Data Visualisation Market Report and Forecast 2025-2034

The global data visualisation market is expected to grow at a CAGR of about 9.40% in the forecast period of 2025-2034, driven by the amount of data generated in small- and medium-scale firms.

North America and Asia Pacific to be Significant Regional Markets for Data Visualisation

North America is anticipated to hold a significant market share, as it has the United States, which is a prominent market for data visualisation. The United States data visualisation market is witnessing healthy growth due to the increasing amount of data generated in small- and medium-scale firms. Factors like the growth of big data and the need for analytics in the retail industry are driving data visualisation applications in North America. As a significant market for technology-based solutions, North America is seeing an increase in the requirement to track data from multiple sources and aggregate it into various data representations to make important business choices.

Asia Pacific is expected to be the fastest-growing region in the global market over the forecast period. Big Data has proliferated the Asia Pacific region, which can be observed with the growing internet usage, smartphone penetration, rapid urbanisation, development in ML, and the need for customer and behavioural analytics. These factors have propelled the market's growth for data visualisation in the region. Further, increasing data generation may result from rising IoT use and a growing trend toward smart industries. Large amounts of created data necessitate data preparation, and this demand is projected to drive the data visualisation sector forward.

Software Segment Expected to Witness Greater Demand

Based on component, the software segment has the largest market share and is expected to grow further during the forecast period. The increasing use of business intelligence tools by organisations to improve data analysis and knowledge insights is fuelling the growth of the data visualisation market for this segment. The increasing adoption of on-premises-based data visualisation tools due to highly secure data encryption and total data visibility and improved control over data in terms of location and real-time availability of data for extracting insights has been aiding the market growth.

Data Visualisation: Market Segmentation

The representation of data or information using graphs, maps, charts, and other visual tools is known as data visualisation. It entails identifying trends and patterns using dashboards, scorecards, analytics, big data, and business intelligence (BI) tools. The technologies allow for uniform visualisation, which is useful for determining client preferences and sustaining demand and supply for existing and new products.

Market Breakup by Deployment

• Software
• On Premise
• Cloud
• Services

Market Breakup by End Use

• Retail
• Manufacturing
• IT and Telecommunication
• BFSI
• Education
• Government
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Rapid Adoption of Data Visualisation Tools Augmenting the Market Growth

The increasing adoption of visualisation platforms for software advisory and predictive analysis is one of the major factors driving the growth of the global data visualisation industry. The increasing organisational demand for interactive and simplified projection of data is providing a push to the global market growth. Medium and large-scale enterprises extensively utilise data visualisation systems through smartphones, desktops, tablets, and web-based applications to generate customised reports and graphical representations of the data. In addition, the growing need for interactive dashboards based on unstructured data gathered from email service providers, social media platforms, and smart devices is fuelling the market's expansion. Other growth-inducing factors include technological advancements, such as the integration of connected devices with cloud computing, artificial intelligence (AI), and virtual reality (VR) solutions. Through business intelligence (BI), organisations can analyse cost-effective and scalable data and identify key performance indicators (KPIs). Other factors, such as the growing use of data visualisation tools in the retail industry and major improvements in global IT infrastructure, are expected to propel the market forward. The existence of a large number of firms in the industry with diverse solution offerings for varied business demands also contributes to the market's growth.

Key Industry Players in the Global Data Visualisation Market

The report gives a detailed analysis of the following key players in the global data visualisation industry, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• IBM Corporation
• Oracle Corporation
• SAS Institute Inc.
• MicroStrategy Inc.
• TIBCO Software Inc.
• SAP SE
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.