North America AI Video Market Size, Share & Industry Analysis Report By Users, By Device, By Offering Type, By Country and Growth Forecast, 2025 - 2032

The North America AI Video Market is expected to witness market growth of 29.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America AI Video Market by country in 2024, thereby, achieving a market value of $7.07 billion by 2032. The Canada market is experiencing a CAGR of 32.4% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 31.4% during 2025-2032. The US and Canada led the North America AI Video Market by Country with a market share of 75.3% and 12% in 2024.



North America has become a global leader in the ai video industry, particularly United States and Canada are very focused on the research and development of the multiple AI solutions. This is possible with the OEM-driven advancements and government support. In U.S. Adobe's Firefly Video Model is now part of Creative Cloud and Premiere Pro, which lets users to generate and edit videos through prompts all within the restriction of regulatory authorities. Furthermore, in Canada, the association between academia, governmental institutions, and digital media hubs in Montreal and Toronto under the Pan-Canadian AI Strategy is a catalyst in the growth of the AI video market size in the country across all the sector security and defense to enterprise creative workflows.

Moreover, major trends shaping the market in the region are implication of IP-safe generative content which deals with legal issues for brands and businesses; deeply integrates with creative workflows to make video production easier across desktop and mobile apps; and expands the ecosystem by adding third-party models (like OpenAI's Sora, Google Veo, and Runway) to Adobe's Firefly platform. As per the Federal Reserve Bank of St. Louis, in August 2024 almost 40% of the U.S. population ages 18 to 64 used generative AI to some degree. The high rate of the generative AI adoption in US is propelling the growth of market. In addition, Statistics Canada, in the second quarter of 2025, 12.2% of businesses reported having used AI to produce goods or deliver services. This was an increase from the 6.1% reported in the second quarter of 2024. This is accelerating the demand for AI video solutions across marketing, training, and customer engagement sectors.

Users Outlook

Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). With a compound annual growth rate (CAGR) of 31.9% over the projection period, the B2B (Enterprise) Market, dominate the Canada AI Video Market by Users in 2024 and would be a prominent market until 2032. From 2025 to 2032 The B2C (Individuals) market is expected to witness a CAGR of 33.4% during 2025-2032.

Device Outlook

Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The Cloud-Based Platforms market segment dominated the US AI Video industry by Device is expected to grow at a CAGR of 28.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Mobile Devices market is anticipated to grow as a CAGR of 29.7 % during the forecast period during 2025-2032.

Country Outlook

The U.S. leads the North American AI video technology market, driven by its strong digital infrastructure, tech giants, and active R&D ecosystem. AI video applications span sectors like surveillance, entertainment, healthcare, education, and retail. Key trends include AI-generated content, edge AI, NLP-based video search, and deepfake regulation. Enterprises demand automation in surveillance, personalized content, and video production. Federal support and policies like CCPA influence deployment strategies. Major players like OpenAI, Adobe, and numerous startups dominate the space, while cloud providers enable scalable AI video platforms. Competition is fierce as innovation accelerates across industries.

List of Key Companies Profiled

• Adobe, Inc.
• NVIDIA Corporation
• Google LLC
• Microsoft Corporation
• IBM Corporation
• Pictory Corp.
• Lumen5 Technologies Ltd
• OpenAI, LLC
• Meta Platforms, Inc.
• Tesla, Inc.

Market Report Segmentation

By Users

• B2B (Enterprise)
• B2C (Individuals)

By Device

• Cloud-Based Platforms
• Desktop Computers
• Mobile Devices

By Offering Type

• Creative AI Video Generators
• Video Enhancement AI
• Video Editing AI
• Video Analysis AI

By Country

• US
• Canada
• Mexico
• Rest of North America