Honey Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The global honey market size, in terms of production value, was around USD 9.77 Billion in 2024. The market has been assessed to grow at a CAGR of 4.62% in the forecast period of 2025-2034, to reach a value of USD 15.35 Billion by 2034. The global honey market size has been expanding steadily, driven by the increasing demand for nutritional ingredients in daily diets. Honey is packed with essential vitamins, minerals, and calcium, making it a preferred natural alternative to artificial sweeteners. Rich in antioxidants, it is widely used in nutritious food products, supporting a healthy lifestyle. The COVID-19 pandemic further boosted honey consumption due to its antibacterial, antiviral, and anti-fungal properties. It has long been used in medicine to treat acute cough, throat infections, and even as a remedy for corona-infected patients. The medicinal and dietary benefits of honey continue to influence consumer preferences, shaping the market’s future expansion.

Honey is a versatile product used in various industries, including beverages, processed foods, jams, jellies, and health and beauty products. Rising market demand is fueled by its medical characteristics, which help boost metabolic activity, control blood pressure, and lower the risk of diabetes. Additionally, honey is known to treat burn wounds and is widely used in cosmetics and pharmaceuticals. The surge in consumer preference for natural and organic ingredients is significantly contributing to market growth, as people look for functional foods that offer health benefits alongside nutritional value. The growing application of honey in various sectors continues to reinforce its market presence.

Product manufacturers are focusing on innovative launches, introducing honey-infused syrups, syrups and spreads, and products with no added sugar to cater to the demand for a healthier version of sweeteners. The development of honey-based strawberry syrups and alternatives to sugary chocolates is growing, driven by increasing health consciousness. Consumers are shifting towards natural sweeteners, appreciating their antioxidant properties and antibacterial properties. The preference for honey as a sweetener choice is also rising due to its longer shelf life and high affordability. As awareness of honey’s benefits grows, the demand for natural sweeteners is expected to continue driving market growth in the coming years.

Processing Insights

The conventional segment dominates the global honey market due to its wider availability and lower prices, making it a preferred choice among consumers. Despite this, the organic segment is witnessing the fastest CAGR, driven by increasing consumer demands for organic honey as part of the growing trend of eating healthy. Millennials and adults are actively seeking new flavors and exotic add-ons, boosting innovation in both conventional products and premium organic offerings. As consumers shift towards healthier lifestyles, the revenue share of organic honey is expected to rise, challenging the long-standing dominance of the conventional segment in the market.

The rising adoption of plant-based sweeteners is influencing the demand for natural honey sweeteners, accelerating market growth. A growing population interested in sustainable choices is driving the expansion of honey sweeteners, including vegan honey alternatives. Several key players, such as Blenditup, Just Like Honey, and Vegan Honey Company, are actively developing innovative honey sweeteners to cater to evolving consumer preferences. These key players are capitalizing on the shift towards ethical consumption, ensuring sustainable production while maintaining the taste and texture of traditional honey. The market is expected to expand further as plant-based and natural alternatives gain traction.

Application Insights

The global honey market plays a significant role in the food and beverage industry, where it serves as a natural sweetener, often used as an additive in confectionery products, beverages, and baked goods. It is an ideal alternative to sugar, offering a desirable taste and texture while reducing the amount of refined sugar in food. Honey is preferred for its ability to enhance the flavour profile of various treats like confectionery products, making it a vital ingredient as a sweetener in the food sector.

In the pharmaceutical industry, honey is commonly incorporated into cough syrups and fluid dietary supplement products due to its natural anti-inflammatory and antibacterial properties. Its rich composition contributes to wellbeing upgrading properties, making it a valuable ingredient in health-related products. The soothing and healing effects of honey have made it a sought-after element in formulations aimed at alleviating common health issues, such as respiratory concerns.

In the personal care and cosmetics industry, honey is widely used for its skin benefits. Honey's usage in skincare products like cleansers, face wash, and creams helps to maintain skin moisture and provides soothing effects. As an anti-aging agent, honey contributes to improving the skin's texture and elasticity, which makes it a popular ingredient for enhancing the overall appearance and health of the skin.

Distribution Channel Insights

The global honey market relies heavily on various distribution channels to ensure product availability across different consumer segments. The hypermarkets and supermarkets segment holds a significant revenue share, with independent retail giants like Walmart and Costco offering consumers easy access to honey products. This distribution model benefits from high product visibility, expanding the consumer base and aligning with evolving lifestyles. Online distribution channels are also growing, with a notable compound annual growth rate (CAGR), driven by changing purchasing patterns. The ease of shopping online and the ability to explore various honey options have made online channels an attractive choice for consumers, enhancing convenience and accessibility.

Online platforms are increasingly shaping the honey market, providing a seamless shopping experience for consumers seeking convenience and product visibility. These platforms offer a multitude of products, including varieties of honey, royal jelly, and wax, all available for at-home delivery. The growth of virtual stores has contributed to segment growth, while the return and exchange options adds consumer trust. Market players are keen on enhancing customer service to meet the rising demand for honey. The growing focus on consumer satisfaction, including fast delivery and easy return policies, ensures that these online channels remain highly competitive.

Regional Insights

Europe holds a significant share in the global honey market, with its revenue share expected to increase during the forecast period. The rise in disposable income and urbanization in several European countries is driving changing lifestyles, influencing product demand. As consumers focus on healthy and tasty eating habits, honey consumption has surged, contributing to the market growth. The region is also witnessing a rising preference for natural and organic sweeteners, boosting honey’s popularity. In particular, demand for honey in countries like Germany and France is growing due to the growing awareness of its health benefits. The region's steady market growth is reflected in its CAGR, driven by these shifts in consumer behaviour, along with the influence of Asia Pacific's rising consumption.

The Asia Pacific region is witnessing remarkable growth in the honey market, due to the millennial population's increasing inclination toward healthier sweeteners. The demand for honey as an alternative to refined sugars is rising, especially in countries like China and India. Well-established players such as Jedwards International, Inc., Koru Natural, and Pacific Resources International are leading the market, strengthening their positions in the region. This growth is fueled by key players' expansion strategies and the rising production volume of honey to meet consumption demands. With the region's regional market growth accelerating, Asia Pacific is projected to become a dominant force in the global honey market.

Key Companies & Market Share Insights

• In November 2024, Comvita, based in New Zealand, introduced a premium range of Manuka honey products in response to the rising demand for honey that is supplied responsibly and of superior quality. Stronger traceability elements included in the new line's certification give customers more information about the product's origin and manufacturing processes.
• In October 2024, Honeywell increased its global footprint by purchasing a significant Brazilian honey source. By enhancing its distribution networks and diversifying its line of conventional and organic honey products, this acquisition enables Honeywell to take advantage of the expanding South American market.
• In May 2024, The Honey Bee Health Initiative received an additional USD 1 million from the Canadian government to help increase the competitiveness and resilience of beekeeper operations in Ontario. The extra funds will assist more beekeepers in Ontario in better safeguarding their colonies throughout the winter and defending against exotic pests like varroa mites, which are a major hazard to the health of honeybees.
• In March 2023, Bagrry's Organic Wild Honey was introduced by Bagrrys India, a well-known morning cereal and health food brand in India. By entering the premium honey and preserves market, the company hopes to improve the complete experience of eating organic honey that is 100% natural by offering a healthy and nourishing alternative, therefore enhancing the health and wellbeing of its customers. The company is expanding its product line into new markets with this launch.
• In July 2022, Dabur India through its subsidiaries has acquired the entire stake in Bangladesh-based Asian Consumer Care from its joint venture partner Advanced Chemical Industries for about Rs 51 crore. Dabur held 76 per cent stake in the firm before acquisition through its subsidiary Dabur International, while the remaining 24 per cent was held by Advanced Chemical Industries, the company said in a regulatory filing.

Some of the key players operating in the global honey market include:

Capilano Honey Limited

It was founded in 1953 by beekeepers in Queensland, Australia. It started as a small, cooperative group and has grown into one of the top honey companies in Australia. The company is primarily known for its honey, including varieties like Manuka honey, organic honey, and a range of other floral varieties. They may also produce related products such as honeycomb, propolis, and royal jelly. Capilano is known for its commitment to quality as it sources honey from thousands of beekeeping families across Australia. This broad sourcing contributes to a diverse range of honey flavours and types.

New Zealand Honey Co.

New Zealand Honey Company is a New Zealand-based venture, which is known for the word famous Manuka honey. It was established in 2006 and has been growing at a very fast pace.

Barkman Honey, LLC

It is a US-based honey company, which was founded in 1960 and is based in Kansas, United States. Its flagship brand is Busy Bee.

Dabur India Ltd

It is essentially an India-based multinational FMCG company that had begun as an enterprise producing indigenous medicines. It diversified itself in a wide range of FMCG products. Dabur Honey is one of its major offerings.

• Barkman Honey, LLC
• Dabur India Ltd
• Capilano Honey Limited
• African Bronze Honey Company
• New Zealand Honey Co.
• Pastili Limited
• Comvita Ltd.
• North Dallas Honey Company d/b/a Nature Nate
• Streamland Honey Group Ltd
• Dutch Gold Honey, Inc.
• Beeyond the Hive
• Oha Honey LP
• Billy Bee Honey Products
• Little Bee Impex

Global Honey Market Report Segmentation

The global honey market report offers a comprehensive segmentation analysis, highlighting key revenue growth opportunities at global, regional, and country levels. The market is driven by the latest trends in honey processing, with various sub-segments focusing on specific product types and production techniques. Regional and country-level dynamics play a significant role in shaping demand, while distribution channels are evolving to meet consumer preferences. This segmentation provides valuable insights into opportunities across different regions, enabling businesses to capitalise on emerging trends and optimise strategies for growth in the global honey market.

Processing Outlook (Revenue, Billion, 2025-2034)

• Organic
• Conventional

Application Outlook (Revenue, Billion, 2025-2034)

• Food and Beverage
• Personal Care and Cosmetics
• Pharmaceuticals
• Others

Distribution Channel Outlook (Revenue, Billion, 2025-2034)

• Supermarkets/ Hypermarkets
• Convenience Stores
• Online Retailers
• Others

Region Outlook (Revenue, Billion, 2025-2034)

• North America
• United States of America
• Canada
• Europe
• United Kingdom
• Germany
• France
• Italy
• Others
• Asia Pacific
• China
• Japan
• India
• ASEAN
• Australia
• Others
• Latin America
• Brazil
• Argentina
• Mexico
• Others
• Middle East and Africa
• Saudi Arabia
• United Arab Emirates
• Nigeria
• South Africa
• Others