The global period care market was valued at $37.1 billion in 2024, and is projected to reach $69.1 billion by 2035, growing at a CAGR of 6.1% from 2025 to 2035.
Period care refers to the various products and practices used to manage menstrual cycles and ensure comfort and hygiene during menstruation. The range of period care options has grown over the years to include sustainable, health-conscious, and inclusive products. The period care market refers to the industry focused on products designed to manage menstrual health and hygiene.
Rise in disposable income allows consumers to spend more on higher-quality, premium products, driving the growth of the market. With increased purchasing power, consumers are more willing to invest in eco-friendly, organic, and innovative period care solutions, such as menstrual cups, organic cotton pads, and period underwear. As disposable income rises, there is also a shift toward convenience-based products, including subscription services and specialized offerings for various flow types and skin sensitivities. As affordability improves, consumers access a wider range of products, which in turn drives market growth by catering to diverse needs and preferences across different regions in the period care market.
However, the availability of alternatives is a restraint to the growth of the period care market as it offers consumers a wide range of options beyond traditional products such as pads and tampons. Reusable products such as menstrual cups, period underwear, and cloth pads have become popular due to their eco-friendly nature and long-term cost savings, making them a strong competitor to disposable items. As consumers become more conscious of environmental issues and cost efficiency, they prefer these alternatives, which limit the demand for conventional disposable period care products. In addition, natural and organic products are gaining traction, offering an alternative for those seeking products free from chemicals and fragrances. This shift toward sustainable and reusable options reduces the growth potential of the disposable segment, impacting overall market growth.
Moreover, expanding into emerging markets presents significant opportunities for the period care market due to the rise in middle class population, improved access to healthcare, and rise in awareness of menstrual health. In regions such as Asia-Pacific, Latin America, and Africa, there is increase in demand for menstrual products as more women gain access to modern period care solutions. In addition, the growth of online retail and expanded distribution networks ensures that period care products are more accessible to a wider population, thereby driving market growth in these regions. For instance, in January 2021, Essity introduced a range of washable and absorbent underwear within its incontinence products category, targeting both bladder leakage and menstruation management.
Period care refers to the various products and practices used to manage menstrual cycles and ensure comfort and hygiene during menstruation. The range of period care options has grown over the years to include sustainable, health-conscious, and inclusive products. The period care market refers to the industry focused on products designed to manage menstrual health and hygiene.
Rise in disposable income allows consumers to spend more on higher-quality, premium products, driving the growth of the market. With increased purchasing power, consumers are more willing to invest in eco-friendly, organic, and innovative period care solutions, such as menstrual cups, organic cotton pads, and period underwear. As disposable income rises, there is also a shift toward convenience-based products, including subscription services and specialized offerings for various flow types and skin sensitivities. As affordability improves, consumers access a wider range of products, which in turn drives market growth by catering to diverse needs and preferences across different regions in the period care market.
However, the availability of alternatives is a restraint to the growth of the period care market as it offers consumers a wide range of options beyond traditional products such as pads and tampons. Reusable products such as menstrual cups, period underwear, and cloth pads have become popular due to their eco-friendly nature and long-term cost savings, making them a strong competitor to disposable items. As consumers become more conscious of environmental issues and cost efficiency, they prefer these alternatives, which limit the demand for conventional disposable period care products. In addition, natural and organic products are gaining traction, offering an alternative for those seeking products free from chemicals and fragrances. This shift toward sustainable and reusable options reduces the growth potential of the disposable segment, impacting overall market growth.
Moreover, expanding into emerging markets presents significant opportunities for the period care market due to the rise in middle class population, improved access to healthcare, and rise in awareness of menstrual health. In regions such as Asia-Pacific, Latin America, and Africa, there is increase in demand for menstrual products as more women gain access to modern period care solutions. In addition, the growth of online retail and expanded distribution networks ensures that period care products are more accessible to a wider population, thereby driving market growth in these regions. For instance, in January 2021, Essity introduced a range of washable and absorbent underwear within its incontinence products category, targeting both bladder leakage and menstruation management.
Segment Review
The period care market is segmented into nature, type, age group, distribution channel, and region. By nature, it is bifurcated into disposable and reusable. By type, it is divided into sanitary pads, tampons & menstrual cup, panty liners & shields, and period underwear. By age group, it is classified into upto 18 years, 19-30 years, 31-40 years, 40 years and above. By distribution channel, it is segregated into department store, grocery store, convenience store, dollar store, retail pharmacy, supermarket, online, and others. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Argentina, and rest of LAMEA).Key Findings
- On the basis of nature, the disposable segment held the largest share of the period care market in 2024.
- On the basis of type, the sanitary pads segment held the largest share of the period care market in 2024.
- On the basis of age group, the 19-30 years segment held the largest share of the period care market in 2024.
- On the basis of distribution channel, the retail pharmacy segment held the largest share of the period care market in 2024.
- Region-wise, Asia-Pacific held the largest share of the period care market in 2024.
Competition Analysis
The major players operating in the global period care products industry are Edgewell Personal Care Company, Essity Aktiebolag, First Quality Enterprises, Incorporation, Hengan International Group Co. Limited, Kenvue, Kao Corporation, Kimberly-Clark Corporation, Ontex BV, Procter & Gamble Company, and Unicharm Corporation.Additional benefits you will get with this purchase are:
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Key Market Segments
By Age Group
- 31-40 Years
- 40 Years and above
- Upto 18 Years
- 19-30 Years
By Nature
- Disposable
- Reusable
By Type
- Sanitary Pads
- Tampons and Menstrual Cup
- Panty liners and Shields
- Period Underwear
By Distribution Channel
- Department Store
- Grocery Store
- Convenience Store
- Dollar Store
- Retail Pharmacy
- Supermarket
- Online
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia And New Zealand
- South Korea
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
- Kao Corp.
- Edgewell Personal Care
- First Quality Enterprises,Inc
- Proctor & Gamble Co.
- Ontex BV
- Essity Aktiebolag
- Hengan International Group Company Ltd.,
- Kenvue
- Kimberly-Clark Corp.
- Unicharm Corp.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: PERIOD CARE MARKET, BY NATURE
CHAPTER 5: PERIOD CARE MARKET, BY TYPE
CHAPTER 6: PERIOD CARE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: PERIOD CARE MARKET, BY AGE GROUP
CHAPTER 8: PERIOD CARE MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- Kao Corp.
- Edgewell Personal Care
- First Quality Enterprises,Inc
- Proctor & Gamble Co.
- Ontex BV
- Essity Aktiebolag
- Hengan International Group Company Ltd.,
- Kenvue
- Kimberly-Clark Corp.
- Unicharm Corp.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 430 |
| Published | February 2025 |
| Forecast Period | 2024 - 2035 |
| Estimated Market Value ( USD | $ 37.1 billion |
| Forecasted Market Value ( USD | $ 69.1 billion |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
