Vacation Ownership Market Report 2025

The vacation ownership market size has grown strongly in recent years. It will grow from $19.03 billion in 2024 to $20.66 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to increasing awareness of vacation ownership benefits, growth of millennial travelers, rising number of vacation ownership resorts, rising popularity of fractional ownership, increasing leisure time.

The vacation ownership market size is expected to see strong growth in the next few years. It will grow to $28.74 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to increasing disposable income, growing middle-class population, rising travel and tourism industry, increasing demand for luxurious and comfortable vacation experiences, expanding urbanization. Major trends in the forecast period include advancements in technology, consumer shift to experiential travel, availability of financing options, collaboration between hospitality and real estate industries, development of new business models.

The forecast of 8.6% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on imported construction materials and furnishings for vacation properties could raise the overall cost of new vacation ownership (timeshare) developments. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing international tourism is expected to drive the growth of the vacation ownership (timeshare) market in the future. International tourism involves individuals traveling to destinations outside their home country for leisure, business, or other purposes. The rise in international tourism is fueled by factors such as increasing disposable incomes, better access to travel through affordable transportation, technological advancements that simplify bookings, and a heightened emphasis on health and wellness. Vacation ownership (timeshare) supports international tourism by offering affordable, pre-paid vacation options that promote repeat travel to various destinations. For example, in May 2023, the United Nations Tourism, a Spain-based United Nations agency, reported that international tourism receipts surged to USD 1 trillion in 2022, with over 960 million tourists traveling that year and 235 million visiting in the first three months of 2023, more than double the same period in 2022. Consequently, the rise in international tourism is driving the growth of the vacation ownership (timeshare) market.

Major companies in the vacation ownership (timeshare) market are embracing a strategic partnership approach to develop advanced software for the first-time easy distribution of timeshare-by-owner supplies. Strategic partnerships involve companies pooling their strengths and resources to achieve shared goals and boost success, often leading to innovative solutions and market expansion. For example, in May 2024, KOALA, a US-based timeshare rental marketplace, teamed up with Expedia Group Inc., a US-based travel technology company. This partnership introduces features such as Vrbo connectivity for instant distribution, KOALA PRO for advanced management tools, and a proprietary transformation engine for data integration. This collaboration modernizes the timeshare rental process, improves accessibility and visibility, and aligns with current travel trends, thus driving growth in the vacation ownership (timeshare) market by attracting more users.

In March 2024, Travel + Leisure Co., a leisure travel company based in the US, acquired Accor Vacation Club for $48.4 million. This acquisition allows Travel + Leisure Co. to broaden its international reach, growing its membership in the Asia Pacific region to over 100,000 and increasing its number of club resorts by around 40%, bringing the total to 77 resorts. Accor Vacation Club, an Australia-based holiday and lifestyle program, provides guests with various amenities, including a timeshare option.

Major companies operating in the vacation ownership (Timeshare) market are Marriott Ownership Resorts Inc., Grupo Vidanta, InterContinental Hotels Group (IHG), Hilton Grand Vacations Inc., Travel + Leisure Co., Wyndham Hotels & Resorts Inc., Westgate Resorts, Intrawest Resort Club Group, Bluegreen/Big Cedar Vacations LLC, RCI (Resort Condominiums International), Diamond Resorts International Inc, Interval International Inc., Grand Pacific Resorts, Welk Resort Group, Silverleaf Resorts Inc., Shell Vacations Club, Disney Vacation Development LLC, Anantara Vacation Club, Karma Resorts Pte Ltd, Raintree Vacation Club.

North America was the largest region in the vacation ownership (Timeshare) market in 2024. The regions covered in the vacation ownership (Timeshare) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vacation ownership (Timeshare) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vacation ownership (timeshare) market includes revenues earned by entities by providing services such as property management, reservation systems, timeshare exchange programs, concierge services, vacation planning assistance, and maintenance services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly affecting the recreation sector, especially in the supply of imported sports gear, outdoor equipment, and leisure products. Manufacturers and retailers are grappling with increased costs for goods like bicycles, camping supplies, fitness equipment, and gaming consoles - many of which rely heavily on international supply chains with few domestic alternatives. Small recreational retailers are particularly vulnerable, with some cutting back on stock or raising prices to manage shrinking profit margins. Event organizers and recreational venues are also experiencing rising costs for imported materials and equipment. In response, the industry is shifting toward suppliers in non-tariff regions, boosting local procurement efforts, and advocating for tariff exemptions on widely used recreational goods.

Vacation ownership (timeshare) refers to a property arrangement where individuals buy the right to use a vacation property for a designated period each year. It offers a way to experience luxury accommodations at a fraction of the cost of full ownership. Timeshares provide predictable vacation experiences and often include access to various amenities and locations through exchange networks.

The main types of vacation ownership (timeshare) include fixed-week ownership, floating-week ownership, and points-based ownership. Fixed-week ownership allows buyers to purchase the right to use a specific week each year at a designated property, ensuring access to the same week and unit annually, which provides consistency for vacation planning. Timeshare locations can be beach resorts, mountain resorts, urban areas, or theme park resorts, with ownership models including deeded ownership and right-to-use contracts. These models serve various purposes, from private use to public access.

The vacation ownership (timeshare) market research report is one of a series of new reports that provides vacation ownership (timeshare) market statistics, including vacation ownership (timeshare) industry global market size, regional shares, competitors with a vacation ownership (timeshare) market share, detailed vacation ownership (timeshare) market segments, market trends and opportunities, and any further data you may need to thrive in the vacation ownership (timeshare) industry. This vacation ownership (timeshare) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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