Teeth Whitening Products Market Outlook 2038

The global teeth whitening products market is expected to be valued at USD 8.4 billion by the end of 2026, following its 2025 valuation of USD 8.0 billion. The market is projected to grow steadily and reach approximately USD 13.8 billion by 2038, registering a compound annual growth rate (CAGR) of 4.1% during the forecast period of 2026 to 2038. The teeth whitening products industry is witnessing consistent growth due to increasing consumer emphasis on dental aesthetics and personal grooming. A growing number of individuals are seeking brighter smiles through affordable, non-invasive methods, which has boosted the demand for over-the-counter whitening strips, toothpaste, gels, and LED light kits. Brands are also expanding their portfolios with peroxide-free and enamel-safe formulations to meet safety-conscious consumer expectations. E-commerce platforms have become critical distribution channels, especially among millennials and Gen Z, who prefer convenient home-based treatments.