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Technology Landscape, Trends and Opportunities in Biomarker Test Market

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    Report

  • 150 Pages
  • September 2025
  • Region: Global
  • Lucintel
  • ID: 6166203
The technologies within biomarker test technology have seen a lot of transformations in the last few years from traditional diagnostic methods such as immunoassays and PCR-based testing to next-generation sequencing (NGS) and liquid biopsy, among others. These innovative technologies are more sensitive, get results faster, and can be used to detect a higher number of biomarkers, thus giving more personalized and precise diagnoses. This is further enhanced by AI and machine learning integration that increases the accuracy and efficiency of biomarker-based tests.

Emerging Trends in the Biomarker Test Market

The market for biomarker testing is rapidly evolving due to advances in genomics, AI, and innovative diagnostic methods. These technologies enhance the sensitivity, specificity, and efficiency of biomarker tests and, therefore, enable more customized healthcare, enabling early disease detection such as cancer, genetic disorders, and chronic diseases. The following are the main emerging trends that are currently shaping the future of biomarker test technology.
  • Next-Generation Sequencing (NGS) Technology: NGS is transforming biomarker testing by allowing for the sequencing of DNA and RNA in high throughput, which can simultaneously detect multiple biomarkers. This technology is more accurate and sensitive than the conventional method, which allows for the early detection of genetic mutations, cancer markers, and rare diseases. Its extensive adoption is greatly improving personalized medicine.
  • Liquid Biopsy: Liquid biopsy is becoming increasingly popular as an alternative to traditional tissue biopsies. Liquid biopsy allows the early detection of cancer-related biomarkers in blood, urine, or other bodily fluids and also monitors the progression of the disease and the effectiveness of treatment without the need for invasive procedures.
  • AI and Machine Learning in Biomarker Discovery: Point-of-care testing (POCT) Artificial intelligence and machine learning are at the forefront of accelerating biomarker discovery. They help make analyses over large datasets to discover the patterns and correlations that have not been seen by human methods. These technologies accelerate the speed and accuracy of testing for biomarkers as well as enable more accurate, personalized treatments in areas of oncology, neurology, and immunology.
  • Multiplex Testing: The point-of-care testing devices are emerging, making it easier and more convenient for patients to undergo biomarker testing. These portable, user-friendly devices can provide a quick diagnostic outcome at the patient's site, reducing the need for central laboratories and making quicker intervention possible, especially in remote or underserved areas.
  • Multiplex Testing and Panel Approaches: Technologies related to multiplex testing make it possible to identify and diagnose several biomarkers within the same test, which enables them to give a better holistic perspective of a patient's condition. This trend is helping enhance efficiency in biomarker testing, reducing costs, with further refinement of diagnostics, particularly when it comes to diseases as complex as cancer and autoimmune disorders.
These new trends in biomarker test technology push toward a better, more efficient, and more personalized diagnostic solution. Integration of advanced technologies like NGS, liquid biopsy, AI, and POCT is enhancing disease detection and, thereby, has opened the scope for early intervention, which directly translates to improved patient outcomes. These trends will therefore further be defined in the future for biomarker testing as much quicker, precise, and more accessible diagnostics in a myriad of medical conditions.

Biomarker Test Market : Industry Potential, Technological Development, and Compliance Considerations


Technology Potential, Disruption, Maturity, and Regulatory Compliance in Biomarker Test Technology

Biomarker test technology is the new frontier for transforming diagnostics with immense potential for revolutionizing personalized medicine. Integration of advanced technologies like next-generation sequencing (NGS), liquid biopsy, and artificial intelligence (AI) drives the future of biomarker testing, promising a more accurate, efficient, and non-invasive method for detecting diseases and monitoring treatments.
  • Technology Potential:
Biomarker tests can revolutionize the way diseases are detected, managed, and treated. These tests can identify molecular markers for almost any condition, from cancer to neurological disorders, making them ideal for early detection, which is critical in the treatment of diseases. The liquid biopsy, combined with NGS, allows for high sensitivity in non-invasive testing, paving the way for personalized, precision medicine.
  • Degree of Disruption:
The disruption potential of biomarker test technology is immense, especially in oncology, where liquid biopsy is replacing traditional tissue biopsies. AI is accelerating the process of biomarker discovery, making diagnostics faster, cheaper, and more accessible. However, broader acceptance requires overcoming barriers related to accuracy, cost, and infrastructure.
  • Current Technology Maturity Level:
Technologies like NGS and liquid biopsy are maturing very quickly, with known applications in clinical practice; however, aspects such as multiplex testing and AI-driven identification of biomarkers remain developmental and require much research and validation.
  • Regulatory Compliance:
Biomarker testing requires regulatory compliance for the tests to pass safety and efficacy standards. Regional variations and regulations make getting worldwide approval rather difficult, but imperative to spread usage.

Recent Technological development in Biomarker Test Market by Key Players

The biomarker test technology market is rapidly advancing due to contributions from major players such as Hoffmann-La Roche, Novartis, Pfizer, GlaxoSmithKline, GE Healthcare, Medtronic, and Quest Diagnostics. The companies are integrating cutting-edge technologies, including next-generation sequencing (NGS), liquid biopsy, and AI, in their diagnostics to pave the way for personalized treatments in various therapeutic areas, such as oncology, neurology, and cardiovascular diseases. Here are some recent developments in biomarker test technology by these key players.
  • Hoffmann-La Roche: Through expanded portfolios in liquid biopsy and NGS, Hoffmann-La Roche continues to make massive developments in biomarker test technologies. It has developed products such as the "Cobas EGFR Mutation Test," enabling non-invasive detection of genetic mutations with possible associations in cancer, making possible early detection and treatment decision-making. Roche continually enhances diagnostic capabilities, with a focus on the oncology diagnostics segment, providing real-time responses on how a patient is reacting to certain treatments.
  • Novartis: Novartis has developed several novel biomarker-based diagnostic tools, especially for cancer therapy. The company's collaborations in liquid biopsy testing are helping to identify genetic mutations and track cancer progression in a non-invasive manner. Novartis is also focusing on precision medicine by integrating advanced biomarker testing into clinical trials to ensure better outcomes in drug development.
  • Pfizer: Pfizer has focused on using biomarker testing to make its oncology treatments better. The "VYLAR" biomarker test from the company detects specific genetic mutations in NSCLC patients and thus helps doctors tailor the treatment. Pfizer is also employing AI to analyze large data from biomarker tests for optimized patient care and drug development.
  • GlaxoSmithKline: GlaxoSmithKline (GSK) has invested in the development of innovative biomarker tests to underpin its therapeutic areas. This includes immuno-oncology and rare diseases. In using AI-powered biomarker analysis, GSK has sped up the discovery of new drug targets and streamlined the clinical trial process. GSK is also making companion diagnostic tools that would help doctors select the right treatment based on the profile established by biomarkers.
  • GE Healthcare: GE Healthcare has introduced several innovations in the imaging and diagnostic area by using biomarkers to improve the early detection and monitoring of diseases. The solutions offered by GE Healthcare, which are combined with imaging technologies and molecular biomarkers, can precisely diagnose patients, particularly in oncology, neurology, and cardiology. The company is increasing its products by including AI and machine learning in its tools for analyzing biomarkers to improve accuracy and predictive power.
  • Medtronic: Medtronic is expanding its biomarker-based diagnostics portfolio to include cardiac biomarkers. Through innovations in blood-based tests and AI, Medtronic is offering fast diagnosis for heart failure and other cardiovascular diseases. The diagnostic platforms that Medtronic aims to enhance patient outcomes also involve the idea of real-time insight into how diseases are progressing and the patient's response to the treatment.
  • Quest Diagnostics: Quest Diagnostics is one of the leaders in the field of clinical biomarker testing, providing a wide range of services from blood-based tests to genetic screening. Its "OncoPanel" test helps oncologists personalize the treatment regimen as it detects multiple cancer-associated biomarkers. Quest also continues to expand its services for biomarker testing by focusing on diseases like autoimmune diseases and cardiovascular conditions, offering a full scope of diagnostics to care for patients better.
These key players in the biomarker test technology market are spearheading innovation with advanced diagnostic tools and platforms that improve precision, efficiency, and accessibility for biomarker testing. These include liquid biopsy, next-generation sequencing, AI, and other technologies used by companies like Hoffmann-La Roche, Novartis, and Pfizer, among others, in driving the shift toward personalized medicine. Their work in the advancement of biomarker testing is helping to improve healthcare through early disease detection, targeted treatment, and improved patient outcomes.

Biomarker Test Market Drivers and Challenges

The biomarker test technology market is increasing rapidly. This is because there is a growing demand for personalized medicine and technological advancement in diagnostics. However, challenges facing the market include regulatory hurdles, high costs, and a need for higher accuracy. Below are the major drivers and challenges affecting the market.

The factors responsible for driving the biomarker test market include:

  • Technological Advancements: The rapid development of next-generation sequencing, liquid biopsy, and AI-driven diagnostics is pushing the boundaries of biomarker test technologies. These advances have led to more precise and non-invasive disease detection that enables earlier interventions and personalized treatment plans, significantly improving patient outcomes.
  • Increasing Demand for Personalized Medicine: As personalized medicine becomes more mainstream, the need for accurate biomarker testing grows. Biomarker tests allow healthcare providers to identify specific genetic mutations and tailor treatments to individual patients. This trend is transforming oncology, immunology, and neurology, where biomarker testing is essential for effective treatment regimens.
  • Increasing Cancer Incidence: Rising cancer incidence worldwide is fueling the need for even more sophisticated biomarker testing. Liquid biopsy is increasingly in demand because it's non-invasive, providing patients with quicker and less painful alternatives compared to traditional tissue biopsies, which directly impacts early-stage cancer detection tool development.
  • AI and Machine Learning Integration: The use of artificial intelligence and machine learning in testing biomarkers is improving tests' speed, accuracy, and predictive capabilities. The system can analyze vast amounts of medical data to identify biomarkers more efficiently and design the best treatment strategies for individuals.

Challenges

  • Very Expensive Testing: Tests by biomarkers, especially when using the latest technologies, such as NGS and liquid biopsy, are relatively pricey. This high cost limits access, and is especially true in the underdeveloped regions. Making these tests cheaper and, thereby, more cost-effective would greatly improve the accessibility of these tests.
  • Regulatory Hurdles: Biomarker tests have to comply with rigorous regulatory standards before they are approved in the various markets. Different countries have different regulations regarding clinical trials and diagnostic tools, hence prolonging the time for market entry. Achieving global regulatory compliance remains a big challenge for biomarker test developers.
  • Data Privacy and Security Concerns: The increased use of digital technology and AI in biomarker testing has brought to the surface issues of data privacy. The storage and processing of patient-related sensitive data require robust cybersecurity, as breaches can destroy the belief in the technology.
  • Standardization: Lack of standardization procedure and results between biomarker test procedures often leads to variations in output and less trust that might be inquired on the technology. Setting forth universal protocols for validation assures reliability and reproducibility for test results produced across several regions and available platforms.
The opportunities that technological advances introduce, such as AI and NGS, are seriously changing the picture of biomarker test technologies. These innovations enable precise, personalized, and minimally invasive diagnostics, with an emphasis on oncology and neurology. However, for wider-scale market applications, these problems need to be overcome-including high prices, regulatory restrictions, and concerns over the security of collected data. More broadly, these opportunities are growing in the market for biomarker test technologies, which are emerging as a part of the next stage of the healthcare industry.

List of Biomarker Test Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, biomarker test companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the biomarker test companies profiled in this report include.
  • Hoffmann-La Roche
  • Novartis
  • Pfizer
  • GlaxoSmithKline
  • Ge Healthcare
  • Medtronic

Biomarker Test Market by Technology

  • Technology Readiness by Technology Type: NGS is very mature and widely applied to genomic analysis, mainly in the areas of oncology, genetic disorders, and personalized medicine. PCR technology is well-established and widely used in the diagnostics of infectious diseases, genetic testing, and oncology, and is therefore quite ready for clinical application. Mass spectrometry, while complex, is advancing fast in the discovery of protein biomarkers, drug testing, and cancer research. All three technologies are now ready for widespread clinical use with applications extending across multiple fields, including personalized medicine, oncology, infectious diseases, and clinical pharmacology. These technologies have been continuously innovated to offer more precise, non-invasive, and high-throughput diagnostic capabilities.
  • Competitive Intensity and Regulatory Compliance: The competitive intensity in biomarker testing technologies, particularly NGS, PCR, and mass spectrometry, is high, with numerous players vying for market dominance. NGS, PCR, and mass spectrometry technologies are continually evolving, leading to frequent innovations and improvements. Regulatory compliance for these technologies is complex, as they must meet stringent approval processes from agencies like the FDA and EMA. NGS and mass spectrometry are very complex technologies and thus face significant regulatory hurdles, while PCR is well-established with a relatively streamlined regulatory pathway. Companies must navigate these regulatory challenges to gain access to markets.
  • Disruption Potential by Technology Type: Next-generation sequencing (NGS), PCR, and mass spectrometry have huge disruption potential in the biomarker testing and diagnostics space. NGS offers high throughput, enabling rapid and accurate genetic profiling, significantly impacting personalized medicine and early disease detection. PCR remains crucial for detecting specific DNA/RNA sequences, particularly for infectious diseases, while mass spectrometry excels in analyzing protein markers and metabolites, advancing diagnostics in oncology and metabolic disorders. Together, these technologies are revolutionizing the way diseases are detected and treated, leading to more accurate, efficient, and less invasive diagnostic solutions.

Technology [Value from 2019 to 2031]:


  • NGS
  • PCR
  • Mass Spectrometry

End Use Industry [Value from 2019 to 2031]:


  • Pharma & Biotech Companies
  • Diagnostic Tools Companies
  • Healthcare IT/ Big Data Companies
  • Clinical Laboratories
  • Others

Region [Value from 2019 to 2031]:


  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World
  • Latest Developments and Innovations in the Biomarker Test Technologies
  • Companies / Ecosystems
  • Strategic Opportunities by Technology Type

Features of this Global Biomarker Test Market Report

  • Market Size Estimates: Biomarker test market size estimation in terms of ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Technology trends in the global biomarker test market size by various segments, such as end use industry and technology in terms of value and volume shipments.
  • Regional Analysis: Technology trends in the global biomarker test market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different end use industries, technologies, and regions for technology trends in the global biomarker test market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape for technology trends in the global biomarker test market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers the following 11 key questions:

Q.1. What are some of the most promising potential, high-growth opportunities for the technology trends in the global biomarker test market by technology (NGS, PCR, and mass spectrometry), end use industry (pharma & biotech companies, diagnostic tools companies, healthcare it/ big data companies, clinical laboratories, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which technology segments will grow at a faster pace and why?
Q.3. Which regions will grow at a faster pace and why?
Q.4. What are the key factors affecting dynamics of different technology? What are the drivers and challenges of these technologies in the global biomarker test market?
Q.5. What are the business risks and threats to the technology trends in the global biomarker test market?
Q.6. What are the emerging trends in these technologies in the global biomarker test market and the reasons behind them?
Q.7. Which technologies have potential of disruption in this market?
Q.8. What are the new developments in the technology trends in the global biomarker test market? Which companies are leading these developments?
Q.9. Who are the major players in technology trends in the global biomarker test market? What strategic initiatives are being implemented by key players for business growth?
Q.10. What are strategic growth opportunities in this biomarker test technology space?
Q.11. What M & A activities did take place in the last five years in technology trends in the global biomarker test market?

Table of Contents

1. Executive Summary
2. Technology Landscape
2.1: Technology Background and Evolution
2.2: Technology and Application Mapping
2.3: Supply Chain
3. Technology Readiness
3.1. Technology Commercialization and Readiness
3.2. Drivers and Challenges in Biomarker Test Technology
4. Technology Trends and Opportunities
4.1: Biomarker Test Market Opportunity
4.2: Technology Trends and Growth Forecast
4.3: Technology Opportunities by Technology
4.3.1: NGS
4.3.2: PCR
4.3.3: Mass Spectrometry
4.4: Technology Opportunities by End Use Industry
4.4.1: Pharma & Biotech Companies
4.4.2: Diagnostic Tools Companies
4.4.3: Healthcare IT/ Big Data Companies
4.4.4: Clinical Laboratories
4.4.5: Others
5. Technology Opportunities by Region
5.1: Global Biomarker Test Market by Region
5.2: North American Biomarker Test Market
5.2.1: Canadian Biomarker Test Market
5.2.2: Mexican Biomarker Test Market
5.2.3: United States Biomarker Test Market
5.3: European Biomarker Test Market
5.3.1: German Biomarker Test Market
5.3.2: French Biomarker Test Market
5.3.3: The United Kingdom Biomarker Test Market
5.4: APAC Biomarker Test Market
5.4.1: Chinese Biomarker Test Market
5.4.2: Japanese Biomarker Test Market
5.4.3: Indian Biomarker Test Market
5.4.4: South Korean Biomarker Test Market
5.5: RoW Biomarker Test Market
5.5.1: Brazilian Biomarker Test Market
6. Latest Developments and Innovations in the Biomarker Test Technologies
7. Competitor Analysis
7.1: Product Portfolio Analysis
7.2: Geographical Reach
7.3: Porter’s Five Forces Analysis
8. Strategic Implications
8.1: Implications
8.2: Growth Opportunity Analysis
8.2.1: Growth Opportunities for the Global Biomarker Test Market by Technology
8.2.2: Growth Opportunities for the Global Biomarker Test Market by End Use Industry
8.2.3: Growth Opportunities for the Global Biomarker Test Market by Region
8.3: Emerging Trends in the Global Biomarker Test Market
8.4: Strategic Analysis
8.4.1: New Product Development
8.4.2: Capacity Expansion of the Global Biomarker Test Market
8.4.3: Mergers, Acquisitions, and Joint Ventures in the Global Biomarker Test Market
8.4.4: Certification and Licensing
8.4.5: Technology Development
9. Company Profiles of Leading Players
9.1: Hoffmann-La Roche
9.2: Novartis
9.3: Pfizer
9.4: GlaxoSmithKline
9.5: GE Healthcare
9.6: Medtronic
9.7: Quest Diagnostics

Companies Mentioned

The major companies profiled in this Biomarker Test market report include:
  • Hoffmann-La Roche
  • Novartis
  • Pfizer
  • GlaxoSmithKline
  • Ge Healthcare
  • Medtronic

Methodology

The analyst has been in the business of market research and management consulting since 2000 and has published over 600 market intelligence reports in various markets/applications and served over 1,000 clients worldwide. Each study is a culmination of four months of full-time effort performed by the analyst team. The analysts used the following sources for the creation and completion of this valuable report:

  • In-depth interviews of the major players in the market
  • Detailed secondary research from competitors’ financial statements and published data
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of professionals, who have analyzed and tracked the market over the years.

Extensive research and interviews are conducted in the supply chain of the market to estimate market share, market size, trends, drivers, challenges and forecasts.

Thus, the analyst compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. The analyst then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process.

 

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