Vacation Ownership Market Report 2026

The vacation ownership market size has grown strongly in recent years. It will grow from $20.66 billion in 2025 to $22.45 billion in 2026 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to growth of leisure travel demand, rising preference for cost-effective vacation solutions, expansion of resort infrastructure, increasing consumer familiarity with shared ownership models, availability of global exchange networks.

The vacation ownership market size is expected to see strong growth in the next few years. It will grow to $31.15 billion in 2030 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing demand for flexible travel options, rising investments in digital vacation platforms, expansion of eco-friendly resort developments, growing focus on experiential travel, increasing use of data analytics for customer engagement. Major trends in the forecast period include increasing adoption of flexible booking models, rising demand for points-based ownership systems, growing integration of digital booking platforms, expansion of sustainable resort operations, enhanced focus on personalized vacation experiences.

The growth of international tourism is expected to drive the expansion of the vacation ownership market. International tourism involves traveling to foreign countries for leisure, business, or other purposes and includes everything from planning and journey to the activities and services enjoyed abroad. This sector is growing due to enhanced global connectivity, increased disposable incomes, and a rising interest in diverse cultural experiences. Vacation ownership supports international tourism by offering travelers a cost-effective and flexible way to secure high-quality accommodations in attractive destinations, ensuring a consistent and enjoyable experience. For example, a report from the United Nations World Tourism Organization in May 2023 highlighted that international tourist arrivals in the first quarter of 2023 reached 80% of pre-pandemic levels, with approximately 235 million travelers, marking more than a twofold increase from the previous year. The revised figures for 2022 showed over 960 million international tourists, representing 66% of pre-pandemic levels. Thus, the growth in international tourism is fueling the expansion of the vacation ownership market.

Key players in the vacation ownership market are focusing on advanced technological solutions, such as owner recognition platforms, to improve customer experiences and streamline management processes. An owner recognition platform is designed to identify and acknowledge individuals' ownership rights, often in contexts such as vacation ownership, real estate, or loyalty programs, to offer personalized services and benefits. For instance, Marriott International Inc., a US-based hospitality company, introduced the ONVIA platform in July 2024. This comprehensive residence owner recognition system enhances experiences across various contexts, from stays at Marriott Bonvoy hotels and The Ritz-Carlton Yacht Collection to daily life in their residence. The platform builds on existing benefits and introduces new tailored offerings, providing a unique and elevated level of service.

In January 2024, Travel + Leisure Co., a US-based vacation ownership and travel experience company, acquired Accor Vacation Club for $48 million. This acquisition broadens Travel + Leisure Co.’s portfolio and strengthens its position in the vacation ownership market. The deal allows Accor Vacation Club to benefit from Travel + Leisure Co.'s extensive network and industry expertise, supporting its growth and integration into a larger vacation ownership framework. This strategic move enhances Travel + Leisure Co.'s range of vacation experiences and boosts its competitive standing in the market. Accor Vacation Club is an Australia-based company offering premium vacation ownership opportunities.

Major companies operating in the vacation ownership market are Marriott International Inc., Accor Vacation Club, Hilton Grand Vacations Inc., InterContinental Hotels Group (IHG), Travel + Leisure Co., Wyndham Hotels & Resorts Inc., Grupo Vidanta, Westgate Resorts, Bluegreen Vacations LLC, The Ritz-Carlton, RCI (Resort Condominiums International), Vistana Signature Experiences Inc., Diamond Resorts International Inc., Holiday Inn Club Vacations Inc., Interval International, Inc., Central Florida Investments Inc., Grand Pacific Resorts Inc., Welk Resort Group, Shell Vacations LLC, HV Global Management Corp., Silverleaf Resorts Inc., Disney Vacation Club, Karma Resorts Pte Ltd., Four Seasons Residence Club, Sierra Corp.

North America was the largest region in the vacation ownership market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vacation ownership market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vacation ownership market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vacation ownership market includes revenues earned by entities by reservation services, maintenance and management, travel planning assistance and ownership transfers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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