Whitening Mouthwash Market - Global Forecast 2026-2032

The whitening mouthwash market is rapidly evolving as consumer expectations, technology, and regulations transform the oral care landscape. Industry leaders must integrate proven product efficacy, channel agility, and supply chain resilience to remain competitive.

Market Snapshot: Whitening Mouthwash Market Insights

The whitening mouthwash market grew from USD 3.05 billion in 2025 to USD 3.19 billion in 2026, with continued growth at a CAGR of 4.53% projected to reach USD 4.17 billion by 2032. Rising emphasis on personal appearance and efficient oral hygiene drives category momentum. Stakeholders must address the convergence of aesthetics, health benefits, and diverse channel influences, positioning whitening mouthwash as a strategic focus for brand managers, procurement heads, and commercial leads.

Scope & Segmentation

Formulation Types: Alcohol-based and alcohol-free formulations address different consumer preferences for preservation and gentleness, balancing enamel safety and sensory experience.
Active Ingredients: Carbamide peroxide and hydrogen peroxide dominate, each with distinct release profiles and tolerability; ingredient transparency and regulatory positioning affect adoption.
Distribution Channels: Supermarkets, hypermarkets, pharmacies, convenience stores, and online platforms all play key roles. Pack sizing, promotional strategies, and sampling are adapted for optimal consumer engagement.
End User Focus: Products are tailored for adults with enhanced whitening and sensory sophistication, and for children with mild flavors and parental reassurance.
Flavor Strategies: Mint-forward varieties, as well as fruit and herbal profiles, serve as sensory segmentation tools driving trial and repeat purchase across age groups.
Regional Markets: The Americas, Europe, Middle East & Africa, and Asia-Pacific regions present unique regulatory, consumer, and channel requirements, each influencing market strategy priorities.
Technology & Innovation: Advances in peroxide chemistry, flavor systems, and alcohol-free preservation support clinical claims and user experience.

Key Takeaways for Senior Decision-Makers

Consumers increasingly view oral care as integral to personal care, seeking both whitening results and gentle daily use.
Formulation advancements, such as new peroxide-based actives and alcohol-free options, address sensitivity and expectation for safer, more inclusive products.
Omnichannel retail strategy is critical, as shoppers discover products in-store and online, necessitating tailored packaging and messaging by outlet type.
Claims substantiation and ingredient transparency are not only consumer trust drivers but also points of regulatory and retail differentiation.
Supply chain vulnerability to tariffs and raw material pricing has prompted a focus on alternative sourcing, regional partnerships, and resilient procurement planning.
Flavor innovation remains influential, supporting both product trial and long-term adoption, especially in diverse and emerging markets.

Tariff Impact on Sourcing and Supply Chains

United States tariff changes in 2025 prompted a reassessment of procurement geographies and diversified sourcing strategies. Brands accelerated partnerships with regional suppliers, qualified alternative raw materials, and reevaluated logistics to mitigate single-country import costs. Retail pricing and SKU management were adjusted to sustain both margin and market presence, especially for entry and premium tiers. Compliance with evolving regulatory standards required agile coordination across R&D, sourcing, and retail teams.

Methodology & Data Sources

This report incorporates primary interviews with formulation scientists, channel managers, and procurement leaders, as well as technical literature reviews on whitening technology. Retail audits and online shelf assessments inform the analysis of distribution and product positioning across major channels. Rigorous data validation aligns technical findings with current commercial realities.

Why This Report Matters

Enables strategic product and channel alignment for market and regulatory shifts in whitening mouthwash.
Supports data-driven decisions on formulation, sourcing, and supplier selection to fortify resilience and growth opportunities.
Equips category leaders to decode evolving consumer and regional preferences, ensuring relevant portfolio development and sustainable differentiation.

Conclusion

Continued success in the whitening mouthwash market relies on integrating validated efficacy, channel-focused execution, and adaptable procurement. Brands that synchronize science, consumer needs, and agile delivery create enduring competitive advantage.

1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Whitening Mouthwash Market, by Formulation

8.1. Alcohol-Based
8.2. Alcohol-Free

9. Whitening Mouthwash Market, by Active Ingredient

9.1. Carbamide Peroxide
9.2. Hydrogen Peroxide

10. Whitening Mouthwash Market, by Flavor

10.1. Fruit
10.2. Herbal
10.3. Mint

11. Whitening Mouthwash Market, by Distribution Channel

11.1. Convenience Store
11.2. Hypermarket
11.3. Online Retail
11.4. Pharmacy
11.5. Supermarket

12. Whitening Mouthwash Market, by End User

12.1. Adults
12.2. Kids

13. Whitening Mouthwash Market, by Region

13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific

14. Whitening Mouthwash Market, by Group

14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO

15. Whitening Mouthwash Market, by Country

15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea

16. United States Whitening Mouthwash Market
17. China Whitening Mouthwash Market

18. Competitive Landscape

18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Church & Dwight Co., Inc.
18.6. Colgate-Palmolive Company
18.7. Haleon plc
18.8. Kao Corporation
18.9. LG Household & Health Care Ltd.
18.10. Lion Corporation
18.11. Oral Care Australia Pty Ltd.
18.12. Perrigo Company plc
18.13. Reckitt Benckiser Group plc
18.14. Sanofi S.A.
18.15. The Procter & Gamble Company
18.16. Unilever PLC

List of Figures

FIGURE 1. GLOBAL WHITENING MOUTHWASH MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL WHITENING MOUTHWASH MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL WHITENING MOUTHWASH MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES WHITENING MOUTHWASH MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA WHITENING MOUTHWASH MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL WHITENING MOUTHWASH MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ALCOHOL-BASED, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ALCOHOL-BASED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ALCOHOL-BASED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ALCOHOL-FREE, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ALCOHOL-FREE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ALCOHOL-FREE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY CARBAMIDE PEROXIDE, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY CARBAMIDE PEROXIDE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY CARBAMIDE PEROXIDE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HYDROGEN PEROXIDE, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HYDROGEN PEROXIDE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HYDROGEN PEROXIDE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY FRUIT, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY FRUIT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY FRUIT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HERBAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HERBAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HERBAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY MINT, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY MINT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY MINT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY CONVENIENCE STORE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY CONVENIENCE STORE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HYPERMARKET, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HYPERMARKET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY HYPERMARKET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY PHARMACY, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY PHARMACY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY PHARMACY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY SUPERMARKET, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY SUPERMARKET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY SUPERMARKET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ADULTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ADULTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY ADULTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY KIDS, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY KIDS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY KIDS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. AMERICAS WHITENING MOUTHWASH MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 51. AMERICAS WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 52. AMERICAS WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 53. AMERICAS WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 54. AMERICAS WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 55. AMERICAS WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 56. NORTH AMERICA WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 57. NORTH AMERICA WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 58. NORTH AMERICA WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 59. NORTH AMERICA WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 60. NORTH AMERICA WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 61. NORTH AMERICA WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 62. LATIN AMERICA WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 63. LATIN AMERICA WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 64. LATIN AMERICA WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 65. LATIN AMERICA WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 66. LATIN AMERICA WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 67. LATIN AMERICA WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 68. EUROPE, MIDDLE EAST & AFRICA WHITENING MOUTHWASH MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 69. EUROPE, MIDDLE EAST & AFRICA WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 70. EUROPE, MIDDLE EAST & AFRICA WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 71. EUROPE, MIDDLE EAST & AFRICA WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 72. EUROPE, MIDDLE EAST & AFRICA WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 73. EUROPE, MIDDLE EAST & AFRICA WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 74. EUROPE WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. EUROPE WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 76. EUROPE WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 77. EUROPE WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 78. EUROPE WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 79. EUROPE WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 80. MIDDLE EAST WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 81. MIDDLE EAST WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 82. MIDDLE EAST WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 83. MIDDLE EAST WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 84. MIDDLE EAST WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 85. MIDDLE EAST WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 86. AFRICA WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 87. AFRICA WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 88. AFRICA WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 89. AFRICA WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 90. AFRICA WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 91. AFRICA WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 92. ASIA-PACIFIC WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 93. ASIA-PACIFIC WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 94. ASIA-PACIFIC WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 95. ASIA-PACIFIC WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 96. ASIA-PACIFIC WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 97. ASIA-PACIFIC WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 98. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 99. ASEAN WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 100. ASEAN WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 101. ASEAN WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 102. ASEAN WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 103. ASEAN WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 104. ASEAN WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 105. GCC WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 106. GCC WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 107. GCC WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 108. GCC WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 109. GCC WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 110. GCC WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 111. EUROPEAN UNION WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 112. EUROPEAN UNION WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 113. EUROPEAN UNION WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 114. EUROPEAN UNION WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 115. EUROPEAN UNION WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 116. EUROPEAN UNION WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 117. BRICS WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 118. BRICS WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 119. BRICS WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 120. BRICS WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 121. BRICS WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 122. BRICS WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 123. G7 WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 124. G7 WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 125. G7 WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 126. G7 WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 127. G7 WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 128. G7 WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 129. NATO WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 130. NATO WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 131. NATO WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 132. NATO WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 133. NATO WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 134. NATO WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 135. GLOBAL WHITENING MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 136. UNITED STATES WHITENING MOUTHWASH MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 137. UNITED STATES WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 138. UNITED STATES WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 139. UNITED STATES WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 140. UNITED STATES WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 141. UNITED STATES WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 142. CHINA WHITENING MOUTHWASH MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 143. CHINA WHITENING MOUTHWASH MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 144. CHINA WHITENING MOUTHWASH MARKET SIZE, BY ACTIVE INGREDIENT, 2018-2032 (USD MILLION)
TABLE 145. CHINA WHITENING MOUTHWASH MARKET SIZE, BY FLAVOR, 2018-2032 (USD MILLION)
TABLE 146. CHINA WHITENING MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 147. CHINA WHITENING MOUTHWASH MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Whitening Mouthwash market report include:

Church & Dwight Co., Inc.
Colgate-Palmolive Company
Haleon plc
Kao Corporation
LG Household & Health Care Ltd.
Lion Corporation
Oral Care Australia Pty Ltd.
Perrigo Company plc
Reckitt Benckiser Group plc
Sanofi S.A.
The Procter & Gamble Company
Unilever PLC

Table Information

Report Attribute	Details
No. of Pages	197
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 3.19 Billion
Forecasted Market Value ( USD ) by 2032	$ 4.17 Billion
Compound Annual Growth Rate	4.5%
Regions Covered	Global
No. of Companies Mentioned	13

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3447EUR$3,939USD£2,988GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3719EUR$4,249USD£3,223GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5040EUR$5,759USD£4,368GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6099EUR$6,969USD£5,286GBP

Market Snapshot: Whitening Mouthwash Market Insights

Scope & Segmentation

Key Takeaways for Senior Decision-Makers

Tariff Impact on Sourcing and Supply Chains

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

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