India Vitamin Gummies Market Growth Analysis - Forecast Trends and Outlook (2025-2034)

India vitamin gummies market size is anticipated to grow at a CAGR of 15.20% during the forecast period of 2025-2034 driven by the rising awareness about the importance of consuming adequate nutrition across the region.

India Vitamin Gummies Market Overview

Vitamin gummies are chewable dietary supplements designed to deliver essential nutrients in a convenient and enjoyable form. They are often fruit-flavored and come in various shapes and colors, making them appealing to both children and adults. These gummies typically contain vitamins such as A, C, D, E, and B-complex, and may also include minerals like zinc and calcium. Favored for their taste and ease of consumption, they serve as an alternative to traditional pills or capsules, supporting general health, immunity, and wellness with improved compliance among users.

India Vitamin Gummies Market Growth Drivers

Expansion of Gummy Supplements Boosting Market Growth

The rising demand for specialised, convenient nutritional supplements and the increasing awareness of nutritional deficiencies are driving market growth in India. For instance, in April 2023, Centrum, a prominent multivitamin brand, expanded its product line to include a new range of 'Benefit Blends' in gummy form. These products cater to specific needs such as immune defence, sleep, digestion, and children’s growth. The range is 100% vegetarian, gluten-free, and non-habit forming, aligning with consumer trends towards health-conscious, sustainable options. This launch is poised to fuel growth in the market, appealing to a broad demographic seeking targeted, easy-to-consume supplements.

Vitamin D Deficiency to Drive India Vitamin Gummies Market Demand

Increasing awareness of widespread Vitamin D deficiencies and the growing preference for easy-to-consume supplements are key market drivers. For instance, in April 2022, Abbott launched Arachitol Gummies in India, a fruit-flavoured supplement formulated to maintain Vitamin D levels, essential for bone health. The gummies are enriched with calcium and curcumin, targeting both children and adults. Despite India’s abundant sunlight, a significant portion of the population faces Vitamin D deficiency due to limited exposure and other factors. This product’s introduction highlights the rising demand for Vitamin D supplements, positioning the market for robust growth, particularly in regions with higher deficiency rates.

India Vitamin Gummies Market Trends

The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:

Rising Focus on Child Nutrition and Immunity-Boosting Supplements

In July 2023, Dr. Reddy’s Laboratories launched CeleHealth Kidz Immuno Plus Gummies, specifically designed to support children's immunity. As awareness around child nutrition and immunity grows in India, parents are actively seeking reliable, effective solutions to meet their children's dietary needs. With the expanding health-conscious population and a preference for convenient, tasty supplements, this product is poised to lead the charge in the growing vitamin gummies market, especially as concerns around immunity and nutritional gaps in children continue to rise.

Manufacturing Expansion to Meet Growing India Vitamin Gummies Market Demand

In July 2023, Power Gummies invested USD 2 million into a new manufacturing plant in Manesar to scale up production. With a focus on kids’ health, the company launched Power Gummies Junior, offering essential vitamins and minerals in flavours that appeal to children. The plant's capacity to produce 10,000 bottles daily ensures that the growing demand for such innovative supplements is met. This strategic expansion in production facilities is crucial in meeting the surge in consumer demand and driving further growth in the market.

Adoption of Omnichannel Distribution to Shape the India Vitamin Gummies Market Growth

In June 2021, Fitday launched a variety of vitamin gummies via an omnichannel strategy, targeting consumers through both physical stores and online platforms. The convenience of purchasing health supplements online, combined with in-store availability, allows Fitday to reach a broader consumer base. As more consumers turn to online shopping for health and wellness products, companies like Fitday are expanding their reach across both traditional and digital platforms. This omnichannel approach will contribute to increased accessibility and visibility of vitamin gummies, further driving market growth.

Rising Demand for Natural Ingredients to Influence the India Vitamin Gummies Market Growth

Consumer demand for clean, natural, and plant-based supplements is significantly shaping the market. As more consumers seek vegetarian, gluten-free, and cruelty-free products, vitamin gummies containing natural ingredients such as plant-based vitamins, minerals, and herbs are seeing a rise in popularity. This shift toward natural products is driven by the growing awareness of the health benefits of plant-based supplements and the preference for products with minimal processing. This trend is expected to push the market towards more sustainable, naturally formulated vitamin gummies in the coming years.

India Vitamin Gummies Market Segmentation

India Vitamin Gummies Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Source

• Animal Based
• Plant Based

Market Breakup by Type

• Single Vitamin
• Multi Vitamin

Market Breakup by Packaging Type

• Bottles and Jars
• Stand-Up Pouches
• Other Packaging Type

Market Breakup by Application

• Hair
• Beauty
• Energy
• Immunity
• Sleep
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Fitness Centers and Pharmacies
• Specialty Stores
• Others

Plant-Based Sources to Lead the Segmentation by Source

The plant-based segment is expected to dominate the market by source. With increasing consumer demand for vegan, cruelty-free, and environmentally sustainable products, plant-based vitamin gummies are gaining significant traction. The rise of plant-based diets, coupled with growing awareness of the health benefits of plant-derived supplements, is driving this trend. As consumers become more health-conscious and environmentally aware, the plant-based segment is set to experience strong growth, particularly among younger and urban demographics, pushing market expansion in the forecast period.

Multi-Vitamins to Hold a Significant India Vitamin Gummies Market Value for Segmentation by Type

The multi-vitamin segment is poised to hold the largest market share in India vitamin gummies market by type. Consumers are seeking all-in-one health solutions, and multi-vitamin gummies offer convenience, covering various nutritional needs in a single product. This trend is particularly strong among busy professionals, parents, and health-conscious individuals who prefer a comprehensive supplement. As awareness of the benefits of holistic health and nutrition rises, multi-vitamin gummies are expected to drive market growth by offering broad health benefits in an easy-to-consume format, further fuelling market demand in the forecast period.

Bottles and Jars to Hold a Significant Value for Segmentation by Packaging Type

The bottles and jars segment is predicted to dominate the market by packaging type. These packaging formats provide convenience, secure storage, and brand visibility, which appeal to both consumers and retailers. Bottles are especially popular for larger quantities, allowing users to store and consume vitamin gummies over extended periods. As the demand for regular supplementation grows, packaging in bottles and jars is expected to see sustained market dominance, driven by both online and offline sales channels, thus supporting overall market growth in the forecast period.

Immunity Segment to Lead the India Vitamin Gummies Market by Application

The immunity segment is set to lead the market by application. Rising health concerns, particularly post-pandemic, have significantly increased consumer focus on boosting immunity through natural supplements. Vitamin gummies targeting immunity, containing ingredients like Vitamin C, zinc, and elderberry, are in high demand. This segment is poised for substantial growth as consumers are more proactive about their health, shifting toward preventive healthcare. Given the increasing prevalence of immunity-boosting concerns, this segment is expected to drive significant growth in the market during the forecast period.

Online Channels to Dominate the India Vitamin Gummies Market Share by Distribution Channel

Online channels are expected to hold the largest market share for distribution channels. The growing adoption of e-commerce and the increasing reliance on digital platforms for health and wellness purchases are key factors driving this trend. Consumers appreciate the convenience, variety, and direct-to-door delivery options provided by online stores, making this channel a top choice. With the rise of digital marketing and social media influence, online channels will continue to dominate, driving market growth by expanding product accessibility and consumer reach in the forecast period.

India Vitamin Gummies Market Analysis by Region

The South region of India is likely to hold the largest market share for vitamin gummies due to its strong urbanization and growing health-conscious consumer base. States like Tamil Nadu, Karnataka, and Kerala have high disposable incomes and a well-established retail presence for dietary supplements. The region also benefits from significant exposure to international wellness trends, driving demand for convenient, flavourful supplements like vitamin gummies. In contrast, North India has a developing market, with growing interest but limited retail infrastructure in some areas. The West region, while showing promise, primarily focuses on urban cities, whereas East India still lags in supplement adoption but is gradually catching up as awareness increases.

Leading Players in the India Vitamin Gummies Market

The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Ikaria Wellness Pvt. Ltd. (Nyumi)

Headquartered in Mumbai, India, Ikaria Wellness Pvt. Ltd. was established in 2020. The company operates under the brand Nyumi, focusing on wellness and beauty supplements, including a range of vitamin gummies aimed at boosting immunity, improving skin health, and enhancing overall well-being. Their products cater to health-conscious consumers looking for natural, convenient, and tasty supplements. Nyumi’s gummies, made with plant-based ingredients, appeal to those seeking holistic, non-GMO wellness solutions in India’s growing dietary supplement market.

Mosaic Wellness Pvt. Ltd. (BeBodywise and Man Matters)

Founded in 2020 and based in Mumbai, Mosaic Wellness Pvt. Ltd. offers a wide portfolio under its brands BeBodywise and Man Matters. These brands provide personalized wellness solutions, including a growing range of vitamin gummies targeting various health concerns like immunity, skin health, and hair care. The company’s emphasis on science-backed, personalized wellness solutions for both men and women resonate with India’s health-conscious consumers. Through its diverse product offerings, Mosaic aims to expand its presence in India’s expanding vitamin supplement market.

Power Gummies (Aesthetic Nutrition Pvt Ltd.)

Established in 2018 and based in Mumbai, Power Gummies, a product of Aesthetic Nutrition Pvt Ltd., focuses on creating gummy supplements aimed at improving beauty, immunity, and overall health. Power Gummies offers a range of vitamin gummies, including those designed for hair growth, skin care, and general health. Their innovative approach in offering tasty, chewable alternatives to traditional pills has attracted a significant consumer base. The brand is growing rapidly in the Indian market, leveraging both e-commerce and retail distribution.

Novus Life Sciences Pvt. Ltd. (Carbamide Forte)

Novus Life Sciences Pvt. Ltd., founded in 2017 and headquartered in Mumbai, markets its products under the Carbamide Forte brand. The company is renowned for its nutritional supplements, including a range of vitamin gummies tailored for various health benefits. Their portfolio includes products targeting skin, immunity, and overall wellness. Carbamide Forte’s use of high-quality, natural ingredients in its vitamin gummies positions the company as a competitive player in India’s expanding dietary supplement market.

Swisse India

Swisse, an Australian wellness brand, established its India operations in 2018, offering a wide range of premium health supplements, including vitamin gummies. The brand is recognized for its commitment to quality, natural ingredients, and scientific formulation. Swisse’s vitamin gummies in India target various health concerns, such as immune support, skin health, and overall vitality. With a reputation for trust and efficacy, Swisse is rapidly gaining popularity among Indian consumers, capitalizing on the growing demand for effective, easy-to-consume dietary supplements.

Other key players in the market include Nutriburst Ltd, Setu Nutrition Private Limited, IM Healthcare, Centrum India, and Purna Gummies Pvt Ltd.

Key Questions Answered in the India Vitamin Gummies Market

• What was the India vitamin gummies market value in 2024?
• What is the India vitamin gummies market forecast outlook for 2025-2034?
• What is market segmentation based on source?
• What is market segmentation based on type?
• What is market segmentation based on packaging type?
• What is market segmentation based on application?
• What is market segmentation based on the distribution channel?
• What are the major factors aiding the India vitamin gummies market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major India vitamin gummies market trends?
• Which source will lead the market segment?
• Which type will lead the market segment?
• Which packaging type will lead the market segment?
• Which application will lead the market segment?
• Which distribution channel will lead the market segment?
• Who are the key players involved in the India vitamin gummies market?
• What is the patent landscape of the market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?