Online Shopping Market Report 2026

The online shopping market size has grown rapidly in recent years. It will grow from $6.25 trillion in 2025 to $6.93 trillion in 2026 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to growth of internet penetration, expansion of smartphone usage, development of secure online payment systems, rise of global e-commerce platforms, increased consumer preference for convenience.

The online shopping market size is expected to see rapid growth in the next few years. It will grow to $10.37 trillion in 2030 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to increasing adoption of ai-driven personalization, rising cross-border e-commerce activity, expansion of same-day delivery services, growing focus on sustainable packaging, increasing use of immersive shopping technologies. Major trends in the forecast period include increasing adoption of mobile commerce platforms, rising use of personalized recommendation engines, growing demand for omnichannel shopping experiences, expansion of digital payment solutions, enhanced focus on last-mile delivery efficiency.

The growing penetration of internet connectivity is expected to drive the expansion of the online shopping market in the coming years. Internet connectivity refers to the capability of devices to access and communicate via the internet using various networks and technologies. The rise in internet connectivity penetration is mainly attributed to the expansion of mobile networks, which provide broader and more affordable access to online services, particularly in remote and underserved regions. Internet connectivity strengthens online shopping by enabling quick and seamless access to e-commerce platforms, allowing users to browse and purchase products conveniently at any time and from any location. It supports real-time updates, secure payment processes, and smooth communication, thereby enhancing the overall shopping experience. For example, in October 2023, according to the International Telecommunication Union, a Switzerland-based specialized agency of the United Nations, the number of internet users increased from 5.1 billion, representing 64% penetration in 2022, to 5.4 billion, or 67% penetration, in 2023. Hence, the increasing penetration of internet connectivity is contributing to the growth of the online shopping market.

Leading companies in the online shopping sector are developing technologically advanced e-commerce platforms to improve user experience and simplify the buying process. These platforms are digital systems that facilitate the buying and selling of products or services online between businesses and consumers. For instance, in May 2024, Amazon.com Inc., a US-based e-commerce giant, launched Amazon.co.za, an online marketplace in South Africa. This platform provides South African customers access to a wide selection of international and local brands across more than 20 product categories, including newly introduced items like non-perishable groceries, pet food, and health supplements. It also features 24/7 customer support and over 3,000 pickup locations nationwide for greater convenience.

In October 2025, The Arena Group Holdings Inc., a US-based digital media and technology company, acquired ShopHQ for an undisclosed amount. Through this acquisition, The Arena Group aims to expand its presence in data syndication, e-commerce, and social selling by integrating ShopHQ’s commerce infrastructure and first-party consumer data with its owned-and-operated media brands to accelerate audience monetization and diversify revenue streams. ShopHQ is a US-based e-commerce and interactive retail media company specializing in direct-to-consumer shopping experiences, live and social commerce, and data-driven product merchandising across digital platforms.

Major companies operating in the online shopping market report are Walmart Inc., Amazon.com Inc., Alibaba Group Holding Limited, Target Corporation, Best Buy Co. Inc., Macy’s Inc., Nordstrom Inc., Rakuten Group Inc., Wayfair Inc., Zalando SE, eBay Inc., Sea Limited, Shopify Inc., ASOS plc, Flipkart Private Limited, Etsy Inc., Overstock.com Inc., Newegg Commerce Inc., Myntra Designs Private Limited, Meesho Private Limited.

North America was the largest region in the online shopping market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online shopping market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online shopping market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online shopping market includes revenues earned by entities through e-commerce sales, logistics and delivery services, marketplace services, subscription services, and advertising and promotions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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