Disposable Incontinence Products Market Report and Forecast 2025-2034

The global disposable incontinence products market was valued at USD 9.62 Billion in 2024, driven by the rising geriatric population and growing awareness and acceptance of incontinence products among consumers across the globe. The market is anticipated to grow at a CAGR of 6.30% during the forecast period of 2025-2034, with the values likely to reach USD 17.72 Billion by 2034.

The market is supported by increasing healthcare expenditure and expanding reimbursement policies. Technological innovations, such as skin-friendly and biodegradable products, are anticipated to fuel significant growth in the forecast period.

Key Market Trends and Insights

• By product type, the protective garments segment accounted for 35% of the total market share.
• Urine incontinence represents the largest market share for application segment.
• Among all indications, benign prostatic hyperplasia (BPH) is the most prominent contributor, especially due to its strong association with elderly male demographics.
• Male users dominate the market share by gender.

Market Size and Forecast

• Market Size (2024) : USD 9.62 Billion
• Projected Market Size (2034) : USD 17.72 Billion
• CAGR (2025-2034) : 6.30%
• Largest Market in 2024 : United States

Disposable Incontinence Products Market Overview

Disposable incontinence products are single-use items such as adult diapers, pads, and liners used to manage urinary or fecal incontinence in various care settings. The market is expanding due to the growing geriatric population, rising cases of chronic illnesses, and increased awareness of hygiene. It was valued at USD 9.62 Billion in 2024. Demand is further driven by innovations in product design, such as improved absorbent technologies and skin-friendly materials. The shift toward home healthcare and long-term care facilities also contributes to market growth. Additionally, the increasing availability of these products through e-commerce platforms supports wider consumer access.

Disposable Incontinence Products Market Growth Drivers

Youth-Focused Innovation to Accelerate Market Growth

The rising incidence of light incontinence among younger demographics is driving innovation in the disposable incontinence products market. In October 2023, Nobel Hygiene Pvt Ltd launched Friends UltraThinz, India’s first slim disposable absorbent underpants tailored for men and women under 40. Designed to address comfort, discretion, and style, this product repositions incontinence wear for younger consumers. Such product innovations are expected to accelerate market growth and broaden consumer reach.

Disposable Incontinence Products Market Trends

Some of the notable trends in the market are rising geriatric population and an increasing focus on boosting quality standards in the healthcare domain.

Rising Geriatric Population is Likely to Enhance Market Value

The growing aging population is significantly influencing the demand for disposable incontinence products. As highlighted in the September 2024 report by the Population Reference Bureau, 10% of the global population is now aged 65 and older. This demographic shift increases the prevalence of age-related conditions, including incontinence, thereby driving greater need for reliable personal care solutions. This trend is expected to enhance overall market growth.

Rising Emphasis on Quality Standards to Boost Disposable Incontinence Products Market Demand

The market is witnessing a rising focus on regulatory quality assurance to improve product reliability and user safety. In line with this trend, in July 2022, Paramount Surgimed Ltd., a Rajasthan-based manufacturer, received the first-ever BIS license to produce disposable incontinence adult diapers in compliance with national standards. This move reflects the sector’s shift toward standardized, high-quality production, supporting long-term market growth and consumer confidence.

Urinary Incontinence Segment is Poised to Lead Market Expansion

In the application-based segmentation of the market comprises urinary incontinence, fecal incontinence, and dual incontinence. The urinary incontinence segment is projected to dominate the market due to its widespread prevalence across age groups and genders. As highlighted by Stephen W. Leslie et al., 2024, an estimated 423 million adults globally are affected by urinary incontinence, driving increased demand for discreet, effective, and comfortable disposable solutions tailored to this condition.

Disposable Incontinence Products Market Analysis by Region

The regions included in the report are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with notable regional variations. Among these, North America is expected to dominate due to its well-established healthcare systems, high healthcare spending, greater access to advanced incontinence products, and a rapidly aging population. According to Stephen W. Lesli et al., 2024, over 13 million Americans are affected by urinary incontinence, with prevalence surpassing 75% among long-term care residents. Growing awareness, supportive reimbursement policies, and the presence of key market players further strengthen regional growth.

Leading Players in the Disposable Incontinence Products Market

The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Attends Healthcare Products, Inc.

Attends Healthcare Products, Inc., a pioneer in the disposable incontinence products market for many years, is known for introducing the first disposable incontinence brief. Now part of Attindas Hygiene Partners, the company offers a wide range of solutions including the Attends Premier line, designed for managing heavy to severe incontinence. Attends continues to advance product innovation to provide reliable, high-absorbency protection.

Ontex Group NV

Ontex Group NV, a prominent global producer of personal hygiene solutions, plays a significant role in the market through its established adult care brand, Serenity. With years of experience, Serenity offers innovative, practical, and eco-certified incontinence products in Italy, addressing various levels of incontinence. Ontex collaborates with healthcare providers and retailers, supporting over 35 million users worldwide.

Medline Industries, LP

Medline Industries, LP is a prominent healthcare manufacturer offering a wide range of disposable incontinence products tailored to diverse patient needs. Its portfolio includes FitRight OptiFit Disposable Briefs for heavy incontinence, Protection Plus Disposable Underwear for moderate protection, ContourPlus Bladder Control Pads for light leakage, and ultra-absorbent underpads and cleansing wipes. Medline’s continued innovation strengthens its position in the global disposable incontinence products market.

Unicharm Corporation

Unicharm Corporation, a leading Japanese hygiene products manufacturer, actively contributes to the market through its adult care brand, Lifree. Lifree offers a wide range of incontinence solutions, including Slim Absorb Pants for mild cases and Extra Absorb Pants for higher absorption needs. With its focus on promoting independence and worry-free living, Unicharm reinforces its position in the global adult incontinence segment.

Other key players in the market are Kimberly Clark Corporation, B. Braun Melsungen AG, Cardinal Health, Inc., Procter & Gamble, Attindas Hygiene Partners Group, and Domtar Corporation.

Disposable Incontinence Products Market Segmentation

Incontinence refers to loss of control over defecation or fluids such as urine due to underlying disorders or with growing age. Disposable incontinence products refer to single use garments, bags, or catheters that assist in the collection and disposal of the body excreta.

Market Breakup by Product Type

• Protective Garments
• Disposable Underwear
• Disposable Shields
• Disposable Diapers
• Disposable Underpads
• Others
• Urine Bag
• Leg Urine Bags
• Bed Urine Bags
• Urinary Catheter
• Intermittent
• External
• Foley

Market Breakup by Application

• Urine Incontinence
• Fecal Incontinence
• Dual Incontinence

Market Breakup by Indication

• Pregnancy and Childbirth
• Chronic Kidney Failure
• Benign Prostatic Hyperplasia
• Bladder Cancer
• Kidney Stone
• Others

Market Breakup by Gender

• Male
• Female

Market Breakup by End Use

• Hospitals
• Ambulatory Surgical Centers (ASCs)
• Nursing Facilities
• Homecare Settings
• Others

Market Breakup by Distribution Channel

• Hospital Pharmacies
• Retail Pharmacies
• Online Pharmacies

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Key Questions Answered in the Disposable Incontinence Products Market

• What was the disposable incontinence products market value in 2024?
• What is the disposable incontinence products market forecast outlook for 2025-2034?
• What major factors aid the demand for the disposable incontinence products market?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major disposable incontinence products market trends?
• Which product type is expected to dominate the market segment?
• Which application is projected to lead the market segment?
• Which indication is projected to lead the market segment?
• Which gender is anticipated to drive the market segment?
• Which end user is expected to dominate the market segment?
• Which distribution channel is likely to dominate the market segment?
• Who are the key players in the disposable incontinence products market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?