Inkjet Fixing Agent Market Report: Trends, Forecast and Competitive Analysis to 2031

The global inkjet fixing agent market is expected to grow with a CAGR of 4.6% from 2025 to 2031. The major drivers for this market are the increasing demand for high-quality printing, the growth in the packaging and label industries, and technological advancements in inkjet printing.

The future of the global inkjet fixing agent market looks promising with opportunities in the inkjet printers used at home, inkjet printers used in industries, and inkjet printers used at offices markets.

• The publisher forecasts that, within the type category, viscosity: 50 mpa·s - 350 mpa·s will remain the largest segment over the forecast period due to its capability of balancing performance and versatility in various inkjet printing processes.
• Within the application category, inkjet printers used at home will remain the largest segment due to the widespread usage of affordable personal printers for home use, which drives higher market demand.
• In terms of region, North America is expected to witness the highest growth over the forecast period due to high demand from the commercial printing and packaging industries.

Emerging Trends in the Inkjet Fixing Agent Market

Several emerging trends influence the global inkjet fixing agent market, driven by technological advancements, sustainability initiatives, and changing consumer preferences. These trends reflect the increasing need for high-quality, efficient, eco-friendly printing solutions across diverse industries.

• Sustainability and Eco-friendly Solutions: The requirement for eco-friendly inkjet fixing agents has been increasing. Producers have the idea to reduce the adverse impacts of their products on the environment through the usage of sustainable raw materials, water-based solutions, and less dangerous chemicals. These solutions align with an environmental requirement and meet the ever-increasing demand for green products in the printing industry.
• High-Performance Fixing Agents for Diverse Substrates: The demand for inkjet fixing agents capable of adhering to a wide range of substrates is rising. Innovations in fixing agents that can be used on textiles, plastics, metals, and other specialized materials are driving growth. Manufacturers are developing agents that provide enhanced print durability, resistance to fading, and faster drying times, which are essential in industries like textiles, packaging, and advertising.
• Shift toward Water-Based Solutions: Water-based inkjet fixing agents are gaining popularity due to their lower environmental impact compared to solvent-based alternatives. These agents are being developed to offer high-performance attributes, including faster drying times and stronger adhesion, while being free from volatile organic compounds (VOCs). As sustainability becomes more important, the water-based trend is expected to continue, especially in markets like Europe and North America.
• Technological Integration and Automation in Manufacturing: In the production of inkjet fixing agents, technological integration and automation are changing the manufacturing process. Automation helps ensure efficiency, decrease waste, and maintain consistency in quality. Moreover, digital tools can be used for real-time performance monitoring of the agents, allowing for optimization in the application process and quality maintenance.
• Customization for Industry-Specific Applications: There is a growing trend towards the customization of inkjet fixing agents for specific industries. For example, textile printing, packaging, and electronics all have unique requirements when it comes to ink adhesion and durability. Manufacturers are increasingly offering tailor-made solutions that address the specific needs of these industries, providing a competitive edge in the market.

These emerging trends are reshaping the inkjet fixing agent market by driving innovation toward sustainability, performance enhancement, and industry-specific customization. As technology advances and environmental regulations become stricter, manufacturers are responding with smarter, greener, and more versatile fixing agents. These trends will continue to shape the market’s evolution, with a greater focus on meeting customer needs and regulatory standards.

Recent Developments in the Inkjet Fixing Agent Market

Recent developments in the global inkjet fixing agent market are largely driven by technological advancements, regulatory pressures, and an increasing demand for sustainability. These developments are helping to meet the growing need for high-performance inkjet solutions in industries like textiles, packaging, and commercial printing.

• Shift toward Water-based and Eco-friendly Fixing Agents: One of the most significant recent developments is the shift toward water-based and eco-friendly inkjet fixing agents. These agents are becoming increasingly popular due to growing environmental concerns and stricter regulations in markets like Europe and North America. The development of water-based solutions that do not compromise on performance or drying times has opened up new opportunities for manufacturers.
• Introduction of High-Durability Fixing Agents: There has been a strong push to develop fixing agents that enhance the durability and longevity of inkjet prints, especially in high-demand applications like textiles and packaging. These high-performance agents help improve ink adhesion and resistance to fading, abrasion, and environmental exposure, which is critical for industries that require long-lasting prints.
• Customization and Specialization of Fixing Agents: Increasingly, manufacturers are offering specific inkjet fixing agents for certain applications, including textiles, packaging, and signage. This will allow companies to meet the needs of their customers, which means improved print quality, better substrate compatibility, and faster drying times. This trend allows manufacturers to differentiate themselves in a competitive market.
• Technological Advancements in Fixing Agent Manufacturing: Technological advancements in the production processes of inkjet fixing agents are improving efficiency and product quality. Automation and digital tools are being integrated into the manufacturing process to ensure consistent quality and reduce production costs. These innovations are expected to help manufacturers scale production and improve the overall performance of their products.
• Regulatory Compliance and Environmental Standards: With increasing regulatory scrutiny on chemical products, manufacturers are focusing on developing inkjet fixing agents that comply with environmental standards and regulations. This includes reducing the use of harmful solvents and chemicals and shifting towards more sustainable formulations. Compliance with regulations such as REACH (Registration, Evaluation, Authorization, and Restriction of Chemicals) in Europe is becoming a key development focus.

Recent developments in the inkjet fixing agent market are focused on improving performance, sustainability, and compliance with regulations. These innovations are expected to drive growth in key applications like textiles, packaging, and commercial printing, positioning the market for continued expansion.

Strategic Growth Opportunities in the Inkjet Fixing Agent Market

The global inkjet fixing agent market presents several strategic growth opportunities across diverse applications. As demand for high-quality, durable, and eco-friendly printing solutions rises, manufacturers have opportunities to capitalize on innovations that address the specific needs of different industries.

• Growth in Textile Printing: Textile printing is a rapidly growing sector, particularly in developing regions like India and China. As demand for custom and high-quality textile prints increases, the need for reliable inkjet fixing agents that offer durable and vibrant results is on the rise. Manufacturers have an opportunity to develop specialized agents for textile applications, driving growth in this market.
• Packaging Industry Expansion: With the rise of e-commerce and consumer demand for sustainable packaging, the packaging industry presents a significant growth opportunity for inkjet fixing agents. These agents are crucial in ensuring the longevity and quality of ink on packaging materials, especially in food and beverage, cosmetics, and pharmaceuticals. Manufacturers can focus on creating solutions that meet the specific needs of the packaging industry.
• Commercial Printing Growth: The commercial printing sector, including advertising, signage, and large-format printing, offers significant opportunities for inkjet fixing agents. High-performance agents that ensure durability and fast drying times are in demand in these applications. As commercial printing expands, manufacturers can target this sector with specialized products designed to meet the growing demand for quality and efficiency.
• Adoption of Eco-friendly Solutions: As businesses and consumers become more environmentally conscious, there is a growing demand for eco-friendly inkjet fixing agents. Companies that focus on developing sustainable, water-based, and non-toxic formulations are likely to see increased demand, especially in regulated markets like Europe and North America. This trend offers significant growth potential for environmentally responsible manufacturers.
• Customization for Industrial Applications: Industrial applications, including electronics and automotive printing, offer growth opportunities for inkjet fixing agents. These sectors require specialized agents that provide superior adhesion, resistance to abrasion, and other performance attributes. Manufacturers can capitalize on this demand by offering tailored solutions for industrial printing applications.

Strategic growth opportunities in the inkjet fixing agent market include expanding into growing sectors such as textile printing, packaging, commercial printing, and industrial applications. By focusing on eco-friendly solutions and product customization, manufacturers can meet the evolving demands of these industries and capture a larger share of the market.

Inkjet Fixing Agent Market Driver and Challenges

The inkjet fixing agent market is driven by various factors such as technological advancements, sustainability initiatives, and the increasing demand for high-quality prints. However, challenges such as regulatory compliance, cost pressures, and competition also impact market growth. Understanding these drivers and challenges is crucial for navigating the market’s future.

The factors responsible for driving the inkjet fixing agent market include:

Technological Advancements in Inkjet Printing: Innovations in inkjet printing technology are a key driver for the growth of the inkjet fixing agent market. New printing technologies demand higher-quality and more effective fixing agents to ensure durability, better adhesion, and improved print performance. As inkjet printing evolves, the need for advanced fixing agents continues to grow.

Growing Demand for High-Quality Prints: The increasing demand for high-quality, durable, and vibrant prints in various industries such as textiles, packaging, and commercial printing is driving the need for efficient inkjet fixing agents. Customers require prints that are resistant to fading, abrasion, and environmental exposure, pushing manufacturers to develop better-performing agents.

Sustainability Focus: As businesses and governments focus on sustainability, the demand for eco-friendly and water-based fixing agents is increasing. Manufacturers are developing solutions that reduce environmental impact by using renewable resources, reducing harmful chemicals, and meeting stringent regulatory requirements, driving market growth.

With the increasing adoption of digital printing technologies in various industries like textiles, packaging, and advertising, demand for inkjet fixing agents is expected to rise. Digital printing technology can provide faster turnaround times and lower production costs. However, adopting advanced fixing agents is crucial to obtaining the durability and quality of prints.

Rising Consumer Demand for Customization: Consumers increasingly demand customized prints in sectors like textiles and packaging. This trend is driving the need for inkjet fixing agents that can provide high-quality, customized prints with improved adhesion and durability. Manufacturers are responding to this demand by offering tailored solutions for different applications.

Challenges in the inkjet fixing agent market are:

Regulatory Compliance: Manufacturers of inkjet fixing agents face challenges related to regulatory compliance, particularly in markets like Europe and North America. Stringent environmental regulations require the use of safe, non-toxic, and eco-friendly ingredients, which can be challenging for manufacturers to meet without increasing production costs.

Price Sensitivity and Competition: The inkjet fixing agent market is highly competitive, and price sensitivity is a major challenge. Manufacturers must balance offering high-quality products while keeping prices competitive. The constant pressure to reduce costs and stay ahead of competitors can make it challenging to maintain profit margins.

Raw Material Supply and Costs: The supply and cost of raw materials for inkjet fixing agents, including chemicals and polymers, can fluctuate due to factors such as global supply chain disruptions and price volatility. These challenges can impact production costs and the availability of key ingredients, affecting the overall market growth.

The inkjet fixing agent market is shaped by key drivers such as technological advancements, the growing demand for high-quality prints, sustainability initiatives, and the increasing adoption of digital printing. However, challenges like regulatory compliance, price competition, and raw material costs must be managed effectively for continued growth and success.

List of Inkjet Fixing Agent Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, inkjet fixing agent companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base.

Some of the inkjet fixing agent companies profiled in this report include:

• Seiko PMC
• Nittobo Medical
• Meisei Chemical Works
• Ghiant
• Dai-Ichi Karkari

Inkjet Fixing Agent Market by Segment

The study includes a forecast for the global inkjet fixing agent market by type, application, and region.

Type [Value from 2019 to 2031]:

• Viscosity: 10 Mpa・S - 50 Mpa・S
• Viscosity: 100 Mpa・S - 400 Mpa・S
• Viscosity: 50 Mpa・S - 350 Mpa・S
• Viscosity: 200 Mpa・S - 600 Mpa・S
• Other

Application [Value from 2019 to 2031]:

• Inkjet Printers Used at Home
• Inkjet Printers Used in Industries
• Inkjet Printers Used at Offices
• Other

Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Inkjet Fixing Agent Market

The global inkjet fixing agent market is witnessing substantial growth, driven by the increasing demand for high-quality printing solutions in sectors like textiles, packaging, and commercial printing. Inkjet fixing agents are essential in ensuring the long-lasting adhesion of ink onto various substrates, especially in digital printing. The market is expanding as manufacturers innovate to meet rising quality expectations, sustainability goals, and regulatory compliance across regions. In countries like the United States, China, Germany, India, and Japan, developments are taking place to enhance the performance and environmental friendliness of these agents. These markets are critical in shaping the future of the inkjet fixing agent industry.

• United States: In the United States, there has been a significant focus on developing inkjet fixing agents that offer enhanced print durability while meeting eco-friendly standards. Many companies are investing in research and development to create agents that improve ink fixation, reduce drying times, and minimize the environmental impact. The increasing regulatory pressures make manufacturers adopt environmentally friendly solutions to comply with strict environmental regulations. The demand for high-quality inkjet prints in textiles, packaging, and commercial printing has increased, leading to an innovative fixing agent market. Thus, the U.S. stands as a forerunner in market development.
• China: The inkjet printing market in China is expanding at a tremendous rate, and the demand for inkjet fixing agents is rapidly increasing. The country’s robust manufacturing sector, particularly in textiles and packaging, is driving growth in the market. Local companies are focusing on creating cost-effective and high-performance fixing agents to cater to the growing demand from domestic industries. China is also witnessing a push towards adopting eco-friendly solutions, with more manufacturers working on formulations that comply with green chemistry principles. The government’s support for the digital printing sector and its initiatives to improve environmental standards are influencing these developments.
• Germany: Germany is one of the key players in the European inkjet fixing agent market, with significant developments centered on improving the chemical properties of agents used in inkjet printing. German companies are focusing on high-performance agents that not only ensure print durability but also enhance the environmental footprint of printing operations. Innovations include the use of renewable raw materials and the development of water-based agents. Moreover, sustainability regulations are pushing manufacturers to focus on reducing volatile organic compounds (VOCs) and other harmful chemicals, ensuring their products meet strict EU regulations. The German market is becoming known for producing premium-quality, eco-friendly solutions.
• India: India is an emerging market for inkjet fixing agents, as digital printing technology is gaining acceptance in the textile, advertising, and packaging sectors. The demand for efficient, cost-effective, and high-quality fixing agents is on the rise as businesses look to meet the rapidly growing printing sector. Indian manufacturers are focusing on offering products that meet international standards and cater to the domestic need for eco-friendly solutions. The government's encouragement of innovation for a greener printing industry will continue to propel the development, and the increasing digital printing market will certainly push the demand for effective inkjet fixing agents in India.
• Japan: Japan is always at the forefront of inkjet printing technologies. The market for inkjet fixing agents also reflects this status. It is the Japanese companies, especially those with high-performance agents, that enhance the adhesion and durability of ink and accelerate the time it takes to dry. Innovations in this region are guaranteed to ensure that the fixing agents are compatible with a wide variety of substrates, as varied as synthetic textiles and specialized packaging materials. Sustainability is the core focus, with Japanese manufacturers increasingly using environmentally friendly materials and processes. The market is also seeing increased demand for inkjet fixing agents in the electronics and automotive sectors, where high precision and reliability are crucial.

Features of the Global Inkjet Fixing Agent Market

• Market Size Estimates: Inkjet fixing agent market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Inkjet fixing agent market size by type, application, and region in terms of value ($B).
• Regional Analysis: Inkjet fixing agent market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the inkjet fixing agent market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the inkjet fixing agent market.
• Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers the following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the inkjet fixing agent market by type (viscosity: 10 mPa·s - 50 mPa·s, viscosity: 100 mPa·s - 400 mPa·s, viscosity: 50 mPa·s - 350 mPa·s, viscosity: 200 mPa·s - 600 mPa·s, and other), application (inkjet printers used at home, inkjet printers used in industries, inkjet printers used at offices, and other), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?