Card Rewards Evolve: Personalisation, Partnerships, Digitally Focus

As fintech companies increasingly drive innovation in card loyalty programmes, creating more value for consumers and merchants alike, understanding the evolving landscape of card loyalty programme innovation is crucial for issuers to remain competitive. Personalisation, digital-centric and merchant partnerships are all shaping the card loyalty space.

The Card Rewards Evolve: Personalisation, Partnerships, Digitally Focus global briefing offers insight into the size and shape of the Payments and Lending market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and offers strategic analysis of key factors influencing the market. Forecasts provide an invaluable perspective on market evolution and the criteria for success. The briefing leverages the publisher’s 360-degree coverage of the global payments’ landscape including insight on consumer debt.

Key findings

Experiences and personalisation

• Consumers have higher expectations from credit card reward programmes as competition and investment has increased. There is a clear preference for experiential rewards, unique access and better travel benefits.

Brands and partnerships are essential

• Consumers want their most trusted brands to be part of the reward process. Co-branded credit cards present opportunities for consumers and the merchants and can leverage the brands’ relationship with the consumer.

Rewards and loyalty must be digitally adaptive

• An effective digital redemption and monitoring platform has become expected by consumers. Consumers want to be able to apply their benefits at the checkout or want to have a choice in how they fund a transaction.

Multi-tiered demand from consumers

• Rewards and loyalty programmes with tiers are effective at motivating consumers to utilise a particular card for a purchase. Additionally, consumers have shown that they are willing to pay for additional benefits as long as it clear and transparent.

Outstanding customer service is an expectation

• From customers who pay to adopt a higher tier of rewards to customers who have the basic level of rewards, better customer service is expected. Companies that go further and help customers maximise rewards are benefitting from greater customer engagement.

Product coverage: Consumer Lending, E-Commerce in Proximity Location by Industry, Financial Cards and Payments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Payments and Lending market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.