The Global Hazelnut Milk Market size is expected to reach USD 1.44 billion by 2032, rising at a market growth of 9.0% CAGR during the forecast period.
The hazelnut milk market has evolved form limited-market product into a growing segment of plant-based beverage industry, growing due to sustainability, clean label innovation, and premium positioning. Brands like Elmhurst use HydroRelease technology to make options that are free of additives and full of nutrients. Suppliers like Balsu in Turkey make sure they can get their products from reliable sources. Hazelnut milk has a smaller water footprint than almond milk and is good for you because it has vitamin E, antioxidants, and healthy fats. This makes it appealing to people who care about the environment and their health. It has become more popular as both a functional drink and a high-end lifestyle drink thanks to its wider availability, barista-style lattes, and flavored or powdered forms.
There are big companies like Danone (Alpro), Pacific Foods, and others that compete with them. There are also bigger dairy alternatives like oat and almond milk. Sustainability credentials, supply chain transparency, and product innovation are what set companies apart. Higher costs and dependence on sourcing are problems, but the number of vegans and lactose-intolerant people is growing, as per the National Institute of Diabetes and Digestive and Kidney Diseases, Experts estimate that about 68 percent of the world’s population has lactose malabsorption, which drives demand. Adoption is highest in Europe and North America, but Asia-Pacific has a lot of room to grow. Hazelnut milk is finding its own place in the global market by being at the crossroads of sustainability, premiumization, and functional nutrition.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
In the Asia Pacific region, rising disposable incomes and a growing interest in dairy alternatives and vegan diets are driving adoption. China and India are the biggest markets for these products. Japan and South Korea are two examples of innovation hubs that are focusing on functional foods and high-end nut-based drinks. This is helping to make hazelnut milk a value-added product. In LAMEA, growth is happening thanks to health-conscious millennials, a growing café culture, and premium positioning in the UAE and Saudi Arabia, where plant-based drinks are part of the hospitality offerings. Latin America, on the other hand, focuses on cheap fortified products to make them more accessible and compete with soy and oat alternatives.
Key Highlights:
- The Europe market dominated Global Hazelnut Milk Market in 2024, accounting for a 37.44% revenue share in 2024.
- The Italy market is projected to maintain its leadership in Europe, reaching a market size of USD 89.35 million by 2032.
- Among the various Distribution Channel, the Retail segment dominated the global market, contributing a revenue share of 63.51% in 2024.
- In terms of Category, Conventional segment are expected to lead the global market, with a projected revenue share of 68.73% by 2032.
- The Unflavored segment emerged as the leading Flavor in 2024, capturing a 59.41% revenue share, and is projected to retain its dominance during the forecast period.
- The Cartons/Tetra Pak Market in Packaging is poised to grow at the market in 2032 with a market size of USD 746.89 million and is projected to maintain its dominant position throughout the forecast period.
The hazelnut milk market has evolved form limited-market product into a growing segment of plant-based beverage industry, growing due to sustainability, clean label innovation, and premium positioning. Brands like Elmhurst use HydroRelease technology to make options that are free of additives and full of nutrients. Suppliers like Balsu in Turkey make sure they can get their products from reliable sources. Hazelnut milk has a smaller water footprint than almond milk and is good for you because it has vitamin E, antioxidants, and healthy fats. This makes it appealing to people who care about the environment and their health. It has become more popular as both a functional drink and a high-end lifestyle drink thanks to its wider availability, barista-style lattes, and flavored or powdered forms.
There are big companies like Danone (Alpro), Pacific Foods, and others that compete with them. There are also bigger dairy alternatives like oat and almond milk. Sustainability credentials, supply chain transparency, and product innovation are what set companies apart. Higher costs and dependence on sourcing are problems, but the number of vegans and lactose-intolerant people is growing, as per the National Institute of Diabetes and Digestive and Kidney Diseases, Experts estimate that about 68 percent of the world’s population has lactose malabsorption, which drives demand. Adoption is highest in Europe and North America, but Asia-Pacific has a lot of room to grow. Hazelnut milk is finding its own place in the global market by being at the crossroads of sustainability, premiumization, and functional nutrition.
COVID-19 Impact Analysis
The COVID-19 pandemic negatively impacted the hazelnut milk market by disrupting global supply chains, including raw material sourcing, packaging, and distribution, causing production delays and retail shortages. While initial stockpiling temporarily boosted demand, prolonged economic uncertainty and reduced household incomes curtailed spending on premium plant-based milk. Café and foodservice closures further decreased out-of-home consumption, a key growth driver. Market expansion slowed as companies postponed product launches and marketing campaigns, and international trade restrictions limited exports, collectively restraining the market’s growth during the pandemic.Driving and Restraining Factors
Drivers
- Rising Consumer Shift Toward Plant-Based and Lactose-Free Alternatives
- Rising Health and Nutritional Awareness Among Consumers
- Sustainability and Environmental Benefits of Hazelnut Production
- Product Innovation, Premiumization, and Expansion in Foodservice Channels
Restraints
- High Production Costs and Premium Pricing
- Limited Awareness and Availability Across Global Markets
- Strong Competition from Other Plant-Based Milk Alternatives
Opportunities
- Expansion into Emerging Economies and Untapped Markets
- Development of Functional and Fortified Hazelnut Milk Variants
- Leveraging Hazelnut Milk in Culinary Applications and Packaged Foods
Challenges
- Supply Chain Vulnerabilities and Dependence on Limited Growing Regions
- Consumer Perception and Taste Acceptance Barriers
- Regulatory Complexities and Labeling Challenges
Market Share Analysis
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Flavor Outlook
Based on Flavor, the market is segmented into Unflavored and Flavored. The flavored segment recorded 41% revenue share in the Hazelnut milk market in 2024. This category caters to consumers looking for enhanced taste experiences, with popular flavors such as chocolate, vanilla, and coffee-infused hazelnut milk gaining traction. Flavored variants are especially appealing to younger demographics and individuals transitioning from traditional dairy to plant-based alternatives, as the added flavors make the product more palatable and enjoyable.
Packaging Outlook
Based on Packaging, the market is segmented into Cartons/Tetra Pak, Bottles, Cans, and Pouch. The bottles segment attained 25% revenue share in the hazelnut milk market in 2024. Bottled hazelnut milk is popular due to its durability, portability, and premium presentation. Bottles are often used for flavored and ready-to-drink variants, catering to on-the-go consumers who prioritize convenience.Regional Outlook
Region-wise, the hazelnut milk market is analyzed across North America, Europe, Asia Pacific, and LAMEA The Europe segment witnessed 37% revenue share in the hazelnut milk market in 2024. The hazelnut milk market is growing in North America as more people want plant-based drinks, cleanlabel products, and functional nutrition. A strong café culture supports barista-style lattes, and private-label products help supermarkets and online stores reach more people. Health-conscious consumers, particularly vegans and those with lactose intolerance, are significant motivators. In Europe, more people are adopting sustainable and ethical sourcing because they know about it. Alpro and Danone are two brands that lead in both the mainstream and premium markets. Hazelnut milk has a smaller water footprint than almond milk, which is also appealing to eco-conscious consumers. This makes it a high-end lifestyle drink.In the Asia Pacific region, rising disposable incomes and a growing interest in dairy alternatives and vegan diets are driving adoption. China and India are the biggest markets for these products. Japan and South Korea are two examples of innovation hubs that are focusing on functional foods and high-end nut-based drinks. This is helping to make hazelnut milk a value-added product. In LAMEA, growth is happening thanks to health-conscious millennials, a growing café culture, and premium positioning in the UAE and Saudi Arabia, where plant-based drinks are part of the hospitality offerings. Latin America, on the other hand, focuses on cheap fortified products to make them more accessible and compete with soy and oat alternatives.
List of Key Companies Profiled
- Danone S.A.
- Campbell Soup Company (Pacific Foods of Oregon, Inc.)
- Elmhurst 1925 (Elmhurst Milked Direct LLC)
- Plenish Cleanse Ltd. (Britvic PLC)
- Borges International Group, S.L.
- Nutiops SL (Ecomil)
- Hazelicious, Inc.
- Abafoods Srl con unico socio (Abafoods Srl)
- Valsoia S.p.A.
- Rude Health Foods Limited
Market Report Segmentation
By Distribution Channel
- Retail
- Supermarkets & Hypermarkets
- Online retail stores
- Convenience Stores
- Specialty Stores
- Other Retail Type
- Food Service
By Category
- Conventional
- Organic
By Flavor
- Unflavored
- Flavored
By Packaging
- Cartons/Tetra Pak
- Bottles
- Cans
- Pouch
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 11. Global Hazelnut Milk Market by Distribution Channel
Chapter 12. Global Hazelnut Milk Market by Category
Chapter 13. Global Hazelnut Milk Market by Flavor
Chapter 14. Global Hazelnut Milk Market by Packaging
Chapter 15. Global Hazelnut Milk Market by Region
Chapter 16. Company Profiles
Companies Mentioned
- Danone S.A.
- Campbell Soup Company (Pacific Foods of Oregon, Inc.)
- Elmhurst 1925 (Elmhurst Milked Direct LLC)
- Plenish Cleanse Ltd. (Britvic PLC)
- Borges International Group, S.L.
- Nutiops SL (Ecomil)
- Hazelicious, Inc.
- Abafoods Srl con unico socio (Abafoods Srl)
- Valsoia S.p.A.
- Rude Health Foods Limited
