Crib Mattresses and Pillows Market Report 2025

The crib mattresses and pillows market size has grown strongly in recent years. It will grow from $1.57 billion in 2024 to $1.7 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth during the historic period can be credited to the rise in adoption of online sales channels, government initiatives promoting infant health and safety, enhanced global parental purchasing power, the impact of pediatrician recommendations, and the expansion of organized retail and baby specialty stores.

The crib mattresses and pillows market size is expected to see strong growth in the next few years. It will grow to $2.27 billion in 2029 at a compound annual growth rate (CAGR) of 7.5%. The growth expected during the forecast period is driven by increasing disposable income, a rising demand for sustainable and biodegradable materials, greater emphasis on non-toxic products, premiumization, heightened brand awareness among parents, and strategic partnerships between retailers and manufacturers. Key trends anticipated in this period include smart crib mattresses with sleep tracking features, antimicrobial and hypoallergenic technologies, integration with baby monitoring systems, the use of non-toxic fire retardants, and embedded audio and soothing functionalities.

The rising number of working parents is anticipated to drive growth in the crib mattresses and pillows market. Working parents are individuals who juggle employment duties alongside raising children. This number is increasing due to growing financial pressures, which often necessitate dual incomes to support household costs. Crib mattresses and pillows offer added convenience by enhancing infant comfort and sleep quality, helping parents manage nighttime routines more effectively while balancing work and family responsibilities. For example, in July 2024, the Department for Education, a UK government department, reported that 66% of working mothers with children aged 0 to 4 said reliable childcare enabled them to work, up from 60% in 2022. Hence, the growing number of working parents is fueling the growth of the crib mattresses and pillows market.

Key players in the crib mattresses and pillows market are focusing on creating innovative products, such as cooling pillows, to improve infant comfort, safety, and sleep quality. Cooling pillows are specially crafted using temperature-regulating materials that help dissipate heat and keep the sleeper cool throughout the night. For instance, in January 2024, BEDGEAR, LLC., a US-based bedding manufacturer, launched the Night Ice Performance Pillow, considered the coolest pillow, along with crib and kids’ mattresses, pillows, sheets, and protectors designed to optimize airflow and promote healthy, safe, and high-quality sleep for infants and children. The Night Ice Performance Pillow features advanced cooling technologies, including a proprietary Ver-Tex instant-cooling cover, a cooling gel-infused React crown, and a React ICE core that provides deep thermal relief. It also incorporates the Air-X airflow system with mesh panels and side vents to ensure continuous ventilation and prevent heat buildup during the night.

In January 2025, Durational Capital Management LP, a US-based investment firm, acquired Casper Sleep Inc. for an undisclosed amount. Through this acquisition, Durational Capital Management aims to enhance Casper’s market presence and drive sustained growth by leveraging its brand value and expanding product innovation and distribution capabilities. Casper Sleep Inc. is a US-based bedding product manufacturer specializing in crib mattresses and pillows.

Major players in the crib mattresses and pillows market are Simmons Bedding Company LLC, Graco Children’s Products Inc., Inter IKEA Systems B.V, Avocado Green Brands Inc., BEDGEAR, Naturepedic Organic Mattresses, Colgate Mattress Atlanta Corp., Delta Children, Moonlight Slumber LLC, DaVinci Baby, The Natural Mat Company Ltd, Babyletto, American Baby Company, Design Dua Ltd., ergoPouch Company, HALO Innovations Inc., Little Seeds, Lullaby Earth LLC, Milliard Brands Inc., and My Green Mattress.

North America was the largest region in the crib mattresses and pillows market in 2024. Asia‑Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in crib mattresses and pillows report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the crib mattresses and pillows market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The swift increase in U.S. tariffs and the ensuing trade tensions in spring 2025 are significantly affecting the machinery sector by increasing costs for steel, hydraulic systems, and precision bearings critical components often imported from tariff-affected regions. Manufacturers of construction, agricultural, and industrial machinery now face squeezed margins, as many long-term contracts prevent immediate price adjustments. The uncertainty has also delayed investment in automation and smart machinery technologies, slowing productivity gains. To adapt, firms are accelerating local supplier development, redesigning products to use alternative materials, and leveraging predictive maintenance to extend equipment lifespans amid higher replacement costs.

Crib mattresses and pillows are bedding products specifically created for infant cribs to provide comfort, support, and safety during sleep. These items reflect growth, innovation, and efficiency (GIE) by using organic, breathable materials that improve infant safety, promote growth through increased parental awareness, and boost efficiency with sustainable and advanced manufacturing methods.

The primary categories of crib mattresses and pillows include crib mattresses and crib pillows. A crib mattress is a small mattress designed to fit perfectly inside an infant’s crib or cot. Common types of crib mattresses include foam, innerspring, and organic variants. Pillows come in various types such as anti-allergy, latex, and memory foam, serving a range of users including both households and commercial entities.

The crib mattresses and pillows market research report is one of a series of new reports that provides crib mattresses and pillows market statistics, including crib mattresses and pillows industry global market size, regional shares, competitors with a crib mattresses and pillows market share, crib mattresses and pillows market segments, market trends and opportunities, and any further data you may need to thrive in the crib mattresses and pillows industry. This crib mattresses and pillows market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The crib mattresses and pillows market consists of sales of foam crib mattresses, innerspring crib mattresses, organic crib mattresses, anti-allergy pillows, memory foam pillows, latex pillows, and waterproof crib pads. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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