The integrated visual augmentation system market size is expected to see rapid growth in the next few years. It will grow to $7.45 billion in 2030 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to increased defense spending, adoption of smart soldier programs, AI based threat detection, integration with autonomous systems, demand for real time command systems. Major trends in the forecast period include integration of ar with night vision, enhanced soldier situational awareness, multi sensor data fusion systems, lightweight wearable military displays, real time battlefield data visualization.
The increasing defense modernization programs are expected to drive the growth of the integrated visual augmentation system market going forward. Defense modernization programs are structured initiatives undertaken by a nation’s military to upgrade and enhance capabilities through advanced technologies, improved infrastructure, and updated equipment and systems. The rise in these programs is primarily fueled by growing geopolitical tensions, as countries aim to strengthen military capabilities and maintain strategic advantage. Integrated visual augmentation systems support defense modernization by offering advanced augmented reality features, enhancing soldier situational awareness and decision-making. They improve mission effectiveness through real-time data, sensor integration, and seamless battlefield communication. For example, in March 2023, the European Security and Defence College, a Belgium-based autonomous institution, reported that by 2030, the ongoing US Army modernization program is expected to field 35 new future force systems, forming the core of over 500 development, acquisition, or upgrade initiatives currently underway. Therefore, the increasing defense modernization programs are driving the growth of the integrated visual augmentation system market.
Companies in the integrated visual augmentation system (IVAS) market are focusing on developing innovative technologies such as advanced optical filter assemblies to improve visual clarity, sensor accuracy, and augmented reality (AR) performance in combat situations. These optical filter assemblies are specialized components designed to enhance image quality, sensor function, and AR displays across different lighting conditions. For instance, in April 2024, Optex Systems Inc., a US defense optics manufacturer, announced its support for the Integrated Visual Augmentation System (IVAS) Filter Assembly, a next-generation optical component made specifically for military-grade AR systems. The filter assembly features precision-engineered coatings that allow selective light filtering, high impact resistance, and durability against harsh environments. It integrates with AR-enabled headsets used by the U.S. Army to provide clearer battlefield vision in varying light and weather while remaining compatible with thermal imaging and head-up display overlays.
In February 2025, Anduril Industries Inc., a US defense technology firm, formed a partnership with Microsoft Corporation to advance the U.S. Army’s integrated visual augmentation system (IVAS) program. This collaboration aims to accelerate and expand the IVAS initiative by combining Anduril’s defense manufacturing and artificial intelligence expertise with Microsoft’s cloud computing and software capabilities. The partnership seeks to ensure faster program delivery, improved system performance, and enhanced soldier effectiveness. Microsoft Corporation is a US-based technology company involved in developing the integrated visual augmentation system.
Major companies operating in the integrated visual augmentation system market are Microsoft Corporation, RTX Corporation, Lockheed Martin Corporation, BAE Systems plc, Thales Group, CACI International Inc., Elbit Systems Ltd., ASELSAN Elektronik Sanayi ve Ticaret A.Ş., Gentex Corporation, Anduril Industries Inc., FLIR Systems Inc., Magic Leap Inc., Kopin Corporation, RealWear Inc., Thermoteknix Systems Ltd., Optex Systems Inc., InVeris Training Solutions Inc., Vuzix Corporation, Rivet Industries LLC, InfivR Labs Pvt. Ltd.
North America was the largest region in the integrated visual augmentation system market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the integrated visual augmentation system market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the integrated visual augmentation system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The integrated visual augmentation system market consists of revenues earned by entities by providing services such as augmented reality (AR) integration services, sensor fusion and data processing, simulation and training support, system maintenance and upgrades, and cloud and edge computing support. The market value includes the value of related goods sold by the service provider or included within the service offering. The integrated visual augmentation system market also includes sales of body worn compute packs, thermal imaging cameras, augmented navigation aids, and heads-up display (HUD) software interfaces. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Integrated Visual Augmentation System Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses integrated visual augmentation system market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for integrated visual augmentation system? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The integrated visual augmentation system market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Component Type: Displays; Sensors; Software; Controllers2) By Product: Helmet-Mounted Display; Night Vision Device
3) By Technology: Augmented Reality (AR); Mixed Reality (MR); Thermal and Low-Light Imaging; Other Technologies
4) By Application: Situational Awareness; Navigation and Mapping; Target Acquisition and Engagement; Other Applications
5) By End Use: Defense; Homeland Security and Border Protection
Subsegments:
1) By Displays: Head-Mounted Displays (HMDs); Augmented Reality (AR) Lenses; Retinal Projection Displays2) By Sensors: Environmental Sensors; Motion and Position Sensors; Eye-Tracking Sensors; Thermal and Night Vision Sensors
3) By Software: Augmented Reality Software; Target Recognition and Tracking Algorithms; Navigation and Mapping Software; Simulation and Training Modules
4) By Controllers: Wearable Input Devices; Gesture Recognition Controllers; Voice Command Interfaces; Tactile Feedback Devices
Companies Mentioned: Microsoft Corporation; RTX Corporation; Lockheed Martin Corporation; BAE Systems plc; Thales Group; CACI International Inc.; Elbit Systems Ltd.; ASELSAN Elektronik Sanayi ve Ticaret a.Ş.; Gentex Corporation; Anduril Industries Inc.; FLIR Systems Inc.; Magic Leap Inc.; Kopin Corporation; RealWear Inc.; Thermoteknix Systems Ltd.; Optex Systems Inc.; InVeris Training Solutions Inc.; Vuzix Corporation; Rivet Industries LLC; InfivR Labs Pvt. Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Integrated Visual Augmentation System market report include:- Microsoft Corporation
- RTX Corporation
- Lockheed Martin Corporation
- BAE Systems plc
- Thales Group
- CACI International Inc.
- Elbit Systems Ltd.
- ASELSAN Elektronik Sanayi ve Ticaret A.Ş.
- Gentex Corporation
- Anduril Industries Inc.
- FLIR Systems Inc.
- Magic Leap Inc.
- Kopin Corporation
- RealWear Inc.
- Thermoteknix Systems Ltd.
- Optex Systems Inc.
- InVeris Training Solutions Inc.
- Vuzix Corporation
- Rivet Industries LLC
- InfivR Labs Pvt. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 4.51 Billion |
| Forecasted Market Value ( USD | $ 7.45 Billion |
| Compound Annual Growth Rate | 13.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


