Chocolate Confectionery Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

The global chocolate confectionery market size was valued at USD 87.39 Billion in 2024 . The industry is expected to grow at a CAGR of 5.00 % during the forecast period of 2025-2034 to reach a valuation of USD 142.35 Billion by 2034 .

Global Chocolate Confectionery Market Growth

The global chocolate confectionery market is driven by expanding urban populations and innovation in flavours, packaging, and health-conscious formulations. In January 2024, as part of efforts to meet evolving consumer preferences, Nestlé introduced a new flavour to its chocolate tablet range, Aero Choco-Hazelnut. Furthermore, Ferrero North America unveiled new items, including Kinder Chocolate, at the May 2023 Sweets & Snacks Expo in Chicago, highlighting the increasing focus of companies to align their products with changing customer needs.

Surge in e-commerce and premium gifting trends is boosting the demand of chocolate confectionery items. To match with the changing customer needs, in May 2025, Hershey, a key players in the chocolate confectionery market, responded to evolving consumer needs by showcasing its focus on both indulgent treats and better-for-you options, launching new products that combined classic confectionery with modern flavours and textures. In February 2025, Cartwright & Butler launched its chocolate-coated indulgence range at Liberty London, responding to the growing gifting trend and rising consumer spending on small luxuries. Growing focus of consumers towards low or sugar - free, vegan chocolates is expected to reshape the chocolate confectionery market in the coming years. Moreover, Consumers expect brands to support environmental responsibility, including deforestation-free cocoa sourcing.

Key Trend and Developments

May 2025

Singapore-based Nurasa and global chocolate leader Barry Callebaut signed a strategic MoU to accelerate next-generation chocolate innovation in Asia Pacific. The collaboration combines Nurasa’s open innovation ecosystem and Barry Callebaut’s expertise in chocolate and cocoa ingredient development to co-create sustainable, functional chocolate products tailored to evolving consumer preferences. The partnership will leverage Nurasa’s Food Tech Innovation Centre in Singapore for rapid prototyping, pilot-scale manufacturing, and commercial readiness.

June 2025

Fabelle, ITC's luxury chocolate brand, introduced India's first Ruby Chocolate, Fabelle Ruby Gianduja, in partnership with Barry Callebaut and celebrity chef Sarah Todd. This limited-edition product marks a significant innovation in the Indian market, reinforcing the country’s growing presence in the global luxury chocolate segment.

April 2025

The Hershey Co. opened a 250,000-square-foot, state-of-the-art Reese Chocolate Processing Facility in Hershey, Pennsylvania. As part of a USD 1 billion supply chain investment, the fully integrated, digitally advanced facility is designed to manufacture chocolate for key brands including Reese’s, Kit Kat, Symphony, and Special Dark.

January 2025

Danish chocolatier Anthon Berg expanded its travel retail partnerships with Luxardo and Kahlúa, building on the success of its Baileys range, which grew over 400% in two years. The new collaborations will introduce products like Luxardo Cherry Liqueur Bottles and Kahlúa Pralines, targeting trends for stronger flavour experiences and low-alcohol options.

Strategic Brand Collaborations

Strategic brand collaborations and experiential marketing are key drivers in the global chocolate confectionery market, helping brands engage new audiences and boost visibility. In 2024, KitKat entered a multi-year partnership with Formula 1, launching as the Official Chocolate Bar at the 2025 Mexico City Grand Prix to enhance KitKat’s global brand visibility.

E-commerce Expansion

The rapid rise of e-commerce is transforming the chocolate confectionery market, driving brands to innovate in digital retail and personalised gifting. Reflecting this trend, Mondelez India in 2024 partnered with Amazon.in to launch India’s first virtual Chocolate & Sweet Store, offering curated gifting options and exclusive bundles for major occasions.

Premiumisation of Chocolates

Premiumisation and artisanal trends are accelerating chocolate confectionery market growth, as consumers increasingly seek high-quality, specialty, and ethically sourced chocolates, driving demand for clean-label, organic, vegan, and dark chocolate options worldwide.

Functional Chocolate Confectionery

The global chocolate confectionery market is capturing the trend of health-conscious and active consumers worldwide, expanding chocolate’s role beyond traditional indulgence. For instance, in June 2025, Hershey’s partnered with ONE Brands to debut the ONE x Hershey’s Double Chocolate flavoured protein bar, made with real Hershey’s cocoa and chocolate chips. This collaboration aimed to cater on-the-go consumers, combining iconic chocolate flavour with functional protein benefits to meet evolving snacking preferences.

Introduction of Plant-based Options

Major brands are introducing allergy-friendly, plant-based bars for snacking and celebrations, meeting diverse consumer needs in the chocolate confectionery market. Reflecting this trend, in May 2025, UK brand NOMO expanded its vegan chocolate range with Salted Popcorn, Birthday Cake, and snack-sized Cookie Dough bars, all free from dairy, gluten, egg, and nuts. These new flavors, designed for both everyday snacking and special occasions, highlight rising demand for inclusive, allergy-friendly treats and underscore the rapid growth of the global vegan chocolate segment.

Chocolate Confectionery Industry Segmentation

The report titled “Global Chocolate Confectionery Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dark Chocolate
• Milk Chocolate
• White Chocolate

Milk chocolate continues to hold a dominant share in the global chocolate confectionery market due to its creamy texture and wide consumer appeal. However, changing dietary preferences and rising health awareness are driving a noticeable shift toward low sugar and sugar-free alternatives. As consumers increasingly seek indulgent products that align with healthier lifestyles, manufacturers are introducing reformulated milk chocolate offerings with reduced sugar content. This trend is expected to significantly boost demand and innovation in the milk chocolate segment in the coming years.

Market Breakup by Product

• Moulded Bars
• Countlines
• Boxed
• Straightlines
• Seasonal Chocolates

Moulded chocolate bars continue to represent a significant segment of the global chocolate confectionery market, supported by rising consumer interest in chocolates that offer both visual appeal and portion convenience. The demand for innovative shapes, textures, and personalized designs is driving manufacturers to invest in moulding technologies and product diversification. These uniquely crafted bars enhance consumer engagement, especially in premium and gifting segments. As a result, moulded bars remain a preferred choice among consumers seeking novelty and quality in their chocolate experience.

Market Breakup by Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Supermarkets and hypermarkets remain the leading retail channels for chocolate confectionery sales in the market, driven by their wide product assortment, competitive pricing, and high consumer traffic. These large-format stores offer extensive shelf space for both global brands and local products, enhancing visibility and consumer choice. Their strategic product placements and frequent promotional campaigns also contribute to higher impulse purchases. Additionally, the convenience of one-stop shopping makes supermarkets and hypermarkets the preferred destination for consumers seeking variety and availability in chocolate products.

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Europe leads the global chocolate confectionery market, supported by a strong tradition of chocolate consumption, established manufacturing capabilities, and high per capita chocolate intake. Countries such as Germany, the United Kingdom, Switzerland, and Belgium are key contributors, known for their premium chocolate brands and innovative product offerings. The region also benefits from a mature retail infrastructure and growing consumer demand for ethical and sustainable chocolates. This leadership position is further reinforced by ongoing investments in quality, branding, and product differentiation.

Surging Demand for Milk Chocolates

Increasing product innovation in milk chocolate applications is propelling the chocolate confectionery market growth. To cater to health-conscious Indian consumers, Cadbury introduced three new products in May 2024 under its Dairy Milk Fruitier & Nuttier range, falling within the non-HFSS (high fat, salt, and sugar) category. Similarly, in December 2023, Oobli launched Milk Chocolate bars with sweet proteins, offering 70% less sugar and just 1g of added sugar per serving. Moreover, producers are exploring alternative sweeteners like stevia and adding superfoods to boost health benefits.

Growing consumer awareness of dark chocolate’s health benefits is driving increased demand in the global chocolate confectionery market. A long-term U.S. study published by The BMJ Group, in December 2024, found that eating dark chocolate five times a week is linked to a reduced risk of type 2 diabetes. This comes as global diabetes cases are projected to reach 700 million by 2045. Moreover, companies are also launching new products to meet the demand of the premium dark chocolates among consumers. For instance, in March 2025, La Folie launched a new addition to its premium collection of bite-size dark chocolate thins.

Surging Growth in the Moulded Bars Segment Driven by its Versatility and Broad Consumer Appeal

Moulded bars are traditional chocolate bars shaped in standard or branded formats. This segment remains strong globally due to its versatility and broad appeal across age groups. In April 2024, Hershey India, a snacking and confectionery company, launched HERSHEY’S Choco Delights - a milk chocolate bar. This new offering marks Hershey’s entry into India’s value-moulded chocolate sub-segment. Moreover, in response to the growing consumer demand for moulded chocolates, Bitzel's Chocolate announced in August 2023 the launch of its new, state-of-the-art 7,000-square-foot chocolate facility. The factory will produce and offer a range of products for both retail and wholesale, including moulded chocolates, chocolate-covered fruits and nuts, chocolate treats, and other confections.

Supermarkets and Hypermarkets are a Key Distribution Channel Driven by the Launch of New Products

Consumer demand for ethically sourced and high-quality chocolate is prompting significant shifts in the retail landscape, leading to new strategic partnerships and market expansion from both retailers and premium brands, thereby supporting the chocolate confectionery market expansion. In response to the growing consumer expectation for sustainability, major retailers are forming alliances with ethical sourcing initiatives. For instance, in 2024, UK supermarket Waitrose, for instance, has joined Tony’s Open Chain, committing its own-brand chocolate to principles that ensure a living income for cocoa farmers and a fully traceable supply chain.

Additionally, Godiva expanded its global presence by launching its Godiva Masterpieces range in large supermarkets, including 500 Sainsbury's stores in the UK. This strategy was designed to make the brand more accessible to everyday consumers and was part of an ambition to become a USD 2 billion brand, following the success of rivals like Lindt in similar channels.

Europe’s Chocolate Confectionery Market is Characterised by the Production of Innovative Chocolates Europe is one of the largest consumers of chocolate in the world and is home to countries with the highest per capita chocolate consumption. In 2023, per capita chocolate consumption in Europe is 5 kilograms, creating consistent demand. The growing demand for sustainable and vegan products is reshaping the market. In July 2024, responding to rising demand for sustainable packaging, German startup Nucao launched the country’s first paper-wrapped chocolate bar, offering good barrier properties and 100% recyclability. With growing consumer demand associated with plant-based or vegan chocolate products, In October 2023, Lindt launched two new oat milk-based vegan chocolate products in the German market. The bars are part of Lindt's strategy to expand its vegan options, including oat milk-based chocolates under its Hello collection in Germany.

Asia Pacific is experiencing rapid growth in the chocolate confectionery market. Expansion of luxury chocolate boutiques in Asia Pacific fuels this growth. In May 2025, Lindt & Sprüngli opened its first Asia Pacific travel retail boutique at Changi Airport, Singapore. Located in Terminal 1, the store targets the growing number of Chinese travelers with its premium chocolate offerings. A growing popularity of locally produced confectioneries is further propelling market growth. For instance, in Japan, consumers are seeking “Made in Japan” chocolates. In July 2024, Nestlé announced the opening of a new Kit Kat factory in Himeji, Japan, to meet growing demand for regional flavours like wasabi and Okinawan sweet potato. The move also underscores the growing popularity of “Made in Japan” Kit Kat bars. Further, the retail and distribution landscape in the country is well-established, with convenience stores driving chocolate sales, capturing up to 70% of value share in some regions in 2024. Major chains like 7-Eleven and Family Mart capitalise on their extensive networks and 24/7 availability to boost sales.

Competitive Landscape

Key players in the global chocolate confectionery market leverage extensive brand portfolios, global distribution networks, and continuous innovation to maintain market share. Competition intensifies with rising consumer demand for premium, organic, and functional chocolates, prompting companies to launch healthier and sustainable product lines. Regional and artisanal brands are also gaining traction by offering unique flavors and ethical sourcing. Strategic mergers, acquisitions, and marketing campaigns further shape the landscape, while e-commerce and private label growth continue to influence market dynamics and brand positioning.

Mars, Incorporated

Mars, Incorporated founded in 1911 is headquartered in the United States. Mars is a world leader in the manufacture of chocolate, chewing gum, mints, and fruity confections. The Mars Food & Nutrition division delivered 3.1 billion healthy meals in 2023 and is at pace to meet the target of 5.5 billion meals by 2025. In 2023, Mars distributed over 1.8 million new non-cocoa trees through its suppliers for on-farm planting, supporting increased shade and biodiversity.

Mondelez International, Inc.

Headquartered in the United States, Mondelēz International, Inc. was founded in 2012. It is a global company specialising in snacks, including biscuits (cookies, crackers and salted snacks), chocolate, gum and candy, as well as various cheese, grocery and powdered beverage products. The company is committed to sustainability through responsible sourcing, reducing its environmental impact, and promoting ethical practices. Mondelēz is listed in Nasdaq under the symbol MDLZ.

C.H. Ferrero International S.A.

Ferrero International S.A., founded in 1946 and headquartered in Luxembourg, is one of the world’s leading manufacturers of branded chocolate and confectionery products. Ferrero International operates in over 50 countries, with its products available in more than 170 markets. The company runs 37 production plants across five continents, alongside 7 hazelnut processing facilities and 10 HCo agrifarms, with a workforce of 47,000 employees from more than 145 different nationalities.

The Hershey Company

The Hershey Company was established in 1927. It is a global confectionery leader, renowned for its wide portfolio of chocolate, sweets, mints, and other high-quality snacks. The company markets, sells and distributes its products under more than 90 brand names. As the largest producer of quality chocolate in North America and a leading snack manufacturer in the United States, Hershey holds a prominent position in both chocolate and non-chocolate confectionery markets worldwide.

Other key players in the chocolate confectionery market report are Nestlé S.A, and Meiji Holdings Co., Ltd., among others.

Key Features of the Report

• Comprehensive quantitative analysis of global chocolate confectionery market trends.
• Region-wise and segment-wise breakdown for accurate market forecasting.
• Insights into key drivers, challenges, and emerging industry opportunities.
• Competitive landscape profiling top chocolate confectionery companies.
• Supply chain analysis with technological and infrastructure developments.

Why Choose This Report?

• Trusted industry insights backed by real-world data and expertise.
• Customized reports tailored to your specific business needs.
• Up-to-date trends and forecasts across global chocolate confectionery sector.
• Extensive coverage of emerging and established chocolate confectionery markets.

Unlock valuable insights by downloading a free sample of the Global Chocolate Confectionery Market Report. Stay ahead with expert analysis of market trends, growth drivers, and strategic forecasts. Learn how key players are shaping the future of global chocolate confectionery industry and gain a competitive edge in this evolving sector.