Optical Character Recognition In Brazil

Key Highlights

• Optical character recognition (OCR) is the process of electronically converting printed or handwritten text into machine-readable text that can be edited and searched electronically. OCR software analyses the shapes and patterns of characters in an image and converts them into ASCII (American Standard Code for Information Interchange) codes or Unicode characters. The OCR technology can be used to convert printed or written documents into a digital format, allowing for easy editing, storing, and sharing of the content. OCR technology is commonly used in various applications, such as digitizing books, converting paper documents into electronic format, recognizing license plate numbers, and processing forms and invoices.
• The Brazilian optical character recognition market recorded revenues of $237.2 million in 2024, representing a compound annual growth rate (CAGR) of 14.2% between 2019 and 2024.
• The software segment accounted for the market's largest proportion in 2024, with total revenues of $190.7 million, equivalent to 80.4% of the market's overall value.
• The growth of the Brazilian OCR market is significantly driven by the rising cost of the workforce, which has incentivized organizations to adopt OCR systems as a cost-effective alternative to traditional, labor-intensive methods. According to the Organization for Economic Co-operation and Development (OECD), in 2024, the labor cost index in Brazil reached 271.6, up 6.3% over 2023.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the optical character recognition market in Brazil
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the optical character recognition market in Brazil
• Leading company profiles reveal details of key optical character recognition market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Brazil optical character recognition market with five year forecasts

Reasons to Buy

• What was the size of the Brazil optical character recognition market by value in 2024?
• What will be the size of the Brazil optical character recognition market in 2029?
• What factors are affecting the strength of competition in the Brazil optical character recognition market?
• How has the market performed over the last five years?
• Who are the top competitors in Brazil's optical character recognition market?