+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Wireless Headphones in Italy

  • PDF Icon

    Report

  • 22 Pages
  • August 2025
  • Region: Italy
  • Euromonitor International
  • ID: 6163411
In 2025, retail volume sales of wireless headphones in Italy grew by 3% to reach 10.3 million units. This growth was driven by the increasing popularity of music and podcast streaming, as well as robust traffic on online video platforms such as YouTube. However, wireless earphones, which sit in a middle ground between headbands and TWS (true wireless stereo) earbuds, saw a decline in volumes and flat value sales.

The Wireless Headphones in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wireless Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for wireless headphones driven by convenience and improving audio quality
  • Sony retains slim lead amid rising competition
  • Competitive prices and quick online product comparisons support e-commerce’s lead
PROSPECTS AND OPPORTUNITIES
  • Headbands and earbuds to drive future growth of wireless headphones
  • AI integration in wireless headphones set to increase
  • Italians are likely to continue focusing on health monitoring
CATEGORY DATA
  • Table 1 Sales of Wireless Headphones by Category: Volume 2020-2025
  • Table 2 Sales of Wireless Headphones by Category: Value 2020-2025
  • Table 3 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
  • Table 7 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
  • Table 10 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN ITALY
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources