation Training, by Region, 2024-2035 ($Million)
Table 05. Pilates & Yoga Studios Market for Merchandise Sales, by Region, 2024-2035 ($Million)
Table 06. Pilates & Yoga Studios Market, by Region, 2024-2035 ($Million)
Table 07. North America Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 08. North America Pilates & Yoga Studios Market, by Country, 2024-2035 ($Million)
Table 09. U.S. Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 10. Canada Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 11. Mexico Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 12. Europe Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 13. Europe Pilates & Yoga Studios Market, by Country, 2024-2035 ($Million)
Table 14. Germany Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 15. France Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 16. UK Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 17. Italy Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 18. Spain Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 19. Rest of Europe Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 20. Asia-Pacific Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 21. Asia-Pacific Pilates & Yoga Studios Market, by Country, 2024-2035 ($Million)
Table 22. China Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 23. Japan Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 24. India Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 25. South Korea Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 26. Australia Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 27. Rest of Asia-Pacific Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 28. LAMEA Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 29. LAMEA Pilates & Yoga Studios Market, by Country, 2024-2035 ($Million)
Table 30. Brazil Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 31. Saudi Arabia Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 32. South Africa Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 33. Rest of LAMEA Pilates & Yoga Studios Market, by Activity Types, 2024-2035 ($Million)
Table 34. Alona Pilates: Key Executives
Table 35. Alona Pilates: Company Snapshot
Table 36. Alona Pilates: Service Segments
Table 37. Alona Pilates: Product Portfolio
Table 38. Authentic Pilates Ltd.: Key Executives
Table 39. Authentic Pilates Ltd.: Company Snapshot
Table 40. Authentic Pilates Ltd.: Service Segments
Table 41. Authentic Pilates Ltd.: Product Portfolio
Table 42. Body and Soul Yoga Club: Key Executives
Table 43. Body and Soul Yoga Club: Company Snapshot
Table 44. Body and Soul Yoga Club: Service Segments
Table 45. Body and Soul Yoga Club: Product Portfolio
Table 46. Core Pilates: Key Executives
Table 47. Core Pilates: Company Snapshot
Table 48. Core Pilates: Service Segments
Table 49. Core Pilates: Product Portfolio
Table 50. Fitness Firm Yoga and Pilates Studio, LLC: Key Executives
Table 51. Fitness Firm Yoga and Pilates Studio, LLC: Company Snapshot
Table 52. Fitness Firm Yoga and Pilates Studio, LLC: Service Segments
Table 53. Fitness Firm Yoga and Pilates Studio, LLC: Product Portfolio
Table 54. Fitness Unlimited: Key Executives
Table 55. Fitness Unlimited: Company Snapshot
Table 56. Fitness Unlimited: Service Segments
Table 57. Fitness Unlimited: Product Portfolio
Table 58. Flex Studio: Key Executives
Table 59. Flex Studio: Company Snapshot
Table 60. Flex Studio: Service Segments
Table 61. Flex Studio: Product Portfolio
Table 62. M Pilatesyoga: Key Executives
Table 63. M Pilatesyoga: Company Snapshot
Table 64. M Pilatesyoga: Service Segments
Table 65. M Pilatesyoga: Product Portfolio
Table 66. Pilates Plus: Key Executives
Table 67. Pilates Plus: Company Snapshot
Table 68. Pilates Plus: Service Segments
Table 69. Pilates Plus: Product Portfolio
Table 70. Core Studio Pilates & Yoga, LLC: Key Executives
Table 71. Core Studio Pilates & Yoga, LLC: Company Snapshot
Table 72. Core Studio Pilates & Yoga, LLC: Service Segments
Table 73. Core Studio Pilates & Yoga, LLC: Product Portfolio
LIST OF FIGURES
Figure 01. Pilates & Yoga Studios Market, 2024-2035
Figure 02. Segmentation of Pilates & Yoga Studios Market,2024-2035
Figure 03. Top Impacting Factors in Pilates & Yoga Studios Market (2024 to 2035)
Figure 04. Top Investment Pockets in Pilates & Yoga Studios Market (2025-2035)
Figure 05. Moderate Bargaining Power of Suppliers
Figure 06. Moderate Threat of New Entrants
Figure 07. Moderate Threat of Substitutes
Figure 08. Moderate Intensity of Rivalry
Figure 09. High Bargaining Power of Buyers
Figure 10. Global Pilates & Yoga Studios Market:Drivers, Restraints and Opportunities
Figure 11. Pilates & Yoga Studios Market, by Activity Types, 2024 and 2035(%)
Figure 12. Comparative Share Analysis of Pilates & Yoga Studios Market for Yoga Classes, by Country 2024 and 2035(%)
Figure 13. Comparative Share Analysis of Pilates & Yoga Studios Market for Pilates Classes, by Country 2024 and 2035(%)
Figure 14. Comparative Share Analysis of Pilates & Yoga Studios Market for Pilates and Yoga Accreditation Training, by Country 2024 and 2035(%)
Figure 15. Comparative Share Analysis of Pilates & Yoga Studios Market for Merchandise Sales, by Country 2024 and 2035(%)
Figure 16. Pilates & Yoga Studios Market by Region, 2024 and 2035(%)
Figure 17. U.S. Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 18. Canada Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 19. Mexico Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 20. Germany Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 21. France Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 22. UK Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 23. Italy Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 24. Spain Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 25. Rest of Europe Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 26. China Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 27. Japan Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 28. India Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 29. South Korea Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 30. Australia Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 31. Rest of Asia-Pacific Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 32. Brazil Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 33. Saudi Arabia Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 34. South Africa Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 35. Rest of LAMEA Pilates & Yoga Studios Market, 2024-2035 ($Million)
Figure 36. Top Winning Strategies, by Year
Figure 37. Top Winning Strategies, by Development
Figure 38. Top Winning Strategies, by Company
Figure 39. Product Mapping of Top 10 Players
Figure 40. Competitive Dashboard
Figure 41. Competitive Heatmap: Pilates & Yoga Studios Market
Figure 42. Top Player Positioning, 2024

Companies Mentioned

  • Fitness Firm Yoga and Pilates Studio, LLC
  • Alona Pilates
  • Body and Soul Yoga Club
  • Core Pilates
  • Core Studio Pilates & Yoga, LLC
  • M PilatesYoga
  • Authentic Pilates Ltd.
  • Pilates Plus
  • Flex Studio
  • Fitness Unlimited

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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Table Information

Report AttributeDetails
No. of Pages250
PublishedApril 2025
Forecast Period2024 - 2035
Estimated Market Value ( USD ) in 2024 $ 120.88 billion
Forecasted Market Value ( USD ) by 2035 $ 520.61 billion
Compound Annual Growth Rate14.3%
Regions CoveredGlobal
No. of Companies Mentioned10

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