The Global AI Video Market size is expected to reach USD 30.50 billion by 2032, rising at a market growth of 30.4% CAGR during the forecast period.
The AI video industry going through massive transformation and growing swiftly worldwide, due to the rising government and pathbreaking innovation from the key companies. Governments such as China, India, South Korea, and the UAE are investing robustly in AI infrastructure - such as public-funded GPU infrastructure - with an ethical and regulatory framework to facilitate ethical AI usage. These measures are supporting widespread implementations of AI in video technologies throughout all state service such as citizen engagement, wildlife tracking, and media governance. At the same time, major companies are developing and building generative video capabilities which are setting new standards such as Adobe (Firefly), Google (Veo 3), OpenAI (Sora), and Vimeo these all Ais support high quality audio-video generation, automatic dubbing, and localization.
In the industry landscape, companies are incorporating AI tools into marketing, training, customer service workflows, highlighting advantages like stability, personalized, and rapid execution. For example, the execution of AI for VFX in the Eternaut series by Netflix shows how AI is capable of making high-quality content effectively. Media and entertainment sector is adopting AI to produce whole short films. Meanwhile platforms like ODK Media is leveraging it to expand its global reach via multilingual content delivery. This progress shows 3 key takeaways operational efficiency, creative empowerment, and global audience reach. Competitive factors are now described by innovation, inclusivity, and reliability.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
On the other hand, high urbanization, increasing digital usage, and state-backed AI projects are all driving big market growth in the Asia Pacific. In addition, China is in the forefront with AI surveillance on a large scale and e-commerce video analytics. Also, Japan and South Korea are more committed on AI-powered broadcasting and robotic vision systems. India is using AI videos increasingly in farming and education. Meanwhile, LAMEA is becoming more promising - Latin America is using AI video for public safety and smart governance, especially in Brazil and Mexico. AI video is a key part of smart city plans in the UAE and Saudi Arabia. In Africa, AI video is being used in mobile education and rural development, but there are still problems with infrastructure and regulations.
Key Highlights:
- The North America market dominated Global AI Video Market in 2024, accounting for a 34% revenue share in 2024.
- The U.S. market is projected to maintain its leadership in North America, reaching a market size of USD 4.79 billion by 2032.
- Among the various Users, the B2B (Enterprise) segment dominated the global market, contributing a revenue share of 70.16% in 2024.
- In terms of Device, Cloud-Based Platforms segment are expected to lead the global market, with a projected revenue share of 49.67% by 2032.
- The Air market emerged as the leading Creative AI Video Generators in 2024, capturing a 37.16% revenue share, and is projected to retain its dominance during the forecast period.
The AI video industry going through massive transformation and growing swiftly worldwide, due to the rising government and pathbreaking innovation from the key companies. Governments such as China, India, South Korea, and the UAE are investing robustly in AI infrastructure - such as public-funded GPU infrastructure - with an ethical and regulatory framework to facilitate ethical AI usage. These measures are supporting widespread implementations of AI in video technologies throughout all state service such as citizen engagement, wildlife tracking, and media governance. At the same time, major companies are developing and building generative video capabilities which are setting new standards such as Adobe (Firefly), Google (Veo 3), OpenAI (Sora), and Vimeo these all Ais support high quality audio-video generation, automatic dubbing, and localization.
In the industry landscape, companies are incorporating AI tools into marketing, training, customer service workflows, highlighting advantages like stability, personalized, and rapid execution. For example, the execution of AI for VFX in the Eternaut series by Netflix shows how AI is capable of making high-quality content effectively. Media and entertainment sector is adopting AI to produce whole short films. Meanwhile platforms like ODK Media is leveraging it to expand its global reach via multilingual content delivery. This progress shows 3 key takeaways operational efficiency, creative empowerment, and global audience reach. Competitive factors are now described by innovation, inclusivity, and reliability.
COVID-19 Impact Analysis
The COVID-19 pandemic sped up the use and growth of AI video technologies in many fields by a lot. Organizations quickly turned to AI-powered video solutions to keep their businesses running, secure, and connected as lockdowns and social distancing rules made it hard to communicate and do business in the usual ways. Industries like healthcare, education, and retail relied more and more on AI-enabled video analytics for things like virtual consultations, remote monitoring, and crowd control. Thus, the COVID-19 pandemic had a Positive impact on the market.Driving and Restraining Factors
Drivers- Proliferation of Smart Devices and High-Speed Connectivity
- Rising Demand for Automation in Video Surveillance and Security
- Expansion of AI in Media, Entertainment, and Content Creation
- Government Initiatives and Digital Transformation Programs
- Privacy Concerns and Regulatory Challenges
- High Implementation Costs and Technical Complexity
- Bias in AI Algorithms and Reliability Issues
- Integration of AI Video with Healthcare and Remote Diagnostics
- AI Video for Environmental Monitoring and Climate Resilience
- Emergence of AI Video in Industrial Automation and Predictive Maintenance
- Real-Time Processing at Scale Across Diverse Environments
- Lack of Standardization and Interoperability
- User Trust, Adoption Resistance, and Public Perception
Market Share Analysis
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Users Outlook
Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). The B2C (individuals) segment recorded 30% revenue share in 2024. This segment is driven by the increasing availability of user-friendly AI video apps, smartphone-based editing tools, and features such as automated subtitles, filters, and background adjustments. While individual users benefit from creative flexibility and improved video quality, the adoption rate is often influenced by accessibility, affordability, and familiarity with AI tools.Device Outlook
Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The desktop computers segment gained 28% revenue share in 2024. Many professionals in fields such as video editing, surveillance, and data analysis continue to rely on desktop systems for their robust processing power and ability to run advanced AI software. These systems support a wide range of AI-driven functionalities, including object detection, facial recognition, and intelligent content generation, offering high levels of customization and control.Regional Outlook
Region-wise, the market is segmented into North America, Europe, Aisa-Pacific, LAMEA. The North America segment recorded 34% revenue share in the market in 2024. North America is leading region in this market because of the robust technological framework, early AI utilization, and the influence of the key companies such as Google, INM, and Amazon. The U.S. and Canada are capitalizing AI video technology for content personalization, surveillance, and automatic video editing. Furthermore, Europe is gaining speed in the development of the AI video solutions with the regulations formed by the GDPR. Nations such as UK, France, and Germany are implementing AI in smart city projects, crowd management, media and entertainment. The region has a holistic approach towards innovation and regulation for steady and fast growth.On the other hand, high urbanization, increasing digital usage, and state-backed AI projects are all driving big market growth in the Asia Pacific. In addition, China is in the forefront with AI surveillance on a large scale and e-commerce video analytics. Also, Japan and South Korea are more committed on AI-powered broadcasting and robotic vision systems. India is using AI videos increasingly in farming and education. Meanwhile, LAMEA is becoming more promising - Latin America is using AI video for public safety and smart governance, especially in Brazil and Mexico. AI video is a key part of smart city plans in the UAE and Saudi Arabia. In Africa, AI video is being used in mobile education and rural development, but there are still problems with infrastructure and regulations.
Recent Strategies Deployed in the Market
- Jun-2025: Pictory Corp. launched the MCP Server, enabling AI assistants and automation tools to create professional videos through natural language. This server simplifies video workflow automation, supporting tasks like storyboard generation and branding, making AI-driven video creation more accessible and flexible.
- Jun-2025: NVIDIA Corporation and L’Oréal, LVMH partnered with NVIDIA to use generative AI and 3D digital twins for marketing, product design, and logistics. Nestlé launched an AI-powered content service to create scalable, localized digital media assets using NVIDIA Omniverse technology.
- Apr-2025: Google partnered with Sphere Entertainment to power "The Wizard of Oz at Sphere" using generative AI tools like Gemini, Veo 2, and Imagen 3, enhancing video resolution, backgrounds, and character recreation for immersive cinematic experiences on a massive LED screen.
- Apr-2025: Adobe launched Generative Extend and AI-powered Media Intelligence in Premiere Pro, enabling 4K video/audio extension, multilingual captioning, and rapid clip search. Powered by Firefly, these tools transform editing workflows and reinforce Adobe’s leadership in the AI video market.
- Jan-2025: Microsoft Corporation and The Premier League partnered for five years to enhance global fan engagement using AI and cloud tools. The collaboration introduces personalized video insights, live match analysis, and an AI-powered companion app, transforming digital experiences across 189 countries.
List of Key Companies Profiled
- Adobe, Inc.
- NVIDIA Corporation
- Google LLC
- Microsoft Corporation
- IBM Corporation
- Pictory Corp.
- Lumen5 Technologies Ltd
- OpenAI, LLC
- Meta Platforms, Inc.
- Tesla, Inc.
Market Report Segmentation
By Users- B2B (Enterprise)
- B2C (Individuals)
- Cloud-Based Platforms
- Desktop Computers
- Mobile Devices
- Creative AI Video Generators
- Video Enhancement AI
- Video Editing AI
- Video Analysis AI
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 8. Competition Analysis - Global
Chapter 9. Value Chain Analysis - AI Video Market
Chapter 11. Global AI Video Market by Users
Chapter 12. Global AI Video Market by Device
Chapter 13. Global AI Video Market by Offering Type
Chapter 14. Global AI Video Market by Region
Chapter 15. Company Profiles
Companies Mentioned
- Adobe, Inc.
- NVIDIA Corporation
- Google LLC
- Microsoft Corporation
- IBM Corporation
- Pictory Corp.
- Lumen5 Technologies Ltd
- OpenAI, LLC
- Meta Platforms, Inc.
- Tesla, Inc.
