Industry Insights 2025: Individualism & Expression in Alcoholic Drinks

This report focuses on the Individualism & Expression consumer mega-trend and its specific influence on alcoholic beverages consumption.

Advances in big data, formulation, and manufacturing technology are allowing brands to produce more customized and unique products for larger groups, attending to specific demands that can be altered by age, gender, ethnicity, location, and health conditions. Consumer demand for alcohol seeks more individualistic solutions, opening the door for innovators across categories.

Scope

• Younger consumers tend to seek more tailored products on average, with digitally native Millennials and Generation Z most interested.
• Digitalization offers an ever-sophisticating route to more individually targeted products and services. AI is an element of this, being used to make unique products and experiences through automating complex tasks.
• "Low/no alcohol" is a key innovation that can express individuality-consumers are less likely to concede to social pressure than in the past over alcohol consumption.
• Individualists can be targeted with value-added experiences that meet their often moderated, self-controlled needs with a "value over volume" approach (value being emotional, not just financial).

Reasons to Buy

• Gain insight into the latest alcohol trends targeting consumers through their needs for individualism and personal expression.
• Access global survey findings on alcohol consumers' latest attitudes and behaviors that shape their personalized consumption choices.
• Understand emerging opportunities in the low/no alcohol space based on moderation behaviors as attitudes evolve around the social narrative of alcohol consumption.