The global fruit and vegetable juice market size was valued at USD 295.49 billion in 2024 and is expected to reach USD 512.81 billion by 2033, growing at a CAGR of 6.3% from 2025 to 2033. An increase in fruit juice consumption, shifting consumer preferences, the move toward healthier diets, and the emergence of cold-pressed juices are key drivers propelling global market growth.
The global fruit and vegetable juice market is being driven by growing health consciousness and the demand for natural, nutrient-rich beverages. Urbanization and rising disposable incomes have led consumers to seek convenient yet wholesome drink options. Innovations in packaging and extended shelf-life technologies are also boosting market appeal. Additionally, expanding retail channels and increased awareness through digital media are supporting market penetration.
Growing concerns about lifestyle-related diseases are driving consumers to choose functional beverages like fruit and vegetable juices. The rise of plant-based diets is further boosting demand for these natural drink options. Data published in February 2025 shows that about 72% of millennials want to increase their intake of plant-based foods. Government efforts to promote healthy eating are also encouraging juice consumption. Additionally, the launch of exotic flavors and organic options is attracting a broader consumer audience.
Furthermore, the demand for clean-label products without artificial additives is significantly shaping consumer choices in the juice market. Technological advances in juice extraction and preservation are improving product quality and shelf life. According to data published in April 2024, Blue Tree Technologies, a startup based in Israel, developed a unique patented method that lowers sugar content in natural drinks such as fruit juice, milk, and beer, while maintaining their original flavor and clean-label integrity. The rise of on-the-go lifestyles is increasing the popularity of ready-to-drink fruit and vegetable juices. Additionally, growing awareness of environmental sustainability is encouraging consumers to choose eco-friendly and plant-based beverage options.
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The global fruit and vegetable juice market is being driven by growing health consciousness and the demand for natural, nutrient-rich beverages. Urbanization and rising disposable incomes have led consumers to seek convenient yet wholesome drink options. Innovations in packaging and extended shelf-life technologies are also boosting market appeal. Additionally, expanding retail channels and increased awareness through digital media are supporting market penetration.
Growing concerns about lifestyle-related diseases are driving consumers to choose functional beverages like fruit and vegetable juices. The rise of plant-based diets is further boosting demand for these natural drink options. Data published in February 2025 shows that about 72% of millennials want to increase their intake of plant-based foods. Government efforts to promote healthy eating are also encouraging juice consumption. Additionally, the launch of exotic flavors and organic options is attracting a broader consumer audience.
Furthermore, the demand for clean-label products without artificial additives is significantly shaping consumer choices in the juice market. Technological advances in juice extraction and preservation are improving product quality and shelf life. According to data published in April 2024, Blue Tree Technologies, a startup based in Israel, developed a unique patented method that lowers sugar content in natural drinks such as fruit juice, milk, and beer, while maintaining their original flavor and clean-label integrity. The rise of on-the-go lifestyles is increasing the popularity of ready-to-drink fruit and vegetable juices. Additionally, growing awareness of environmental sustainability is encouraging consumers to choose eco-friendly and plant-based beverage options.
Global Fruit and Vegetable Juice Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. The analyst has segmented the global fruit and vegetable juice market report on the basis of product, distribution channel, and region.Product Outlook (Revenue, USD Million, 2021-2033)
- Fruit Juices
- Fruit & Vegetable Blend
- Vegetable Juices
Distribution Channel Outlook (Revenue, USD Million, 2021-2033)
- Supermarkets/ Hypermarkets
- Convenience Stores
- Online
- Others
Regional Outlook (Revenue, USD Million, 2021-2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the industry across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segmental and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Global Fruit and Vegetable Juice Market Variables and Trends
Chapter 4. Global Fruit and Vegetable Juice Market: Consumer Behavior Analysis
Chapter 5. Global Fruit and Vegetable Juice Market: Product Estimates & Trend Analysis
Chapter 6. Global Fruit and Vegetable Juice Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. Global Fruit and Vegetable Juice Market: Regional Estimates & Trend Analysis
Chapter 8. Global Fruit and Vegetable Juice Market: Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
The major companies profiled in this Fruit and Vegetable Juice market report include:- The Coca‑Cola Company
- PepsiCo
- Fresh Del Monte
- Bolthouse Farms, Inc.
- Lakewood Organic Juices
- Welch's
- Ocean Spray
- Keurig Dr Pepper Inc.
- The Kraft Heinz Company
- Dole Packaged Foods, LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 112 |
| Published | August 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 295.49 Billion |
| Forecasted Market Value ( USD | $ 512.81 Billion |
| Compound Annual Growth Rate | 6.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
