The China market dominated the Asia Pacific Video As A Sensor Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $13.91 billion by 2032. The Japan market is registering a CAGR of 7.9% during 2025-2032. Additionally, the India market is expected to showcase a CAGR of 9.4% during 2025-2032.
Government-supported smart city schemes and OEM innovation have changed the video surveillance scene in Asia Pacific into an intelligent, sensor-driven ecosystem. The Smart Nation Sensor Platform in Singapore is a great example of this. It was part of the country's Smart Nation effort, which started in November 2014. This platform combines video with data from various sensors on lampposts and transportation hubs to help with mobility, safety monitoring, and city administration.
Government-Side Smart Surveillance Efforts
- Better Use of Video Systems: Government agencies are increasingly employing networked video systems to not only record, but also evaluate topics like air quality, traffic, and crowds in real time.
- Real-Time Action Through a Central Hub: The Smart Nation Operations Centre handles all of this data, which enables officials swiftly respond to things like traffic congestion or public events.
Panasonic’s Innovation in Camera Technology
- AI Built Right Into Cameras: i-PRO, a Panasonic spin-off, makes cameras that can find people or events on their own without having a central computer. This saves time and energy.
Key Market Trends in the Asia Pacific Video as a Sensor Market
1. Smart Cities Driving Demand for Edge-Based Video Sensing
Governments across the Asia Pacific region are investing heavily in smart city infrastructure, integrating advanced video sensing technologies for public safety, traffic management, and urban planning. Countries like Singapore, China, South Korea, and Japan have been front-runners in deploying edge-enabled video surveillance systems. These systems use embedded AI to process video data in real time, enabling instant threat detection and predictive analytics without centralized cloud dependency.For instance:
- Singapore’s Safe City Test Bed project, launched in partnership with Hitachi and NEC, uses edge-based video analytics for real-time monitoring in urban centers.
- Year: Initiated in 2017 and expanded in phases up to 2023.
2. Automotive and Mobility Sector Adopting Vision-Based Sensors
With the rise of Advanced Driver Assistance Systems (ADAS) and autonomous vehicles in Japan, South Korea, and China, the need for video sensors embedded in cars has surged. Automotive OEMs like Hyundai Mobis, Toyota, and BYD are integrating multi-modal camera systems for lane detection, pedestrian recognition, and traffic sign interpretation.For instance:
- Hyundai Mobis announced in 2023 the mass production of AI-based front-facing camera sensors for global car models, starting from their Ulsan facility in South Korea.
State of Competition in the Asia Pacific Video as a Sensor Market
The Asia Pacific Video as a Sensor market is characterized by intense competition, driven by rapid urbanization, smart city initiatives, and increasing security investments. The region blends global technology giants with strong local manufacturers and a fast-growing ecosystem of AI-driven startups. Regulatory shifts, especially those tied to data sovereignty and cybersecurity, are reshaping vendor preferences and intensifying the need for locally compliant solutions.1. Dominant Players and Market Share Dynamics
The APAC market features global OEMs with established supply chains and growing influence, including Hikvision and Dahua Technology (China), Axis Communications (Sweden), Bosch Security Systems (Germany), and Hanwha Vision (South Korea). These firms offer comprehensive video sensing platforms, integrating IP cameras with embedded AI and cloud analytics.- Hikvision and Dahua Technology dominate much of East and Southeast Asia’s surveillance infrastructure, offering cost-effective and AI-integrated systems. Both firms are expanding their smart city and industrial solutions footprint across the region.
- Hanwha Vision, through edge-based AI analytics, is expanding in South Korea and other parts of Southeast Asia via telecom partnerships, such as with KT Corp.
- Axis Communications and Bosch maintain robust market share in enterprise and retail applications, benefiting from brand trust, GDPR-style compliance, and European R&D credentials.
2. Strategic Collaborations and Innovation
Strategic alliances between sensor hardware firms, AI startups, and telecom providers are fueling innovation across APAC. Key developments include:- Dahua’s launch of AI-powered Cooper-I XVR units with Smart Motion Detection, specifically targeted at APAC markets.
- Hanwha Vision’s edge AI initiative through partnerships with Korean telecom providers, accelerating rollout of real-time, on-device video analytics for public safety.
- SenseTime, one of China’s leading AI unicorns, integrates advanced facial recognition and video pattern analysis into urban surveillance systems across Hong Kong and mainland China.
- In India, firms like CP Plus partner with local authorities to deploy cost-effective, high-volume smart surveillance, especially under “Make in India” policy initiatives.
Offering Outlook
Based on Offering, the market is segmented into Hardware, Software, and Services.Hardware
- Trend: Widespread deployment of AI‑powered, high‑resolution traffic and smart‑city cameras
- For instance, Nagpur, India is piloting a comprehensive Integrated Intelligent Traffic Management System (IITMS) with AI‑based traffic signals, high‑resolution cameras, ANPR, and smart sensors at 10 major intersections. While e-challan issuance awaits regulatory integration, the surveillance infrastructure is fully established.
Software
- Trend: Adoption of AI video‑analytics platforms for smart‑infrastructure and safety
Product Outlook
Based on Product, the market is segmented into Video Surveillance, Machine Vision & Monitoring, Thermal Imaging, and Hyperspectral Imaging.1. Video Surveillance
- Trend: AI-enhanced video systems are being widely deployed for traffic and public safety in city infrastructures.
For instance:
- Nagpur, India has launched an Integrated Intelligent Traffic Management System featuring high-resolution cameras, AI-powered traffic signals, ANPR systems, and smart sensors at 10 major junctions. While enforcement (e-challans) remains pending regulatory approval, the infrastructure - including its Command and Control Centre - is live and operational.
2. Hyperspectral Imaging
- Trend: Drone and satellite-based hyperspectral imaging is growing in agriculture, environmental monitoring, and defense solutions.
For instance:
- BharatRohan, an Indian drone-Agritech startup, uses UAV-mounted hyperspectral sensors to deliver detailed crop insights, marking a shift toward data-driven agriculture.
- Pixxel, an Indian space-tech company backed by Google, launched three hyperspectral satellites (with three more planned) to support agriculture, mining, and environmental monitoring - underscoring private-sector investment in the region.
End-Use Outlook
Based on End-Use, the market is segmented into Commercial, Industrial, Government, and Other End-Use.Government Segment
- Trend: National Security Drives Surveillance Overhaul
For instance:
- India mandated in May 2025 that all internet-connected CCTV cameras undergo lab certification to prevent foreign espionage. Only 35 models passed testing, halting widespread imports.
Commercial Segment
- Trend: AI Video Analytics Expansion through Mergers
Companies are consolidating video analytics platforms and hardware to offer end-to-end intelligent video solutions in commercial sectors.
For instance:
- In 2024, Canon-owned Milestone merged with BriefCam and Arcules to deliver integrated AI-based video solutions across Asia Pacific.
Application Outlook
Based on Application, the market is segmented into Security & Surveillance, Traffic Management, Retail Analytics, Healthcare, Manufacturing, Mapping, and Other Application.Security & Surveillance
- Trend: Asia Pacific is rapidly adopting AI-based gesture recognition and behavior detection in retail and public venues, enhancing security while preserving privacy and avoiding facial recognition.
For instance:
- Retail theft prevention: Major retailers in India and Southeast Asia have begun deploying AI systems similar to Veesion’s, which analyze shopper gestures - such as concealment or suspicious motions - to detect potential theft, without capturing identities. This gesture-centric approach supports quiet, privacy-preserving surveillance and has been reported to reduce shrinkage while respecting customer anonymity.
Traffic Management
- Trend: Across Asia Pacific, cities and municipalities are deploying AI-integrated traffic cameras and signal systems to enforce road rules, reduce congestion, and improve driver and pedestrian safety.
For instance:
- Nagpur, India has introduced an Intelligent Traffic Management System with AI-enhanced lights and ANPR cameras across ten major junctions. Although signal intelligence is operational, actual enforcement via e-challans is still pending, and initial tests have highlighted network latency challenges and legal integration delays.
List of Key Companies Profiled
- Axis Communications AB (Canon, Inc.)
- Motorola Solutions, Inc.
- Hangzhou Hikvision Digital Technology Co., Ltd.
- Bosch Sicherheitssysteme GmbH (Robert Bosch GmbH)
- Zhejiang Dahua Technology Co., Ltd.
- Sony Semiconductor Solutions Corporation (Sony Corporation)
- Honeywell International Inc.
- Johnson Controls International PLC
- OmniVision Technologies, Inc.
- i-PRO Co., Ltd.
Market Report Segmentation
By Offering
- Hardware
- Software
- Services
By Product
- Video Surveillance
- Machine Vision & Monitoring
- Thermal Imaging
- Hyperspectral Imaging
By End-Use
- Commercial
- Industrial
- Government
- Other End-Use
By Application
- Security & Surveillance
- Traffic Management
- Retail Analytics
- Healthcare
- Manufacturing
- Mapping
- Other Application
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Companies Mentioned
- Axis Communications AB (Canon, Inc.)
- Motorola Solutions, Inc.
- Hangzhou Hikvision Digital Technology Co., Ltd.
- Bosch Sicherheitssysteme GmbH (Robert Bosch GmbH)
- Zhejiang Dahua Technology Co., Ltd.
- Sony Semiconductor Solutions Corporation (Sony Corporation)
- Honeywell International Inc.
- Johnson Controls International PLC
- OmniVision Technologies, Inc.
- i-PRO Co., Ltd.