Dental Preventive Supplies Market Report 2025

The dental preventive supplies market size has grown strongly in recent years. It will grow from $4.71 billion in 2024 to $5 billion in 2025 at a compound annual growth rate (CAGR) of 6.1%. The growth during the historic period can be attributed to the rising demand for cosmetic dentistry, increased penetration of dental insurance, greater availability of advanced dental products, the growing influence of digital media and dental health awareness campaigns, and an increasing number of dental clinics and professionals.

The dental preventive supplies market size is expected to see strong growth in the next few years. It will grow to $6.23 billion in 2029 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to the increasing prevalence of oral diseases, rising awareness of oral hygiene, growing adoption of preventive dental care, a rising geriatric population, and increasing per capita dental expenditure. Key trends during the forecast period include advancements in antimicrobial coating technologies, the integration of nanotechnology, technological developments in electric and sonic toothbrushes, innovations in fluoride delivery systems, and progress in biodegradable material technologies.

The rising incidence of oral diseases is expected to drive the growth of the dental preventive supplies market in the coming years. Oral diseases are a group of conditions that affect the mouth and surrounding structures, including tooth decay, gum disease, oral infections, and oral cancer. The increase in oral diseases is largely attributed to higher sugar consumption, which promotes the growth of harmful bacteria responsible for tooth decay and gum infections. Dental preventive supplies play a vital role in preventing these conditions by supporting oral hygiene, reducing plaque accumulation, and protecting the teeth and gums from decay, infection, and inflammation. For example, in March 2025, the World Health Organization, a Sweden-based intergovernmental organization, reported that in 2022 there were approximately 389,846 new cases of lip and oral cavity cancers globally, resulting in 188,438 deaths. As a result, the growing prevalence of oral diseases is fueling the expansion of the dental preventive supplies market.

Leading companies in the dental preventive supplies market are prioritizing the development of innovative products such as antibacterial oral care regimens to meet increasing consumer demand for enhanced oral hygiene solutions that provide long-term protection against oral diseases. An antibacterial oral care regimen involves using oral care products formulated with antibacterial agents to minimize harmful bacteria and prevent issues like plaque buildup, gum disease, and bad breath. For instance, in February 2025, The Colgate-Palmolive Company, a US-based consumer goods company, introduced the Colgate Total Active Prevention System. This comprehensive three-step oral care solution - including toothpaste, toothbrush, and mouthwash - is designed to proactively combat oral bacteria. It is 15 times more effective at preventing gingivitis and cavities than traditional products and offers users clinically proven, all-around protection to help maintain a healthier mouth and be prepared for dental visits daily.

In October 2024, Hu-Friedy Mfg. Co. LLC, a US-based manufacturing firm, acquired SS White Dental for an undisclosed amount. This acquisition is intended to enhance Hu-Friedy’s dental product offerings and broaden its international reach by incorporating SS White Dental’s advanced dental instruments and manufacturing capabilities. SS White Dental is a US-based company that specializes in the production of dental preventive supplies.

Major players in the dental preventive supplies market are Procter & Gamble, 3M Oral Care, Koninklijke Philips N.V., Colgate-Palmolive Company, Henry Schein Inc., Dentsply Sirona Inc., Straumann Group, Sunstar Americas (GUM), Carestream Dental LLC., Ivoclar Vivadent AG., Ultradent Products Inc., Kerr Dental, Septodont Holding SAS, Voco GmbH, DentalEZ Group, GC Corporation, Premier Dental Products Company, DenMat Holdings LLC., Bisco Dental, Pulpdent Corporation, Young Dental, and The Dentists Supply Company.

North America was the largest region in the dental preventive supplies market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in dental preventive supplies report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the dental preventive supplies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The dental preventive supplies market consists of sales of products including fluoride varnishes and gels, dental sealants, prophylaxis pastes, mouthguards, and dental floss. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The fast surge in U.S. tariffs and the trade tensions that followed in spring 2025 are heavily affecting the medical equipment sector, particularly for imported imaging machine components, surgical-grade stainless steel, and plastic disposables. Hospitals and clinics resist price hikes, pressuring manufacturers’ margins. Regulatory hurdles compound the problem, as tariff-related supplier changes often require re-certification of devices, delaying time-to-market. Companies are mitigating risks by dual-sourcing critical parts, expanding domestic production of commoditized items, and accelerating R&D in cost-efficient materials.

The dental preventive supplies market research report is one of a series of new reports that provides dental preventive supplies market statistics, including the dental preventive supplies industry's global market size, regional shares, competitors with the dental preventive supplies market share, detailed dental preventive supplies market segments, market trends and opportunities, and any further data you may need to thrive in the dental preventive supplies market. This dental preventive supplies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Dental preventive supplies are products designed to prevent the onset or progression of oral diseases such as cavities, gum disease, and enamel erosion. These include items like fluoride toothpaste, dental sealants, mouth rinses, dental floss, fluoride varnish, prophylaxis paste, and toothbrushes. The primary goal of dental preventive supplies is to promote oral hygiene and lower the risk of dental issues through consistent home care and professional treatments.

The main product categories of dental preventive supplies include toothbrushes, toothpaste, dental floss, interdental brushes, rinses and mouthwashes, and dental chewing gums. Toothbrushes are oral hygiene tools fitted with bristles intended for cleaning teeth, gums, and the tongue. These products are made from a variety of materials such as plastic, natural fibers, metal, synthetic fibers, and biodegradable substances. They are distributed through retail pharmacies, drugstores, and e-commerce platforms. These supplies are mainly used for applications including teeth cleaning, whitening, and coating, and are widely used by end users such as individuals, dental clinics, hospitals, nursing homes, schools and educational institutions, as well as corporate offices.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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