Geomarketing Market Report and Forecast 2025-2034

The global market size for geomarketing reached a value of USD 20.90 Billion in 2024. The global geomarketing market is expected to grow at a CAGR of 24.80% in the forecast period of 2025-2034, reaching a value of USD 191.55 Billion in 2034.

Growth of the Cloud-Based Segment to Bolster the Geomarketing Industry

Based on deployment mode, the cloud segment holds a sizable share in the market for geomarketing and is expected to witness considerable growth during the forecast period. This can be attributed to the growing adoption of cloud-based services by the small, medium and large enterprises for marketing purposes.

Cloud based software reduces the costs of mailing catalogues or brochures, and costs associated with multimedia advertising such as airtime on radio or TV. By using cloud based software, companies can save time as well as increase the efficiency of internal company operations.

The Asia Pacific Region to Hold a Substantial Market Share for Geomarketing

The geomarketing market in the Asia Pacific is driven by the large populations in countries like India and China and presence of IT firms which provide sophisticated technology and cloud-based services for better geomarketing management. The expansion of small, medium, and large enterprises in the region is anticipated to further bolster the regional market. The Asia Pacific market will further be aided by the increasing travel and hospitality businesses in the region.

Geomarketing: Industry Definition and Segmentation

Geomarketing is defined as a process of strategising, planning, and executing marketing activities using geolocations. Geomarketing utilises location data to conduct targeted advertising and promotions to reach desired customers.

Based on components, the market is segmented into:

• Software
• Services

On the basis of services, the market is divided into:

• Advisory and Consulting
• Deployment and Integration
• Support and Maintenance

By location type, the market is segmented into:

• Indoor
• Outdoor

Based on deployment mode, the market is bifurcated into:

• Cloud
• On-Premise

On the basis of organisation size, the market is divided into:

• Large Enterprises
• Small and Medium Sized Enterprises

Based on verticals, the market is segmented into:

• Retail and E-Commerce
• Healthcare and Life Sciences
• Travel and Hospitality
• Banking, Financial Services and Insurance
• Media and Entertainment
• Telecommunication and IT
• Others

Regional markets for the product include:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Rising Applications in Retail and E-Commerce to Bolster the Geomarketing Industry

The global geomarketing market is driven by the rising applications of geomarketing in the retail and e-commerce industry. This can be attributed to the growing expansion of the major retail companies, coupled with the growing competition between FMCG firms.

The growing adoption of electronic devices such as smartphones and tablets makes geomarketing easier and more effective. In the upcoming years, the market for geomarketing is expected to be aided by the emergence of the Internet of Things (IoT) in emerging economies. The market will further be aided by the increasing number of engineers and marketing professionals with knowledge about cloud-based software.

Key Industry Players in the Global Geomarketing Market

The report gives a detailed analysis of the following key players in the global geomarketing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Google LLC
• Microsoft Corporation
• International Business Machines Corporation
• Cisco Systems, Inc.
• Oracle Corporation
• Others

The comprehensive report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.