Post Event Analysis - 2025 UEFA Women's European Championships

An analysis of the recent 2025 UEFA Women's European Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

A record peak live audience of 12.2 million viewers tuned in to watch England's successive UEFA Women’s European Championship Final on Sunday, July 27, across all BBC platforms. The audience reached its peak at 11.6 million on BBC One, accounting for 59% of all television viewership at that time; whilst viewership peaked on ITV and ITVX at 4.2 million. In Spain, the final was watched by an average of 4.1 million via public broadcasters RTVE’s La 1 channel, with the figure rising to 5.2 million during extra time and peaking at over 6 million for the penalty shootout. In Germany, 7.1 million viewers tuned in on ZDF to watch the final between England and Spain, making it the most-watched program of the day in Germany.

According to the analyst, the UEFA Women’s European Championship 2025 generated $44 million in sponsorship revenue from its portfolio of 20 partners. There were three tiers of sponsorship for the 2025 tournament, with 11 brands signed as official ‘UEFA Women’s Football’ sponsors, a category set up in 2018 covering both the UEFA Women’s Euro and UEFA Women’s Champions League. A further five brands specifically sponsored Euro 2025 and looked to capitalize on the interest of national teams. The estimated $44 million sponsorship revenue is a 144% uplift on the UEFA Women’s European Championship 2022, which generated €15.349 million ($18.1m).

The total prize money for the 2025 UEFA Women's European Championship was €41,000,000 ($35,231,115). England, the victors of Euro 2025, secured approximately $5.8 million in prize money, despite an initial group match loss to France. This sum represents more than double the amount they earned as champions of the 2022 tournament. The total attendance of Euro 2025 reached 657,291 at the conclusion of the tournament on Sunday 27th July; thus, making It the best-attended Women’s European Championship ever. The final between Spain and England, which was held at St. Jakob-Park in Basel, with a capacity of 34,000, was completely sold out.

Scope

• This report provides an overview of the recent 2025 UEFA Women's European Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Reasons to Buy

• For those wanting an in-depth analysis of the 2025 UEFA Women's European Championship, in the sense of both business and popularity.