The North America Hazelnut Milk Market is expected to witness market growth of 8.4% CAGR during the forecast period (2025-2032).
The US market dominated the North America Hazelnut Milk Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of USD 288.2 million by 2032. The Canada market is experiencing a CAGR of 10.5% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 9.6% during 2025-2032. The US and Canada led the North America Hazelnut Milk Market by Country with a market share of 73.1% and 12.1% in 2024.
The North American hazelnut milk market has gone from a small niche to a mainstream product because more and more people are interested in plant-based alternatives. Hazelnut milk was first popular with health-conscious and vegan shoppers, but it has since spread to supermarkets, cafés, and online stores. Its creamy texture and naturally nutty flavor have helped it grow. Demand has gone up because more people know about lactose intolerance, dairy allergies, and environmental issues. The café culture has also led to barista-style recipes. Flavored, fortified, and organic options have made it more appealing to a wider range of people. Its market position has been strengthened even more by its eco-friendly and sustainable packaging.
Sustainability, premium formulations, and positioning based on lifestyle are some of the most important trends that are changing the market. To get eco-conscious customers, companies are focusing on growing hazelnuts in a way that uses less water, getting their materials from ethical sources, and packaging that is good for the environment. Premium barista blends and flavored variations improve both food and coffee experiences, which lets businesses charge more and stand out from the competition. Market strategies include making new products, improving processing, forming strategic partnerships with cafés and food service providers, and moving into retail and online sales. Competition includes big multinational companies using their distribution networks and smaller artisanal brands focusing on authenticity, clean-label practices, and niche differentiation.
The US market dominated the North America Hazelnut Milk Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of USD 288.2 million by 2032. The Canada market is experiencing a CAGR of 10.5% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 9.6% during 2025-2032. The US and Canada led the North America Hazelnut Milk Market by Country with a market share of 73.1% and 12.1% in 2024.
The North American hazelnut milk market has gone from a small niche to a mainstream product because more and more people are interested in plant-based alternatives. Hazelnut milk was first popular with health-conscious and vegan shoppers, but it has since spread to supermarkets, cafés, and online stores. Its creamy texture and naturally nutty flavor have helped it grow. Demand has gone up because more people know about lactose intolerance, dairy allergies, and environmental issues. The café culture has also led to barista-style recipes. Flavored, fortified, and organic options have made it more appealing to a wider range of people. Its market position has been strengthened even more by its eco-friendly and sustainable packaging.
Sustainability, premium formulations, and positioning based on lifestyle are some of the most important trends that are changing the market. To get eco-conscious customers, companies are focusing on growing hazelnuts in a way that uses less water, getting their materials from ethical sources, and packaging that is good for the environment. Premium barista blends and flavored variations improve both food and coffee experiences, which lets businesses charge more and stand out from the competition. Market strategies include making new products, improving processing, forming strategic partnerships with cafés and food service providers, and moving into retail and online sales. Competition includes big multinational companies using their distribution networks and smaller artisanal brands focusing on authenticity, clean-label practices, and niche differentiation.
Packaging Outlook
Based on Packaging, the market is segmented into Cartons/Tetra Pak, Bottles, Cans, and Pouch. The Cartons/Tetra Pak market segment dominated the Canada Hazelnut Milk Market by Packaging is expected to grow at a CAGR of 10% during the forecast period thereby continuing its dominance until 2032. Also, The Cans market is anticipated to grow as a CAGR of 11.7% during the forecast period during 2025-2032.Category Outlook
Based on Category, the market is segmented into Conventional and Organic. With a compound annual growth rate (CAGR) of 9.2% over the projection period, the Conventional Market, dominate the Mexico Hazelnut Milk Market by Category in 2024 and would be a prominent market until 2032. The Organic market is expected to witness a CAGR of 10.5% during 2025-2032.Country Outlook
The U.S. hazelnut milk market is growing quickly because more people are becoming aware of health, environmental, and dietary issues, such as lactose intolerance and the growing number of vegans and flexitarians. People like it because it has a creamy texture, a nutty taste, low saturated fat, and is better for the environment than other options like almond milk. One of the most important trends is a focus on health and clean-label products. For example, Elmhurst 1925 makes products with few ingredients and no additives. Distribution is growing in supermarkets, cafés, specialty stores, and online channels. At the same time, product innovation is adding flavored, barista-style, and fortified options. The competition includes both well-known companies and health-focused startups that want to expand their product lines, build their brands, and reach more customers through more channels.List of Key Companies Profiled
- Danone S.A.
- Campbell Soup Company (Pacific Foods of Oregon, Inc.)
- Elmhurst 1925 (Elmhurst Milked Direct LLC)
- Plenish Cleanse Ltd. (Britvic PLC)
- Borges International Group, S.L.
- Nutiops SL (Ecomil)
- Hazelicious, Inc.
- Abafoods Srl con unico socio (Abafoods Srl)
- Valsoia S.p.A.
- Rude Health Foods Limited
Market Report Segmentation
By Distribution Channel
- Retail
- Supermarkets & Hypermarkets
- Online retail stores
- Convenience Stores
- Specialty Stores
- Other Retail Type
- Food Service
By Category
- Conventional
- Organic
By Flavor
- Unflavored
- Flavored
By Packaging
- Cartons/Tetra Pak
- Bottles
- Cans
- Pouch
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 11. North America Hazelnut Milk Market by Distribution Channel
Chapter 12. North America Hazelnut Milk Market by Category
Chapter 13. North America Hazelnut Milk Market by Flavor
Chapter 14. North America Hazelnut Milk Market by Packaging
Chapter 15. North America Hazelnut Milk Market by Country
Chapter 16. Company Profiles
Companies Mentioned
- Danone S.A.
- Campbell Soup Company (Pacific Foods of Oregon, Inc.)
- Elmhurst 1925 (Elmhurst Milked Direct LLC)
- Plenish Cleanse Ltd. (Britvic PLC)
- Borges International Group, S.L.
- Nutiops SL (Ecomil)
- Hazelicious, Inc.
- Abafoods Srl con unico socio (Abafoods Srl)
- Valsoia S.p.A.
- Rude Health Foods Limited