Soil Health and Regenerative Agriculture Market - A Global and Regional Analysis: Focus on Market Opportunities, Business Strategies, Application, Product, and Regional Analysis - Analysis and Forecast, 2025-2035

The soil health and regenerative agriculture market encompasses a broad range of soil health management solutions and regenerative agriculture practices aimed at restoring soil fertility, biodiversity, and farm resilience. Around the world, farmers and agribusinesses are adopting methods like cover cropping, crop rotation, conservation tillage techniques (including no-till farming advantages), and agroforestry to rebuild soil structure and sequester carbon. These changes are driven by the proven cover cropping benefits (improved soil cover, nutrient retention) and the yield stability gained from crop rotation for soil health. In addition, emerging soil carbon sequestration strategies, from planting deep-rooted perennials to applying biochar, are enabling farmers to capture value through carbon farming credits. According to the analysis, this market is set for robust growth, with global sustainability initiatives and corporate net-zero commitments fueling investment. The market was valued at approximately $12.69 billion in 2024 and is projected to reach over $47.93 billion by 2035 reflecting strong double-digit expansion. As a result, the soil health and regenerative agriculture sector is rapidly evolving from niche experiments into a mainstream paradigm for low-carbon agriculture practices and climate-resilient food production.

Market Introduction

The soil health and regenerative agriculture market encompasses a wide spectrum of soil health management solutions, ranging from cover cropping programs and no-till equipment to AI-powered soil carbon monitoring platforms. Farmers, agribusinesses, and food companies adopt these regenerative agriculture practices to rebuild soil organic matter, boost biodiversity, and secure soil carbon sequestration credits that strengthen sustainability portfolios. Market growth is fueled by rising corporate net-zero targets, government incentives for low-carbon agriculture practices, and investor interest in agricultural carbon credit markets. Leading players, such as Bayer, Indigo?Ag, Nutrien, and Agreena, are advancing innovative products, including microbial biofertilizers, satellite-based digital MRV for agriculture, and integrated regenerative ag tech platforms. With global demand for climate-smart food production mounting, the soil health and regenerative agriculture market is evolving quickly to meet productivity, resilience, and emission reduction goals across worldwide crop and livestock systems.

Industrial Impact

Regenerative agriculture is transforming conventional farming by emphasizing ecological and climate-smart approaches. Widespread adoption of low-carbon agriculture practices, such as integrating legumes for natural nitrogen fixation and using water-efficient agriculture practices (e.g., drip irrigation coupled with healthy soils), has a significant industrial impact. Food and beverage corporations are increasingly supporting these practices to achieve scope-3 emission reduction in agriculture supply chains, effectively turning farms into carbon sinks. Likewise, governments worldwide are introducing climate-smart agriculture policies and incentive programs to promote soil regeneration, given its benefits for long-term agricultural productivity and environmental health. The ripple effects span across the agritech and sustainability sectors; agribusiness giants are developing sustainable farming business models that reward regenerative outcomes (e.g., paying growers for soil carbon gains), and new markets are forming around soil carbon trading. The push for healthier soils is also sparking innovation in farm management; for example, advanced equipment and input suppliers now tailor products for nutrient management in regenerative farming, such as biofertilizers and no-till seeders. Overall, regenerative agriculture is not only enhancing farm profitability and biodiversity enhancement farming (by creating more diverse and resilient agro-ecosystems) but also shaping a new value chain where agricultural carbon-credit market mechanisms turn sustainable practices into financial opportunities.

Market Segmentation:

Segmentation 1: by Application

• Crop Production
• Livestock Grazing
• Forestry

Segmentation 2: by Practice Type

• Soil Health Management
• Water Management
• Biodiversity Enhancement
• Nutrient Management
• Livestock Grazing Management

Segmentation 3: by Region

• North America
• Europe
• Asia-Pacific
• Rest-of-the-World

Recent Developments in the soil health and regenerative agriculture market

• Bayer’s ForwardFarm Initiative (Sep 2024): Global agrochemical leader Bayer introduced a regenerative agriculture program in India focusing on soil carbon capture and vermicomposting. This initiative applied cover cropping and organic amendments to enhance soil health and climate resilience for smallholder farmers, signaling increased corporate investment in regenerative methods.
• Soil Capital Funding (Sep 2024): Belgium-based startup Soil Capital secured $16.2 million in Series B funding to scale its regenerative agriculture platform. This investment will help over a thousand European farms adopt practices like agroforestry and no-till, improving sustainability metrics (e.g., GHG emissions reduction and soil health scores) while connecting farmers to carbon farming credits.
• Emerging MRV Technologies (2025): Agri-tech companies are launching satellite monitoring soil carbon services and digital MRV for agriculture tools that use remote sensing and AI to measure soil carbon changes across large land areas. For instance, new platforms combine satellite imagery with on-ground soil sampling to verify carbon sequestration, making participation in the agricultural carbon-credit market more accessible and credible for farmers.
• Policy Incentives: Governments in regions such as the EU, Australia, and the U.S. have rolled out incentives and pilot programs encouraging regenerative practices. From payments for water-efficient agriculture practices (to conserve groundwater) to tax credits for carbon sequestration on farms, these climate-smart agriculture policies are creating a more favorable economic environment for regenerative agriculture. Notably, in 2025, the U.S. Farm Bill introduced provisions supporting soil health initiatives and climate-smart farming, likely accelerating market growth in North America.

How can this report add value to an organization?

Product/Innovation Strategy: This report offers a detailed breakdown of the soil health and regenerative agriculture market by practice, technology, and region. It examines each major practice (cover cropping, crop rotation, no-till, grazing, agroforestry, etc.), highlighting their adoption rates, technical requirements, and impact on soil metrics. It also covers the full spectrum of emerging solutions, from soil health assessment tools and regenerative ag-tech platforms to advanced inputs and equipment tailored for regenerative farming. By analyzing these soil health management solutions, R&D and product teams can identify innovation opportunities (for instance, developing better cover crop seed varieties or nutrient management in regenerative farming inputs) and align their offerings with the needs of farmers pursuing sustainability. Additionally, the report delves into how new measurement standards and soil health index metrics are being used to quantify progress, helping solution providers design products that demonstrably improve soil outcomes.

Growth/Marketing Strategy: The study tracks major market developments and trends to inform go-to-market plans. It provides a global regenerative agriculture forecast and insight into high-growth segments, whether it’s region-specific momentum (e.g., rapid adoption in North America due to corporate sustainability programs) or practice-specific surges such as the rising popularity of regenerative grazing systems in pasture-based livestock operations. The report details key strategic moves by leading players, including partnerships (for example, between tech firms and farming cooperatives to deploy digital MRV for agriculture solutions), investments, and policy-driven initiatives. By understanding these trends, marketing teams can pinpoint where demand is growing and what value propositions resonate. For instance, agritech companies can learn how to position satellite monitoring, soil carbon services, or precision agriculture for soil health tools to address farmers’ pain points and corporate buyers’ scope-3 emission reduction targets. The analysis of regional policy incentives and carbon markets further helps businesses tailor their messaging and offerings to align with local drivers (such as EU carbon farming programs or incentives for low-carbon agriculture practices in developing countries).

Competitive Strategy: The report provides a comprehensive competitive landscape of the soil health and regenerative agriculture market, profiling established agribusinesses, sustainability-focused startups, and innovative tech providers. It benchmarks key players on parameters such as their service offerings (e.g., regenerative ag-tech platforms vs. traditional farm input suppliers), partnerships in the ecosystem, and the scale of on-ground project implementations. This competitive benchmarking enables organizations to understand how each player is positioning itself, whether through broad service portfolios (consulting, carbon credit facilitation, equipment leasing for no-till, etc.) or specialization in certain practices or technologies. By examining case studies of successful strategies (such as a startup leveraging a unique soil health assessment tool or an agriculture giant integrating carbon farming into its supply chain services), readers can identify best practices and untapped niches. Ultimately, the report’s strategic insights will help companies formulate their own approach to enter or expand in this market, be it through collaboration, innovation, or new business models, and secure a competitive advantage in the fast-growing movement toward regenerative agriculture.

Research Methodology

Data Sources

Primary Data Sources

The primary sources involve industry experts from the soil health and regenerative agriculture market and various stakeholders in the ecosystem. Respondents, including CEOs, vice presidents, marketing directors, and technology and innovation directors, have been interviewed to gather and verify both qualitative and quantitative aspects of this research study.

The key data points taken from primary sources include:

• validation and triangulation of all the numbers and graphs
• validation of report segmentation and key qualitative findings
• understanding the competitive landscape
• validation of the numbers of various markets for market type
• percentage split of individual markets for geographical analysis

Secondary Data Sources

This research study involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market. In addition to the data sources, the study was done with the help of other data sources and websites, such as the World Economic Forum, the USDA, etc.

Secondary research was done to obtain crucial information about the industry’s value chain, revenue models, the market’s monetary chain, the total pool of key players, and the current and potential use cases and applications.

The key data points taken from secondary research include:

• segmentations and percentage shares
• data for market value
• key industry trends of the top players in the market
• qualitative insights into various aspects of the market, key trends, and emerging areas of
• innovation
• quantitative data for mathematical and statistical calculations

Data Triangulation

This research study involves the usage of extensive secondary sources, such as certified publications, articles from recognized authors, white papers, annual reports of companies, directories, and major databases to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the soil health and regenerative agriculture market.

The process of market engineering involves the calculation of the market statistics, market size estimation, market forecast, market crackdown, and data triangulation (the methodology for such quantitative data processes is explained in further sections). The primary research study has been undertaken to gather information and validate the market numbers for segmentation types and industry trends of the key players in the market.

Key Market Players and Competition Synopsis

The soil health and regenerative agriculture market has been gaining strong momentum, driven by high-profile investments and collaborative industry initiatives. In 2024 alone, major agribusinesses and financiers expanded their commitments to regenerative farming. For instance, Mad Capital launched a $50?million Perennial Fund II to finance regenerative agriculture, Archer Daniels Midland (ADM) extended its programs to 4?million acres (partnering with Farmers Business Network’s Gradable platform), and new supply chain collaborations, such as Nzatu’s partnership with African coffee growers, underscored the global reach of sustainable agriculture. These moves, alongside government-backed climate-smart agriculture projects, demonstrate growing confidence in the regenerative approach to boost productivity and resilience while cutting emissions.

The competitive landscape spans agribusiness giants, ag-tech startups, carbon market platforms, and sustainability-focused programs. Traditional agricultural companies are integrating regenerative practices into their offerings; for example, major crop input providers like Bayer AG and Nutrien now offer soil health advisory services and bio-based inputs. Ag-tech innovators are also at the forefront. For instance, Indigo Ag’s carbon farming program has enrolled millions of acres and issued nearly 1?million tons of CO2 removal credits, with buyers like Microsoft stepping in to purchase large batches. Similarly, startups such as Boomitra are developing AI-powered projects to generate soil carbon credits from smallholder farms in Asia and Africa. On the regenerative inputs side, companies like Pivot Bio provide microbial fertilizers that allow farmers to cut synthetic nitrogen use by ~20%, improving soil health and reducing emissions. Meanwhile, digital MRV (Measurement, Reporting, and Verification) platforms like Regrow and Agreena are leveraging satellite imagery and AI to monitor cover cropping, tillage, and soil carbon changes at scale. These technologies enable the verification of carbon sequestration, which is crucial for farmers to earn credits and for corporates to track sustainable sourcing. Importantly, global food and beverage companies have created a powerful pull in the market; firms such as PepsiCo, Nestlé, Unilever, and General Mills have pledged to adopt regenerative practices across millions of acres in their supply chains by 2030. Many of these corporations are investing in farmer training and incentive programs (for example, PepsiCo’s initiative to implement regenerative methods on 7?million acres), driving demand for regenerative solutions and partnerships. The competition is therefore dynamic and intensifying; incumbent agribusinesses are partnering with tech startups, carbon credit aggregators are vying for project scale, and ag-tech firms are differentiating with advanced soil analytics. This collaborative yet competitive environment is rapidly evolving, with each player aiming to scale regenerative agriculture solutions and secure a leadership position in this emerging market.

Some prominent names established in this market include:

• Bayer AG
• Cargill, Incorporated
• Archer-Daniels-Midland Co. (ADM)
• PepsiCo, Inc.
• General Mills, Inc.
• Nutrien Ltd.
• Indigo Ag, Inc.
• Agreena (AgreenaCarbon platform)
• Boomitra, Inc.
• Pivot Bio, Inc.
• Land O’Lakes, Inc. (Truterra)
• Regrow Ag.