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The United States of America (USA) Facial Care (Skincare) Market Size, Growth and Forecast Analytics, 2023-2028

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    Report

  • 47 Pages
  • August 2025
  • Region: United States
  • GlobalData
  • ID: 6163481
United States of America (USA) Facial Care (Skincare) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Facial Care market in United States of America.

Facial Care - includes all anti-ageing face creams, cleansing wipes, face creams and gels, exfoliating scrubs, face masks, fade creams (to reduce the appearance of facial scars and blemishes), facial night creams, pore strips, toner and other facial moisturisers. Also includes Alphabet Cream (like BB and CC Cream).

Facial Care market in United States of America registered a positive compound annual growth rate (CAGR) of 3.93% during the period 2018 to 2023 with a sales value of USD 17.75 billion in 2023, an increase of 8.20% over 2022. The market achieved its strongest performance in 2023, when it grew by 8.20% over its previous year and its weakest performance in 2020, when it fell by -2.78% over 2019. The fastest growing segment of the Facial Care market in United States of America between the year 2018 and 2023 was Fade Cream which registered a CAGR of 4.92%. The weakest performing segment of the market was Toner with a CAGR of 3.44%. In 2023 Anti-Agers segment in United States of America Facial Care market accounted for a major share of 28.45%, while Other Moisturizers stood in second position representing 22.74% of the market's 2023 share.

The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Facial Care and its variants Alphabet Cream, Anti-Agers, Cleansing Wipes, Facial Creams and Gels, Exfoliating Scrubs, Face Mask, Fade Cream, Night Cream, Other Moisturizers, Pore Strips, Toner & Lip Care.

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to United States of America's Facial Care (Skincare) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

  • Overall Facial Care (Skincare) market value and volume analytics with growth analysis from 2018 to 2028.
  • Value and Volume terms for the top brands.
  • Distribution channel sales analytics from 2020-2023.

Reasons to Buy

  • Get access to authoritative and granular data on the Facial Care (Skincare) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Facial Care Market Overview
2 The United States of America Facial Care Market Analytics, 2018-28
2.1 Facial Care Value Analytics, 2018-28
2.1.1 Facial Care Market by Value, 2018-28
2.1.2 Facial Care Market Value by Segments, 2018-28
2.2 Facial Care Volume Analytics, 2018-28
2.2.1 Facial Care Market by Volume, 2018-28
2.2.2 Facial Care Market Volume by Segments, 2018-28
3 The United States of America Facial Care Market Analytics, by Segment 2018-28
3.1 Alphabet Cream Analytics, 2018-28
3.1.1 Alphabet Cream Market by Value, 2018-28
3.1.2 Alphabet Cream Market by Volume, 2018-28
3.2 Anti-Agers Analytics, 2018-28
3.2.1 Anti-Agers Market by Value, 2018-28
3.2.2 Anti-Agers Market by Volume, 2018-28
3.3 Cleansing Wipes Analytics, 2018-28
3.3.1 Cleansing Wipes Market by Value, 2018-28
3.3.2 Cleansing Wipes Market by Volume, 2018-28
3.4 Exfoliating Scrubs Analytics, 2018-28
3.4.1 Exfoliating Scrubs Market by Value, 2018-28
3.4.2 Exfoliating Scrubs Market by Volume, 2018-28
3.5 Face Mask Analytics, 2018-28
3.5.1 Face Mask Market by Value, 2018-28
3.5.2 Face Mask Market by Volume, 2018-28
3.6 Facial Creams and Gels Analytics, 2018-28
3.6.1 Facial Creams and Gels Market by Value, 2018-28
3.6.2 Facial Creams and Gels Market by Volume, 2018-28
3.7 Fade Cream Analytics, 2018-28
3.7.1 Fade Cream Market by Value, 2018-28
3.7.2 Fade Cream Market by Volume, 2018-28
3.8 Lip Care Analytics, 2018-28
3.8.1 Lip Care Market by Value, 2018-28
3.8.2 Lip Care Market by Volume, 2018-28
3.9 Night Cream Analytics, 2018-28
3.9.1 Night Cream Market by Value, 2018-28
3.9.2 Night Cream Market by Volume, 2018-28
3.1 Pore Strips Analytics, 2018-28
3.10.1 Pore Strips Market by Value, 2018-28
3.10.2 Pore Strips Market by Volume, 2018-28
3.11 Toner Analytics, 2018-28
3.11.1 Toner Market by Value, 2018-28
3.11.2 Toner Market by Volume, 2018-28
3.12 Other Moisturizers Analytics, 2018-28
3.12.1 Other Moisturizers Market by Value, 2018-28
3.12.2 Other Moisturizers Market by Volume, 2018-28
4 The United States of America Facial Care Brand Analytics by Value, 2020-23
4.1 Facial Care Brand Analytics by Value, 2020-23
5 United States of America Facial Care Distribution Channel Analytics by Value, 2020-23
5.1 Facial Care Distribution Channel Analytics by value, 2020-23
6 Appendix
6.1 Definitions
6.1.1 Category Definitions
6.1.2 Distribution Channel Definitions
6.1.3 Volume Units and Aggregations
6.1.4 CAGR Definition and Calculation
6.1.5 Graphical representation of Brands
6.1.6 Exchange Rates
6.1.7 Methodology Summary
6.2 About the Analyst
6.3 Disclaimer
List of Tables
Table 1: United States of America Facial Care Market Value (USD m) and Growth (Y-o-Y), 2018-23
Table 2: United States of America Facial Care Market Value (USD m) and Growth (Y-o-Y), 2024-28
Table 3: United States of America Facial Care Market Value (USD m) by Segments, 2018-23
Table 4: United States of America Facial Care Market Value (USD m) by Segments, 2023-28
Table 5: United States of America Facial Care Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Table 6: United States of America Facial Care Market Volume (Units m) by Segments, 2018-23
Table 7: United States of America Facial Care Market Volume (Units m) by Segments, 2023-28
Table 8: United States of America Alphabet Cream Market by Value (USD m), 2018-28
Table 9: United States of America Alphabet Cream Market by Volume (Units m), 2018-28
Table 10: United States of America Anti-Agers Market by Value (USD m), 2018-28
Table 11: United States of America Anti-Agers Market by Volume (Units m), 2018-28
Table 12: United States of America Cleansing Wipes Market by Value (USD m), 2018-28
Table 13: United States of America Cleansing Wipes Market by Volume (Units m), 2018-28
Table 14: United States of America Exfoliating Scrubs Market by Value (USD m), 2018-28
Table 15: United States of America Exfoliating Scrubs Market by Volume (Units m), 2018-28
Table 16: United States of America Face Mask Market by Value (USD m), 2018-28
Table 17: United States of America Face Mask Market by Volume (Units m), 2018-28
Table 18: United States of America Facial Creams and Gels Market by Value (USD m), 2018-28
Table 19: United States of America Facial Creams and Gels Market by Volume (Units m), 2018-28
Table 20: United States of America Fade Cream Market by Value (USD m), 2018-28
Table 21: United States of America Fade Cream Market by Volume (Units m), 2018-28
Table 22: United States of America Lip Care Market by Value (USD m), 2018-28
Table 23: United States of America Lip Care Market by Volume (Units m), 2018-28
Table 24: United States of America Night Cream Market by Value (USD m), 2018-28
Table 25: United States of America Night Cream Market by Volume (Units m), 2018-28
Table 26: United States of America Pore Strips Market by Value (USD m), 2018-28
Table 27: United States of America Pore Strips Market by Volume (Units m), 2018-28
Table 28: United States of America Toner Market by Value (USD m), 2018-28
Table 29: United States of America Toner Market by Volume (Units m), 2018-28
Table 30: United States of America Other Moisturizers Market by Value (USD m), 2018-28
Table 31: United States of America Other Moisturizers Market by Volume (Units m), 2018-28
Table 32: United States of America Facial Care Market Value by Brands (USD m), 2020-23
Table 33: United States of America Facial Care Market Value by Distribution Channel (USD m), 2020-23
Table 34: Category Definitions - Facial Care Market
Table 35: Distribution Channel Definitions Facial Care Market
Table 36: Volume Units for Facial Care Market
Table 37: United States of America Exchange Rate USD - USD (Annual Average), 2018-2023
Table 38: United States of America Exchange Rate USD - USD (Annual Average), 2024-2028 Forecast
List of Figures
Figure 1: United States of America Facial Care Market Value (USD m) and Growth (Y-o-Y), 2018-28
Figure 2: United States of America Facial Care Market Value (USD m) by Segments, 2018-28
Figure 3: United States of America Facial Care Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Figure 4: United States of America Facial Care Market Volume (Units m) by Segments, 2018-28
Figure 5: United States of America Alphabet Cream Market by Value (USD m), 2018-28
Figure 6: United States of America Alphabet Cream Market by Volume (Units m), 2018-28
Figure 7: United States of America Anti-Agers Market by Value (USD m), 2018-28
Figure 8: United States of America Anti-Agers Market by Volume (Units m), 2018-28
Figure 9: United States of America Cleansing Wipes Market by Value (USD m), 2018-28
Figure 10: United States of America Cleansing Wipes Market by Volume (Units m), 2018-28
Figure 11: United States of America Exfoliating Scrubs Market by Value (USD m), 2018-28
Figure 12: United States of America Exfoliating Scrubs Market by Volume (Units m), 2018-28
Figure 13: United States of America Face Mask Market by Value (USD m), 2018-28
Figure 14: United States of America Face Mask Market by Volume (Units m), 2018-28
Figure 15: United States of America Facial Creams and Gels Market by Value (USD m), 2018-28
Figure 16: United States of America Facial Creams and Gels Market by Volume (Units m), 2018-28
Figure 17: United States of America Fade Cream Market by Value (USD m), 2018-28
Figure 18: United States of America Fade Cream Market by Volume (Units m), 2018-28
Figure 19: United States of America Lip Care Market by Value (USD m), 2018-28
Figure 20: United States of America Lip Care Market by Volume (Units m), 2018-28
Figure 21: United States of America Night Cream Market by Value (USD m), 2018-28
Figure 22: United States of America Night Cream Market by Volume (Units m), 2018-28
Figure 23: United States of America Pore Strips Market by Value (USD m), 2018-28
Figure 24: United States of America Pore Strips Market by Volume (Units m), 2018-28
Figure 25: United States of America Toner Market by Value (USD m), 2018-28
Figure 26: United States of America Toner Market by Volume (Units m), 2018-28
Figure 27: United States of America Other Moisturizers Market by Value (USD m), 2018-28
Figure 28: United States of America Other Moisturizers Market by Volume (Units m), 2018-28
Figure 29: United States of America Facial Care Market Value by Brands (USD m), 2020-23
Figure 30: United States of America Facial Care Market Value by Distribution Channel (USD m), 2020-23