North America In-app Advertising Market Size, Share & Industry Analysis Report By Type (Banner Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Native Ads), By Platform (Android, iOS, and Other Platform), By Application, By Country and Growth Forecast, 2025 - 2032

The North America In-app Advertising Market is expected to witness market growth of 10.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America In-app Advertising Market by country in 2024 and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $93.24 billion by 2032. The Canada market is experiencing a CAGR of 13.9% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 12.6% during 2025-2032.



In North America, in-app advertising is technology driven and valuable. This includes Canada and the United States both. It is at core for innovative ideas from all over the globe, both investing in the high-tech digital infrastructure and making interactive and innovative apps. The smartphone penetration and mobile apps have used for many things such as gaming, shopping, finance, and entertainment. This creates an ideal space for advertising.

Important trends that are affecting in-app advertising in North America

• Growth of Privacy-Centric Advertising: Technologies like Apple’s App Tracking Transparency (ATT) gives more security and control to the consumers, due to this advertiser use safe methods for advertising.
• Emergence of Short Form Content: Short content is taking all over social media, and it is gaining popularity, due to wider reach and low attention span of the customers. Brands use short form content platforms like Instagram reels and TikTok to place their products.
• Enhanced Automation in Ad Delivery: AI is enhancing automation in in-app advertising, enabling brands to more precisely target users through real-time bidding. Engaging formats like rewarded and playable ads - especially popular in mobile games - offer interactive and enjoyable experiences.

Country Outlook

The United States is the dominant region the North America’s in-app advertising market, and it is dynamic due to frequent technological advances, government regulation, and changing consumer behavior. A large part of the population Is using smartphone and people are continuously connecting through social media, which makes it an ideal place for advertising. For instance, as per the National Telecommunication and Information Administration, 13 million more internet users in the U.S. in 2023 than 2021. The expansion of the apps across all industries from entertainment to finance has changed the old and traditional method of advertising and in-app advertising at the forefront of this shift in the USA.

Canada: Privacy-Focused and Digitally Engaged Market

Strong Focus on Privacy and Relevance

• User Privacy Security: Canadian advertisers are implementing privacy-friendly advertisements to steer clear of fraud and cyberattacks.
• Trend of Contextual Ads: The trend of contextual ads is when marketers display ads that enhance what viewers are viewing rather than what they would like to display.

Tech-Savvy Audience and App Usage

• Increasing Smartphone Use: Social media, shopping, and entertainment are the main reasons why Canadians use smartphones. The International Trade Administration (ITA) reports that 55% of Canadians used mobile devices to shop online in January 2022, with younger consumers accounting for 47% of all purchases made at least once a week. By 2025, this percentage is anticipated to increase to 77.6%.
• Smart Advertising Prospects: With strategically placed, useful in-app advertisements, new advertising opportunities are reaching a larger audience.
• Rising Interest in Purposeful Experiences: Canadians prefer advertisements that add value to their app experience without being obtrusive or disturbing.

Canada’s in-app ad market values privacy, uses contextual targeting, and engages a tech-savvy audience through meaningful, non-intrusive ad experiences.

Mexico: Fast-Growing and Mobile-Driven Market

Rapid Mobile Adoption and Digital Growth

• Smartphones on the Rise: More Mexicans are using smartphones and mobile internet than ever before.
• Apps Are Central to Daily Life: From chatting to shopping, apps are becoming a key part of how people live.

Huge Potential for Advertisers

• Diverse and Engaged Users: Mexico offers a wide variety of users ready to engage with useful content.
• Growth of Mobile Commerce: People are using apps more for buying and selling, opening new ad opportunities.
• Big Opportunity for In-App Ads: As digital services expand, advertisers have a chance to reach more people through smart, well-targeted in-app ads.

Increasing usage of smartphones and rising digital transformation are the factors driving the growth of in-app advertising in Mexico.

List of Key Companies Profiled

• Google LLC
• Unity Software, Inc.
• Meta Platforms, Inc.
• Apple, Inc.
• InMobi Pte. Ltd.
• PubMatic, Inc.
• Verizon Communications, Inc.
• Microsoft Corporation
• X Corp. (Twitter, Inc.)
• AppLovin Corporation

Market Report Segmentation

By Type

• Banner Ads
• Interstitial Ads
• Video Ads
• Rich Media Ads
• Native Ads

By Platform

• Android
• iOS
• Other Platform

By Application

• Gaming
• Social
• Entertainment
• Online Shopping
• News
• Payment & Ticketing
• Other Application

By Country

• US
• Canada
• Mexico
• Rest of North America