Continence Care Market Report 2025

The continence care market size has grown strongly in recent years. It will grow from $15.13 billion in 2024 to $16.15 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth during the historical period is driven by an expanding elderly population, heightened awareness of personal hygiene, an increase in chronic disease cases, reduced mobility among seniors, and a rise in admissions to institutional care facilities.

The continence care market size is expected to see strong growth in the next few years. It will grow to $20.78 billion in 2029 at a compound annual growth rate (CAGR) of 6.5%. The projected growth during the forecast period is driven by increasing demand for home healthcare services, the expansion of e-commerce platforms, rising healthcare spending, improved reimbursement policies, and a growing prevalence of urologic disorders. Key trends expected include advancements in absorbent material technologies, innovations in smart continence devices, development of biodegradable products, research into skin-friendly materials, and the integration of wearable sensor technologies.

The rising prevalence of urologic disorders is expected to drive the growth of the continence care market moving forward. Urologic disorders encompass various conditions affecting the urinary tract system, including the kidneys, bladder, and urethra. This increase is mainly due to the aging population, as older adults are more prone to urinary tract dysfunction caused by declining muscle tone and other physiological changes associated with aging. Continence care supports individuals with urologic conditions by offering essential products that aid in urinary control, hygiene, and overall quality of life, particularly for those with chronic bladder problems or age-related urinary dysfunction. For example, in November 2024, the American Urological Association reported that over 33 million Americans experienced symptoms of overactive bladder, while an estimated 1 to 4 million men and 3 to 8 million women were affected by interstitial cystitis or bladder pain syndrome. Therefore, the growing prevalence of urologic disorders is fueling the expansion of the continence care market.

Key players in the continence care market are focusing on developing innovative digital health solutions to enhance real-time urinary tracking, hydration management, and personalized continence care. Digital health solutions involve the use of technologies such as mobile applications, software, and connected devices to support health management, improve patient outcomes, and facilitate care delivery. These solutions enable real-time monitoring, personalized health insights, remote tracking, and better communication between patients and healthcare providers. For instance, in August 2024, Convatec Group Plc, a UK-based medical technology company, introduced the me+ Companion app. This digital health tool assists intermittent catheter users and healthcare professionals by providing real-time urinary tracking, hydration goal setting, leak recording, and personalized summary reports for enhanced continence care management. The app allows users to conveniently log fluid intake and urine output via their mobile devices, offering deeper insights into their condition and helping them make informed decisions. It also improves patient-care team communication by enabling users to share downloadable and printable reports.

In January 2023, KKR & Co. Inc., a US-based investment and private equity firm, acquired Clinisupplies Ltd. for an undisclosed sum. Through this acquisition, KKR aimed to bolster its healthcare portfolio by supporting Clinisupplies’ growth into new products and markets, strengthening its leadership in continence care solutions, and accelerating its development as a provider of chronic care technologies. Clinisupplies Ltd. is a UK-based medical technology company specializing in continence care products.

Major players in the continence care market are Cardinal Health Inc., 3M Healthcare, Medtronic plc, Kimberly‑Clark Corporation, Unicharm Corporation, Coloplast A/S, Paul Hartmann AG, Convatec Group PLC, Ontex International N.V., Drylock Technologies, First Quality Enterprises Inc., Hollister Incorporated, ABENA A/S, Lohmann & Rauscher GmbH & Co. KG, B. Braun Melsungen AG, Principle Business Enterprises Inc., Premiere Care Industries Inc., Santex S.p.A., Pioneer Hygiene Industries, and TZMO SA.

North America was the largest region in the continence care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in continence care report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the continence care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The continence care market consists of sales of indwelling urethral catheters, urinary drainage bags, bowel management systems, absorbent underpads and penile sheaths. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified.)

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the healthcare sector, particularly in the supply of critical medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are facing higher costs for imported surgical instruments, imaging equipment, and consumables such as syringes and catheters, many of which have limited domestic alternatives. These increased costs are straining healthcare budgets, leading some providers to delay equipment upgrades or pass on expenses to patients. Additionally, tariffs on raw materials and components are disrupting the production of essential drugs and devices, causing supply chain bottlenecks. In response, the industry is diversifying sourcing strategies, boosting local manufacturing where possible, and advocating for tariff exemptions on life-saving medical products.

The continence care market research report is one of a series of new reports that provides continence care market statistics, including the continence care industry global market size, regional shares, competitors with the continence care market share, detailed continence care market segments, market trends, and opportunities, and any further data you may need to thrive in the continence care industry. These continence care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Continence care involves managing and assisting individuals who experience loss of bladder or bowel control by using medical products and hygiene practices aimed at maintaining comfort and health. The goal is to enhance quality of life, prevent related complications, and promote independence in both clinical and home care environments.

The primary product categories in continence care include urinary catheters, non-implantable electric stimulation devices, protective garments, urine collection bags, bowel management products, and other related items. A urinary catheter is a flexible tube inserted into the bladder to facilitate urine drainage when natural urination is impaired. These products are manufactured from materials such as cotton, polymers, nonwoven fabrics, and foam. They find applications in conditions like diabetes, stroke, benign prostatic hyperplasia, Alzheimer’s disease, cerebral palsy, Parkinson’s disease, prostate cancer, spinal cord injury, bladder cancer, and more. Distribution occurs through hospital pharmacies, retail pharmacies, online stores, and medical supply outlets, with end users including hospitals, home care settings, nursing homes, and clinics.

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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