The global nitro tea market was valued at $242.2 million in 2023, and is projected to reach $503.7 million by 2035, growing at a CAGR of 6.3% from 2024 to 2035.
Nitro tea is a cold-brewed tea infused with nitrogen gas, resulting in a smooth, creamy texture and a richer flavor profile. Typically served chilled in ready-to-drink formats like cans or bottles, nitro tea features a signature cascading effect when poured, creating a visually captivating presentation. The nitrogen infusion also gives the beverage a velvety mouthfeel, offering a refreshing and distinctive drinking experience. It can be crafted from a variety of tea types - including black, green, white, and herbal - and is often positioned as a functional beverage, boasting natural caffeine and antioxidants derived from the tea leaves.
There is a growing consumer shift toward healthier beverage choices, and nitro tea aligns well with this trend. Today’s consumers are increasingly looking for drinks that not only offer refreshments but are also seeking functional benefits such as antioxidants, hydration, and natural energy. With its natural caffeine content and health-enhancing properties derived from various tea types like green tea and herbal blends, nitro tea is well-positioned to capitalize on this demand. In response, brands are innovating with formulations that are low in sugar, made with natural ingredients, and packed with functional benefits.
The demand for ready-to-drink (RTD) beverages continues to rise, particularly in North America and Europe, driving growth in the nitro tea industry. Consumers are gravitating toward convenient, on-the-go options that suit their fast-paced lifestyles. Typically packaged in cans or bottles, nitro tea delivers a premium and refreshing alternative to traditional sugary sodas and energy drinks. This growing trend has led to increased availability in supermarkets, convenience stores, and cafés - broadening access and boosting nitro tea’s market share.
Despite its increasing popularity, many consumers remain unfamiliar with nitrogen-infused beverages. A key challenge for the industry is educating the market about the unique features of nitro tea - its creamy texture, smooth mouthfeel, and health benefits. In regions where nitro beverages like nitro coffee are still gaining traction, this knowledge gap can limit growth potential and slow market expansion.
As curiosity for novel taste experiences grows, brands have an opportunity to innovate with bold and unique nitro tea flavors. Combining nitro tea with exotic fruits, floral infusions, or superfoods such as matcha and turmeric can attract a broader range of consumers - from traditional tea drinkers to those seeking adventurous, wellness-focused options. This flavor diversity not only enhances appeal but also contributes to the overall growth of the nitro tea market.
Nitro tea is a cold-brewed tea infused with nitrogen gas, resulting in a smooth, creamy texture and a richer flavor profile. Typically served chilled in ready-to-drink formats like cans or bottles, nitro tea features a signature cascading effect when poured, creating a visually captivating presentation. The nitrogen infusion also gives the beverage a velvety mouthfeel, offering a refreshing and distinctive drinking experience. It can be crafted from a variety of tea types - including black, green, white, and herbal - and is often positioned as a functional beverage, boasting natural caffeine and antioxidants derived from the tea leaves.
There is a growing consumer shift toward healthier beverage choices, and nitro tea aligns well with this trend. Today’s consumers are increasingly looking for drinks that not only offer refreshments but are also seeking functional benefits such as antioxidants, hydration, and natural energy. With its natural caffeine content and health-enhancing properties derived from various tea types like green tea and herbal blends, nitro tea is well-positioned to capitalize on this demand. In response, brands are innovating with formulations that are low in sugar, made with natural ingredients, and packed with functional benefits.
The demand for ready-to-drink (RTD) beverages continues to rise, particularly in North America and Europe, driving growth in the nitro tea industry. Consumers are gravitating toward convenient, on-the-go options that suit their fast-paced lifestyles. Typically packaged in cans or bottles, nitro tea delivers a premium and refreshing alternative to traditional sugary sodas and energy drinks. This growing trend has led to increased availability in supermarkets, convenience stores, and cafés - broadening access and boosting nitro tea’s market share.
Despite its increasing popularity, many consumers remain unfamiliar with nitrogen-infused beverages. A key challenge for the industry is educating the market about the unique features of nitro tea - its creamy texture, smooth mouthfeel, and health benefits. In regions where nitro beverages like nitro coffee are still gaining traction, this knowledge gap can limit growth potential and slow market expansion.
As curiosity for novel taste experiences grows, brands have an opportunity to innovate with bold and unique nitro tea flavors. Combining nitro tea with exotic fruits, floral infusions, or superfoods such as matcha and turmeric can attract a broader range of consumers - from traditional tea drinkers to those seeking adventurous, wellness-focused options. This flavor diversity not only enhances appeal but also contributes to the overall growth of the nitro tea market.
Segment Review
The nitro tea market is segmented on the basis of product type, packaging, distribution channel, and region. On the basis of product type, it is categorized into black nitro tea, green nitro tea, herbal nitro tea, and others. On the basis of packaging, it is divided into cans, bottles, and kegs. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, convenience store, online retail, and cafes & specialty stores. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.Key Findings of the study
- By product type, the black nitro tea segment dominated the market in 2023.
- By packaging type, the cans segment dominated the market in 2023.
- By distribution channel, the supermarket/hypermarket segment dominated the market in 2023.
- Region-wise, North America dominated the market in 2023.
- The key players profiled in this report include Portal Tea, Starbucks Coffee Company, Minor Figures, East Forged, Rise Brewing Co., Quivr,Novus Tea Ltd., Southmatea, QuantiPerm, LLC, and Bona Fide Nitro Coffee and Tea.
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Key Market Segments
By Product Type
- Black Nitro Tea
- Green Nitro Tea
- Herbal Nitro Tea
- Others
By Packaging
- Cans
- Bottles
- Kegs
By Distribution Channel
- Supermarket/hypermarket
- Covenience store
- Online Retail
- Cafes and Specialty store
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- United Arab Emirates
- South Africa
- Argentina
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- Portal Tea
- Minor Figures
- East Forged
- Novus Tea Ltd.
- Quivr
- QuantiPerm,LLC
- Bona Fide Nitro Coffee and Tea
- Starbucks Coffee Company
- Rise Brewing Co.
- Southmatea
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: NITRO TEA MARKET, BY PRODUCT TYPE
CHAPTER 5: NITRO TEA MARKET, BY PACKAGING
CHAPTER 6: NITRO TEA MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: NITRO TEA MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- Portal Tea
- Minor Figures
- East Forged
- Novus Tea Ltd.
- Quivr
- QuantiPerm,LLC
- Bona Fide Nitro Coffee and Tea
- Starbucks Coffee Company
- Rise Brewing Co.
- Southmatea
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 256 |
| Published | March 2025 |
| Forecast Period | 2023 - 2035 |
| Estimated Market Value ( USD | $ 242.2 million |
| Forecasted Market Value ( USD | $ 503.7 million |
| Compound Annual Growth Rate | 6.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
