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Connected TV Advertising Platforms Software Market - Global Forecast 2025-2030- Product Image
Connected TV Advertising Platforms Software Market - Global Forecast 2025-2030- Product Image
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Connected TV Advertising Platforms Software Market - Global Forecast 2025-2030

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    Report

  • 184 Pages
  • August 2025
  • Region: Global
  • 360iResearch™
  • ID: 6140517
UP TO OFF until Jan 01st 2026
1h Free Analyst Time
Description Jump to:
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Connected television advertising platforms have transformed the digital marketing ecosystem, bridging the advantages of traditional broadcast channels with the flexibility and measurement of online streaming. Senior decision-makers navigating this space face rapidly evolving viewer behaviors, regulatory pressures, and the growing complexity of ad technology infrastructure.

Market Snapshot: Connected Television Advertising Platforms

The connected television advertising platforms market is witnessing substantial growth, supported by rapid adoption of internet-delivered content and innovations in programmatic advertising. Market expansion is driven by shifting consumption patterns, the proliferation of over-the-top services, and increasing demand for targeted campaigns. Sophisticated analytics, real-time bidding, and the rise of cloud-based deployment underpin the industry’s advancement, positioning connected television advertising as a core component of modern marketing strategy.

Scope & Segmentation

This report delivers a thorough analysis of the connected television advertising platforms market, examining key segmentation and regional dynamics. The scope includes:

  • Platform Types: Ad exchanges (private and real-time), ad servers (first and third party), demand side platforms (open and private), and supply side platforms (open and private).
  • Deployment Modes: Cloud (public, private), hybrid, and on-premise deployment options.
  • Applications: Analytics (predictive, real-time), audience targeting (behavioral, contextual, demographic), campaign management (creative, workflow), real-time bidding (open, private auctions), and reporting (real-time, scheduled).
  • End User Industries: Banking, financial services and insurance, healthcare, media and entertainment, retail, and telecommunication sectors.
  • Pricing Models: Pay per use, subscriptions (annual, monthly), and transaction-based pricing structures (per click, per impression).
  • Organization Size: Large enterprises and small and medium enterprises.
  • Regions: Americas—including detailed coverage of the United States (California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio), Canada, Mexico, Brazil, Argentina; Europe, Middle East, and Africa—including markets such as the United Kingdom, Germany, and South Africa; Asia-Pacific—including China, India, Japan, Australia, South Korea, Indonesia, and others.
  • Leading Companies: In-depth analysis of The Trade Desk, Inc., Roku, Inc., Google LLC, Amazon.com, Inc., Samsung Electronics Co., Ltd., Magnite, Inc., FreeWheel, LLC, PubMatic, Inc., Xandr, Inc., and Verizon Media, LLC.

Key Takeaways for Senior Decision-Makers

  • Programmatic technology and advanced analytics are redefining campaign execution, enabling precision targeting and agile budget allocation across platforms.
  • The ongoing migration from traditional to on-demand streaming increases the need for flexible ad servers, real-time exchanges, and robust reporting mechanisms.
  • Enterprises are adopting hybrid and cloud-native deployments to balance compliance and scalability requirements, particularly in regulated industries or when managing sensitive user data.
  • Personalization is driven by integrating behavioral and contextual audience data, with artificial intelligence identifying emerging trends and driving creative optimization within campaigns.
  • Data privacy frameworks and consent management have become critical differentiators, as regional regulatory requirements evolve and consumer expectations heighten.
  • Strategic partnerships with content distributors, device manufacturers, and identity solution providers are fundamental to securing premium inventory and supporting cross-channel measurement.

Tariff Impact on Cost Structures and Supply Chain

The introduction of U.S. technology tariffs in 2025 has influenced the economics of connected television advertising platforms by raising hardware and component costs. These cost pressures extend to set-top boxes, streaming devices, and network distribution elements, prompting vendors to reconsider licensing models and supply chain strategies. Extended lead times and dependencies on international suppliers have increased operational complexities. In response, some providers are pursuing partnerships with domestic manufacturers and prioritizing cloud-native architectures to reduce hardware reliance, optimizing for both cost efficiency and supply chain resilience.

Primary Keyword: Connected Television Advertising Platforms

Methodology & Data Sources

This report applies a balanced research approach: structured interviews with advertising executives and technology leaders, quantitative surveys across brands and agencies, and rigorous secondary research from regulatory filings, whitepapers, and proprietary databases. Stringent validation and advisory reviews ensure robust, actionable insights for all stakeholders.

Why This Report Matters

  • Equips executives with clear segmentation, deployment, and pricing benchmarks to guide investment and platform selection.
  • Illuminates the operational impact of regulatory shifts and technology migrations, supporting risk mitigation and strategic planning.
  • Offers actionable recommendations for optimizing audience engagement, navigating compliance, and building scalable ad technology ecosystems.

Conclusion

Connected television advertising platforms continue to transform how organizations reach and engage viewers, merging innovative technology with evolving business models. This report empowers decision-makers to harness current trends, manage risk, and unlock new growth opportunities in a dynamic market.



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Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. Advanced AI powered addressable audience segmentation for dynamic CTV ad delivery
5.2. Privacy first identity resolution frameworks enabling people based CTV targeting
5.3. Integration of first party data with household level CTV inventory optimization tools
5.4. Real time programmatic bidding integration between CTV and broadband video environments
5.5. Development of cross platform measurement standards for unified CTV campaign attribution
5.6. Expansion of shoppable interactive overlays in CTV advertising for direct to consumer sales
5.7. Contextual video analysis engines driving brand safe and highly relevant CTV placements
6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025
8. Connected TV Advertising Platforms Software Market, by Platform Type
8.1. Introduction
8.2. Ad Exchange
8.2.1. Private Exchange
8.2.2. Real Time Exchange
8.3. Ad Server
8.3.1. First Party Ad Server
8.3.2. Third Party Ad Server
8.4. Demand Side Platform
8.4.1. Open Demand Side Platform
8.4.2. Private Demand Side Platform
8.5. Supply Side Platform
8.5.1. Open Supply Side Platform
8.5.2. Private Supply Side Platform
9. Connected TV Advertising Platforms Software Market, by Deployment Mode
9.1. Introduction
9.2. Cloud
9.2.1. Private Cloud
9.2.2. Public Cloud
9.3. Hybrid
9.4. On Premise
10. Connected TV Advertising Platforms Software Market, by Application
10.1. Introduction
10.2. Analytics
10.2.1. Predictive Analytics
10.2.2. Real Time Analytics
10.3. Audience Targeting
10.3.1. Behavioral
10.3.2. Contextual
10.3.3. Demographic
10.4. Campaign Management
10.4.1. Creative Management
10.4.2. Workflow Management
10.5. Real Time Bidding
10.5.1. Open Auction
10.5.2. Private Auction
10.6. Reporting
10.6.1. Real Time Reporting
10.6.2. Scheduled Reporting
11. Connected TV Advertising Platforms Software Market, by End User Industry
11.1. Introduction
11.2. Banking Financial Services And Insurance
11.3. Healthcare
11.4. Media And Entertainment
11.5. Retail
11.6. Telecommunication
12. Connected TV Advertising Platforms Software Market, by Pricing Model
12.1. Introduction
12.2. Pay Per Use
12.3. Subscription
12.3.1. Annual
12.3.2. Monthly
12.4. Transaction Based
12.4.1. Per Click
12.4.2. Per Impression
13. Connected TV Advertising Platforms Software Market, by Organization Size
13.1. Introduction
13.2. Large Enterprises
13.3. Small And Medium Enterprises
14. Americas Connected TV Advertising Platforms Software Market
14.1. Introduction
14.2. United States
14.3. Canada
14.4. Mexico
14.5. Brazil
14.6. Argentina
15. Europe, Middle East & Africa Connected TV Advertising Platforms Software Market
15.1. Introduction
15.2. United Kingdom
15.3. Germany
15.4. France
15.5. Russia
15.6. Italy
15.7. Spain
15.8. United Arab Emirates
15.9. Saudi Arabia
15.10. South Africa
15.11. Denmark
15.12. Netherlands
15.13. Qatar
15.14. Finland
15.15. Sweden
15.16. Nigeria
15.17. Egypt
15.18. Turkey
15.19. Israel
15.20. Norway
15.21. Poland
15.22. Switzerland
16. Asia-Pacific Connected TV Advertising Platforms Software Market
16.1. Introduction
16.2. China
16.3. India
16.4. Japan
16.5. Australia
16.6. South Korea
16.7. Indonesia
16.8. Thailand
16.9. Philippines
16.10. Malaysia
16.11. Singapore
16.12. Vietnam
16.13. Taiwan
17. Competitive Landscape
17.1. Market Share Analysis, 2024
17.2. FPNV Positioning Matrix, 2024
17.3. Competitive Analysis
17.3.1. The Trade Desk, Inc.
17.3.2. Roku, Inc.
17.3.3. Google LLC
17.3.4. Amazon.com, Inc.
17.3.5. Samsung Electronics Co., Ltd.
17.3.6. Magnite, Inc.
17.3.7. FreeWheel, LLC
17.3.8. PubMatic, Inc.
17.3.9. Xandr, Inc.
17.3.10. Verizon Media, LLC
18. ResearchAI
19. ResearchStatistics
20. ResearchContacts
21. ResearchArticles
22. Appendix
List of Figures
FIGURE 1. CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2024 VS 2030 (%)
FIGURE 6. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2024 VS 2030 (%)
FIGURE 8. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2024 VS 2030 (%)
FIGURE 10. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2024 VS 2030 (%)
FIGURE 12. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2024 VS 2030 (%)
FIGURE 14. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2030 (%)
FIGURE 16. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 18. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 20. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 23. ASIA-PACIFIC CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 24. ASIA-PACIFIC CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 25. CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 26. CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 27. CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET: RESEARCHAI
FIGURE 28. CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET: RESEARCHSTATISTICS
FIGURE 29. CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET: RESEARCHCONTACTS
FIGURE 30. CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET: RESEARCHARTICLES
List of Tables
TABLE 1. CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE EXCHANGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME EXCHANGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY FIRST PARTY AD SERVER, BY REGION, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY FIRST PARTY AD SERVER, BY REGION, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY THIRD PARTY AD SERVER, BY REGION, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY THIRD PARTY AD SERVER, BY REGION, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY OPEN DEMAND SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY OPEN DEMAND SIDE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE DEMAND SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE DEMAND SIDE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY OPEN SUPPLY SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY OPEN SUPPLY SIDE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE SUPPLY SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE SUPPLY SIDE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, BY REGION, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, BY REGION, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE CLOUD, BY REGION, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE CLOUD, BY REGION, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PUBLIC CLOUD, BY REGION, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PUBLIC CLOUD, BY REGION, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY HYBRID, BY REGION, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY HYBRID, BY REGION, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ON PREMISE, BY REGION, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ON PREMISE, BY REGION, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, BY REGION, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, BY REGION, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY BEHAVIORAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY BEHAVIORAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CONTEXTUAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CONTEXTUAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMOGRAPHIC, BY REGION, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMOGRAPHIC, BY REGION, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, 2025-2030 (USD MILLION)
TABLE 77. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 78. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 79. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CREATIVE MANAGEMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 80. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CREATIVE MANAGEMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 81. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY WORKFLOW MANAGEMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 82. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY WORKFLOW MANAGEMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 83. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 84. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 85. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2018-2024 (USD MILLION)
TABLE 86. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2025-2030 (USD MILLION)
TABLE 87. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY OPEN AUCTION, BY REGION, 2018-2024 (USD MILLION)
TABLE 88. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY OPEN AUCTION, BY REGION, 2025-2030 (USD MILLION)
TABLE 89. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE AUCTION, BY REGION, 2018-2024 (USD MILLION)
TABLE 90. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRIVATE AUCTION, BY REGION, 2025-2030 (USD MILLION)
TABLE 91. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, 2018-2024 (USD MILLION)
TABLE 92. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, 2025-2030 (USD MILLION)
TABLE 93. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, BY REGION, 2018-2024 (USD MILLION)
TABLE 94. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, BY REGION, 2025-2030 (USD MILLION)
TABLE 95. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME REPORTING, BY REGION, 2018-2024 (USD MILLION)
TABLE 96. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME REPORTING, BY REGION, 2025-2030 (USD MILLION)
TABLE 97. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SCHEDULED REPORTING, BY REGION, 2018-2024 (USD MILLION)
TABLE 98. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SCHEDULED REPORTING, BY REGION, 2025-2030 (USD MILLION)
TABLE 99. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, 2018-2024 (USD MILLION)
TABLE 100. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, 2025-2030 (USD MILLION)
TABLE 101. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2024 (USD MILLION)
TABLE 102. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2025-2030 (USD MILLION)
TABLE 103. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY BANKING FINANCIAL SERVICES AND INSURANCE, BY REGION, 2018-2024 (USD MILLION)
TABLE 104. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY BANKING FINANCIAL SERVICES AND INSURANCE, BY REGION, 2025-2030 (USD MILLION)
TABLE 105. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 106. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 107. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 108. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 109. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
TABLE 110. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY RETAIL, BY REGION, 2025-2030 (USD MILLION)
TABLE 111. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2024 (USD MILLION)
TABLE 112. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2025-2030 (USD MILLION)
TABLE 113. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
TABLE 114. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2025-2030 (USD MILLION)
TABLE 115. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PAY PER USE, BY REGION, 2018-2024 (USD MILLION)
TABLE 116. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PAY PER USE, BY REGION, 2025-2030 (USD MILLION)
TABLE 117. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2018-2024 (USD MILLION)
TABLE 118. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2025-2030 (USD MILLION)
TABLE 119. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANNUAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 120. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANNUAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 121. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY MONTHLY, BY REGION, 2018-2024 (USD MILLION)
TABLE 122. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY MONTHLY, BY REGION, 2025-2030 (USD MILLION)
TABLE 123. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 124. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 125. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, BY REGION, 2018-2024 (USD MILLION)
TABLE 126. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, BY REGION, 2025-2030 (USD MILLION)
TABLE 127. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PER CLICK, BY REGION, 2018-2024 (USD MILLION)
TABLE 128. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PER CLICK, BY REGION, 2025-2030 (USD MILLION)
TABLE 129. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PER IMPRESSION, BY REGION, 2018-2024 (USD MILLION)
TABLE 130. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PER IMPRESSION, BY REGION, 2025-2030 (USD MILLION)
TABLE 131. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, 2018-2024 (USD MILLION)
TABLE 132. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, 2025-2030 (USD MILLION)
TABLE 133. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 134. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 135. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2024 (USD MILLION)
TABLE 136. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2025-2030 (USD MILLION)
TABLE 137. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, BY REGION, 2018-2024 (USD MILLION)
TABLE 138. GLOBAL CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, BY REGION, 2025-2030 (USD MILLION)
TABLE 139. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
TABLE 140. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
TABLE 141. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 142. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 143. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2018-2024 (USD MILLION)
TABLE 144. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2025-2030 (USD MILLION)
TABLE 145. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 146. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 147. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 148. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 149. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 150. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 151. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2018-2024 (USD MILLION)
TABLE 152. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2025-2030 (USD MILLION)
TABLE 153. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 154. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 155. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2018-2024 (USD MILLION)
TABLE 156. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2025-2030 (USD MILLION)
TABLE 157. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, 2018-2024 (USD MILLION)
TABLE 158. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, 2025-2030 (USD MILLION)
TABLE 159. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 160. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 161. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, 2018-2024 (USD MILLION)
TABLE 162. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, 2025-2030 (USD MILLION)
TABLE 163. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, 2018-2024 (USD MILLION)
TABLE 164. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, 2025-2030 (USD MILLION)
TABLE 165. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2024 (USD MILLION)
TABLE 166. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2025-2030 (USD MILLION)
TABLE 167. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
TABLE 168. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2025-2030 (USD MILLION)
TABLE 169. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 170. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 171. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, 2018-2024 (USD MILLION)
TABLE 172. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, 2025-2030 (USD MILLION)
TABLE 173. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 174. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 175. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 176. AMERICAS CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 177. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
TABLE 178. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
TABLE 179. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 180. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 181. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2018-2024 (USD MILLION)
TABLE 182. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2025-2030 (USD MILLION)
TABLE 183. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 184. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 185. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 186. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 187. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 188. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 189. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2018-2024 (USD MILLION)
TABLE 190. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2025-2030 (USD MILLION)
TABLE 191. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 192. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 193. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2018-2024 (USD MILLION)
TABLE 194. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2025-2030 (USD MILLION)
TABLE 195. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, 2018-2024 (USD MILLION)
TABLE 196. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, 2025-2030 (USD MILLION)
TABLE 197. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 198. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 199. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, 2018-2024 (USD MILLION)
TABLE 200. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, 2025-2030 (USD MILLION)
TABLE 201. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, 2018-2024 (USD MILLION)
TABLE 202. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, 2025-2030 (USD MILLION)
TABLE 203. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2024 (USD MILLION)
TABLE 204. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2025-2030 (USD MILLION)
TABLE 205. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
TABLE 206. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2025-2030 (USD MILLION)
TABLE 207. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 208. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 209. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, 2018-2024 (USD MILLION)
TABLE 210. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, 2025-2030 (USD MILLION)
TABLE 211. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 212. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 213. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 214. UNITED STATES CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 215. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
TABLE 216. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
TABLE 217. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 218. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 219. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2018-2024 (USD MILLION)
TABLE 220. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2025-2030 (USD MILLION)
TABLE 221. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 222. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 223. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 224. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 225. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 226. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 227. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2018-2024 (USD MILLION)
TABLE 228. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2025-2030 (USD MILLION)
TABLE 229. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 230. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 231. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2018-2024 (USD MILLION)
TABLE 232. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2025-2030 (USD MILLION)
TABLE 233. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, 2018-2024 (USD MILLION)
TABLE 234. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AUDIENCE TARGETING, 2025-2030 (USD MILLION)
TABLE 235. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 236. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 237. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, 2018-2024 (USD MILLION)
TABLE 238. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REAL TIME BIDDING, 2025-2030 (USD MILLION)
TABLE 239. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, 2018-2024 (USD MILLION)
TABLE 240. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY REPORTING, 2025-2030 (USD MILLION)
TABLE 241. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2024 (USD MILLION)
TABLE 242. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2025-2030 (USD MILLION)
TABLE 243. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
TABLE 244. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PRICING MODEL, 2025-2030 (USD MILLION)
TABLE 245. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 246. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 247. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, 2018-2024 (USD MILLION)
TABLE 248. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY TRANSACTION BASED, 2025-2030 (USD MILLION)
TABLE 249. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 250. CANADA CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 251. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
TABLE 252. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY PLATFORM TYPE, 2025-2030 (USD MILLION)
TABLE 253. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 254. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 255. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2018-2024 (USD MILLION)
TABLE 256. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY AD SERVER, 2025-2030 (USD MILLION)
TABLE 257. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 258. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 259. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 260. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 261. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 262. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 263. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2018-2024 (USD MILLION)
TABLE 264. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY CLOUD, 2025-2030 (USD MILLION)
TABLE 265. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 266. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 267. MEXICO CONNECTED TV ADVERTISING PLATFORMS SOFTWARE MARKET SIZE, BY ANALYTICS, 2018-2024 (USD MILLION)
TABLE 268. MEXICO CON

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Companies Mentioned

The companies profiled in this Connected TV Advertising Platforms Software market report include:
  • The Trade Desk, Inc.
  • Roku, Inc.
  • Google LLC
  • Amazon.com, Inc.
  • Samsung Electronics Co., Ltd.
  • Magnite, Inc.
  • FreeWheel, LLC
  • PubMatic, Inc.
  • Xandr, Inc.
  • Verizon Media, LLC

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