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Pet Insurance Market by Policy Coverage (Accident Only, Illness Only, Comprehensive Plans, Preventive Care), Animal Type (Dog, Cat), Provider Type (Public, Private), Sales Channel (Broker, Direct, Agency, Bancassurance) & Region - Global Forecast to 2030

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    Report

  • 260 Pages
  • August 2025
  • Region: Global
  • Markets and Markets
  • ID: 6167352
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Description Jump to:
The pet insurance market is projected to grow from USD 14.35 billion in 2025 to USD 29.80 billion by 2030, with a CAGR of 15.7%. This increase is driven by several key factors that reflect the evolving landscape of animal health and disease management.

One of the main factors is the steady increase in pet ownership worldwide, especially among younger groups who increasingly see pets as important family members. This cultural shift has raised expectations for high-quality veterinary care, boosting the need for financial tools like pet insurance to cover related costs.

Another significant factor is the rising cost of veterinary treatments, which has led pet owners to seek financial protection through insurance. Advanced diagnostics, surgeries, and chronic disease management have become more accessible but also more expensive, prompting a greater demand for comprehensive insurance coverage that can offset these high medical expenses. The increasing humanization of pets, with owners treating their animals as family members and prioritizing their health and well-being, is another growth factor. This cultural shift has resulted in greater awareness and acceptance of pet insurance, particularly in developed regions. Additionally, the expansion of digital distribution channels and personalized policy options is making insurance more accessible and tailored to individual pet needs, further boosting market adoption.

By policy coverage, the wellness/preventive care add-ons segment is projected to grow at the highest CAGR during the forecast period.

The wellness/preventive care add-ons segment is expected to experience the highest growth in the pet insurance market, driven by a focus on proactive pet health management. Pet owners are increasingly aware of the long-term benefits of routine care, such as vaccinations, dental cleanings, flea and tick prevention, and annual wellness exams. These services help detect health issues early, reduce the risk of serious illnesses, and ultimately lower overall veterinary costs. As a result, more consumers are choosing wellness add-ons to supplement their accident and illness coverage. Insurers are also promoting these options as value-added features that enhance customer retention, encourage policy upgrades, and support the growing trend of pet humanization and holistic care.

By animal type, the dogs segment accounted for the largest market share in 2024.

In 2024, the dogs segment led the pet insurance market because of higher ownership rates and greater healthcare use compared to other pets. Dogs are more likely to need veterinary care for accidents, chronic conditions, hereditary issues, and behavioral problems, which results in higher medical costs over their lifetime. This encourages owners to buy insurance as a financial safety net. Additionally, many dog breeds tend to be prone to specific health issues, increasing the need for comprehensive coverage. Insurers often customize and promote their plans mainly for dog owners, further strengthening their dominance in the insured pet market.

The Asia Pacific region is expected to witness the highest growth rate during the forecast period.

The Asia Pacific is poised for the highest growth in the pet insurance market due to a rapid increase in pet ownership, rising disposable incomes, and a cultural shift toward viewing pets as family members. Urbanization and evolving lifestyles, especially among younger populations in countries like China, India, and Southeast Asian nations, have driven up demand for quality veterinary care. As access to veterinary services improves across the region, awareness of the financial risks related to pet health issues also grows, leading more pet owners to consider insurance. Furthermore, the expansion of digital platforms and mobile-based insurance options has made it easier for consumers to buy and manage pet insurance, speeding up market growth in this region.

Breakdown of supply-side primary interviews:

  • By Company Type: Tier 1 (45%), Tier 2 (20%), and Tier 3 (35%)
  • By Designation: C-level Executives (35%), Directors (25%), and Other Designations (40%)
  • By Region: North America (40%), Europe (25%), Asia Pacific (20%), Latin America (10%), and the Middle East & Africa (5%)

Breakdown of demand-side primary interviews:

  • By End User: Individual Pet Owners (40%), Veterinary Hospitals & Clinics (25%), Insurance Brokers & Agents (20%), and Pet Retailers & E-commerce Platforms (15%)
  • By Designation: Pet Owners (35%), Veterinary Practice Managers (27%), Insurance Sales Professionals (22%), and Procurement/Benefits Managers (16%)
  • By Region: North America (40%), Europe (25%), Asia Pacific (20%), Latin America (10%), and the Middle East & Africa (5%)

Research Coverage

The market study analyzes the pet insurance market across various segments. Its goal is to estimate the market size and growth potential based on policy coverage, sales channels, provider types, animal types, and regions. The study also provides an in-depth competitive analysis of key market players, including their company profiles, insights into their products and business offerings, recent developments, and strategic market approaches.

Reasons to Buy the Report

The report can assist established companies and newer or smaller firms understand market trends, enabling them to capture a larger market share. Firms that acquire the report can implement one or more of the five strategies outlined below.

This report provides insights into the following points:

  • Analysis of key drivers (rise in pet ownership, advancements in veterinary sciences, increasing veterinary medical costs), restraints (high pet insurance premium costs, regulatory inconsistency, exclusion of pre-existing conditions), opportunities (customizable plans and wellness add-ons, embedded insurance models), and challenges (insufficiencies in processing insurance claims) influencing the growth of the pet insurance market.
  • Product Development/Innovation: Detailed insights on upcoming technologies and product launches in the pet insurance market.
  • Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for various types of pet insurance products across regions.
  • Market Diversification: Exhaustive information about products, untapped regions, recent developments, and investments in the pet insurance market.
  • Competitive Assessment: In-depth assessment of market shares, strategies, products, distribution networks, and manufacturing capabilities of the leading players in the pet insurance market.

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation & Regional Scope
1.3.2 Inclusions & Exclusions
1.3.3 Years Considered
1.4 Market Stakeholders
1.5 Limitations
2 Research Methodology
2.1 Research Methodology Design
2.1.1 Secondary Research
2.1.1.1 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data from Primary Sources
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.3 Market Breakdown & Data Triangulation
2.4 Market Share Analysis
2.5 Research Assumptions
2.5.1 Growth Rate Assumptions
2.6 Risk Assessment
2.7 Research Limitations
2.7.1 Methodology-Related Limitations
2.7.2 Scope-Related Limitations
3 Executive Summary
4 Premium Insights
4.1 Pet Insurance Market Overview
4.2 Asia-Pacific: Pet Insurance Market, by Policy Coverage & Country (2024)
4.3 Pet Insurance Market: Regional Mix
4.4 Pet Insurance Market: Geographic Growth Opportunities
4.5 Pet Insurance Market: Developed Markets vs. Emerging Economies
5 Market Overview
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Rise in Pet Ownership
5.1.1.2 Rapid Advancements in Veterinary Services
5.1.1.3 Increasing Pet Expenditure
5.1.1.4 Rising Incidence of Chronic & Hereditary Conditions
5.1.2 Restraints
5.1.2.1 High Pet Insurance Premium Costs
5.1.2.2 Regulatory Inconsistencies Across Jurisdictions
5.1.2.3 Exclusion of Pre-Existing Conditions
5.1.3 Opportunities
5.1.3.1 Customizable Plans & Wellness ADD-Ons
5.1.3.2 Embedded Insurance Models
5.1.4 Challenges
5.1.4.1 Inefficiencies in Insurance Claims Processing
5.2 Industry Trends
5.2.1 Digital Distribution & Direct Sales
5.2.2 Wearable & Telemedicine Integration in Pet Insurance
5.2.3 Multi-Pet, Breed, and Age-Specific Plans
5.3 Technology Analysis
5.3.1 Key Technologies
5.3.1.1 AI & ML
5.3.1.2 Telemedicine/Tele-Veterinary Platforms
5.3.1.3 Mobile Apps & Digital Platforms
5.3.2 Adjacent Technologies
5.3.2.1 Ehr for Pets
5.3.3 Complementary Technologies
5.3.3.1 Pet E-Commerce Platforms
5.4 Porter's Five Forces Analysis
5.4.1 Threat of New Entrants
5.4.2 Threat of Substitutes
5.4.3 Bargaining Power of Suppliers
5.4.4 Bargaining Power of Buyers
5.4.5 Intensity of Competitive Rivalry
5.5 Regulatory Analysis
5.5.1 Regulatory Landscape
5.5.2 Regulatory Bodies, Government Agencies, and Other Organizations
5.5.2.1 North America
5.5.2.2 Europe
5.5.2.3 Rest of the World
5.6 Patent Analysis
5.6.1 Patent Publication Trends for Pet Insurance
5.6.2 Jurisdiction & Top Applicant Analysis
5.7 Pricing Analysis
5.7.1 Average Selling Price of Key Players, by Policy Coverage, 2024
5.7.2 Average Selling Price Trend of Key Players, by Policy Coverage, 2022-2024
5.7.3 Average Selling Price for Accident & Illness or Accident-Only Insurance Plans, by Key Player, 2024
5.7.4 Average Selling Price Trend, by Region, 2022-2024
5.7.4.1 Average Selling Price of Accident & Illness Coverage (Monthly Premium) and Accident-Only Coverage (Monthly Premium), by Region, 2024
5.7.4.2 Average Selling Price Trend of Accident & Illness Coverage (Monthly Premium), by Region, 2022-2024
5.7.4.3 Average Selling Price Trend of Accident-Only Coverage (Monthly Premium), by Region, 2022-2024
5.7.4.4 Average Selling Price Trend of Wellness/Preventive Care ADD-Ons (Monthly Premium), by Region, 2022-2024
5.8 Key Conferences & Events, 2025-2026
5.9 Key Stakeholders & Buying Criteria
5.9.1 Key Stakeholders in Buying Process
5.9.2 Buying Criteria
5.10 End-user Perspective & Unmet Needs
5.11 Impact of AI/Generative on Pet Insurance Market
5.11.1 Introduction
5.11.2 Market Potential in Pet Insurance Ecosystem
5.11.3 AI-Use Cases
5.11.4 Key Companies Implementing AI in Pet Insurance
5.12 Ecosystem Analysis
5.13 Value Chain Analysis
5.14 Supply Chain Analysis
5.15 Investment & Funding Scenario
6 Pet Insurance Market, by Policy Coverage
6.1 Introduction
6.2 Accident & Illness
6.2.1 Provision Against Unexpected Injuries and Preferred Choice for Most Pet Owners to Boost Demand
6.3 Accident-Only
6.3.1 Basic Coverage Abilities to Support Market Growth
6.4 Wellness/Preventive Care ADD-Ons
6.4.1 High Awareness of Long-Term Benefits of Preventive Health Management to Propel Market
7 Pet Insurance Market, by Sales Channel
7.1 Introduction
7.2 Direct Sales
7.2.1 Digital Platforms and Instant Enrollment to Drive Market
7.3 Agency Sales
7.3.1 Personalized Guidance and Local Trust to Boost Demand
7.4 Broker Sales
7.4.1 Multi-Insurer Access and Expert Advice to Drive Growth
7.5 Bancassurance
7.5.1 Bank Loyalty Programs and Embedded Insurance Models to Fuel Uptake
7.6 Other Sales Channels
8 Pet Insurance Market, by Provider Type
8.1 Introduction
8.2 Private Providers
8.2.1 Flexible Coverage and Digital Innovation to Drive Market
8.3 Public Providers
8.3.1 Affordable Plans and Government Welfare Initiatives to Boost Demand
9 Pet Insurance Market, by Animal Type
9.1 Introduction
9.2 Dogs
9.2.1 High Pet Ownership and Rising Vet Care Costs to Boost Demand
9.3 Cats
9.3.1 Rising Feline Adoption and Chronic Illness Awareness Drive Growth
9.4 Other Animal Types
10 Pet Insurance Market, by Region
10.1 Introduction
10.2 North America
10.2.1 Macroeconomic Outlook for North America
10.2.2 US
10.2.2.1 High Veterinary Healthcare Expenditure to Drive Market
10.2.3 Canada
10.2.3.1 Growth in Pet Adoption Rates to Drive Market
10.3 Europe
10.3.1 Macroeconomic Outlook for Europe
10.3.2 Germany
10.3.2.1 High Veterinary Costs to Boost Market Growth
10.3.3 UK
10.3.3.1 High Volume of Claim Submissions to Fuel Market
10.3.4 France
10.3.4.1 Entry of New Insurance Providers to Boost Demand
10.3.5 Italy
10.3.5.1 Growing Focus on Insurtech to Boost Demand
10.3.6 Spain
10.3.6.1 Implementation of Legal Mandates for Liability Coverage to Drive Market
10.3.7 Sweden
10.3.7.1 High Pet Insurance Penetration to Propel Market
10.3.8 Rest of Europe
10.4 Asia-Pacific
10.4.1 Macroeconomic Outlook for Asia-Pacific
10.4.2 China
10.4.2.1 Rising Middle-Class Expenditure and High Focus on Advanced Vet Treatments to Drive Market
10.4.3 Japan
10.4.3.1 Rising Population of Pet Dogs & Cats to Fuel Market
10.4.4 India
10.4.4.1 Increasing Focus on Preventive Health Coverage to Drive Market
10.4.5 Australia
10.4.5.1 Regulatory Guidelines for Pet Insurance Policies to Support Market Growth
10.4.6 South Korea
10.4.6.1 Growth in Pet Awareness and High-Pedigree Status to Aid Market
10.4.7 Thailand
10.4.7.1 Focus on Premium Pet Care to Support Market Growth
10.4.8 New Zealand
10.4.8.1 Growing Emphasis on Animal Welfare and Preventive Care Drives Market
10.4.9 Rest of Asia-Pacific
10.5 Latin America
10.5.1 Macroeconomic Outlook for Latin America
10.5.2 Brazil
10.5.2.1 Rise in Pet-Related Expenditure to Support Market Uptake
10.5.3 Mexico
10.5.3.1 Implementation of Animal-Welfare Awareness to Aid Market
10.5.4 Rest of Latin America
10.6 Middle East & Africa
10.6.1 Macroeconomic Outlook for Middle East & Africa
10.6.2 GCC Countries
10.6.2.1 Kingdom of Saudi Arabia (KSA)
10.6.2.1.1 Changing Cultural Attitudes and Launch of Pet Insurance Policies to Fuel Uptake
10.6.2.2 United Arab Emirates (UAE)
10.6.2.2.1 High Expat Pet Ownership to Boost Demand
10.6.2.3 Other GCC Countries
10.6.3 Rest of Middle East & Africa
11 Competitive Landscape
11.1 Overview
11.2 Key Player Strategies/Right to Win
11.2.1 Overview of Strategies Adopted by Players in Pet Insurance Market
11.3 Revenue Analysis, 2020-2024
11.4 Market Share Analysis
11.4.1 US Market Share Analysis of Key Players in Pet Insurance Market (2024)
11.4.2 Ranking of Key Market Players
11.5 Company Evaluation Matrix: Key Players, 2024
11.5.1 Stars
11.5.2 Emerging Leaders
11.5.3 Pervasive Players
11.5.4 Participants
11.5.5 Company Footprint: Key Players, 2024
11.5.5.1 Company Footprint
11.5.5.2 Region Footprint
11.5.5.3 Policy Coverage Footprint
11.5.5.4 Animal Type Footprint
11.5.5.5 Provider Type Footprint
11.6 Company Evaluation Matrix: Startups/SMEs, 2024
11.6.1 Progressive Companies
11.6.2 Dynamic Companies
11.6.3 Starting Blocks
11.6.4 Responsive Companies
11.6.5 Competitive Benchmarking: Startups/SMEs, 2024
11.6.5.1 Detailed List of Key Startup/SME Players
11.6.5.2 Competitive Benchmarking of Key Emerging Players/Startups
11.7 Brand/Product Comparison
11.7.1 Brand/Product Comparative Analysis
11.8 Company Valuation & Financial Metrics
11.8.1 Financial Metrics
11.8.2 Company Valuation
11.9 Competitive Scenario
11.9.1 Service Launches
11.9.2 Deals
11.9.3 Expansions
11.9.4 Other Developments
12 Company Profiles
12.1 Key Players
12.1.1 Trupanion
12.1.1.1 Business Overview
12.1.1.2 Services Offered
12.1.1.3 Recent Developments
12.1.1.3.1 Service Launches
12.1.1.3.2 Deals
12.1.1.3.3 Other Developments
12.1.1.4 Analyst's View
12.1.1.4.1 Key Strengths
12.1.1.4.2 Strategic Choices
12.1.1.4.3 Weaknesses & Competitive Threats
12.1.2 Nationwide (Subsidiary of Nationwide Mutual Insurance Company)
12.1.2.1 Business Overview
12.1.2.2 Services Offered
12.1.2.3 Recent Developments
12.1.2.3.1 Deals
12.1.2.3.2 Other Developments
12.1.2.4 Analyst's View
12.1.2.4.1 Key Strengths
12.1.2.4.2 Strategic Choices
12.1.2.4.3 Weaknesses & Competitive Threats
12.1.3 Pet Plan Limited
12.1.3.1 Business Overview
12.1.3.2 Services Offered
12.1.3.3 Analyst's View
12.1.3.3.1 Key Strengths
12.1.3.3.2 Strategic Choices
12.1.3.3.3 Weaknesses & Competitive Threats
12.1.4 Anicom Holdings, Inc.
12.1.4.1 Business Overview
12.1.4.2 Services Offered
12.1.4.3 Analyst's View
12.1.4.3.1 Key Strengths
12.1.4.3.2 Strategic Choices
12.1.4.3.3 Weaknesses & Competitive Threats
12.1.5 Healthy Paws
12.1.5.1 Business Overview
12.1.5.2 Services Offered
12.1.5.3 Recent Developments
12.1.5.3.1 Deals
12.1.5.4 Analyst's View
12.1.5.4.1 Key Strengths
12.1.5.4.2 Strategic Choices
12.1.5.4.3 Weaknesses & Competitive Threats
12.1.6 Pets Best Insurance Services, LLC
12.1.6.1 Business Overview
12.1.6.2 Services Offered
12.1.6.3 Recent Developments
12.1.6.3.1 Deals
12.1.6.3.2 Other Developments
12.1.7 Pumpkin Insurance Services Inc.
12.1.7.1 Business Overview
12.1.7.2 Services Offered
12.1.7.3 Recent Developments
12.1.7.3.1 Service Launches
12.1.7.3.2 Deals
12.1.8 Spot Pet Insurance Services, LLC
12.1.8.1 Business Overview
12.1.8.2 Services Offered
12.1.8.3 Recent Developments
12.1.8.3.1 Deals
12.1.9 Figo Pet Insurance LLC
12.1.9.1 Business Overview
12.1.9.2 Services Offered
12.1.9.3 Recent Developments
12.1.9.3.1 Other Developments
12.1.10 Agria Pet Insurance Ltd.
12.1.10.1 Business Overview
12.1.10.2 Services Offered
12.1.11 Petpartners, Inc.
12.1.11.1 Business Overview
12.1.11.2 Services Offered
12.1.12 Aspca
12.1.12.1 Business Overview
12.1.12.2 Services Offered
12.1.13 Pet Protect Limited
12.1.13.1 Business Overview
12.1.13.2 Services Offered
12.1.14 Embrace Pet Insurance Agency, LLC
12.1.14.1 Business Overview
12.1.14.2 Services Offered
12.1.14.3 Recent Developments
12.1.14.3.1 Service Launches
12.1.14.3.2 Deals
12.1.14.3.3 Other Developments
12.1.15 Getsafe
12.1.15.1 Business Overview
12.1.15.2 Services Offered
12.1.15.3 Recent Developments
12.1.15.3.1 Deals
12.1.15.3.2 Expansions
12.1.15.3.3 Other Developments
12.2 Other Players
12.2.1 Waggel Limited
12.2.2 Napo Limited
12.2.3 Many Group Ltd.
12.2.4 Everypaw
12.2.5 Lassie Ab
12.2.6 Dalma
12.2.7 Ipet Insurance Co. Ltd.
12.2.8 Agila Haustierversicherung AG
12.2.9 Wagmo Inc.
12.2.10 Felix
13 Appendix
13.1 Discussion Guide
13.2 Knowledgestore: The Subscription Portal
13.3 Customization Options
List of Tables
Table 1 Pet Insurance Market: Inclusions & Exclusions
Table 2 Standard Currency Conversion Rates (USD Units)
Table 3 Pet Insurance Market: Assumptions Analysis
Table 4 Pet Insurance Market: Risk Assessment Analysis
Table 5 Number of US Households That Own Pets in 2024, by Animal Type (Million)
Table 6 Pet Insurance Market: Porter's Five Forces Analysis
Table 7 North America: Regulatory Bodies, Government Agencies, and Other Organizations
Table 8 Europe: Regulatory Bodies, Government Agencies, and Other Organizations
Table 9 Rest of the World: Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 Pet Insurance Market: Major Patents
Table 11 Average Selling Price of Key Players, by Policy Coverage, 2024
Table 12 Average Selling Price Trend of Key Players, by Policy Coverage, 2022-2024
Table 13 Average Selling Price Trend of Accident & Illness Coverage (Monthly Premium), by Region, 2022-2024
Table 14 Average Selling Price Trend of Accident-Only Coverage (Monthly Premium), by Region, 2022-2024
Table 15 Average Selling Price Trend of Wellness/Preventive Care ADD-Ons (Monthly Premium), by Region, 2022-2024
Table 16 Pet Insurance Market: Key Conferences & Events, 2025-2026
Table 17 Influence of Stakeholders on Buying Process for Pet Insurance Services (%)
Table 18 Key Buying Criteria for Pet Insurance Services
Table 19 Key Companies Implementing AI in Pet Insurance
Table 20 Pet Insurance Market: Role of Companies in Ecosystem
Table 21 Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 22 Pet Insurance Policy Coverage Market, by Country, 2023-2030 (USD Million)
Table 23 Key Players Providing Accident & Illness Policy Coverage
Table 24 Pet Insurance Market for Accident & Illness Policy Coverage, by Country, 2023-2030 (USD Million)
Table 25 Key Players Providing Accident-Only Policy Coverage
Table 26 Pet Insurance Market for Accident-Only Policy Coverage, by Country, 2023-2030 (USD Million)
Table 27 Key Players Providing Wellness/Preventive Care ADD-Ons
Table 28 Pet Insurance Market for Wellness/Preventive Care ADD-Ons Policy Coverage, by Country, 2023-2030 (USD Million)
Table 29 Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 30 Pet Insurance Market for Direct Sales, by Country, 2023-2030 (USD Million)
Table 31 Pet Insurance Market for Agency Sales, by Country, 2023-2030 (USD Million)
Table 32 Pet Insurance Market for Broker Sales, by Country, 2023-2030 (USD Million)
Table 33 Pet Insurance Market for Bancassurance, by Country, 2023-2030 (USD Million)
Table 34 Pet Insurance Market for Other Sales Channels, by Country, 2023-2030 (USD Million)
Table 35 Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 36 Pet Insurance Market for Private Providers, by Country, 2023-2030 (USD Million)
Table 37 Pet Insurance Market for Public Providers, by Country, 2023-2030 (USD Million)
Table 38 Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 39 Key Players Providing Pet Insurance for Dogs
Table 40 Pet Insurance Market for Dogs, by Country, 2023-2030 (USD Million)
Table 41 Key Players Providing Pet Insurance for Cats
Table 42 Pet Insurance Market for Cats, by Country, 2023-2030 (USD Million)
Table 43 Key Players Providing Pet Insurance for Other Animal Types
Table 44 Pet Insurance Market for Other Animal Types, by Country,
Table 45 Pet Insurance Market, by Region, 2023-2030 (USD Million)
Table 46 North America: Pet Insurance Market, by Country, 2023-2030 (USD Million)
Table 47 North America: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 48 North America: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 49 North America: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 50 North America: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 51 US: Key Macroindicators
Table 52 US: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 53 US: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 54 US: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 55 US: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 56 Canada: Key Macroindicators
Table 57 Canada: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 58 Canada: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 59 Canada: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 60 Canada: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 61 Europe: Pet Insurance Market, by Country, 2023-2030 (USD Million)
Table 62 Europe: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 63 Europe: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 64 Europe: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 65 Europe: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 66 Germany: Key Macroindicators
Table 67 Germany: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 68 Germany: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 69 Germany: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 70 Germany: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 71 UK: Key Macroindicators
Table 72 UK: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 73 UK: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 74 UK: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 75 UK: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 76 France: Key Macroindicators
Table 77 France: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 78 France: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 79 France: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 80 France: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 81 Italy: Key Macroindicators
Table 82 Italy: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 83 Italy: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 84 Italy: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 85 Italy: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 86 Spain: Key Macroindicators
Table 87 Spain: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 88 Spain: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 89 Spain: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 90 Spain: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 91 Sweden: Key Macroindicators
Table 92 Sweden: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 93 Sweden: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 94 Sweden: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 95 Sweden: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 96 Rest of Europe: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 97 Rest of Europe: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 98 Rest of Europe: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 99 Rest of Europe: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 100 Asia-Pacific: Pet Insurance Market, by Country, 2023-2030 (USD Million)
Table 101 Asia-Pacific: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 102 Asia-Pacific: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 103 Asia-Pacific: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 104 Asia-Pacific: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 105 China: Key Macroindicators
Table 106 China: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 107 China: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 108 China: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 109 China: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 110 Japan: Key Macroindicators
Table 111 Japan: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 112 Japan: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 113 Japan: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 114 Japan: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 115 India: Key Macroindicators
Table 116 India: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 117 India: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 118 India: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 119 India: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 120 Australia: Key Macroindicators
Table 121 Australia: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 122 Australia: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 123 Australia: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 124 Australia: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 125 South Korea: Key Macro Indicators
Table 126 South Korea: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 127 South Korea: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 128 South Korea: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 129 South Korea: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 130 Thailand: Key Macroindicators
Table 131 Thailand: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 132 Thailand: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 133 Thailand: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 134 Thailand: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 135 New Zealand: Key Macroindicators
Table 136 New Zealand: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 137 New Zealand: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 138 New Zealand: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 139 New Zealand: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 140 Rest of Asia-Pacific: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 141 Rest of Asia-Pacific: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 142 Rest of Asia-Pacific: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 143 Rest of Asia-Pacific: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 144 Latin America: Pet Insurance Market, by Country, 2023-2030 (USD Million)
Table 145 Latin America: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 146 Latin America: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 147 Latin America: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 148 Latin America: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 149 Brazil: Key Macroindicators
Table 150 Brazil: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 151 Brazil: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 152 Brazil: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 153 Brazil: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 154 Mexico: Key Macroindicators
Table 155 Mexico: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 156 Mexico: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 157 Mexico: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 158 Mexico: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 159 Rest of Latin America: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 160 Rest of Latin America: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 161 Rest of Latin America: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 162 Rest of Latin America: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 163 Middle East & Africa: Pet Insurance Market, by Region, 2023-2030 (USD Million)
Table 164 Middle East & Africa: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 165 Middle East & Africa: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 166 Middle East & Africa: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 167 Middle East & Africa: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 168 GCC Countries: Pet Insurance Market, by Country, 2023-2030 (USD Million)
Table 169 GCC Countries: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 170 GCC Countries: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 171 GCC Countries: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 172 GCC Countries: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 173 Kingdom of Saudi Arabia: Key Macroindicators
Table 174 Kingdom of Saudi Arabia: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 175 Kingdom of Saudi Arabia: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 176 Kingdom of Saudi Arabia: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 177 Kingdom of Saudi Arabia: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 178 United Arab Emirates: Key Macroindicators
Table 179 United Arab Emirates: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 180 United Arab Emirates: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 181 United Arab Emirates: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 182 United Arab Emirates: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 183 Other GCC Countries: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 184 Other GCC Countries: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 185 Other GCC Countries: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 186 Other GCC Countries: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 187 Rest of Middle East & Africa: Pet Insurance Market, by Policy Coverage, 2023-2030 (USD Million)
Table 188 Rest of Middle East & Africa: Pet Insurance Market, by Sales Channel, 2023-2030 (USD Million)
Table 189 Rest of Middle East & Africa: Pet Insurance Market, by Provider Type, 2023-2030 (USD Million)
Table 190 Rest of Middle East & Africa: Pet Insurance Market, by Animal Type, 2023-2030 (USD Million)
Table 191 Overview of Strategies Deployed by Key Players in Pet Insurance Market
Table 192 Pet Insurance Market: Degree of Competition
Table 193 US Pet Insurance Market: Degree of Competition
Table 194 Pet Insurance Market: Region Footprint
Table 195 Pet Insurance Market: Policy Coverage Footprint
Table 196 Pet Insurance Market: Animal Type Footprint
Table 197 Pet Insurance Market: Provider Type Footprint
Table 198 Pet Insurance Market: Detailed List of Key Startup/SME Players
Table 199 Pet Insurance Market: Competitive Benchmarking of Key Emerging Players/Startups
Table 200 Pet Insurance Market: Service Launches, January 2022-July 2025
Table 201 Pet Insurance Market: Deals, January 2022-July 2025
Table 202 Pet Insurance Market: Expansions, January 2022-July 2025
Table 203 Pet Insurance Market: Other Developments, January 2022-March 2025
Table 204 Trupanion: Company Overview
Table 205 Trupanion: Services Offered
Table 206 Trupanion: Service Launches, January 2022-July 2025
Table 207 Trupanion: Deals, January 2022-July 2025
Table 208 Trupanion: Other Developments, January 2022-July 2025
Table 209 Nationwide Mutual Insurance Company: Company Overview
Table 210 Nationwide: Services Offered
Table 211 Nationwide: Deals, January 2022-July 2025
Table 212 Nationwide: Other Developments, January 2022-July 2025
Table 213 Pet Plan Limited: Company Overview
Table 214 Pet Plan Limited: Services Offered
Table 215 Anicom Holdings, Inc.: Company Overview
Table 216 Anicom Holdings, Inc.: Services Offered
Table 217 Healthy Paws: Company Overview
Table 218 Healthy Paws: Services Offered
Table 219 Healthy Paws: Deals, January 2022-July 2025
Table 220 Pets Best Insurance Services, LLC: Company Overview
Table 221 Pets Best Insurance Services, LLC: Services Offered
Table 222 Pets Best Insurance Services, LLC: Deals, January 2022-July 2025
Table 223 Pets Best Insurance Services, LLC: Other Developments, January 2022-July 2025
Table 224 Pumpkin Insurance Services Inc.: Company Overview
Table 225 Pumpkin Insurance Services Inc.: Services Offered
Table 226 Pumpkin Insurance Services Inc.: Service Launches, January 2022-July 2025
Table 227 Pumpkin Insurance Services Inc.: Deals, January 2022-July 2025
Table 228 Spot Pet Insurance Services, LLC: Company Overview
Table 229 Spot Pet Insurance Services, LLC: Services Offered
Table 230 Spot Pet Insurance Services, LLC: Deals, January 2022-July 2025
Table 231 Figo Pet Insurance LLC: Company Overview
Table 232 Figo Pet Insurance LLC: Services Offered
Table 233 Figo Pet Insurance LLC: Other Developments, January 2022-July 2025
Table 234 Agria Pet Insurance Ltd.: Company Overview
Table 235 Agria Pet Insurance Ltd.: Services Offered
Table 236 Petpartners, Inc.: Company Overview
Table 237 Petpartners, Inc.: Services Offered
Table 238 Aspca: Company Overview
Table 239 Aspca: Services Offered
Table 240 Pet Protect Limited: Company Overview
Table 241 Pet Protect Limited: Services Offered
Table 242 Embrace Pet Insurance Agency, LLC: Company Overview
Table 243 Embrace Pet Insurance Agency, LLC: Services Offered
Table 244 Embrace Pet Insurance Agency, LLC: Service Launches, January 2022-July 2025
Table 245 Embrace Pet Insurance Agency, LLC: Deals, January 2022-July 2025
Table 246 Embrace Pet Insurance Agency, LLC: Other Developments, January 2022-July 2025
Table 247 Getsafe: Company Overview
Table 248 Getsafe: Services Offered
Table 249 Getsafe: Deals, January 2022-July 2025
Table 250 Getsafe: Expansions, January 2022-July 2025
Table 251 Getsafe: Other Developments, January 2022-July 2025
Table 252 Waggel Limited: Company Overview
Table 253 Napo Limited: Company Overview
Table 254 Many Group Ltd.: Company Overview
Table 255 Everypaw: Company Overview
Table 256 Lassie Ab: Company Overview
Table 257 Dalma: Company Overview
Table 258 Ipet Insurance Co. Ltd.: Company Overview
Table 259 Agila Haustierversicherung AG: Company Overview
Table 260 Wagmo Inc.: Company Overview
Table 261 Felix: Company Overview
List of Figures
Figure 1 Pet Insurance Market Segmentation & Regional Scope
Figure 2 Pet Insurance Market: Research Design
Figure 3 Primary Sources
Figure 4 Breakdown of Primary Interviews: by Company Type, Designation, and Region (Supply Side)
Figure 5 Breakdown of Primary Interviews: by Company Type, Designation, and Region (Demand Side)
Figure 6 Breakdown of Primary Interviews: Supply-Side and Demand-Side Participants
Figure 7 Supply-Side Market Size Estimation: Revenue Share Analysis
Figure 8 Revenue Share Analysis Illustration: Trupanion
Figure 9 Revenue Analysis of Top Five Companies: Pet Insurance Market (2024)
Figure 10 Pet Insurance Market: Demand-Side Analysis
Figure 11 CAGR Projections from Analysis of Drivers, Restraints, Opportunities, and Challenges of Pet Insurance Market (2025-2030)
Figure 12 CAGR Projections: Supply-Side Analysis
Figure 13 Top-Down Approach
Figure 14 Bottom-Up Approach
Figure 15 Data Triangulation Methodology
Figure 16 Pet Insurance Market, by Policy Coverage, 2025 vs. 2030 (USD Million)
Figure 17 Pet Insurance Market, by Sales Channel, 2025 vs. 2030 (USD Million)
Figure 18 Pet Insurance Market, by Provider Type, 2025 vs. 2030 (USD Million)
Figure 19 Pet Insurance Market, by Animal Type, 2025 vs. 2030 (USD Million)
Figure 20 Geographic Snapshot of Pet Insurance Market
Figure 21 Rise in Pet Ownership to Propel Market
Figure 22 Accident & Illness Segment Accounted for Largest Market Share in China in 2024
Figure 23 Asia-Pacific Region to Grow at Highest CAGR During Forecast Period
Figure 24 China to Register Highest CAGR During Forecast Period
Figure 25 Emerging Economies to Register Higher Growth Rates During Forecast Period
Figure 26 Pet Insurance Market: Drivers, Restraints, Opportunities, and Challenges
Figure 27 Europe: Pet Population, 2021-2023
Figure 28 US: Pet Expenditure, Dogs vs. Cats, 2024 (USD)
Figure 29 Pet Insurance Market: Porter's Five Forces Analysis
Figure 30 Pet Insurance Market: Number of Granted Patent Applications (January 2014-July 2025)
Figure 31 Top Applicant Countries/Regions for Pet Insurance Patents (January 2014-May 2025)
Figure 32 Average Selling Price for Accident & Illness or Accident-Only Insurance Plans, by Key Player, 2024
Figure 33 Average Selling Price of Accident & Illness and Accident-Only Coverage, by Region, 2024
Figure 34 Influence of Stakeholders on Buying Process for Pet Insurance Services
Figure 35 Key Buying Criteria for Top Three End-users
Figure 36 AI-Use Cases
Figure 37 Pet Insurance Market: Ecosystem Market Map
Figure 38 Pet Insurance Market: Value Chain Analysis
Figure 39 Pet Insurance Market: Supply Chain Analysis
Figure 40 Investment & Funding Scenario for Pet Insurance Market Players
Figure 41 Pet Insurance Market: Geographic Snapshot
Figure 42 Europe: Pet Insurance Market Snapshot
Figure 43 Asia-Pacific: Dog Population Growth, by Country, 2024
Figure 44 Asia-Pacific: Cat Population Growth, by Country, 2024
Figure 45 Asia-Pacific: Pet Insurance Market Snapshot
Figure 46 Revenue Analysis of Key Players in Pet Insurance Market (2020-2024)
Figure 47 Market Share Analysis of Key Players in Pet Insurance Market (2024)
Figure 48 US Market Share Analysis of Key Players in Pet Insurance Market (2024)
Figure 49 Ranking of Key Players in Pet Insurance Market, 2024
Figure 50 Pet Insurance Market: Company Evaluation Matrix, 2024
Figure 51 Pet Insurance Market: Company Footprint
Figure 52 Pet Insurance Market: Company Evaluation Matrix (Startups/SMEs), 2024
Figure 53 Pet Insurance Market: Brand/Product Comparative Analysis
Figure 54 EV/EBITDA of Key Vendors
Figure 55 Year-To-Date (YTD) Price Total Return and 5-Year Stock Beta of Key Vendors
Figure 56 Trupanion: Company Snapshot (2024)
Figure 57 Nationwide Mutual Insurance Company: Company Snapshot (2024)
Figure 58 Anicom Holdings, Inc.: Company Snapshot (2024)
Figure 59 Agria Pet Insurance Ltd.: Company Snapshot (2024)

Companies Mentioned

  • Trupanion
  • Nationwide (Subsidiary of Nationwide Mutual Insurance Company)
  • Pet Plan Limited
  • Anicom Holdings, Inc.
  • Healthy Paws
  • Pets Best Insurance Services, LLC
  • Pumpkin Insurance Services Inc.
  • Spot Pet Insurance Services, LLC
  • Figo Pet Insurance LLC
  • Agria Pet Insurance Ltd.
  • Petpartners, Inc.
  • Aspca
  • Pet Protect Limited
  • Embrace Pet Insurance Agency, LLC
  • Getsafe
  • Waggel Limited
  • Napo Limited
  • Many Group Ltd.
  • Everypaw
  • Lassie Ab
  • Dalma
  • Ipet Insurance Co. Ltd.
  • Agila Haustierversicherung AG
  • Wagmo Inc.
  • Felix

Table Information

Report AttributeDetails
No. of Pages260
PublishedAugust 2025
Forecast Period2025 - 2030
Estimated Market Value ( USD ) in 2025 $ 14.35 Billion
Forecasted Market Value ( USD ) by 2030 $ 29.8 Billion
Compound Annual Growth Rate15.7%
Regions CoveredGlobal
No. of Companies Mentioned25

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