Crib Mattresses and Pillows Market Report 2026

The crib mattresses and pillows market size has grown strongly in recent years. It will grow from $1.7 billion in 2025 to $1.83 billion in 2026 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to increase in birth rates, parental awareness of infant safety, growth in household spending, expansion of baby care product markets, regulatory safety standards.

The crib mattresses and pillows market size is expected to see strong growth in the next few years. It will grow to $2.43 billion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to rising demand for sustainable baby products, growth in premium infant bedding, e commerce expansion, innovation in non toxic materials, increasing urban households. Major trends in the forecast period include growing demand for organic baby bedding, rising focus on infant sleep safety, adoption of breathable mattress designs, growth in hypoallergenic materials, expansion of eco friendly manufacturing.

The rising number of working parents is anticipated to drive growth in the crib mattresses and pillows market. Working parents are individuals who juggle employment duties alongside raising children. This number is increasing due to growing financial pressures, which often necessitate dual incomes to support household costs. Crib mattresses and pillows offer added convenience by enhancing infant comfort and sleep quality, helping parents manage nighttime routines more effectively while balancing work and family responsibilities. For example, in July 2024, the Department for Education, a UK government department, reported that 66% of working mothers with children aged 0 to 4 said reliable childcare enabled them to work, up from 60% in 2022. Hence, the growing number of working parents is fueling the growth of the crib mattresses and pillows market.

Key players in the crib mattresses and pillows market are focusing on creating innovative products, such as cooling pillows, to improve infant comfort, safety, and sleep quality. Cooling pillows are specially crafted using temperature-regulating materials that help dissipate heat and keep the sleeper cool throughout the night. For instance, in January 2024, BEDGEAR, LLC., a US-based bedding manufacturer, launched the Night Ice Performance Pillow, considered the coolest pillow, along with crib and kids’ mattresses, pillows, sheets, and protectors designed to optimize airflow and promote healthy, safe, and high-quality sleep for infants and children. The Night Ice Performance Pillow features advanced cooling technologies, including a proprietary Ver-Tex instant-cooling cover, a cooling gel-infused React crown, and a React ICE core that provides deep thermal relief. It also incorporates the Air-X airflow system with mesh panels and side vents to ensure continuous ventilation and prevent heat buildup during the night.

In January 2025, Durational Capital Management LP, a US-based investment firm, acquired Casper Sleep Inc. for an undisclosed amount. Through this acquisition, Durational Capital Management aims to enhance Casper’s market presence and drive sustained growth by leveraging its brand value and expanding product innovation and distribution capabilities. Casper Sleep Inc. is a US-based bedding product manufacturer specializing in crib mattresses and pillows.

Major companies operating in the crib mattresses and pillows market are Simmons Bedding Company LLC, Graco Children’s Products Inc., Inter IKEA Systems B.V, Avocado Green Brands Inc., BEDGEAR, Naturepedic Organic Mattresses, Colgate Mattress Atlanta Corp., Delta Children, Moonlight Slumber LLC, DaVinci Baby, The Natural Mat Company Ltd, Babyletto, American Baby Company, Design Dua Ltd., ergoPouch Company, HALO Innovations Inc., Little Seeds, Lullaby Earth LLC, Milliard Brands Inc., My Green Mattress.

North America was the largest region in the crib mattresses and pillows market in 2025. Asia‑Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the crib mattresses and pillows market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the crib mattresses and pillows market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The crib mattresses and pillows market consists of sales of foam crib mattresses, innerspring crib mattresses, organic crib mattresses, anti-allergy pillows, memory foam pillows, latex pillows, and waterproof crib pads. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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