VFX in Advertising Market Report 2025

The vfx in advertising market size has grown strongly in recent years. It will grow from $2.8 billion in 2024 to $3.03 billion in 2025 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to increasing demand for immersive advertising, the rise of social media and digital platforms, increasing usage of streaming platforms, and rising demand for high-quality content.

The vfx in advertising market size is expected to see strong growth in the next few years. It will grow to $4.19 billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to the increasing adoption of VFX in film and television, rapid growth in entertainment and media, increasing use of digital video streaming services, and rising demand for streaming platforms. Major trends in the forecast period include technological innovations in VFX tools, expansion of virtual production, integration of real-time rendering, and advancement in artificial intelligence and machine learning.

The forecast of 8.5% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on GPU units and VFX rendering software licenses sourced internationally may inflate project budgets, limiting the use of high-end effects in ad campaigns. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of social media and digital platforms is expected to drive the expansion of the VFX in advertising market in the coming years. Social media and digital platforms are online networks and technologies that allow users to create, share, and engage with content, communicate, and conduct business in a digital environment. The growth of social media and digital platforms is fueled by increasing internet and smartphone penetration, which enables seamless global connectivity and real-time communication. VFX in advertising on these platforms enhances visual storytelling by creating captivating, immersive, and engaging content that captures audience attention and amplifies brand impact. For instance, in January 2025, according to Made in CA, a Canada-based platform supporting Canadian-made products, Canada had 31.9 million social media users as of early 2023, with a penetration rate of 91.3%, showing that a vast majority of the population engages with social media. Therefore, the rise of social media and digital platforms is driving growth in the VFX in advertising market.

Leading companies in the VFX in advertising market are investing in the expansion of production services, such as video editing studios, to enhance visual effects quality, streamline production workflows, and create more engaging and realistic advertisements. Video editing studios are specialized facilities equipped with advanced software and hardware designed for editing, post-production, and visual effects creation. For example, in February 2025, The Harbour Picture Company, a US-based creative production studio known for visual effects, launched Harbor UK Advertising, a new post-production studio for advertising. This state-of-the-art facility features three Dolby Atmos mix stages, two theatrical color grading theaters, and several finishing suites. It is fully integrated with Harbor’s global data centers through a secure private network, optimizing workflows and enhancing production capabilities.

In October 2022, Sony Pictures Entertainment Inc., a US-based entertainment company, acquired Pixomondo Studios GmbH & Co. KG for an undisclosed amount. This acquisition allows Sony to expand its virtual production and visual effects capabilities, bolstering its ability to meet the rising demand for high-quality content in premium television and film production. Pixomondo Studios GmbH & Co. KG, based in Germany, is a leading VFX and virtual production company specializing in high-end visual effects for film, TV, and advertising.

Major players in the VFX in advertising market are Adobe Inc., Technicolor Group, MediaMonks Inc., Framestone Studio Ltd., Double Negative Limited, The Mill Group, Rodeo FX Inc., Industrial Light & Magic LLC, Digital Domain Holdings Limited, Method Studios Inc., Aardman Animations Ltd., Pixomondo GmbH, The Foundry Visionmongers Limited, Tippett Studio Inc., Glassworks Limited, Ollin VFX, Citrus Ink Studios Inc, Grammatik Agency, Creatfx Studios Inc., and Johnny Soko Studios.

North America was the largest region in the use of VFX in advertising market in 2024. The regions covered in VFX in advertising report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the VFX in advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The VFX in advertising market consists of revenues earned by entities by providing services such as 3D modeling and animation, compositing, and motion graphics. The market value includes the value of related goods sold by the service provider or included within the service offering. The VFX in advertising market also includes sales of products including motion capture systems, rendering hardware, and plugins. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The VFX in advertising market research report is one of a series of new reports that provides VFX in advertising market statistics, including the VFX in advertising industry global market size, regional shares, competitors with the VFX in advertising market share, detailed VFX in advertising market segments, market trends, and opportunities, and any further data you may need to thrive in the VFX in advertising industry. This VFX in advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Visual effects (VFX) in advertising refers to the use of digital effects to enhance advertisements, incorporating elements such as digital imagery, animation, and special effects into videos or digital media. This approach helps create visually captivating content designed to capture the attention of consumers.

The primary types of VFX in advertising include 2D and 3D VFX, motion graphics, matte painting, computer-generated imagery (CGI), and others. 2D VFX involves adding visual effects to flat images or footage, such as motion graphics and compositing, while 3D VFX creates realistic three-dimensional elements, environments, and animations that interact naturally within a scene. These effects utilize a variety of technologies, including artificial intelligence (AI) and augmented reality (AR). The components involved in VFX include software, services, and hardware, and they are applied in various advertising formats, including outdoor ads, television and broadcast commercials, cinema or film advertisements, and online advertising.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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