End Point Security Market Outlook, 2030

The global endpoint security market has undergone a significant transformation since its inception in the early 2000s. Initially dominated by basic antivirus tools and standalone firewall software, the market has evolved into a multi-billion-dollar industry characterized by advanced, integrated, AI-powered platforms capable of real-time threat detection, response, and mitigation. The rise of mobile devices, cloud computing, remote workforces, and bring-your-own-device (BYOD) policies has created an expanded attack surface, intensifying the demand for robust endpoint security solutions across various sectors including banking, healthcare, government, manufacturing, and telecommunications.

For instance, in the US Bureau of Labor Statistics (BLS) 2022 survey, 27.5% of private-sector businesses involved teleworking, which reflects the reliance on mobile devices. However, this reliance on mobile devices has created more vulnerabilities in both operating systems. The Zimperium 2023 Global Mobile Threat Report indicated a 187% increase in compromised, exploited devices year over year. Thus, there is a strong need for the implementation of endpoint security solutions. Endpoint security solutions amalgamate anti-malware, antivirus, firewall, VPN, and data encryption to protect mobile devices from malware, phishing, and identity theft. Promotional strategies within the industry have also evolved, with leading players like CrowdStrike, Palo Alto Networks, Trend Micro, and Microsoft adopting aggressive marketing campaigns that emphasize platform-based solutions. For instance, BlackBerry Cylance, an AI-driven EDR solution, leverages machine learning to predict and interpret future behaviors, thereby enhancing threat detection and response. These strategies leverage webinars, whitepapers, targeted digital advertising, and partnerships to highlight not only technical features but also benefits like cost reduction, regulatory compliance, and operational efficiency.

According to the research report “Global EndPoint Security Market Outlook, 2030”, the global EndPoint Security market is projected to reach market size of USD 26.02 Billion by 2030 increasing from USD 18.50 Billion in 2024, growing with 5.97% CAGR by 2025-30. The exponential rise in cyber threats, including ransomware, phishing, advanced persistent threats (APTs), and zero-day exploits. These threats are not only becoming more frequent but also more complex and targeted, pushing enterprises to adopt robust endpoint security systems that can provide real-time protection and response capabilities.

For instance, in July 2023, the Securities and Exchange Commission (SEC) announced the adoption of new rules aimed at enhancing cybersecurity. As per the new rules, public companies are required to disclose material cybersecurity incidents within 4 business days after determining the incident's materiality under the new Item 1.05 of Form 8-K. Furthermore, according to Navex Global’s 2023 Definitive Risk & Compliance Benchmark Report, 83% of risk and compliance professionals said that keeping their organization compliant with all relevant laws, policies, and regulations was a very important or absolutely essential consideration in its decision-making processes. The adoption of next-generation technologies like AI and machine learning has further fueled market growth, as these tools allow endpoint security platforms to predict, detect, and respond to threats autonomously, reducing dependency on manual intervention. Moreover, regulatory frameworks such as GDPR, HIPAA, NIS2, and the upcoming EU Cyber Resilience Act are compelling organizations to maintain stringent data security measures, which directly boost the demand for compliant endpoint security solutions. For example, in May 2023, a ransomware gang abused a zero-day exploit to compromise the security of over 2,000 organizations worldwide, according to “The State of Ransomware in the US” report from Emsisoft Malware Lab. These included New York City’s public school system, British Airways and BBC. In another instance, in October, Resecurity, an American cyber security company, said that the personally identifiable information of 815 million Indian citizens, including Aadhaar numbers and passport details, were being sold on the dark web. The rising incidences of such attacks are further supporting the endpoint security market growth.

Governments and industry bodies are increasingly providing grants, tools, and awareness programs to help these businesses fortify their cybersecurity posture. Another supporting event is the increase in government-backed cybersecurity initiatives and public-private partnerships aimed at creating secure digital ecosystems. For instance, the U.S. federal government’s Zero Trust Architecture mandates and similar policies in the EU and Asia-Pacific are pushing organizations toward holistic security frameworks that include endpoint protection as a core component.

Interestingly, as cyber insurance becomes more popular, insurance companies are now evaluating endpoint security as a critical factor in determining coverage eligibility and premiums, turning it into a risk-mitigation prerequisite. For instance, in November 2023, Kaspersky introduced a new cybersecurity solution, Kaspersky Extended Detection and Response (XDR), which offers comprehensive on-premises security and integrates with both Kaspersky's ecosystem and third-party products. In April 2023, IBM introduced its latest security suite, designed to enhance and streamline the experience of security analysts throughout the entire incident lifecycle. Known as the IBM Security QRadar Suite, this comprehensive offering marks a significant evolution and expansion of the QRadar brand. The suite encompasses a wide range of essential technologies, including threat detection, investigation, and response, while showcasing substantial investments in innovation across the entire portfolio. With the IBM Security QRadar Suite, security analysts can benefit from unified and accelerated workflows, enabling them to detect, investigate, and respond to threats more efficiently.

Market Drivers

• Rising Sophistication and Frequency of Cyber Threats:The exponential rise in sophisticated cyberattacks, such as ransomware, phishing, zero-day exploits, and fileless malware, is one of the primary drivers of the endpoint security market. Organizations across sectors are increasingly targeted via endpoints such as laptops, mobile devices, and desktops which are often the weakest links in the security chain. The growing number of remote workers and BYOD (Bring Your Own Device) culture has widened the attack surface. As cyber threats evolve to bypass traditional security systems, businesses are investing heavily in advanced endpoint protection platforms (EPPs) and endpoint detection and response (EDR) solutions that offer real-time monitoring, AI-driven analytics, and automated threat mitigation capabilities.
• Increasing Regulatory and Compliance Requirements: Governments and regulatory bodies across the globe have implemented stringent data protection laws such as GDPR (Europe), HIPAA (USA), and the Cybersecurity Law (China). These regulations mandate organizations to ensure robust security frameworks are in place, particularly at the endpoint level, to safeguard sensitive information. Non-compliance can result in hefty fines, legal consequences, and reputational damage. This legal pressure compels enterprises to adopt comprehensive endpoint security solutions, which can demonstrate compliance through audit trails, access controls, and data encryption mechanisms.

Market Challenges

• Complexity in Managing Endpoint Security Across Hybrid Work Environments: The shift to hybrid and remote work environments has significantly increased the number of endpoints connecting to corporate networks from outside traditional perimeters. Managing, monitoring, and securing these distributed endpoints poses a major challenge, particularly for IT teams with limited visibility and control. Each new device adds complexity and increases the risk of unpatched vulnerabilities or insecure configurations. Ensuring consistent security policies, software updates, and threat detection across diverse endpoint types and operating systems is a persistent struggle.
• High Cost and Resource Constraints for SMEs: Small and medium-sized enterprises (SMEs) often face budgetary and staffing limitations that hinder the implementation of comprehensive endpoint security measures. Advanced EDR and threat intelligence tools can be expensive, both in terms of upfront costs and ongoing maintenance. Additionally, these tools require skilled cybersecurity professionals to monitor alerts, investigate incidents, and respond appropriately-resources that are often in short supply in smaller firms. As a result, SMEs may remain vulnerable, despite being increasingly targeted by cybercriminals.

Market Trends

• Adoption of AI and Machine Learning for Threat Detection: The integration of artificial intelligence (AI) and machine learning (ML) in endpoint security solutions is transforming how threats are identified and neutralized. Modern tools use AI to analyze behavioral patterns, detect anomalies, and proactively respond to threats in real time. Unlike signature-based detection, which relies on known threat databases, AI-enabled systems can flag zero-day attacks or suspicious activities without prior definitions. This trend is helping organizations achieve faster incident response and reduce false positives, thereby improving operational efficiency and protection.
• Shift Toward Unified Endpoint Management (UEM): Organizations are increasingly moving toward Unified Endpoint Management (UEM) platforms that combine endpoint security, configuration management, and policy enforcement into a single solution. This trend is driven by the need to manage a growing mix of endpoints ranging from PCs and smartphones to IoT devices within a centralized framework. UEM simplifies the administrative burden while enhancing security posture, as it provides holistic visibility, centralized policy control, and seamless integration with identity and access management systems. The convergence of IT operations and security under UEM is reshaping enterprise endpoint strategies.

The solution component is leading in the global endpoint security industry due to its direct role in threat prevention, real-time monitoring, and proactive defense mechanisms integrated across diverse endpoints.

The dominance of the solution component in the global endpoint security industry is fundamentally driven by the increasing need for advanced, proactive, and centralized threat prevention tools that can effectively guard against a rising tide of cyber threats targeting endpoints across enterprises, government networks, and consumer devices. In today’s highly digital and hybrid working environments, endpoints including laptops, desktops, mobile devices, and servers have become prime entry points for cyberattacks such as ransomware, phishing, and fileless malware.

Endpoint security solutions, including antivirus, endpoint detection and response (EDR), endpoint protection platforms (EPP), and data loss prevention (DLP) systems, are specifically designed to secure these vulnerable devices through automated threat detection, behavioral analysis, encryption, and continuous monitoring. These capabilities provide direct and tangible protection, making solution-based offerings far more indispensable compared to services like consulting or training, which, while important, are supplementary in nature. Moreover, with the rise of sophisticated threats, especially zero-day vulnerabilities and fileless attacks that bypass traditional defenses, enterprises are investing heavily in next-generation endpoint security solutions that incorporate artificial intelligence, machine learning, and threat intelligence integration. These intelligent platforms can identify anomalies in user behavior and device performance, and isolate threats before they can escalate, offering substantial value in reducing breach response time and costs. Cloud-based endpoint security solutions are also gaining strong traction due to their scalability, low maintenance requirements, and ability to protect remote or hybrid workforces further strengthening the preference for solution components.

The banking vertical leads the global endpoint security industry due to its high exposure to cyber threats and the critical need to protect sensitive financial data and ensure regulatory compliance.

The banking and financial services sector is at the forefront of the global endpoint security industry because it operates in one of the most targeted and high-risk digital environments. With the increasing digitization of financial transactions, mobile banking, online payment platforms, and real-time customer services, banks are managing vast volumes of highly sensitive data, including personal identities, credit card numbers, account details, and transaction histories. This makes them a prime target for cybercriminals aiming to exploit system vulnerabilities for financial gain.

Endpoint security becomes a crucial defense layer as banks rely on a wide range of interconnected endpoints from employee workstations to ATMs, point-of-sale terminals, mobile banking apps, and cloud-based platforms all of which need protection from unauthorized access, malware, phishing attacks, ransomware, and insider threats. ndpoint Detection and Response (EDR), multi-factor authentication (MFA), encryption tools, and advanced antivirus software are being widely adopted by banks to secure endpoint devices and maintain trust with customers and stakeholders. These solutions help monitor, detect, and respond to threats in real time, often using AI and machine learning to anticipate and block potential breaches before they cause harm. Banking institutions are among the most heavily regulated entities worldwide, subject to stringent compliance requirements such as PCI DSS, GDPR, GLBA, SOX, and regional cybersecurity mandates. Endpoint security solutions not only ensure data integrity and customer privacy but also help institutions demonstrate compliance and avoid hefty penalties or reputational damage due to breaches. Auditing, reporting, and policy enforcement functionalities built into modern endpoint security tools make them indispensable for financial institutions aiming to meet these compliance standards.

Cloud deployment is leading in the global endpoint security industry due to its scalability, real-time threat detection, and ability to secure remote and distributed endpoints efficiently.

Cloud deployment has emerged as the dominant model in the global endpoint security industry because it aligns perfectly with the modern enterprise environment characterized by mobility, remote work, and the increasing adoption of cloud-native applications. As organizations shift their operations to digital platforms and adopt hybrid or fully remote workforces, the traditional perimeter-based security model has become insufficient. In this context, cloud-based endpoint security solutions offer a highly scalable and flexible approach to protecting a growing number of distributed endpoints, including desktops, laptops, smartphones, and virtual machines, regardless of their location.

These solutions enable security teams to monitor, detect, and respond to threats in real time, ensuring continuous protection without the need for physical infrastructure or on-premises maintenance. Organizations can manage security policies, threat intelligence, software updates, and compliance requirements from a single unified dashboard, dramatically reducing administrative burden while improving visibility across all endpoints. Cloud-based endpoint security also supports automated patching, real-time threat analytics, and faster incident response all critical features in defending against increasingly sophisticated cyberattacks like ransomware, fileless malware, and zero-day exploits. In contrast to traditional deployment models, cloud platforms are inherently more agile and better equipped to handle evolving threat landscapes. Cloud solutions typically follow a subscription-based pricing model, eliminating the need for substantial upfront investments in hardware and software. This makes endpoint security accessible not only to large enterprises but also to small and mid-sized businesses that might lack extensive IT resources. Moreover, updates and patches are automatically rolled out through the cloud, ensuring that security defenses remain current without user intervention a key advantage given the speed at which cyber threats evolve.

Large enterprises lead the global endpoint security industry due to their vast and complex IT infrastructures, which require advanced, scalable, and continuous protection against sophisticated cyber threats.

Large enterprises dominate the global endpoint security industry because of their expansive digital ecosystems, high-value data, and the constant risk of being targeted by advanced cyber threats. These organizations typically manage thousands of endpoints across geographically dispersed locations, including employee workstations, mobile devices, IoT systems, servers, and cloud applications. Such a broad and complex IT environment makes them highly vulnerable to diverse attack vectors, including ransomware, phishing, insider threats, and zero-day exploits.

They are early adopters of advanced technologies like Endpoint Detection and Response (EDR), Extended Detection and Response (XDR), behavioral analytics, AI-driven threat hunting, and Zero Trust Architecture all of which are integral to modern endpoint security strategies. Their ability to integrate endpoint security solutions with broader enterprise security information and event management (SIEM) systems ensures holistic visibility and control across the organization’s digital landscape. Additionally, compliance and regulatory pressure plays a critical role. For instance, in February 2024, Vectra AI, Inc., a leader in hybrid attack detection, investigation and response, launched Vectra MXDR (Managed Extended Detection and Response) services, which is the industry's first global, 24x7 open MXDR service designed to defend against hybrid attacks. Large enterprises often operate in highly regulated sectors such as finance, healthcare, and critical infrastructure, where regulatory frameworks like GDPR, HIPAA, and ISO/IEC 27001 mandate stringent endpoint protection to safeguard data privacy and business continuity. Endpoint security helps these companies meet audit requirements and avoid fines, data breaches, and legal consequences.

The commercial user segment is leading in the global endpoint security industry due to the rising digitization of businesses and the increasing need to secure diverse endpoints in retail, hospitality, BFSI, healthcare, and other commercial sectors.

The commercial user segment is at the forefront of the global endpoint security industry because businesses across sectors such as banking, retail, healthcare, education, and hospitality are rapidly embracing digital transformation, which has significantly expanded their cyberattack surface. These organizations rely heavily on a wide range of endpoint devices, including point-of-sale (POS) systems, desktop computers, tablets, mobile devices, smart kiosks, and IoT-enabled tools, all of which are critical for daily operations and customer interactions. Endpoint security is essential in these environments to ensure data protection, uninterrupted service delivery, customer trust, and regulatory compliance.

The commercial sector’s urgent need for scalable and comprehensive endpoint protection solutions has made it a primary driver of market demand. Furthermore, the increasing trend toward hybrid and remote work in commercial industries, especially post-pandemic, has complicated IT security infrastructures. With employees accessing corporate systems from multiple locations and devices, securing every endpoint has become a business-critical requirement. Endpoint security solutions especially cloud-based platforms offer real-time monitoring, threat detection, and automated incident response that commercial organizations require to maintain operational continuity while minimizing vulnerabilities. Additionally, commercial sectors are often under strict regulatory frameworks such as PCI-DSS for retail, HIPAA for healthcare, and GDPR for any customer data handling. Non-compliance can lead to massive financial penalties and reputational damage. Therefore, endpoint security plays a central role in helping commercial organizations meet data protection and cybersecurity standards, offering features such as data encryption, access control, patch management, and activity logging to strengthen compliance efforts.

Workstation enforcement leads in the global endpoint security industry because workstations are the primary targets for cyberattacks and serve as central nodes for accessing, processing, and storing critical organizational data.

Workstation enforcement is leading the global endpoint security industry primarily because workstations including desktop and laptop computers are the most frequently used and exposed endpoints within any organization’s network infrastructure. These devices serve as the main interface between employees and digital operations, making them highly vulnerable to cyber threats such as malware, ransomware, phishing attacks, data exfiltration, and insider threats. Workstations typically handle sensitive data, provide access to core business systems, and are often used to connect with cloud applications, file sharing platforms, and communication tools creating multiple potential entry points for attackers.

Due to their constant use, high accessibility, and crucial role in daily business operations, securing these endpoints through workstation-specific enforcement policies has become a top priority. Workstation enforcement solutions offer centralized management of security protocols such as access controls, anti-virus and anti-malware scanning, application whitelisting, patch management, device control, and data encryption. These measures are essential to mitigate risks and prevent unauthorized access or malicious activities. Furthermore, workstations are commonly targeted in advanced persistent threats (APTs) where attackers exploit software vulnerabilities or user behaviors to gain long-term access to a network. Enforcing strict security policies at the workstation level enables organizations to detect, isolate, and respond to such threats rapidly, thereby minimizing damage and maintaining business continuity.

North America is leading in the global endpoint security industry primarily due to its high incidence of cyber threats combined with advanced digital adoption across critical industries, prompting robust investment in next-generation endpoint protection solutions.

The region is home to some of the world's most digitally advanced sectors such as finance, healthcare, IT, defense, and critical infrastructure which are frequent targets for sophisticated cyberattacks, including ransomware, phishing, and zero-day exploits. These industries handle massive volumes of sensitive and high-value data, making them prime targets for malicious actors. With the rising frequency and severity of these threats, organizations in North America are compelled to adopt robust endpoint security solutions to safeguard their networks and digital assets. Furthermore, the shift toward remote and hybrid work models has significantly expanded the attack surface, with more endpoints operating outside traditional secured perimeters.

This has accelerated the demand for endpoint detection and response (EDR), extended detection and response (XDR), and zero trust architecture across the region. North America's strong regulatory environment also contributes to market growth. Laws such as HIPAA, CCPA, and SOX, along with industry standards like NIST and PCI-DSS, require strict data protection measures and regular cybersecurity audits, particularly at endpoint levels. Failure to comply results in heavy penalties, pushing enterprises to prioritize endpoint security investments. Additionally, North America benefits from a strong ecosystem of cybersecurity vendors, startups, and R&D facilities that continuously innovate and deploy advanced solutions, including AI-driven threat detection, cloud-native security, and behavioral analytics. Public-private collaborations and federal cybersecurity initiatives further boost market growth by fostering awareness and encouraging best practices.

• In April 2025, Microsoft partnered with Proofpoint to enhance human-centric security for joint customers. The partnership builds on existing integrations with Microsoft Defender and expands into creating real economic value. It focuses on deeper API-level integration with Defender to simplify threat protection and improve defense against AI-powered cyber threats.
• In March 2025, Kaspersky partnered with TechnoBind to expand its B2B reach in India, offering scalable endpoint security and cyber defense solutions. The partnership aims to accelerate adoption across enterprises and SMBs through TechnoBind’s strong partner ecosystem.
• In February 2025, CyberArk and SentinelOne partnered to enhance endpoint and identity security by integrating Singularity with CyberArk's Endpoint Privilege Manager. The partnership improves threat detection and response through AI-driven analytics to prevent misuse of privileged access.
• In January 2025, Cognizant and CrowdStrike partnered to strengthen endpoint security by integrating the AI-native Falcon platform with Cognizant’s Neuro Cybersecurity suite. This streamlines SecOps and enhances real-time threat detection and response across enterprise environments.
• In April 2023, EVOTEK partnered with Sysense, a leading Unified Security and Endpoint Management (USEM) solution provider. This collaboration aims to offer customers comprehensive endpoint management and security services utilizing a range of Sysense solutions, including Syxsense Secure, Sysense Manage, and Sysense Enterprise. By leveraging these advanced Sysense offerings, EVOTEK will provide customers with enhanced endpoint management capabilities and robust security measures.
• In April 2023, Trellix, a leading cybersecurity company specializing in extended detection and response (XDR), launched its latest offering, the Trellix Endpoint Security Suite. This comprehensive suite of products and advanced capabilities is designed to provide Security Operations Center (SOC) analysts with enhanced visibility and control in a unified interface. With the Trellix Endpoint Security Suite, SOC analysts can proactively secure all endpoints, ensuring superior protection against cyber threats. The suite offers a single pane of glass for streamlined management, empowering analysts with the tools to monitor and safeguard endpoints effectively.