Online Apparel Footwear Market Report 2026

The online apparel footwear market size has grown strongly in recent years. It will grow from $416.15 billion in 2025 to $449.48 billion in 2026 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to rapid expansion of e-commerce platforms offering diverse apparel and footwear options, rising internet and smartphone penetration enabling online shopping adoption, growth of home delivery and logistics networks improving order fulfillment, increasing popularity of online discounts and seasonal sales driving consumer traffic, widespread use of virtual size guides reducing purchase uncertainty and returns.

The online apparel footwear market size is expected to see strong growth in the next few years. It will grow to $604.41 billion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to growing adoption of subscription-based apparel and footwear services for personalized shopping, rising use of ai-driven virtual try-on technologies to enhance customer experience, expansion of cross-border e-commerce increasing access to global fashion brands, increasing consumer demand for sustainable and ethically sourced online fashion products, accelerating integration of real-time inventory and supply chain visibility tools improving delivery speed and reliability. Major trends in the forecast period include growth of fast-fashion-driven online purchases, expansion of direct-to-consumer (d2c) brand strategies, increased adoption of flexible return and exchange policies, rising demand for size-inclusive and adaptive fashion, integration of influencer-driven and social commerce channels.

The growing emphasis on online shopping is expected to boost the expansion of the online apparel and footwear market in the coming years. Online shopping involves purchasing products and services via internet-connected devices through e-commerce platforms or apps, enabling consumers to browse, choose, and buy items anytime and from anywhere. This trend is driven by factors such as increased internet and mobile device access, along with the convenience and time-saving advantages it offers. Online apparel and footwear benefit this trend by providing a wide variety of fashion choices and personalized virtual try-on features that help customers make confident purchase decisions. For example, in March 2025, the United States Census Bureau reported that U.S. e-commerce sales rose by 6.1% year-over-year in the first quarter of 2025, surpassing the 4.5% growth in total retail sales during the same period. E-commerce accounted for 16.2% of total retail sales. Hence, the rising focus on online shopping is fueling growth in the online apparel and footwear market.

Leading companies in the online apparel and footwear market are focusing on utilizing innovative technologies such as artificial intelligence (AI) design to develop personalized and better-fitting footwear. AI design involves employing AI technologies to automatically create, optimize, and customize products based on data and user preferences, enabling footwear brands to design shoes more efficiently, ensure an ideal fit, and offer unique styles for each customer. For example, in January 2025, Syntilay Inc., a U.S.-based footwear company, launched the world’s first AI-designed 3D-printed shoe, a custom-fit slide inspired by yachts and spaceships. Seventy percent of the shoe’s design was generated by AI, incorporating artwork by Syd Mead, the renowned concept artist behind films such as Blade Runner and Aliens. Each pair is customized to the customer’s foot through a phone-based 3D scan, ensuring what the company calls “the best fit you can possibly get.” Produced in limited quantities at a factory in Germany, the futuristic footwear blends advanced technology with a unique, personalized fit. The process begins with AI-generated concepts, refined by designers into sketches, and concludes with a 3D model that guides production.

In September 2025, DICK’S Sporting Goods, a US-based public retail company, acquired Foot Locker, Inc. for US $2.4 billion. Through this acquisition, DICK’S Sporting Goods aims to establish a sports retail platform, expand its presence across 20 countries, strengthen brand partnerships, achieve cost synergies, and drive growth for both companies, while enhancing customer experiences, maintaining Foot Locker’s brand portfolio, and positioning the combined entity as a leader in the competitive sports and athletic footwear market, ultimately delivering value to brand partners, employees, communities, and shareholders. Foot Locker Inc. is a US-based retailer specializing in footwear, athletic apparel, and related accessories.

Major companies operating in the online apparel footwear market are Nike Inc., Industria de Diseño Textil S.A., Adidas AG, H & M Hennes & Mauritz AB, Fast Retailing Co. Ltd., The Gap Inc., VF Corporation, Puma SE, Skechers U.S.A. Inc., New Balance Athletics Inc., Lululemon Athletica Inc., Levi Strauss & Co., Under Armour Inc., ASICS Corporation, Crocs Inc., Shein Group Ltd., Columbia Sportswear Company, Wolverine World Wide Inc., Boohoo Group PLC, Steve Madden Ltd.

North America was the largest region in the online apparel footwear market in 2025. The regions covered in the online apparel footwear market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on textiles, footwear materials, and cross-border e-commerce shipments are increasing production and import costs for online apparel and footwear brands, causing higher retail prices and slower inventory movement. The impact is most evident across footwear, activewear, and outerwear segments, with regions dependent on Asian manufacturing such as North America and Europe facing the greatest disruptions. Some domestic producers benefit from reduced foreign competition, encouraging localized manufacturing and nearshoring. However, overall market pressure persists as brands adjust sourcing, logistics, and pricing models to maintain competitiveness.

The online apparel footwear market research report is one of a series of new reports that provides online apparel footwear market statistics, including the online apparel footwear industry global market size, regional shares, competitors with the online apparel footwear market share, detailed online apparel footwear market segments, market trends, and opportunities, and any further data you may need to thrive in the online apparel footwear industry. This online apparel footwear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Online apparel and footwear refer to clothing and shoes sold via internet-based platforms. These products are offered on e-commerce websites, brand stores, and mobile apps, providing convenience and a wide selection. Consumers can browse, compare, and purchase items from both global and local brands without needing to visit physical stores.

The main categories of online apparel and footwear are apparel and footwear. Apparel includes clothing or garments worn to cover the body, usually for fashion, protection, or cultural reasons. These products are distributed through multiple channels such as e-commerce platforms, brand websites, and third-party online retailers. The platforms used include mobile and personal computer applications, serving end users including both men and women.

The countries covered in the online apparel footwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online apparel footwear market consists of revenues earned by entities by providing services such as subscription boxes and membership services, home delivery and logistics, and virtual try-on and size guides. The market value includes the value of related goods sold by the service provider or included within the service offering. The online apparel footwear market also includes sales of formal and business wear, outerwear, ethnic and traditional wear, sneakers, heels, and flats. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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