The UK: Home Category Data, The Consumer - Computers & Tablets report offers a comprehensive insight into consumer attitudes in the UK Computers & Tablets market. The report focuses on overall Computers & Tablets and its four sub-categories: Laptops & notebooks, Desktops, Tablets & e-readers, Smart watches & fitness bands, and Accessories. Consumer data is based on our 2025 UK Computers & Tablets survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- Amazon holds the highest conversion rate in the overall Computers & Tablets market with 79.4%, followed by Currys.
- Laptops & Notebooks is the most purchased sub-category in the Computers & Tablets market.
- Replacement is the most important driver influencing purchases of Computers & Tablets.
Scope
- 33.9% of UK consumers have purchased Computers & Tablet products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for computers & tablets, followed by Currys and Argos.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Brand use
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2025
- Purchase Motivations, 2025
- Retailer Conversion Rates, 2025
- Retailer Purchased From By Subcategory, 2025
- Retailer Usage by Demographic, 2025
- Drivers of Retailer Choice by Retailer, 2025
- Things Retailers Should Improve on by Retailer, 2025
- Drivers of Brand Choice by Brand, 2025
- Consumer Consideration for Buying Secondhand Products, 2025
- Consumer Penetration, 2025
- Consumer Penetration by Subcategory, 2025
- Replacement Cycle
- Retailers Visited & Purchased from, 2025
- Retailer Profile - Amazon, 2025
- Retailer Profile - Currys, 2025
- Retailer Profile - Argos, 2025
- Retailer Profile - Apple, 2025
- Retailer Profile - Samsung, 2025
- Drivers of Retailer Choice, 2025
- Retailer Improvement Opportunities, 2025
- Brands Considered & Purchased, 2025
- Drivers of Brand Choice: Overall, 2025
- Shopper Research Process, 2025
- Interaction With Staff Instore, 2025
- Channel Usage when Researching, 2025
- Channel Usage when Purchasing, 2025
- Online Fulfilment Methods, 2025
- Shopper Views On Online Shopping for Computers & Tablets, 2025
- Satisfaction With Online Shopping for Computers & Tablets, 2025
- Views Prior to Purchase, 2025
- Factors Of Importance When Purchasing Computers & Tablets, 2025
- Opinions On Computers & Tablets, 2025
- Secondhand Consumer Penetration, 2025
- Secondhand consumer Penetration by Subcategory, 2025
- Channels used for purchasing secondhand computers & tablets, 2025
- Why consumers bought secondhand computers & tablets, 2025
- Why consumers have not bought secondhand computers & tablets, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Acer
- Amazon
- AO
- Apple
- Argos
- ASDA
- Asus
- BOOX
- Currys
- Dell
- GAME
- Honor
- Kindle
- Lenovo
- LG
- Samsung
- Sony
- Tesco
