+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Europe QR Code Payment Market Size, Share & Industry Analysis Report by Offerings, Solution Type, Payment Type, Transaction Channel, End-user, Country and Growth Forecast, 2025-2032

  • PDF Icon

    Report

  • 145 Pages
  • August 2025
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6166775
The Europe QR Code Payment Market is expected to witness market growth of 18.9% CAGR during the forecast period (2025-2032).

The Germany market dominated the Europe QR Code Payment Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of USD 1.74 billion by 2032. The UK market is exhibiting a CAGR of 17.8% during 2025-2032. Additionally, the France market is expected to experience a CAGR of 19.7% during 2025-2032. The Germany and UK led the Europe QR Code Payment Market by Country with a market share of 20.5% and 19% in 2024.



There are two main ways that the Europe QR code payment market has changed: account-to-account (A2A) payments using SEPA and national real-time rails, and wallet-style consumer experiences that use scannable codes at the point of interaction. Early adopters were practical and came from within the country. Nordic countries preferred mobile person-to-person and in-store QR payments, Central and Eastern Europe used bank apps to make payment requests, and Southern Europe used QR codes in public bills and e-government services. Standardized payload formats made it possible for any bank app that was part of SEPA to start transfers. At the same time, the rise of smartphones and mobile banking made QR codes a common way to make quick payments, send invoices, and make donations.

The market is now shaped by three trends: QR codes are becoming the standard way to make payments between accounts; QR codes are moving from being static to dynamic at the point of sale; and QR codes are being used more and more in areas other than retail, such as transportation, culture, and public services. Dynamic codes cut down on fraud, make reconciliation easier, and work with loyalty programs and post-payment engagement. Instant euro transfers let you send money in seconds. Biometric login, codes that expire, and merchant verification are all security measures that help people trust you. Market strategies focus on making QR work with other systems, adding it to workflows, and integrating it into the public sector.

Offerings Outlook

Based on Offerings, the market is segmented into Solution and Services. With a compound annual growth rate (CAGR) of 16.8% over the projection period, the Solution Market, dominate the Germany QR Code Payment Market by Offerings in 2024 and would be a prominent market until 2032. The Services market is expected to witness a CAGR of 17.8% during 2025-2032.

End User Outlook

Based on End-user, the market is segmented into Restaurant, Retail & E-commerce, E-ticket Booking, and Other End-user. The Restaurant market segment dominated the UK QR Code Payment Market by End-user is expected to grow at a CAGR of 17 % during the forecast period thereby continuing its dominance until 2032. Also, The E-ticket Booking market is anticipated to grow as a CAGR of 18.5 % during the forecast period during 2025-2032.

Solution Type Outlook

Based on Solution Type, the market is segmented into Dynamic QR code and Static QR code. With a market value of $898.6 Million by 2032, and a compound annual growth rate (CAGR) of 19.2% over the projection period, the Dynamic QR code Market, dominate the France QR Code Payment Market by Solution Type in 2024 and would be a prominent market until 2032. The Static QR code market is expected to witness a CAGR of 20.5% during 2025-2032.



Country Outlook

QR payments in Germany have gone from being a small part of banking to becoming a popular addition to traditional debit systems. Banks and savings institutions initially integrated QR into account-to-account apps, enabling pay-by-scan for invoices and retail, supported by infrastructure and regulation from the Bundesbank and BaFin. Strong consumer trust, a high number of smartphones, and SEPA Instant for near-real-time euro transfers are all factors that drive adoption. More and more businesses, especially those in hospitality and municipal services, are printing QR codes on bills so that customers can pay quickly and without touching anything. Customers also prefer scanning to entering their IBAN by hand.

List of Key Companies Profiled

  • PayPal Holdings, Inc.
  • One97 Communications Limited (Paytm Payments Services Limited)
  • Google Pay (Google LLC)
  • Square, Inc. (Block, Inc.)
  • PaymentCloud Inc. (Electronic Merchant Systems, LLC)
  • Ecentric Payment Systems (Pty) Ltd
  • Revolut Ltd.
  • Nearex Pte Ltd.
  • ACI Worldwide, Inc.
  • LINE Pay Taiwan Limited

Market Report Segmentation

By Offerings

  • Solution
  • Services

By Solution Type

  • Dynamic QR code
  • Static QR code

By Payment Type

  • Push Payment
  • Pull Payment

By Transaction Channel

  • Face-to-Face
  • Remote

By End User

  • Restaurant
  • Retail & E-commerce
  • E-ticket Booking
  • Other End-user

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe QR Code Payment Market, by Offerings
1.4.2 Europe QR Code Payment Market, by Solution Type
1.4.3 Europe QR Code Payment Market, by Payment Type
1.4.4 Europe QR Code Payment Market, by Transaction Channel
1.4.5 Europe QR Code Payment Market, by End User
1.4.6 Europe QR Code Payment Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Trends - Europe QR Code Payment MarketChapter 5. State of Competition - Europe QR Code Payment Market
Chapter 6. Competition Analysis - Global
6.1 The Cardinal Matrix
6.2 Recent Industry Wide Strategic Developments
6.2.1 Partnerships, Collaborations and Agreements
6.2.2 Product Launches and Product Expansions
6.3 Top Winning Strategies
6.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
6.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2021, Feb - 2025, May) Leading Players
6.4 Porter Five Forces Analysis
Chapter 7. Value Chain Analysis of QR Code Payment MarketChapter 8. PLC (Product Life Cycle) - QR Code Payment MarketChapter 9. Market Consolidation - Global QR Code Payment Market
Chapter 10. Europe QR Code Payment Market by Offerings
10.1 Europe Solution Market by Country
10.2 Europe Services Market by Country
Chapter 11. Europe QR Code Payment Market by Solution Type
11.1 Europe Dynamic QR code Market by Country
11.2 Europe Static QR code Market by Country
Chapter 12. Europe QR Code Payment Market by Payment Type
12.1 Europe Push Payment Market by Country
12.2 Europe Pull Payment Market by Country
Chapter 13. Europe QR Code Payment Market by Transaction Channel
13.1 Europe Face-to-Face Market by Country
13.2 Europe Remote Market by Country
Chapter 14. Europe QR Code Payment Market by End-user
14.1 Europe Restaurant Market by Country
14.2 Europe Retail & E-commerce Market by Country
14.3 Europe E-ticket Booking Market by Country
14.4 Europe Other End-user Market by Country
Chapter 15. Europe QR Code Payment Market by Country
15.1 Germany QR Code Payment Market
15.1.1 Germany QR Code Payment Market by Offerings
15.1.2 Germany QR Code Payment Market by Solution Type
15.1.3 Germany QR Code Payment Market by Payment Type
15.1.4 Germany QR Code Payment Market by Transaction Channel
15.1.5 Germany QR Code Payment Market by End-user
15.2 UK QR Code Payment Market
15.2.1 UK QR Code Payment Market by Offerings
15.2.2 UK QR Code Payment Market by Solution Type
15.2.3 UK QR Code Payment Market by Payment Type
15.2.4 UK QR Code Payment Market by Transaction Channel
15.2.5 UK QR Code Payment Market by End-user
15.3 France QR Code Payment Market
15.3.1 France QR Code Payment Market by Offerings
15.3.2 France QR Code Payment Market by Solution Type
15.3.3 France QR Code Payment Market by Payment Type
15.3.4 France QR Code Payment Market by Transaction Channel
15.3.5 France QR Code Payment Market by End-user
15.4 Russia QR Code Payment Market
15.4.1 Russia QR Code Payment Market by Offerings
15.4.2 Russia QR Code Payment Market by Solution Type
15.4.3 Russia QR Code Payment Market by Payment Type
15.4.4 Russia QR Code Payment Market by Transaction Channel
15.4.5 Russia QR Code Payment Market by End-user
15.5 Spain QR Code Payment Market
15.5.1 Spain QR Code Payment Market by Offerings
15.5.2 Spain QR Code Payment Market by Solution Type
15.5.3 Spain QR Code Payment Market by Payment Type
15.5.4 Spain QR Code Payment Market by Transaction Channel
15.5.5 Spain QR Code Payment Market by End-user
15.6 Italy QR Code Payment Market
15.6.1 Italy QR Code Payment Market by Offerings
15.6.2 Italy QR Code Payment Market by Solution Type
15.6.3 Italy QR Code Payment Market by Payment Type
15.6.4 Italy QR Code Payment Market by Transaction Channel
15.6.5 Italy QR Code Payment Market by End-user
15.7 Rest of Europe QR Code Payment Market
15.7.1 Rest of Europe QR Code Payment Market by Offerings
15.7.2 Rest of Europe QR Code Payment Market by Solution Type
15.7.3 Rest of Europe QR Code Payment Market by Payment Type
15.7.4 Rest of Europe QR Code Payment Market by Transaction Channel
15.7.5 Rest of Europe QR Code Payment Market by End-user
Chapter 16. Company Profiles
16.1 PayPal Holdings, Inc.
16.1.1 Company Overview
16.1.2 Financial Analysis
16.1.3 Regional Analysis
16.1.4 Research & Development Expenses
16.1.5 Recent Strategies and Developments
16.1.5.1 Partnerships, Collaborations, and Agreements
16.1.5.2 Product Launches and Product Expansions
16.2 One97 Communications Limited (Paytm Payments Services Limited)
16.2.1 Company Overview
16.2.2 Financial Analysis
16.2.3 Recent Strategies and Developments
16.2.3.1 Product Launches and Product Expansions
16.3 Google Pay (Google LLC)
16.3.1 Company Overview
16.3.2 Financial Analysis
16.3.3 Segmental and Regional Analysis
16.3.4 Research & Development Expenses
16.3.5 Recent Strategies and Developments
16.3.5.1 Product Launches and Product Expansions
16.4 Square, Inc. (Block, Inc.)
16.4.1 Company Overview
16.4.2 Financial Analysis
16.4.3 Segmental and Regional Analysis
16.5 PaymentCloud Inc. (Electronic Merchant Systems, LLC)
16.5.1 Company Overview
16.6 Ecentric Payment Systems (Pty) Ltd
16.6.1 Company Overview
16.6.2 Revolut Ltd.
16.6.3 Company Overview
16.6.4 Recent Strategies and Developments
16.6.4.1 Product Launches and Product Expansions
16.7 Nearex Pte Ltd.
16.7.1 Company Overview
16.8 ACI Worldwide, Inc.
16.8.1 Company Overview
16.8.2 Financial Analysis
16.8.3 Segmental and Regional Analysis
16.8.4 Research & Development Expenses
16.8.5 Recent Strategies and Developments
16.8.5.1 Product Launches and Product Expansions
16.9 LINE Pay Taiwan Limited
16.9.1 Company Overview
16.9.2 Financial Analysis
16.9.3 Regional Analysis
16.9.4 Research & Development Expenses

Companies Mentioned

  • PayPal Holdings, Inc.
  • One97 Communications Limited (Paytm Payments Services Limited)
  • Google Pay (Google LLC)
  • Square, Inc. (Block, Inc.)
  • PaymentCloud Inc. (Electronic Merchant Systems, LLC)
  • Ecentric Payment Systems (Pty) Ltd
  • Revolut Ltd.
  • Nearex Pte Ltd.
  • ACI Worldwide, Inc.
  • LINE Pay Taiwan Limited