Europe AI Video Market Size, Share & Industry Analysis Report By Users, By Device, By Offering Type, By Country and Growth Forecast, 2025 - 2032

The Europe AI Video Market is expected to witness market growth of 30.2% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe AI Video Market by country in 2024, thereby, achieving a market value of $1.59 billion by 2032. The UK market is exhibiting a CAGR of 28.9% during 2025-2032. Additionally, the France market is expected to experience a CAGR of 31.1% during 2025-2032. The Germany and UK led the Europe AI Video Market by Country with a market share of 19.5% and 16.9% in 2024.



Europe's AI video market is growing quickly due to strong rules, smart investments from both the public and private sectors, and innovation led by the industry. The EU's groundbreaking AI Act, which goes into effect in August 2024, sets up a risk-based framework that bans harmful applications, requires transparency for general-purpose models, and promotes innovation through regulatory sandboxes and access to supercomputers. InvestAI and other projects like it are helping to strengthen Europe's technological sovereignty by sending up to €200 billion to build AI gigafactories and other infrastructure. France and Germany are two examples of national governments that are making multi-billion euro commitments to improve AI capabilities in their own countries. These efforts are part of a growing ecosystem that includes ethical safeguards, infrastructure, and business readiness in the development of AI videos.

Throughout the region, corporates are standing out by delivering personalized solutions for specific sectors and promoting compliance in design. For example, Smart Eye AB from Sweden is the leader in automotive behavioral AI, and Kinesense from Ireland provides CCTV analytics to law enforcement with legal and data chain protections. Colossyan, which is based in Hungary, is a good example of Europe's push in generative video. Also, it lets businesses create training content in multiple languages. In 2024, 13.48% of EU enterprises used AI technologies. Furthermore, in 2024, 41.17% of large EU enterprises used AI technologies. Moreover, in 2024, AI was used the most by enterprises in the information and communication sector. The increasing rate of the AI adoption in European enterprises is driving the growth of the market.

Users Outlook

Based on Users, the market is segmented into B2B (Enterprise), and B2C (Individuals). With a compound annual growth rate (CAGR) of 27.8% over the projection period, the B2B (Enterprise) Market, dominate the Germany AI Video Market by Users in 2024 and would be a prominent market until 2032. From 2025 to 2032 The B2C (Individuals) market is expected to witness a CAGR of 29.3% during 2025-2032.

Device Outlook

Based on Device, the market is segmented into Cloud-Based Platforms, Desktop Computers, and Mobile Devices. The Cloud-Based Platforms market segment dominated the Spain AI Video Market by Device is expected to grow at a CAGR of 31.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Mobile Devices market is anticipated to grow as a CAGR of 32.7 % during the forecast period during 2025-2032.

Country Outlook

Germany's AI video market is growing quickly because of its strong industrial base, media sector, and digitalization of the public. Smart factories, surveillance, automotive systems, and media editing are all starting to use AI video. When deploying AI, privacy, data sovereignty, and explainable AI are all important, especially when following the EU AI Act. Some trends are generative training videos, retail analytics

List of Key Companies Profiled

• Adobe, Inc.
• NVIDIA Corporation
• Google LLC
• Microsoft Corporation
• IBM Corporation
• Pictory Corp.
• Lumen5 Technologies Ltd
• OpenAI, LLC
• Meta Platforms, Inc.
• Tesla, Inc.

Market Report Segmentation

By Users

• B2B (Enterprise)
• B2C (Individuals)

By Device

• Cloud-Based Platforms
• Desktop Computers
• Mobile Devices

By Offering Type

• Creative AI Video Generators
• Video Enhancement AI
• Video Editing AI
• Video Analysis AI

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe