The continence care market size has grown strongly in recent years. It will grow from $16.15 billion in 2025 to $17.24 billion in 2026 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to aging population growth, increasing prevalence of chronic conditions, expansion of long-term care facilities, improved availability of continence products, rising awareness of incontinence management.
The continence care market size is expected to see strong growth in the next few years. It will grow to $22.1 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing demand for sustainable continence products, rising home healthcare adoption, expansion of digital health support for elderly care, growing focus on dignity-centered care, increasing innovation in absorbent material technologies. Major trends in the forecast period include increasing adoption of discreet and comfortable products, growing demand for home-based continence care solutions, rising focus on skin-friendly and breathable materials, expansion of customized patient-centric products, enhanced emphasis on hygiene and infection prevention.
The increasing prevalence of urologic disorders is expected to drive the growth of the continence care market in the coming years. Urologic disorders encompass a variety of conditions affecting the urinary tract system, including the kidneys, bladder, and urethra. The rise in urologic disorders is largely attributed to the aging population, as older adults are more prone to urinary tract dysfunction due to reduced muscle tone and other age-related physiological changes. Continence care addresses these issues by providing essential products that support urinary control, hygiene, and overall quality of life, particularly for individuals with chronic bladder problems or age-related urinary dysfunction. For instance, in November 2024, according to the American Urological Association, a US-based professional organization, over 33 million Americans experienced symptoms of overactive bladder, while an estimated 1 to 4 million men and 3 to 8 million women were affected by interstitial cystitis or bladder pain syndrome. Therefore, the increasing prevalence of urologic disorders is fueling the growth of the continence care market.
Major companies in the continence care market are focusing on developing innovative solutions, such as digital health tools, to enable real-time urinary tracking, hydration management, and personalized continence care. Digital health solutions involve the use of mobile apps, software, and connected devices to support health management, enhance patient outcomes, and improve care delivery. They facilitate real-time monitoring, personalized insights, remote supervision, and better communication between patients and healthcare providers. For instance, in August 2024, Convatec Group Plc, a UK-based medical products and technologies company, launched the me+ Companion app, a digital health solution designed to assist intermittent catheter users and healthcare professionals. The app enables real-time urinary tracking, hydration goal setting, leak recording, and generates personalized summary reports for improved continence care management. It allows users to conveniently log fluid intake and urine output via mobile devices, providing deeper insight into their condition and supporting informed decision-making. Additionally, it enhances patient-care team communication by allowing users to share downloadable and printable reports.
In January 2023, KKR & Co. Inc., a US-based investment and private equity firm, acquired Clinisupplies Ltd. for an undisclosed amount. Through this acquisition, KKR aimed to strengthen its healthcare portfolio by supporting Clinisupplies’ expansion into new products and markets, reinforcing its leadership in continence care solutions, and accelerating its growth as a provider of chronic care technologies. Clinisupplies Ltd. is a UK-based medical technology company specializing in continence care products.
Major companies operating in the continence care market are Cardinal Health Inc, 3M Healthcare, Kimberly Clark Corporation, Unicharm Corporation, Coloplast AS, Paul Hartmann AG, Convatec Group PLC, Ontex International NV, Drylock Technologies, First Quality Enterprises Inc, Hollister Incorporated, ABENA AS, Lohmann And Rauscher GmbH And Co KG, B Braun Melsungen AG, Principle Business Enterprises Inc, Premiere Care Industries Inc, Santex SpA, Pioneer Hygiene Industries, TZMO SA, Essity AB, Attindas Hygiene Partners, Domtar Corporation, Kao Corporation.
North America was the largest region in the continence care market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the continence care market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the continence care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs are impacting the continence care market by increasing costs of imported polymers, nonwoven fabrics, absorbent materials, medical-grade plastics, and hygiene product manufacturing equipment. Hospitals, nursing homes, and home care providers in North America and Europe are most affected due to reliance on imported raw materials, while Asia-Pacific faces cost pressure on large-scale product manufacturing. These tariffs are raising product prices and affecting procurement budgets. However, they are also encouraging local material sourcing, regional manufacturing expansion, and innovation in cost-efficient and sustainable continence care products.
The continence care market research report is one of a series of new reports that provides continence care market statistics, including continence care industry global market size, regional shares, competitors with a continence care market share, detailed continence care market segments, market trends and opportunities, and any further data you may need to thrive in the continence care industry. This continence care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Continence care refers to the management and support of individuals experiencing loss of bladder or bowel control, using medical products and hygiene practices to maintain comfort and health. Its goal is to enhance quality of life, prevent complications, and promote independence in both clinical and home care settings.
The primary product types in continence care include urinary catheters, non-implantable electric stimulation devices, protective garments, urine bags, bowel management products, and other related items. A urinary catheter is a flexible tube inserted into the bladder to drain urine when normal urination is not possible. These products are made from materials such as cotton, polymers, nonwoven fabrics, and foam. They are used for conditions including diabetes, stroke, benign prostatic hyperplasia, Alzheimer’s disease, cerebral palsy, Parkinson’s disease, prostate cancer, spinal cord injury, bladder cancer, and others. Distribution channels include hospital pharmacies, retail pharmacies, online stores, and medical supply outlets, with end users including hospitals, home care settings, nursing homes, and clinics.
The continence care market consists of sales of indwelling urethral catheters, urinary drainage bags, bowel management systems, absorbent underpads and penile sheaths. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The continence care market size is expected to see strong growth in the next few years. It will grow to $22.1 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing demand for sustainable continence products, rising home healthcare adoption, expansion of digital health support for elderly care, growing focus on dignity-centered care, increasing innovation in absorbent material technologies. Major trends in the forecast period include increasing adoption of discreet and comfortable products, growing demand for home-based continence care solutions, rising focus on skin-friendly and breathable materials, expansion of customized patient-centric products, enhanced emphasis on hygiene and infection prevention.
The increasing prevalence of urologic disorders is expected to drive the growth of the continence care market in the coming years. Urologic disorders encompass a variety of conditions affecting the urinary tract system, including the kidneys, bladder, and urethra. The rise in urologic disorders is largely attributed to the aging population, as older adults are more prone to urinary tract dysfunction due to reduced muscle tone and other age-related physiological changes. Continence care addresses these issues by providing essential products that support urinary control, hygiene, and overall quality of life, particularly for individuals with chronic bladder problems or age-related urinary dysfunction. For instance, in November 2024, according to the American Urological Association, a US-based professional organization, over 33 million Americans experienced symptoms of overactive bladder, while an estimated 1 to 4 million men and 3 to 8 million women were affected by interstitial cystitis or bladder pain syndrome. Therefore, the increasing prevalence of urologic disorders is fueling the growth of the continence care market.
Major companies in the continence care market are focusing on developing innovative solutions, such as digital health tools, to enable real-time urinary tracking, hydration management, and personalized continence care. Digital health solutions involve the use of mobile apps, software, and connected devices to support health management, enhance patient outcomes, and improve care delivery. They facilitate real-time monitoring, personalized insights, remote supervision, and better communication between patients and healthcare providers. For instance, in August 2024, Convatec Group Plc, a UK-based medical products and technologies company, launched the me+ Companion app, a digital health solution designed to assist intermittent catheter users and healthcare professionals. The app enables real-time urinary tracking, hydration goal setting, leak recording, and generates personalized summary reports for improved continence care management. It allows users to conveniently log fluid intake and urine output via mobile devices, providing deeper insight into their condition and supporting informed decision-making. Additionally, it enhances patient-care team communication by allowing users to share downloadable and printable reports.
In January 2023, KKR & Co. Inc., a US-based investment and private equity firm, acquired Clinisupplies Ltd. for an undisclosed amount. Through this acquisition, KKR aimed to strengthen its healthcare portfolio by supporting Clinisupplies’ expansion into new products and markets, reinforcing its leadership in continence care solutions, and accelerating its growth as a provider of chronic care technologies. Clinisupplies Ltd. is a UK-based medical technology company specializing in continence care products.
Major companies operating in the continence care market are Cardinal Health Inc, 3M Healthcare, Kimberly Clark Corporation, Unicharm Corporation, Coloplast AS, Paul Hartmann AG, Convatec Group PLC, Ontex International NV, Drylock Technologies, First Quality Enterprises Inc, Hollister Incorporated, ABENA AS, Lohmann And Rauscher GmbH And Co KG, B Braun Melsungen AG, Principle Business Enterprises Inc, Premiere Care Industries Inc, Santex SpA, Pioneer Hygiene Industries, TZMO SA, Essity AB, Attindas Hygiene Partners, Domtar Corporation, Kao Corporation.
North America was the largest region in the continence care market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the continence care market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the continence care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs are impacting the continence care market by increasing costs of imported polymers, nonwoven fabrics, absorbent materials, medical-grade plastics, and hygiene product manufacturing equipment. Hospitals, nursing homes, and home care providers in North America and Europe are most affected due to reliance on imported raw materials, while Asia-Pacific faces cost pressure on large-scale product manufacturing. These tariffs are raising product prices and affecting procurement budgets. However, they are also encouraging local material sourcing, regional manufacturing expansion, and innovation in cost-efficient and sustainable continence care products.
The continence care market research report is one of a series of new reports that provides continence care market statistics, including continence care industry global market size, regional shares, competitors with a continence care market share, detailed continence care market segments, market trends and opportunities, and any further data you may need to thrive in the continence care industry. This continence care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Continence care refers to the management and support of individuals experiencing loss of bladder or bowel control, using medical products and hygiene practices to maintain comfort and health. Its goal is to enhance quality of life, prevent complications, and promote independence in both clinical and home care settings.
The primary product types in continence care include urinary catheters, non-implantable electric stimulation devices, protective garments, urine bags, bowel management products, and other related items. A urinary catheter is a flexible tube inserted into the bladder to drain urine when normal urination is not possible. These products are made from materials such as cotton, polymers, nonwoven fabrics, and foam. They are used for conditions including diabetes, stroke, benign prostatic hyperplasia, Alzheimer’s disease, cerebral palsy, Parkinson’s disease, prostate cancer, spinal cord injury, bladder cancer, and others. Distribution channels include hospital pharmacies, retail pharmacies, online stores, and medical supply outlets, with end users including hospitals, home care settings, nursing homes, and clinics.
The continence care market consists of sales of indwelling urethral catheters, urinary drainage bags, bowel management systems, absorbent underpads and penile sheaths. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Continence Care Market Characteristics
3. Continence Care Market Supply Chain Analysis
4. Global Continence Care Market Trends and Strategies
5. Continence Care Market Analysis of End Use Industries
7. Global Continence Care Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Continence Care Total Addressable Market (TAM) Analysis for the Market
9. Continence Care Market Segmentation
10. Continence Care Market Regional and Country Analysis
11. Asia-Pacific Continence Care Market
12. China Continence Care Market
13. India Continence Care Market
14. Japan Continence Care Market
15. Australia Continence Care Market
16. Indonesia Continence Care Market
17. South Korea Continence Care Market
18. Taiwan Continence Care Market
19. South East Asia Continence Care Market
20. Western Europe Continence Care Market
21. UK Continence Care Market
22. Germany Continence Care Market
23. France Continence Care Market
24. Italy Continence Care Market
25. Spain Continence Care Market
26. Eastern Europe Continence Care Market
27. Russia Continence Care Market
28. North America Continence Care Market
29. USA Continence Care Market
30. Canada Continence Care Market
31. South America Continence Care Market
32. Brazil Continence Care Market
33. Middle East Continence Care Market
34. Africa Continence Care Market
36. Continence Care Market Competitive Landscape and Company Profiles
37. Continence Care Market Other Major and Innovative Companies
40. Continence Care Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Continence Care Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses continence care market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for continence care? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The continence care market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product: Urinary Catheter; Non-Implanting Electric Stimulation Devices; Protective Garments; Urine Bag; Bowel Management Products; Other Products2) By Material Type: Cotton; Polymer; Nonwoven Fabrics; Foam
3) By Application: Diabetes; Strokes; Benign Prostatic Hyperplasia; Alzheimer; Cerebral Palsy; Parkinson’s Disease; Prostate Cancer; Spinal Cord Injury; Bladder Cancer; Other Applications
4) By Distribution Channel: Hospital Pharmacies; Retail Pharmacies; Online Stores; Medical Supply Stores
5) By End User: Hospitals; Home Care Settings; Nursing Homes; Clinics
Subsegments:
1) By Urinary Catheter: Intermittent Catheters; Indwelling (Foley) Catheters; External (Condom) Catheters; Suprapubic Catheters; Catheter Maintenance Products2) By Non-Implanting Electric Stimulation Devices: Pelvic Floor Stimulators; Transcutaneous Electrical Nerve Stimulation (TENS) Devices For Bladder Control; External Tibial Nerve Stimulation Devices
3) By Protective Garments: Adult Diapers; Protective Underwear; Pads And Liners; Male Guards; Belted Shields
4) By Urine Bag: Leg Urine Bags; Bedside Urine Bags; Pediatric Urine Bags; Night Drainage Bags; Urine Bag Accessories
5) By Bowel Management Products: Rectal Catheters; Stool Collection Bags; Irrigation Systems; Anal Plugs; Bowel Stimulation Devices
6) By Other Products: Absorbent Sheets; Skin Care Products For Incontinence; Odor Control Products; Deodorizing Tablets
Companies Mentioned: Cardinal Health Inc; 3M Healthcare; Kimberly Clark Corporation; Unicharm Corporation; Coloplast AS; Paul Hartmann AG; Convatec Group PLC; Ontex International NV; Drylock Technologies; First Quality Enterprises Inc; Hollister Incorporated; ABENA AS; Lohmann And Rauscher GmbH And Co KG; B Braun Melsungen AG; Principle Business Enterprises Inc; Premiere Care Industries Inc; Santex SpA; Pioneer Hygiene Industries; TZMO SA; Essity AB; Attindas Hygiene Partners; Domtar Corporation; Kao Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Continence Care market report include:- Cardinal Health Inc
- 3M Healthcare
- Kimberly Clark Corporation
- Unicharm Corporation
- Coloplast AS
- Paul Hartmann AG
- Convatec Group PLC
- Ontex International NV
- Drylock Technologies
- First Quality Enterprises Inc
- Hollister Incorporated
- ABENA AS
- Lohmann And Rauscher GmbH And Co KG
- B Braun Melsungen AG
- Principle Business Enterprises Inc
- Premiere Care Industries Inc
- Santex SpA
- Pioneer Hygiene Industries
- TZMO SA
- Essity AB
- Attindas Hygiene Partners
- Domtar Corporation
- Kao Corporation
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | February 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 17.24 Billion |
| Forecasted Market Value ( USD | $ 22.1 Billion |
| Compound Annual Growth Rate | 6.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 24 |
