The UK: Home Category Data, The Consumer - Audio visual report offers a comprehensive insight into consumer attitudes in the UK audio visual market. The report focuses on overall audio visual products and its seven sub-categories: Televisions, Visual players, TV set top boxes, Home audio equipment, Portable audio equipment, Optical equipment, and Games and consoles. Consumer data is based on our 2025 UK audio visual survey, using a panel of 2,000 nationally representative consumers.
'50.3% of UK consumers have purchased audio visual products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. Amazon is the most popular retailer for purchasing audio visual products, followed by Currys and Argos.
'50.3% of UK consumers have purchased audio visual products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. Amazon is the most popular retailer for purchasing audio visual products, followed by Currys and Argos.
Scope
- Amazon holds the highest conversion rate in the overall audio visual market followed by Currys
- 71.7% of respondents cited price as the driver of choice for their audio visual purchases
- 85.2% of audio visual consumers undertook some research before buying
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Brand use
- Brand drivers
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2025
- Purchase Motivations, 2025
- Retailer Conversion Rates, 2025
- Retailer Purchased From By Subcategory, 2025
- Retailer Usage by Demographic, 2025
- Drivers of Retailer Choice by Retailer, 2025
- Retailer Improvement Opportunities by Retailer, 2025
- Drivers of Brand Choice by Brand, 2025
- Consumer Secondhand Consideration by Product, 2025
- Consumer Penetration, 2025
- Consumer Penetration by Subcategory, 2025
- Purchase Motivations, 2025
- Replacement Cycle, 2025
- Retailers Visited & Purchased from, 2025
- Retailer Profile - Amazon, 2025
- Retailer Profile - Currys, 2025
- Retailer Profile - Argos, 2025
- Retailer Profile - Samsung, 2025
- Retailer Profile - LG, 2025
- Drivers of Retailer Choice, 2025
- Retailer Improvement Opportunities, 2025
- Brands Considered & Purchased from, 2025
- Drivers of Brand Choice, 2025
- Shopper Research Process, 2025
- Interaction With Staff Instore, 2025
- Channel Usage when Researching, 2025
- Channel Usage when Purchasing, 2025
- Online Fulfilment Methods, 2025
- Shopper Views on Online Shopping for Audio Visual, 2025
- Satisfaction With Online Shopping for Audio Visual, 2025
- Views Prior to Purchase, 2025
- Factors of Importance When Purchasing Audio Visual, 2025
- Opinions on Audio Visual Products, 2025
- Television Sizes and Styles Consumers Bought, 2025
- Television Display Types Consumers Purchased, 2025
- Television Features and Software, 2025
- Consumer Secondhand Penetration, 2025
- Consumer Secondhand Penetration by Subcategory, 2025
- Channels Used for Purchasing Secondhand Audio Visual, 2025
- Why Consumers Bought Secondhand Audio Visual, 2025
- Why Consumers have Not Bought Secondhand Audio Visual, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Apple
- Argos
- ASDA
- Bush
- Currys
- GAME
- Hisense
- John Lewis & Partners
- LG
- Panasonic
- Philips
- Samsung
- Sony
- TCL
- Tesco
- Toshiba
