Automotive Active Grille Shutter System Market Size - Forecast Trends and Outlook (2025-2034)

The global automotive active grille shutter system market is expected to grow at a CAGR of about 3.90% in the forecast period of 2025-2034, driven by the rapid adoption of new technologies and high expenditure on product innovation.

North America to be Among the Significant Regional Markets for Automotive Active Grille Shutter System

North America is likely to be one of the dominant global automotive active grille shutter markets owing to strict emission norms, rapid adoption of new technologies, increased consumer spending, and high expenditure on product innovation. The United States is likely to remain one of the most lucrative markets for automobile active grille shutters throughout the forecast period. Higher sales of vehicles with active grille shutters, such as various RAM 1500, Ford vehicles, and high-end premium automobiles from Cadillac and General Motors, among others, are the key factors supporting the market growth. The presence of significant radiator shutter assembly manufacturers and their effort in designing aesthetic vehicle models contribute to the market growth.

Europe is expected to remain the most significant automotive active grille shutter market during the forecast period. Stricter emission norms of the European Commission have led to faster adoption of active grille shutters into European vehicles. Ford Focus and Fusion, BMW 5 Series and 7 Series, Renault Twingo and Talisman, Citroen C4 Picasso, and Audi Q7 are key European models with active grille shutters. Also, consumer adaptation of electric vehicles, autonomous vehicles, and shared mobility further drives the market growth.

Market Segmentation

Automotive active grille shutter (AGS), also known as radiator shutter assemble, is a high-tech mechatronics system that uses real-time automatic opening and shutting technologies to control airflow. These technologies improve a vehicle's aerodynamics to reduce air friction and strain on the engine, resulting in increased fuel efficiency and lower emissions.

Market Breakup by Vehicle

• Passenger Vehicle
• Light Commercial Vehicle
• Heavy Commercial Vehicle

Market Breakup by Vane

• Horizontal Active Grille Shutters
• Vertical Active Grille Shutters

Market Breakup by Shutter

• Visible Active Grille Shutters
• Non-Visible Active Grille Shutters

Market Breakup by Sales Channel

• OEMs
• Aftermarket

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Rising Automotive Production Augmenting the Market Growth

The global automotive active grille shutter industry growth is primarily driven by the rising automotive production and sales across the world. Increasing disposable incomes and a growing vehicle ownership rate will further amplify this demand. The factors driving the growth of the automotive active grille shutter (AGS) industry include a rise in demand for vehicles with higher fuel efficiency, the emphasis of automakers on achieving aerodynamic vehicle bodies to reduce air drag and increasing stringency vehicle emissions. The factor restraining the automotive active grille shutter market growth includes rising manufacturing costs due to the regulatory environment. The automotive industry is adopting technologies that lead to improvement in fuel economy and reduction in harmful emissions. Due to the increase in demand for better fuel economy and CO2 emissions, an active grille shutter (AGS) has been considered an option to increase fuel economy by reducing vehicle drag resistance. This has positively impacted the market for automotive active grille shutter (AGS).

Countries in the European Union and the United States are focused on achieving the emission level for passenger cars. Therefore, automakers are expected to integrate active grille shutters to comply with such regulations in their forthcoming vehicles. Manufacturers have expanded their manufacturing capabilities to new markets. They have also improved their research and development capabilities in partnership with automotive companies to produce goods that meet vehicle specifications.

Key Players in the Global Automotive Active Grille Shutter System Market

The report gives a detailed analysis of the following key players in the global automotive active grille shutter system market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Röchling SE & Co. KG
• Techniplas Group
• Magna International Inc.
• Valeo
• SRG Global Inc.
• HBPO GMBH
• Shape Corp.
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.