Polyvinylpyrrolidone Market Summary
The global polyvinylpyrrolidone market size was estimated at USD 2.70 billion in 2024 and is projected to reach USD 5.91 billion by 2033, growing at a CAGR of 9.2% from 2025 to 2033. The demand for polyvinylpyrrolidone (PVP) is on the rise due to its expanding use in cosmetics, food and beverages, adhesives, and pharmaceuticals.
A prominent factor contributing to this growth is the increasing popularity of hair care products within the cosmetics sector. The heightened utilization of PVP in the production of shampoos, conditioners, hair sprays, mousses, and hair dyes is anticipated to propel industry expansion throughout the forecast period. The product's superior properties, including excellent film-forming, anti-microbial, moisture-holding, and non-allergic properties offered by the polymer, are anticipated to be the key factors driving the industry's growth. Furthermore, the rising use of the product in manufacturing nail enamels, lipsticks, skin creams, sunscreen, and mascara is likely to propel PVP demand over the forecast period.
Increasing demand for polyvinylpyrrolidone in brew beverages as a stabilizer is expected to propel demand over the forecast period. Furthermore, the rising application scope of PVP in various non-alcoholic drinks such as vinegar, tea drinks, and fruit juices is anticipated to drive the market.
Polyvinylpyrrolidone (PVP) is a versatile synthetic polymer widely used across nanotechnology, pharmaceuticals, and polymer chemistry due to its amphiphilic nature and excellent solubility. In nanoparticle synthesis, it stabilizes by adsorbing onto metal surfaces, such as silver or gold, preventing aggregation through steric repulsion. It also serves as a capping agent during the formation of rod-like hydroxyapatite (HAp) nanoparticles, regulating crystal growth for biomedical applications. In the pharmaceutical industry, PVP acts as a drug carrier, improving the solubility and bioavailability of poorly water-soluble drugs through solid dispersion systems, as seen with formulations like ibuprofen or ritonavir. Additionally, it is employed as an emulsifier in solution polymerization, such as in the production of vinyl acetate polymers, and as a disintegrant in tablet formulations to enhance drug release. These diverse applications underscore PVP’s critical role in enabling advanced material synthesis and enhancing drug performance.
Increasing demand for polyvinylpyrrolidone for manufacturing adhesives is expected to be a major driver for market growth. The product offers a special cohesive property, which makes it an excellent binder for various surfaces such as metal, plastic, glass, fabric, and paper. The good dispersion stability, low toxicity, excellent bonding strength, and thixotropy offered by PVP are anticipated to have a positive impact on the growth in adhesive applications. Rising demand for manufacturing inks, polishing agents, glaze sintered materials and paints is expected to propel growth over the forecast period.
Global Polyvinylpyrrolidone Market Report Segmentation
This report forecasts volume & revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2033. For this study, the analyst has segmented the global polyvinylpyrrolidone market report based on application and region:- Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)
- Adhesives
- Pharmaceutical
- Cosmetics
- Food &beverage
- Other Applications
- Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- Italy
- France
- UK
- Spain
- Asia Pacific
- China
- India
- Japan
- South Korea
- Thailand
- Indonesia
- Malaysia
- Australia
- Latin America
- Brazil
- Argentina
- Middle East & Africa
- Saudi Arabia
- South Africa
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players worldwide.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Polyvinylpyrrolidone Market Variables, Trends & Scope
Chapter 4. Polyvinylpyrrolidone Market: Application Estimates & Trend Analysis
Chapter 5. Polyvinylpyrrolidone Market: Regional Estimates & Trend Analysis
Chapter 6. Polyvinylpyrrolidone Market - Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
- Ashland
- BASF
- Boai NKY Pharmaceuticals Ltd.
- Glide Chem Private Limited
- Hangzhou Motto Science & Technology Co., Ltd.
- JH Nanhang Life Sciences Co.,Ltd.
- NIPPON SHOKUBAI CO., LTD.
- Shanghai Qifuqing Material Technology Co. Ltd.
- Shanghai Yuking Water Soluble Material Tech Co. Ltd.
- Sichuan Lutianhua Co., Ltd
- Thermo Fisher Scientific Inc.
- Sigma-Aldrich Co. LLC (Merck)
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | July 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 2.7 Billion |
| Forecasted Market Value ( USD | $ 5.91 Billion |
| Compound Annual Growth Rate | 9.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
