Cold Pressed Oil Market Outlook, 2030

Cold pressed oils, extracted through mechanical pressing without the use of heat or chemical solvents, retain their natural flavor, aroma, and nutritional value, making them highly preferred by health-conscious consumers. Additionally, the surge in veganism and plant-based diets has further boosted the market growth as cold pressed oils are used widely in cooking, salad dressings, cosmetics, and dietary supplements. To tap into this growing market, companies are actively investing in promotion and marketing strategies that emphasize the health benefits, purity, and eco-friendliness of cold pressed oils.

Social media campaigns, influencer partnerships, and participation in food expos have become common tactics to reach a broader audience and educate consumers on the advantages of cold pressed oils over traditional refined oils. Moreover, brands are focusing on attractive packaging and labeling that highlight certifications like “organic,” “non-GMO,” and “cold pressed” to build trust and authenticity among buyers. Regulatory authorities across different countries have set stringent quality standards and certification requirements to ensure consumer safety and product authenticity. For instance, certifications such as ISO, USDA Organic, and Non-GMO Project Verified are often sought by manufacturers to enhance market credibility and meet export requirements. However, compliance with these regulations can be challenging due to variations in standards across regions, impacting the ease of trade and market penetration. Environmental regulations related to sustainable sourcing and production methods are also increasingly influencing the market, encouraging manufacturers to adopt eco-friendly practices such as using cold pressing technology that consumes less energy and reduces waste.

According to the research report “Global Cold Pressed Oil Market Outlook, 2030”, the global Cold Pressed Oil market is projected to reach market size of USD 45.56 Billion by 2030 increasing from USD 32.95 Billion in 2024, growing with 5.67% CAGR by 2025-30. The rising popularity of cold-pressed oils is closely tied to broader trends in health and wellness, with consumers becoming more vigilant about the quality and source of their dietary fats. The growing emphasis on a healthy lifestyle, coupled with increasing knowledge about the potential adverse effects of refined and chemically processed oils, has driven consumers to switch to cold-pressed alternatives.

Furthermore, the demand for cold-pressed oils is being propelled by the clean-label movement, where transparency in food production and ing redient sourcing is paramount. Consumers today are increasingly scrutinizing product labels and prefer items with simple, recognizable ingredients and minimal processing. Cold-pressed oils fit perfectly within this narrative, as they are perceived to be more natural and less processed. This consumer shift is encouraging manufacturers and retailers to prioritize cold-pressed oils in their portfolios, often emphasizing organic certification and sustainable production practices. Additionally, the food industry’s adoption of cold-pressed oils in various formulations, from dressings and spreads to specialty gourmet products, continues to support market growth. In August 2023, Tata Consumer Products (TCP) launched the 'Tata Simply Better' brand, marking its entry into the premium cold-pressed oils market. This new range boasts 100% pure and unrefined oils, addressing the increasing demand for healthier cooking alternatives. By leveraging its strong brand reputation, TCP aims to appeal to health-conscious consumers and diversify its product offerings in line with emerging market trends. This initiative underscores TCP's dedication to adapting to evolving consumer preferences. Furthermore, innovations in packaging, such as air-tight, UV-protective bottles, have improved shelf life and product appeal, addressing one of the traditional limitations of cold pressed oils.

Market Drivers

• Rising Health Consciousness and Demand for Natural Products: The growing awareness among consumers about the health benefits of natural and minimally processed foods has significantly driven the demand for cold pressed oils globally. Unlike conventional oils, cold pressed oils retain more nutrients, antioxidants, and natural flavors because they are extracted without heat or chemicals. Consumers are increasingly seeking oils that support heart health, have anti-inflammatory properties, and are free from additives or preservatives. This shift towards healthier lifestyles, combined with the rise in chronic diseases linked to poor diets, has propelled the popularity of cold pressed oils as a preferred choice for cooking and cosmetic use, thus fueling market growth.
• Increasing Usage in Cosmetics and Personal Care Industry: Cold pressed oils are widely used in the cosmetics and personal care sectors due to their rich content of vitamins, essential fatty acids, and antioxidants. These oils are known to nourish the skin, improve elasticity, and provide natural moisturizing properties without harsh chemicals. With the global rise in demand for organic and clean beauty products, manufacturers are incorporating cold pressed oils into formulations for creams, lotions, hair care products, and massage oils. This expanding application base beyond culinary use is a strong market driver, encouraging producers to innovate and diversify their product offerings.

Market Challenges

• High Production Costs and Limited Shelf Life: One of the significant challenges faced by the cold pressed oil industry is the high cost of production. The cold pressing method involves careful handling, specialized equipment, and slower processing times compared to conventional extraction methods like solvent extraction or refining. Additionally, these oils often have a shorter shelf life due to their natural composition, which is prone to oxidation and rancidity without chemical preservatives. These factors contribute to higher prices, making cold pressed oils less accessible for price-sensitive consumers and limiting widespread adoption, especially in developing regions.
• Limited Awareness and Market Penetration in Emerging Economies: Although cold pressed oils are gaining popularity in developed markets, many emerging economies still lack sufficient consumer awareness about their benefits. Traditional cooking oils dominate these regions due to lower costs, availability, and established supply chains. The limited distribution networks and lack of effective marketing restrict cold pressed oils from penetrating these markets at scale. Overcoming this challenge requires extensive consumer education, promotional activities, and partnerships with retailers to expand reach and build trust among new customer bases.

Market Trends

• Innovation in Packaging and Product Differentiation: To address concerns about shelf life and maintain oil quality, companies in the cold pressed oil market are innovating with advanced packaging solutions. These include the use of dark glass bottles, vacuum sealing, and nitrogen flushing to reduce exposure to oxygen and light, thereby extending freshness. Additionally, brands are focusing on product differentiation by introducing blends of various cold pressed oils or infusing oils with herbs and spices to cater to niche consumer preferences. These innovations enhance user experience and add value, helping brands stand out in a competitive marketplace.
• Growing Popularity of Specialty Oils and Regional Varieties: There is a notable trend toward specialty cold pressed oils derived from exotic seeds and nuts such as pumpkin seed, black seed, avocado, and hemp oils. Consumers are exploring these regional and rare oils for their unique flavors and health benefits, fueling demand for diverse product portfolios. This trend also aligns with the broader movement toward supporting local farmers and sustainable sourcing practices, as many specialty oils originate from small-scale or organic farms. As consumer palates evolve and curiosity about functional foods grows, the market for specialty cold pressed oils continues to expand.

Rapeseed oil is the largest segment in the global cold pressed oil industry due to its widespread cultivation, balanced nutritional profile, and versatile applications in cooking and food industries.

Rapeseed oil holds the position as the largest segment in the global cold pressed oil market primarily because of its abundant availability and well-established supply chain across major agricultural regions worldwide. Rapeseed, known also as canola in some regions, is cultivated extensively in countries such as Canada, China, India, and several European nations, making it one of the most accessible oilseed crops. This widespread cultivation ensures a steady and reliable raw material supply, which supports large-scale cold pressing operations. Moreover, rapeseed oil’s nutritional profile significantly contributes to its dominance in the market.

It is rich in monounsaturated fats, omega-3 fatty acids, and vitamin E, all of which have been linked to cardiovascular health benefits, anti-inflammatory effects, and antioxidant properties. Unlike many other oils, rapeseed oil has a low level of saturated fats, making it particularly attractive to health-conscious consumers seeking natural alternatives to conventional cooking oils. Its mild flavor and light texture add to its appeal, as it can be used in a variety of culinary applications without overpowering the taste of dishes, from frying and baking to salad dressings and marinades. Beyond cooking, rapeseed oil is also utilized in the food processing industry for products such as margarine and mayonnaise, further expanding its market reaches. Additionally, the cold pressed variant of rapeseed oil is preferred due to its superior retention of nutrients and natural antioxidants compared to refined versions, aligning well with the increasing consumer demand for minimally processed, clean-label products. The oil’s versatility also extends to non-food applications, including cosmetics and bio-based industrial uses, which adds further growth impetus to its segment.

Hypermarkets and supermarkets dominate the global cold pressed oil market because they offer extensive product variety, convenient shopping experiences, and wide distribution reach that effectively cater to growing consumer demand for premium and health-focused oils.

Hypermarkets and supermarkets have emerged as the largest and most influential distribution channels in the global cold pressed oil industry due to their ability to combine product accessibility with consumer convenience on a large scale. These modern retail formats provide a one-stop shopping experience where consumers can explore an extensive range of cold pressed oils, including popular varieties like olive, rapeseed, coconut, and specialty blends, all under one roof. This diversity caters to the varied preferences and dietary requirements of health-conscious customers who are increasingly seeking natural, organic, and minimally processed edible oils.

The organized and spacious layouts of hypermarkets and supermarkets facilitate easy product comparison and informed purchasing decisions, which is critical in a category where consumers often look for quality indicators such as cold pressing labels, certifications, and nutritional information. Additionally, these retail channels benefit from strong supply chain infrastructure and partnerships with manufacturers and distributors, enabling them to maintain consistent stock levels and ensure product freshness, which is especially important for cold pressed oils given their relatively shorter shelf life. The ability to procure products in bulk and negotiate competitive pricing allows hypermarkets and supermarkets to offer cold pressed oils at attractive price points or promotional deals, which can encourage trial and repeat purchases among price-sensitive buyers. Another factor contributing to their dominance is the increasing urbanization and lifestyle changes in developing markets where modern retail formats are expanding rapidly. Consumers in urban and semi-urban areas prefer shopping in hypermarkets and supermarkets due to the convenience, hygiene standards, and the availability of trusted branded products, which is a major advantage for cold pressed oil brands looking to establish credibility.

The food industry is the largest segment in the global cold pressed oil market because of the growing consumer preference for healthier cooking oils that retain natural nutrients and enhance flavor in processed and prepared foods.

The dominance of the food industry in the global cold pressed oil market stems largely from an increasing demand for healthier and more natural ingredients in food preparation and processing. Cold pressed oils, unlike conventionally refined oils, are extracted using mechanical methods without the application of heat or chemicals, which helps preserve the natural antioxidants, vitamins, and essential fatty acids present in the oilseeds. This nutritional superiority aligns well with the evolving consumer trends towards clean-label products that offer both health benefits and superior taste profiles.

Food manufacturers are incorporating cold pressed oils into a variety of products ranging from ready-to-eat meals, baked goods, salad dressings, sauces, and snacks, capitalizing on the oils’ ability to improve flavor and texture without compromising on health credentials. Moreover, the versatility of cold pressed oils allows them to be used across diverse cuisines and cooking methods, which is particularly important given the globalization of food culture and the rise of ethnic and gourmet foods. The increasing urbanization and changing lifestyles have also driven a surge in demand for convenient, nutritious food options, where cold pressed oils serve as a premium ingredient that appeal to health-conscious consumers. Furthermore, cold pressed oils are often marketed as specialty or artisanal products within the food industry, adding value and differentiation to products on supermarket shelves and in gourmet food outlets. This differentiation helps food manufacturers tap into the premium segment of the market, where consumers are willing to pay more for perceived quality and authenticity. The food industry’s preference for cold pressed oils is also supported by the ongoing research and development efforts focused on extending shelf life and enhancing the stability of these oils during processing, which historically limited their use in large-scale food production.

Asia Pacific is growing rapidly in the global cold pressed oil industry due to increasing health awareness among consumers combined with rising disposable incomes and expanding applications in food and personal care sectors.

The Asia Pacific region is witnessing significant growth in the cold pressed oil market primarily because of a growing shift toward healthier lifestyle choices and natural food products among its large and diverse population. As awareness about the nutritional benefits of cold pressed oils such as their retention of natural antioxidants, vitamins, and essential fatty acids spreads, more consumers are opting for these oils over conventional refined alternatives. This growing health consciousness is strongly influenced by increasing instances of lifestyle-related diseases like cardiovascular disorders, obesity, and diabetes, prompting people to seek cleaner and chemical-free cooking oils.

Furthermore, rising disposable incomes across emerging economies like India, China, and Southeast Asian countries have enhanced the purchasing power of middle-class consumers, enabling them to afford premium products such as cold pressed oils, which traditionally carry a higher price tag. The expanding urban population, better access to information through digital channels, and changing dietary patterns toward organic and natural food products also play a critical role in driving demand. Additionally, the Asia Pacific market benefits from its abundant raw material sources, including oilseeds like sesame, coconut, mustard, and peanut, which supports local production and supply chain efficiencies. Besides culinary uses, the growing beauty and personal care industry in the region is increasingly incorporating cold pressed oils in skincare and haircare products due to their natural moisturizing and healing properties, further boosting market growth. Governments in several countries are promoting organic farming and sustainable agriculture practices, which aligns well with the production of cold pressed oils, attracting investments and encouraging innovation in this segment.

• November 2024: The opening of Bharat Botanics' wood-pressed cold oil manufacturing facility in Gondal, Rajkot, Gujarat, was announced. According to a statement from the company, this 16,000 square foot automated facility is unique and promotes complete transparency and hygiene.
• October 2024: NK Proteins Private Limited's cold-pressed oil brand, Olixir Oils, announced the addition of four new wellness items to its lineup. With the goal of offering natural remedies for healthy skin and hair, these include hair growth oil, complete hair care oil, hair nourishing oil, and face oil. Olixir's dedication to providing premium cold-pressed oils made from natural ingredients is reflected in the new offerings.
• November 2023: Bunge Limited joined forces with Musim Mas Group in Sambas, West Kalimantan, Indonesia to foster sustainable practices amongst smallholder farmers. The collaboration aims to provide training for over 1,000 independent smallholders, equipping them with the skills needed for sustainable palm oil production.
• August 2023: Tata Consumer Products (TCP), the consumer goods corporation that unifies the main food and beverage businesses of the Tata Group under a single roof, announced its foray into the high-end and quickly expanding Cold Pressed Oils market. Under the "Tata Simply Better" brand, Tata Consumer Products is introducing a line of cold-pressed oils that are 100% pure and unrefined.