Online Apparel Footwear Market Report 2025

The online apparel footwear market size has grown strongly in recent years. It will grow from $385.15 billion in 2024 to $416.15 billion in 2025 at a compound annual growth rate (CAGR) of 8%. The growth during the historic period can be attributed to increasing internet penetration, rising disposable incomes, growing fashion awareness, the expansion of e-commerce platforms, and enhancements in logistics and delivery systems.

The online apparel footwear market size is expected to see strong growth in the next few years. It will grow to $561.74 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The growth projected for the forecast period can be attributed to increasing smartphone usage, the expansion of personalized shopping experiences, growth in social media marketing, rising demand for sustainable fashion, and the emergence of voice commerce. Key trends during this period include technological advancements in virtual try-on, innovations in AI-driven recommendations, developments in augmented reality shopping, research into sustainable materials, and improvements in payment security.

The growing emphasis on online shopping is expected to boost the expansion of the online apparel and footwear market in the coming years. Online shopping involves purchasing products and services via internet-connected devices through e-commerce platforms or apps, enabling consumers to browse, choose, and buy items anytime and from anywhere. This trend is driven by factors such as increased internet and mobile device access, along with the convenience and time-saving advantages it offers. Online apparel and footwear benefit this trend by providing a wide variety of fashion choices and personalized virtual try-on features that help customers make confident purchase decisions. For example, in March 2025, the United States Census Bureau reported that U.S. e-commerce sales rose by 6.1% year-over-year in the first quarter of 2025, surpassing the 4.5% growth in total retail sales during the same period. E-commerce accounted for 16.2% of total retail sales. Hence, the rising focus on online shopping is fueling growth in the online apparel and footwear market.

Leading companies in the online apparel and footwear sector are emphasizing advanced technologies such as product formulation, which improves waterproofing, breathability, insulation, and resistance to weather conditions. Product formulation involves designing and combining specific materials or ingredients to create effective and functional products, including selecting fabrics, coatings, and treatments that boost performance, comfort, and durability. For instance, in September 2022, Puma SE, a German company specializing in athletic and casual footwear, apparel, and accessories, introduced its 'Seasons' collection as part of the Run Puma performance line. Targeted at trail running and outdoor activities, this collection features cutting-edge technical materials and weather-resistant innovations, including Gore-Tex multi-terrain footwear and Sympatex Stormcell jackets made from 100% recycled, breathable, and waterproof fabric. Additional apparel incorporates Puma’s proprietary StormCell, RainCell, DryCell, and WarmCell technologies to provide optimal protection and performance across diverse weather conditions.

In March 2022, Authentic Brands Group LLC, a U.S.-based company focused on brand development, marketing, and entertainment, acquired Reebok International Limited for an undisclosed sum. This acquisition allows Authentic Brands Group to leverage Reebok’s strong brand legacy and global reach to broaden its athletic apparel and footwear portfolio, enhance its direct-to-consumer and digital strategies, and accelerate growth through strategic partnerships and innovative marketing efforts. Reebok International Limited is a U.S.-based company specializing in athletic footwear, apparel, and accessories.

Major players in the online apparel footwear market are Nike Inc., Industria de Diseño Textil S.A., Adidas AG, H & M Hennes & Mauritz AB, Fast Retailing Co. Ltd., The Gap Inc., VF Corporation, Puma SE, Skechers U.S.A. Inc., New Balance Athletics Inc., Lululemon Athletica Inc., Levi Strauss & Co., Under Armour Inc., ASICS Corporation, Crocs Inc., Shein Group Ltd., Columbia Sportswear Company, Wolverine World Wide Inc., Boohoo Group PLC and Steve Madden Ltd.

North America was the largest region in the online apparel footwear market in 2024. The regions covered in online apparel footwear report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the online apparel footwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp hike in U.S. tariffs and the associated trade disputes in spring 2025 are notably impacting the aerospace and defense sector by raising costs for titanium, carbon fiber composites, and avionics materials largely sourced from global suppliers. Defense contractors, locked into fixed-price government contracts, absorb these added costs, while commercial aerospace firms face airline pushback on higher aircraft prices. Delays in component shipments due to customs bottlenecks further disrupt tight production schedules for jets and satellites. The industry is responding by stockpiling critical materials, seeking waivers for defense-related imports, and collaborating with allied nations to diversify supply chain.

Online apparel and footwear refer to clothing and shoes sold via internet-based platforms. These products are offered on e-commerce websites, brand stores, and mobile apps, providing convenience and a wide selection. Consumers can browse, compare, and purchase items from both global and local brands without needing to visit physical stores.

The main categories of online apparel and footwear are apparel and footwear. Apparel includes clothing or garments worn to cover the body, usually for fashion, protection, or cultural reasons. These products are distributed through multiple channels such as e-commerce platforms, brand websites, and third-party online retailers. The platforms used include mobile and personal computer applications, serving end users including both men and women.

The online apparel footwear market research report is one of a series of new reports that provides online apparel footwear market statistics, including the online apparel footwear industry global market size, regional shares, competitors with the online apparel footwear market share, detailed online apparel footwear market segments, market trends, and opportunities, and any further data you may need to thrive in the online apparel footwear industry. This online apparel footwear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The online apparel footwear market consists of revenues earned by entities by providing services such as subscription boxes and membership services, home delivery and logistics, and virtual try-on and size guides. The market value includes the value of related goods sold by the service provider or included within the service offering. The online apparel footwear market also includes sales of formal and business wear, outerwear, ethnic and traditional wear, sneakers, heels, and flats. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in usd, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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